Claim OwnershipBare Knuckles and Brass Tacks
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© George Kamide and George Al-Koura
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Hosted by two guys named George on either side of the divide, this is a cybersecurity podcast that tackles the relationship between vendors and their customers. George Kamide is on the security vendor side, and George Al-Koura is a CISO on the customer side. Vendors gotta sell, and companies need tooling to protect their data. Tune in to hear real conversations from opposing sides of the pitch about cybersecurity marketing, sales, and go to market strategies. We go after these topics and bad practices with bare knuckles, then it’s down to brass tacks to look for solutions. Tune in to hear from guests from either side, including CISOs, SMEs, sales leaders, frontline account managers, and more!
81 Episodes
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Dr. Chase Cunningham, aka Dr. Zero Trust, [https://www.drzerotrust.com/] joins the show to talk Zero Trust credibility, the state of leadership in cyber, and more!
George K and George A talk to Chase about:
⚓️ His unlikely journey from Navy engineer to cybersecurity expert
🛡️ The evolution and future of the zero trust model in combating modern threats
📚 Insights from his latest book on leadership
🏎️ And perhaps a new land speed record for the number of f-bombs in a BKBT episode…
🧨 In the Teardown: George A tells you just how much money a bad demo experience can cost you (Hint: it's a lot).
Ryan Heartfield — AI PhD and now founder and CEO of Exalens — jumps into the ring to talk about moving from academia to cybersecurity startupland, and his mission to transform OT security.
George K and George A talk to Ryan about:
💡How his vendor pains as an operator now inform his own GTM strategy
🤖 The hype and reality of AI in cybersecurity, and why understanding solution and model limitations is crucial
💼 The challenges and rewards of transitioning from technical roles to founding a startup
🔍 The importance of continuous learning and adapting to stay relevant in cybersecurity
🛍️The BKBT Merch Store is NOW OPEN: https://bkbtpodcast.shop/
Get 25% off with code: RSAC25SWAG
Expires May 24, 2024.
$25 minimum order required.
🔔 Follow our LinkedIn page [https://www.linkedin.com/company/bare-knuckles-brass-tacks] for news, updates, and contests!
Longtime listener Sarah Breathnach jumps in the hot seat! Sarah shares her unique (and refreshing) perspective on cybersecurity marketing.
George K and George A talk to Sarah about:
🌐 The critical balance between being thought-provoking and respectful in content creation
👥 Building an audience and the importance of credibility and authenticity
🔮 How to stand out in the traditional, lead-gen heavy cybersecurity landscape
🤝 The shift towards value-driven content over conventional marketing tactics like whitepapers and tradeshows
🛍️The BKBT Merch Store [https://bkbtpodcast.shop/] is NOW OPEN!
Get 25% off! Use code: RSAC25SWAG
Expires May 24, 2024. $25 minimum order required.
We're at RSA in San Fran this week! Things we're looking forward to:
🧠The Mind Over Cyber Networking Breakfast and Mindfulness Workshop!
🎙️ Sitting down with folks to record "Stories of Resilience", capturing practitioners' personal experiences with challenges to mental wellbeing.
💪The "Ally Armband" Challenge: How we're pushing back on sexual harassment at cybersecurity conferences!
🛍️🚀The BKBT Merch Store is now OPEN [https://bkbtpodcast.shop/]! Get the latest Bare Knuckles and Brass Tacks swag, including the NO BS Tote Bag, Good Ideas Only notebook, and of course the OG Snapback. Get FREE shipping, use promo code BKBTZeroShip at checkout!
🔔 Follow our LinkedIn page [https://www.linkedin.com/company/bare-knuckles-brass-tacks] for news, updates, and contests!
Denis Villeneuve jumps into the ring to share what he's learned working with clients across a storied MSSP career!
George K and George A talk to Denis about:
🚀 His journey through tech giants and what drives cybersecurity at a large scale.
🎨 The art of client interaction and managing big transformations in cyber security.
🤝 Building trust and transparency with clients, especially post-incident.
👥 Career advice for rising stars in tech: leveraging personality insights to enhance team dynamics and client relations.
Works mentioned: Taking Flight! [https://takeflightlearning.com/store/books/taking-flight/]
🔊 New episode! Charles Payne occupies the unique position of being both a CISO and a conference organizer. What's it like in the middle of this weird Venn diagram?
