The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

In this episode, Bill Caskey dives deep into the insidious nature of doubt and how it can hold us back from pursuing our goals and initiatives. He draws parallels between doubt and the biblical story of the serpent tempting Eve, illustrating how doubt can creep in subtly and derail our best intentions. Bill shares personal experiences and insights from coaching clients, highlighting the importance of recognizing doubt for what it is – a signal that we need to push forward rather than retreat. He offers practical strategies for acknowledging doubt without obeying it, refocusing on our true intentions, and trusting ourselves to follow through on commitments. Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this episode, Bill explores the common misconceptions surrounding the sales profession. He argues that selling should not be about convincing or persuading, but rather a process of identifying the right prospects and providing them with valuable experiences. Bill emphasizes the importance of strategic thinking over just "doing" in sales, and shares practical tips for reframing the salesperson's role. He encourages listeners to let go of the traditional baggage associated with selling and instead embrace a more rewarding, "humane" approach. Whether you're new to sales or a seasoned professional, this episode offers a fresh perspective on how to succeed in this dynamic field.Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this special episode, Bill does live coaching with Karine M., a business development manager who is trying to build a lead generation "machine" for her company. She shares her struggles with crafting an effective cold-calling script and approach. Bill provides valuable insights on principles like "meeting them where they are" and breaking things down into smaller, more manageable steps. Bill emphasizes the importance of providing value upfront rather than rushing into an assessment or "ask." Listeners will get practical tips on improving their own cold outreach, as well as an inside look at Bill's coaching process. Whether you're just starting out or a seasoned pro, this episode will help you rethink your cold-calling tactics.-----------------------------------------------------------------Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comAre you ready to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

We've all heard the advice to "tell more stories" in sales and marketing. But how do you craft narratives that genuinely persuade? Bill's guest is David Garfinkel, author of "The Persuasion Story Code," who shares his systematic approach to constructing highly compelling micro-stories.David explains his simple 4-part framework for micro-stories that clarify your value prop and give prospects an easy justification to buy. You'll learn how to identify the key story elements - problem, obstacle, solution, result - and weave them into tight tales that drive action. Be sure to join Bill LIVE every morning at 8:30 AM EST on LinkedIn. Go here to connect with him now: http://linkedin.com/in/billcaskey-----------------------------------------------------------------Are you ready to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this episode, Bill Caskey introduces a powerful "plotting model" that outlines the pathway to unlocking your true income potential through five distinct levels: Survivor, Ascender, Orchestrator, Amplifier, and Master. He reveals the key mindset shifts, strategies, and tactics needed to progress from one stage to the next, providing a comprehensive roadmap for achieving sustainable growth and financial success. Whether you're just starting out or seeking to take your income to new heights, this episode offers invaluable insights to help you plot your course and unlock your highest potential.Be sure to join Bill LIVE every morning at 8:30 AM EST on LinkedIn. Go here to connect with him now: http://linkedin.com/in/billcaskey-----------------------------------------------------------------Our Million Dollar Seller Program is now open for enrollment: https://resources.billcaskey.com/milliondollarseller! Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience. Mariana explains the different types of brand stories you can tell, like the "passion story" or "overcome story." She provides tactical tips on how to create an authentic, compelling video that resonates emotionally with viewers. If you want to stand out and accelerate trust with your customers, you need an amazing brand video. Tune in to get Mariana's pro tips to make yours a success!To learn more about Mariana and get her free training, go to https://brandmagnetic.com-----------------------------------------------------------------Our Million Dollar Seller Program is now open for enrollment: https://resources.billcaskey.com/milliondollarseller! Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this episode, Bill Caskey shares three analog techniques to improve the effectiveness of your in-person sales meetings. He explains the importance of acknowledging the other person, having a mutual understanding of the meeting agenda, and crafting a clear "next step offer." Bill provides examples of implementing each technique and explains why they are critical for increasing your closing rate. Tune in to gain actionable strategies to get more out of your sales meetings.-----------------------------------------------------------------Our Million Dollar Seller Program is now open for enrollment: https://resources.billcaskey.com/milliondollarseller! Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

