Mumbrellacast

28 January 2026 For this week’s Mumbrellacast, we have a live recording from the Perth edition of the Compass roadshow, where we heard from the cream of the Western Australian media and marketing community. At The Globe, Tim Burrowes moderated a panel where Block Branding co-founder and creative strategy director Mark Braddock; Social Meteor managing director Luke Whelan; chief marketing and growth officer at HIF Australia Kristina Green; and marketing consultant Alice Manners discussed ChatGPT's impact on the world, whether bravery still exists in marketing, and the reliance on gambling advertising dollars in the media.

21 January 2026 In this week's Mumbrellacast, we head to Adelaide for the Compass event, where four of the city's leading lights in the marketing and media world talk about recent changes in government policy, the struggles of running an agency, and how Adelaide is a bellwether for the rest of the industry. From the surrounds of the wonderfully named Elephant British Pub, Tim Burrowes moderates an all-star panel that features Sean O’Brien, managing director at Nine Adelaide, Katheryn Korczak, co-owner of Nation Creative, Michael Healy, CMO of the Royal Automobile Association, and Adele Gibb, managing director at Carat.

This week’s Mumbrellacast is a live recording from our Compass Melbourne event, where a panel of media and marketing insiders discuss the challenges of the year ahead. The panel — Thinkerbell's chief executive officer, Margie Reid; Southern Cross Austereo's head of marketing, Naomi Gorringe; Atomic 212's chief strategy officer, Asier Carazo; and Mondelez International's vice president, marketing ANZ, Ben Wicks — talk about the opportunities and challenges around the encroachment of AI, how to capitalise on a viral moment, the gaps in diversity hiring, and the perils of attracting younger generations to an unsteady industry.

7 January 2026 This week’s Mumbrellacast is a live recording from our Compass Brisbane event, where a panel of media and marketing insiders speak about the compounding challenges — and opportunities — in the industry. The panel — Andrew Kolb, head of strategy at VML; Kirsty Lucas, senior vice president of marketing and partnerships at Brisbane Airport; Remy Brassac, co-founder of Rumble and Rumbletown Ventures; Kelly Healy, general manager of News Corp Australia; and Eliott Bledsoe, arts marketing consultant — discussed doing more with less, the negative impact AI will (and is) having on journalism's future, the advertising industry's undervaluation, and how the upcoming Brisbane 2032 Olympic Games will be the sector's "north star".

31 December 2025 This week’s Mumbrellacast is a live recording from our Compass Sydney event, where a panel of media and marketing insiders talk about a tough 2025 – and look ahead with optimism. The panel — Christina Aventi, chief strategy officer at BMF; Bel Harper, chief product and marketing officer at Ooh Media; Anita Ayres, head of brand and marketing at Teachers Mutual Bank; and Clare Pickens, chief executive officer at Leo Burnett — discussed the toughest challenges they faced in the year, how "value-based compensation" should be quantified now that AI is destroying hour-based billing, the controversial conversations the industry should be having, and reasons to remain optimistic (there's even a poem recommendation).

24 December 2025 This week’s Mumbrellacast is a live recording from our Compass Hobart event, where a panel of media and marketing insiders talk about an industry in flux. The panel — Amr Elsayed, head of digital business at Kings Digital; Danika Porter, senior marketing leader and former head of brand and marketing at Federal Group; Clive Dickens, managing director at Meliora; and Craig Herbert, editor of The Hobart Mercury at News Australia — discussed workforce challenges such as the redundancy crisis and shrinking marketing teams, and cultural issues including workplace support for women, mental health and neurodiversity.

17 December 2025 In this week's Mumbrellacast, our hosts discuss the latest leader movements at ARN; Christian O'Connell's introduction to Sydney; the media coverage of the Bondi Beach terrorist attack; and the biggest developments in AI this year. Join Nathan Jolly, Tim Burrowes, Cat McGinn and Abe Udy for a look at everything under Australia's media and marketing umbrella.

10 December 2025 Thanks to Earmax Media for sponsoring this episode, click the link HERE to see their maximum impact podcast advertising campaigns or email them directly at hello@earmaxmedia.com. On this week's Mumbrellacast, the hosts discuss the newly arrived social media ban for teens, communications minister Anika Wells' expense account, AI assistants having a bad week, the media fight surrounding Warner Brothers Discovery, and Mumbrella turning 17. Join Nathan Jolly, Tim Burrowes and Abe Udy for a look at everything under Australia's media and marketing umbrella.