George K and George A talk to Charles about:
🎯 The satisfaction and challenges of working with Big 4 consultancies vs. independent contracting
🤝 Building long-term relationships in the B2B sector and the unique approach of the Horizon Summit
🌍 Insights into the value of executive networking and maintaining connections across career transitions
🛠️ Advice for small businesses and vendors on achieving growth and meaningful engagement at industry events
—————
💥We're coming to RSA! We're partnering with the Mind Over Cyber [https://www.linkedin.com/company/89538986/admin/feed/posts/#] Networking Breakfast and Mindfulness Workshop on May 7th. We'll be on site to record mini interviews with those keen to share their stories of resilience in the face of stress. Sometimes the first step for someone confronting a challenge to their mental wellbeing is understanding they're not alone.
So sit down with us for 10 minutes or so, tell your story, share it with the world, and inspire others. Be sure to follow our LinkedIn page [https://www.linkedin.com/company/bare-knuckles-brass-tacks] for updates, signup is coming soon!
We've gained a lot of new listeners in the last two months. Thank you! So, here is a best of episode to catch up on key ideas and conversations you might have missed including:
* Advice for MSSPs
* How to remain your authentic self
* How CISOs can level up their security speak with leadership teams
* Advice for sales and marketing directly from a CISO
* How to chase the roles that provide you the most opportunity for growth and how to stand out in a crowded labor market
* And finally, how to flip the script on the traditional GTM playbook, and why it matters
We'll be back to our regular programming next week.
💥We're coming to RSA! We're partnering with the Mind Over Cyber Networking Breakfast and Mindfulness Workshop on May 7th. We'll be on site to record mini interviews with those keen to share their stories of resilience in the face of stress. Sometimes the first step for someone confronting a challenge to their mental wellbeing is understanding they're not alone.
So sit down with us for 10 minutes or so, tell your story, share it with the world, and inspire others. Be sure to follow our LinkedIn page [https://www.linkedin.com/company/bare-knuckles-brass-tacks]for updates, signup is coming soon.
💥 Amber DeVilbiss jumps behind the mic to drop bombs on her cyber journey and her commitment to making technology accessible through her non-profit, Teach Kids Tech.
George K and George A talk to Amber about:
🔍 How her operator background has informed her sales career.
🤝 Addressing and overcoming industry stereotypes around being a woman on the technical side.
🌐 The founding of Teach Kids Tech, and her mission to providing tech education to underserved communities, and why starting young matters.
🙌 The role the tech industry plays in social mobility.
...And everyone gets a little personal about the sacrifices our parents made for us.
✊ The sales revolution will not be televised. Jessica Crytzer, CRO at LimaCharlie, jumps into the ring to give the sales leader perspective on what's changing in cyber!
George K and George A talk to Jessica about:
💥 Her recipe for being bold in sales leadership, and why the models of the past do not work well for startups today.
🎯 Why the CISO is probably not your target, and how to engage buyers effectively.
💡Her advice to aspiring sellers and CRO peers.
🤖 Why she requires so much research on prospects and why you can't AI your way to success.
Follow Jessica on LinkedIn [https://www.linkedin.com/in/jcrytzer/]
👊⚡️ Become a Bare Knuckles and Brass Tacks member [https://ko-fi.com/bareknucklesbrasstacks]!
🔔 Follow our LinkedIn page [https://www.linkedin.com/company/bare-knuckles-brass-tacks] for news, updates, and contests!
The triumphant return of Kayla Cytron-Thaler! Kayla returns with fresh insights from changes in her career path.
In this episode, George K and George talk to her about:
🔄 Embracing change in career paths, highlighting the value of detachment and sometimes taking steps "backward" to leap forward.
🎯 Why she doesn't want to use AI and why her authentic and personalized outreach strategies work so well.
🛠️ Practical tips for effective sales and business development, emphasizing the human touch over automation.
⚛️ Her equation for finding the best fit for your skills to advance your career and growth.
Follow Kayla on LinkedIn [https://www.linkedin.com/in/kayla-/]
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George A is speaking at SecureWorld Toronto on April 3! Listener can get exclusive discounts off passes:
💥 BKBTSWC1: $50 off Conference Pass (final cost is $200) – includes access to ALL sessions, 6 CPE, and lunch during lunch keynote
💥 BKBTSWO1: $45 off Open Sessions Pass (final cost is free) – includes access to keynotes and vendor breakout sessions
💥 BKBTSWP1: $75 off SecureWorld PLUS Pass (final cost is $555) – includes 6-hour PLUS Course on April 2 and 6 additional CPE; access to ALL sessions on conference day, 6 CPE, and lunch during lunch keynote (12 CPE total)
Register here [https://reg.unityeventsolutions.com/se/SWTOR2024/ATT/EN/process.aspx?ut_SGU=79BC4B69-EAF3-4563-B4B7-43BE107717C4&ut_CPG=B791F2B4-DD12-4E9C-979B-F6FAF974542B&ut_CST=D5CDC04E-BF97-450A-AD7A-CB2FA6E289E9]!