In this episode, Bill discusses the slow death of mainstream media and what this means for building trust with your audience. He talks about how you can leverage video and social media to share your message and attract more prospects. He also answers a listener question about working more efficiently and shares ideas for creating assets like opt-in guides that continue working for you even when you're not actively selling. Tune in to hear Bill's thoughts on personal branding, email marketing, and maximizing your time by leveraging assets you already have.-----------------------------------------------------------------Our Million Dollar Seller Program is now open for enrollment: https://resources.billcaskey.com/milliondollarseller! Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

In this episode, Bill discusses how our egos, resistance to being told what to do, and strong work ethics can actually prevent us from implementing leveraged growth strategies in business. Bill makes the argument that we often reject efficient tactics because they seem "too easy" or threaten our self-image as hard workers. He encourages you to be mindful of these mental blocks that stop you from leveraging your talents and achieving exponential income growth. He also shares how creating assets like books requires work upfront but allows you to grow passively later.-----------------------------------------------------------------Our Million Dollar Seller Program is now open for enrollment: https://resources.billcaskey.com/milliondollarseller! Join now to get access to proven strategies, expert coaching, and a community of high-achieving entrepreneurs who will help you reach your revenue goals. 

In this episode of The Bill Caskey Podcast, Bill welcomes back to the podcast, sales trainer Matt Nettleton. They discuss new strategies and mindsets sales professionals need to embrace in 2024 for success. They also discuss the importance of focusing on existing clients, developing personal brands, utilizing AI tools, and reframing your approach to avoid commoditization. Matt stresses thinking differently about prospects and goals, while Bill emphasizes the value of coaching and mentoring. Tune in for practical advice to transform your sales approach and grow your business in the new year.Connect with Matt on LinkedIn at https://www.linkedin.com/in/getmatt or learn more about his business at https://www.dtb.sandler.com/-----------------------------------------------------------------Do you want to scale your business in 2024? Get on the waitlist now to be the FIRST to know when we launch our Million Dollar Seller Experience! Go to http://billcaskey.com/waitlist to get on the list now.

In this episode, Bill talks about how to use leverage to maximize your assets and scale your business. He explains that simply getting better at sales skills is not enough - you need leverage to truly grow. He discusses how leverage works and the three key things you need to use leverage effectively: principles to guide you, a strong sense of purpose, and a willingness to expand your vision of what's possible. If you feel your business is stagnating and want to scale your income without just working more hours, this episode will give you a roadmap to leverage what you already have for greater success.If you haven't already, be sure to save your spot for our upcoming Masterclass on January 31st. Go here to learn more now: http://billcaskey.com/masterclassReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of. Andy shares his methodology for identifying the old mindset versus the new, defining a "buyer mission statement," and mapping how your offering enables customers to achieve that mission by overcoming key obstacles. This narrative becomes a rallying cry for your sales, marketing, and product teams. Tune in to learn how shaping your strategic narrative can transform stagnant products into exciting movements that prospects gravitate toward.To learn more about Andy and the work he does, go to https://andyraskin.com.Learn the secrets to exponentially growing your business and income in 2024 with proven leverage strategies at our upcoming Masterclass on January 31st. Save your spot here: http://billcaskey.com/masterclassReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this episode, Bil shares 7 core philosophies that have helped sales professionals around the world improve their approach to customers and master the sales process. Learn why convincing and persuading customers is outdated, why you must create an atmosphere of truth and trust, the importance of having an upward path for growth, and more fundamental mindsets that will elevate your sales game. If you want to adopt a more systematic, customer-focused selling system, make sure to tune in to this game-changing episode.Learn the secrets to exponentially growing your business and income in 2024 with proven leverage strategies at our upcoming Masterclass on January 31st. Save your spot here: http://billcaskey.com/masterclassReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this episode, Bill shares the story of his client Alan, a medical device sales rep who was converting only 15-18% of prospects. By implementing three simple but powerful rules around his role, handling "no," and following a sales process, Alan doubled his closing rate to over 35% within six months. Tune in as Bill outlines these three transformational rules that enabled Alan to reinvigorate his sales approach.  Whether you're new to sales or a seasoned pro, this episode provides actionable tips to boost your productivity and exceed your goals in 2024. -----------------------------------------------------------------If you have big goals and want to grow your income this year exponentially, get on the waitlist for our brand new program, "The Million Dollar Seller." Go here to save you spot now, http://billcaskey.com/milliondollarseller 