3 December 2025 Thanks to Earmax Media for sponsoring this episode, click the link HERE to see the latest maximum impact podcast advertising campaigns or email them directly at hello@earmaxmedia.com. On this week's Mumbrellacast Tim Burrowes, Hal Crawford, Nathan Jolly and host Abe Udy unpack the 2026 upfront presentations, which started with SBS, wrapped with ABC, and saw ARN get involved for the first time.

26 November 2025 Thanks to Earmax Media for sponsoring this episode, click the link HERE to see maximum impact podcast advertising campaigns or email them directly at hello@earmaxmedia.com. In the latest episode of the Mumbrellacast, the hosts discuss the final radio ratings survey of the year; Mutinex declaring that it will only work with technology platforms that uphold “transparency, independence, and the best interest of the advertiser"; Roblox's CEO David Baszucki and his trainwreck interview with a New York Times podcast; and the latest developments in the merger of IPG and Omnicom. Join Hal Crawford, Tim Burrowes, Nathan Jolly, Eleanor Dickinson and Abe Udy for a look at everything under Australia's media and marketing umbrella.

19 November 2025 This week, radio industry body CRA launched its unified audio ID for buying and selling ad inventory across podcasts and radio. We also discuss the fallout between Nielsen and its long-time leader in this part of the world, Monique Perry, who has been sacked and is now suing the analytics company for unfair dismissal. Elsewhere, we chat to IAB's global CEO Anthony Katsur, and look at which Australian reality TV shows got the biggest audiences for their finales in 2025. Join Nathan Jolly, Eleanor Dickinson, Tim Burrowes and Abe Udy for a look at everything under Australia's media and marketing umbrella.

17 November 2025 In this special episode of the Mumbrellacast, Tim Burrowes sits down with Commercial Radio & Audio (CRA) boss, Lizzie Young, to discuss CRA's Audio ID launch, expensive legal battle with the music industry, and more.

12 November 2025 It's Wednesday evening, which means it's time to pour yourself a glass of warm popcorn, fire up your wireless, and settle into another episode of the Mumbrellacast. After splashing out an estimated $1.5 million on its first-ever upfront presentation late last month to tout the future of its 'entertainment' company, this morning ARN provided the market with a sobering financial update, forecasting a full-year earnings drop of between 25% and 27%. On Monday morning, Amanda Laing, the newly minted boss of Nine's streaming and broadcast arm, informed nervous staffers that approximately 50 roles in her division will be made redundant -- some people will be redeployed elsewhere, but contractual roles will not be renewed, and some empty positions slated to be filled will remain empty. Elsewhere, on the Mumbrellacast, we discuss how M+C Saatchi's future has suddenly become unsteady, and it's all because of pesky activist investor Harwood Capital, which recently increased its stake in M+C Saatchi from 3.6% to 4%. This week also saw the relaunch of Big Brother, which started in 2001 on Ten, was revamped by Nine in 2012, then resuscitated by Seven in 2020. As they say, fourth time's a charm, and Ten have stripped the show back to its essence: chaotic live TV with every chance of nudity, bawdy language, unbridled fighting, and housemate boredom. Join Nathan Jolly, Eleanor Dickinson, Tim Burrowes and Abe Udy for a look at everything under Australia's media and marketing umbrella.

In this special episode of the Mumbrellacast, Tim Burrowes sits down with Paramount Australia's Beverley McGarvey, Rod Prossor, and Tamara Simoneau to talk about the network's future plans under a new owner, the death of Think TV, Rebecca Gibney's game show mode - and whether they'll punt for the NRL.

In this week's Mumbrellacast, Hal Crawford, Tim Burrowes, Nathan Jolly, Eleanor Dickinson and Abe Udy dig into the new legislation that will require streaming services, such as Netflix, Disney+ and Amazon Prime, dedicate 10% of their total local expenditure to Australian content. You can get up to speed with the proposed law here. Isn't it great: Australian screen production just won a $300m+ lottery Meanwhile, 'tis the season for Christmas campaigns and Woolworths launched its 2025 platform using last year's creative. Eleanor asks whether the move is really all about saving money, and notes that arch rival Coles Christmas campaign dropped today. The hosts also observe that Coke's current Christmas TVC, generated entirely by AI, is severely zoologically challenged ... Finally, Southern Cross Austereo and Seven West Media's proposed merger was given a thumbs up by advisors yesterday. So, why is investor Sandon Capital mad? Tim and Hal analyse the situation.