🔥 New episode alert! Diving deep into the world of marketing with Clark Barron, the man, the myth, the flamethrower.
George K and George A talk to Clark about:
🥷Ronin: Why he created his own Marketing-as-a-Service platform and the gaps it aims to bridge in the tech marketing landscape.
🔍 The moment he realized how disconnected his marketing practice was from cybersecurity buyers
🏭 The marketing profession's identity crisis as a "factory job"
🧨 His advice for marketers looking to make a genuine impact and swim against the current
Follow Clark on LinkedIn [https://www.linkedin.com/in/clarkbarron/]
👊⚡️ Become a Bare Knuckles and Brass Tacks member [https://ko-fi.com/bareknucklesbrasstacks]!
🔔 Follow our LinkedIn page [https://www.linkedin.com/company/bare-knuckles-brass-tacks] for news, updates, and contests!
🚀 Launching a ballistic payload of insight at your brainbox! Royce Markose jumps into the ring with over 20 years experience, from auditing mainframes, to Fortune500 enterprise infosec, and now to vCISO.
George K and George A talk to Royce about:
🤔 What's changed for SecOps leaders and how they should approach career growth
🎱 How to break into cyber, and how it's different today than when he started
🤝 Why networking with vendors is vital for practitioners
🎯 For marketing and sales: What he really wants when he goes to a conference as a CISO
Follow Royce on LinkedIn [https://www.linkedin.com/in/royce2020/]
👊⚡️ Become a Bare Knuckles and Brass Tacks member [https://ko-fi.com/bareknucklesbrasstacks]!
🔔 Follow our LinkedIn page [https://www.linkedin.com/company/bare-knuckles-brass-tacks] for news, updates, and contests!
This episode is filled with so much gold, we should charge you Big 4 consulting fees just to listen to it! Industry leader Merritt Baer talks about the role of the Field CISO, and how she advises young companies. But in between those topics is so much fire.
George K and George A talk to Merritt about:
🤝The value and empathy a Field CISO can bring to customers
💼 How to build the business case for security projects (and what sales folks can learn from that)
🏗️ How building a security culture might be more about doing and planning
🚀 Lessons learned for founders trying to solve problems and taking those solutions to market
Follow Merritt on X @merrittbaer [https://twitter.com/MerrittBaer] and LinkedIn [https://www.linkedin.com/in/merrittbaer/]
👊⚡️ Become a Bare Knuckles and Brass Tacks member [https://ko-fi.com/bareknucklesbrasstacks]!
🔔 Follow our LinkedIn page [https://www.linkedin.com/company/bare-knuckles-brass-tacks] for news, updates, and contests!
If they try to shut you out of a conference, start your own! That's what BlackGirlsHack did with SquadCon, creating arguably one of the most inclusive cybersecurity events in the industry. And one with the dopest after-party. Part of the leadership team jumped into the ring:
George K and George A talk to BGH about:
✊BlackGirlsHack's mission and work
🔥The origins story of SquadCon
💅🏾Showing up as your authentic self
💡And their top advice for newcomers and career pivots
Get to SquadCon with our exclusive discount code! Purchase "Pre-Sale Podcast Friends'' tickets at either the General or VIP level. Use registration code "BKBT24." Supplies are limited!
Register here: https://www.blackgirlshack.org/event-5495307/Registration
Many thanks to
* Rebekah Skeete, Chief Operations Officer
* Tanisha O'Donoghue, Chief Strategy Officer
* Dr. Aleise McGowan, CISO
🔔 Follow our LinkedIn page [https://www.linkedin.com/company/bare-knuckles-brass-tacks] for news, updates, and contests!
How do you help others speak up on your behalf? This week, the fabulous Tashya Denose joins the show to talk about how she found success in cybersecurity and in rooms where she stands out as a Black woman precisely by embracing her authentic self. After time with the Pentagon and the Secret Service, Tashya has gone to manage security programs at the biggest tech companies, including Google and Meta.