In this episode, Bill Caskey shares his "leverage ladder" concept to help sales professionals exponentially grow their income without linearly increasing their workload. He explains the four levels of leverage - from analog grinding with no leverage up to having your own platform and audience. Whether you're making $75k or $500k, implementing higher levels of leverage is key to hitting your next income milestone. Tune in to hear Bill's strategic advice for salespeople and business owners looking to scale their earnings in 2024.-----------------------------------------------------------------Do you want to scale your business in 2024? Get on the waitlist now to be the FIRST to know when we launch our Million Dollar Seller Experience! Go to http://billcaskey.com/waitlist to get on the list now.

In this episode, Bill sits down with Traci Schubert Barrett, author of the book "What If There's More?". They discuss her career journey from working in cable TV to becoming an executive coach and advisor. Traci talks about reaching a mid-career crossroads, taking time for self-reflection, and ultimately finding renewed purpose. She provides insights into the difficult but important question "What do you want?" and shares processes for discovering your priorities, gifts and talents. Traci advocates for giving yourself the gift of quiet time for creative visioning about your future direction. Whether you're feeling restless, searching for more meaning, or just striving to stay on purpose, this conversation offers thought-provoking guidance. To learn more about Traci and get a copy of her book, go to https://www.tracischubertbarrett.com/-----------------------------------------------------------------Download our brand new FREE guide for sales professionals looking to grow their and results, "The Million Dollar Checklist." Go to https://resources.billcaskey.com/mds-checklistto get instant access now!

In this episode, Bill shares his  4-step map that outlines the path to prosperity in business and life. He introduces the concept of leverage as key to moving up the ladder of prosperity. The levels range from relying solely on analog/one-on-one tactics, to leveraging people and technology, to accessing other audiences, to building your own platform and brand. Bill explains what actions are required at each level and estimates that over 90% of people get stuck at the bottom analog rung. -----------------------------------------------------------------Download our brand new FREE guide for sales professionals looking to grow their and results, "The Million Dollar Checklist." Go to https://resources.billcaskey.com/mds-checklist to get instant access now!

In this episode of The Bill Caskey Podcast, Bill shares his thoughts on sales leadership and the need for managers to truly focus on bringing out the best in their people, not just focus on the numbers.He also challenges sales professionals to avoid becoming a "commodity" and instead develop their personal brand and uniqueness to add value. Tune in to hear a couple things Bill has been reluctant to publicly share about the state of sales leadership and the imperative for salespeople to differentiate.-----------------------------------------------------------------Want to make 2024 your year for intentional growth? Join our upcoming masterclass designed to help build your roadmap to drive your business and life forward. Go to https://billcaskey.com/personalbusinessplanning to save your spot now!Ready to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this episode, Bill offers tips for developing the sales skills of non-salespeople - or "accidental salespeople" - at your company. He explains why many technical experts resist sales and how to shift their mindset through instilling attitudes of obligation, serving by solving problems, and recognizing the value they provide. With the right attitudes and some simple mechanics, your accidental salespeople can become a huge asset in uncovering new business opportunities.-----------------------------------------------------------------Want to make 2024 your year for intentional growth? Join our upcoming masterclass designed to help build your roadmap to drive your business and life forward. Go to https://billcaskey.com/personalbusinessplanning to save your spot now!Ready to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this episode, Bill speaks with Jason Duncan, a business coach who works with entrepreneurs. They have an insightful conversation around purpose, vision, and reaching one's full potential.Jason shares his personal journey and provides perspective on the difference between surviving and thriving as well as the importance of discovering your purpose and passion.Bill and Jason also discuss the difficulty many people have in answering "What do you want?" when thinking about their life vision. They agree it's a question we don't ask ourselves frequently enough. This episode will give you food for thought if you're an entrepreneur looking to find more meaning, freedom, and fulfillment through your work. Tune in for an insightful discussion about pursuing your potential. To learn more about Jason and his work, go to https://www.therealjasonduncan.com-----------------------------------------------------------------Want to make 2024 your year for intentional growth? Join our upcoming masterclass designed to help build your roadmap to drive your business and life forward. Go to https://billcaskey.com/personalbusinessplanning to save your spot now!Ready to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com