29 October 2025 In this week's Mumbrellacast, Hal Crawford, Tim Burrowes and Nathan Jolly discuss ARN's packed upfront. Having taken over the Star Casino in Sydney, the radio network announced a slew of new content. Check out Nathan's breakdown here. Yesterday, leaders of the Australian publishing industry gathered for Mumbrella's Publish conference. Nicholas Gray, News Corp Australia's MD and publisher of The Australian and Prestige, took to the stage with Mumbrella's Hal Crawford to discuss a range of topics, including AI, the News Media Bargaining Code, and News Corp's culture. The session is included in full. Join Hal Crawford, Tim Burrowes and Nathan Jolly for a look at everything under Australia's media and marketing umbrella.

22 October 2025 In this week's Mumbrellacast, Hal Crawford, Tim Burrowes, Nathan Jolly and Abe Udy discuss Mumbrella's widespread changes as part of a larger project to bring Mumbrella and Unmade content together on the one platform. We also look at Seven West Media's upfront event in Sydney, which features the launch of a partnership with Westpac to link 7plus advertising and real-world sales, and 7 Geo Plus for location-based targeting. Seven's chief content officer Brook Hall tells Mumbrella there's a new spirit of collaboration between broadcasters, and the hosts unpack what audiences and marketers can expect from the company over the next 12 months. Meanwhile, OpenAI released a new web browser overnight -- ChatGPT Atlas. AI-powered browsers have been around for several months -- Perplexity's Comet was launched in July -- but the launch of Atlas is a big deal for the tech landscape. For a deeper dive into OpenAI's browser see Tim's analysis on our website.

17 October 2025 In this very special episode of the Mumbrellacast, the show has moved from its headquarters in Glebe to the sunny halls of SXSW Sydney. Last night, it was Nine's turn to wow advertisers and agencies with its 2025 Upfront. The broadcaster's played it safe, continually reassuring the crowd that it has everything they need to market themselves effectively. And despite the lack of fresh content, the reactions have been positive. Was the effort, or lack thereof, worth it? Meanwhile, Vinyl Group's CEO Josh Simons announced that the publishing heavyweight would be using AI to hit its break-even target by the end of the year. We discuss if the strategy will work, or if it will add to the "AI slop" already out there. In the latest round of radio ratings, 2GB climbed back to the top; Kyle and Jackie O's grip on Sydney loosened; and old-school talk radio may not be dead yet. We assess the results to see how radio's faring, and ask Mat if the medium is effective for brand building today. Dentsu's revolving door has kept spinning with its media CEO Fiona Johnston leaving, in the wake of Kirsty Muddle's departure. The holdco's ANZ CEO Rob Harvey promises "simplicity and less duplication" moving forward, but is it all smoke and mirrors? Join Tim Burrowes, Cat McGinn, Mat Baxter and Abe Udy for a look at everything under Australia’s media and marketing umbrella.

8 October 2025 Last week, marketing luminary Mark Ritson published an article for Mumbrella about Qantas, arguing that the airline's low trust scores haven't done anything to hurt it financially. In the same piece, Ritson poked the Roy Morgan bear, saying that the research organisation's views on brand trust need "to be taken with a massive dose of salt" — Roy Morgan's CEO Michele Levine responds on the Mumbrellacast in person. Yesterday, Ten and LG announced a partnership that will see the former's live streaming channels have a prominent place in LG's TV range. Nathan breaks down the deal and explains why the industry should care. Meanwhile, News Corp's Michael Miller addressed the Melbourne Press Club, rebuking AI's "big steal" while calling for faster action from the government on the News Media Bargaining Incentive. We discuss if Miller's points were hits or misses. Also, music streaming giant Spotify released six songs to educate marketers on how to use its advertising tools. It's baffling, it's very much real, and we're here to unpack the strategy behind it — and rate the songs of course ... Join Hal Crawford, Tim Burrowes, Natahan Jolly and Abe Udy for a look at everything under Australia’s media and marketing umbrella.

2 October 2025 Southern Cross Austereo and Seven West Media’s proposed merger is fascinating: a power move or alliance between two disrupted businesses? We go over the merger’s details to determine which company’s culture — TV or radio — will dominate. Last week, Mumbrella ran a story on the redundancy crisis that has struck the marketing and media sector in recent times. One of the leaders we spoke to, Edelman’s former chief client officer Amber di Scotto Perta, chatted with Hal about her experiences. Meanwhile, ChatGPT has a new buying feature in the US that allows users to purchase items directly from the bot’s answers. According to Celia Harding — the founder of language engine optimisation advisory agency Leoprd — the tool will shake the foundations of online shopping. Should brands be worried? Join Hal Crawford, Tim Burrowes, and Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.