George K and George A talk to Tashya about:
🫵 How embracing and being true to her authentic self became Tashya's superpower
🫣 Facing down imposter syndrome
🐺 How to survive and thrive even when if feels like you're working in a den of wolves
🏗️ What vital skills to focus on as you learn technical skills and how to build them
Listen to Do We Belong Here (in the Cyber World)? [https://cyberflorida.org/dowebelongpod/]
Get involved: Black Girls in Cyber [https://www.blackgirlsincyber.com/]
👊⚡️ Become a Bare Knuckles and Brass Tacks member [https://ko-fi.com/bareknucklesbrasstacks] for a little as $3/month for swag and extra goodies!
🔔 Follow our LinkedIn page [https://www.linkedin.com/company/bare-knuckles-brass-tacks] for news, updates, and contests!
How do you help others speak up on your behalf? This week, Kenneth Ellington jumps into the ring to talk about how he went from IT to cybersecurity at warp speed, and how he started Ellington Cyber Academy to help others do the same. But Kenneth doesn't just teach technical skills. He's talking to students about all the other ways to elevate their careers.
George K and George A talk to Kenneth about:
🚀How talking to others about your ambitions is the first step to supercharging your career
🤚Advocating for yourself and what you want
🤝The business communication skills he learned and honed working at the sandwich counter in Publix!
👊⚡️ Become a Bare Knuckles and Brass Tacks member [https://ko-fi.com/bareknucklesbrasstacks] for a little as $3/month for swag and extra goodies!
🔔 Follow this LinkedIn page [https://www.linkedin.com/company/bare-knuckles-brass-tacks] for news, updates, and contests!
What would you do if someone said you couldn't succeed because no one knew who you were? Shinesa Cambric decided to go full Beast Mode, writing a book, speaking widely, and lifting others.
George K and George A talk to Shinesa about:
😳The hypocrisy of tearing others down in cybersecurity
🙌 How she chose to build on a foundation of values rather than chasing a "personal brand"
💥Audience questions! Including, why it's never too late to define yourself on your own terms.
👊⚡️ Become a Bare Knuckles an Brass Tacks member [https://ko-fi.com/bareknucklesbrasstacks] for a little as $3/month for swag and extra goodies!
🔔 Follow our LinkedIn page [https://www.linkedin.com/company/bare-knuckles-brass-tacks] for news, updates, and contests!
How do MSSPs provide real value instead of slinging snake oil? How can they actually build a better client? Mike Pedrick, veteran consultant and vCISO joins the show!
George K and George A get into:
🥊 the vCISO battle: legit help or fluffy title?
🌳 which outreach tactics make Mike want to end someone's family tree!
📝 why a mindset around signed contract at any cost will always erode trust
3️⃣ Mike's top 3 recommendations for any MSSP
👊⚡️ Become a Bare Knuckles an Brass Tacks member [https://ko-fi.com/bareknucklesbrasstacks] for a little as $3/month for swag and extra goodies!
🔔 Follow our LinkedIn page [https://www.linkedin.com/company/bare-knuckles-brass-tacks] for news, updates, and contests!
Ross Haleliuk jumps into the ring to talk about his new book, Cyber for Builders," and the lessons he's learned from building products and talking with practitioners over the years. George K and George A talk to Ross about:
🛠️ How new founders should approach building security products
🔍 Why security buyers will now demand more transparency, and what that trend means for product and GTM teams
🤝 Why the trust that comes with transparency is critical to growth
💸 When and how to raise money in the financial climate
👊⚡️ You can now support the show [https://ko-fi.com/bareknucklesbrasstacks] for a little as $3/month for swag and extra goodies!
🔔 Follow our LinkedIn page [https://www.linkedin.com/company/bare-knuckles-brass-tacks] for news, updates, and contests!
What if cyber sellers built such strong relationships that they could refer prospects to one another? Carlos Guerrero and Maria Graham jump into the ring to talk about a new way to sell.
George K and George A get into:
🤝 How the long game of building trust has helped pipeline generation and deal velocity. Could it be the mythic "flywheel" of every CRO's dreams?
⚖️ How Carlos and Maria balance relationship building mixed with traditional cold outreach.
🎨 The art of closing a deal!
🥅 How sellers and buyers are actually playing on the same team!
👊⚡️ You can now support the show [https://ko-fi.com/bareknucklesbrasstacks] for less than a cup of coffee, or join our membership tiers for swag and extra goodies!
✅ SUBSCRIBE wherever you get your podcasts!
🔔 Follow our LinkedIn page [https://www.linkedin.com/company/bare-knuckles-brass-tacks] for news, updates, and contests!
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