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My Friends In The North

Author: Astute

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My Friends In The North is a podcast by PR and management consultant Sarah Waddington featuring interviews with some of the North’s most influential organisational leaders. You’ll gain professional and personal perspectives on each person’s role, the economy, politics, communications and life in general. If you’d like to get involved, follow Sarah Waddington @Mrs_Wadds on Twitter and drop her a line via Sarah@Astute.Workwww.Astute.Work
22 Episodes
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Jenny Pearson

Jenny Pearson

2021-06-0824:20

My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she talks to author Jenny Pearson about her latest book, The Incredible Record Smashers, which made The Times’ Book of the Week and: Her latest success, her passion for writing and where she gets her inspiration from Tackling big issues such as loss and depression What our young people today ne...
Eileen Jones

Eileen Jones

2021-04-0120:54

My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she speaks to Eileen Jones from Cumbria PR, who has just published a wonderful paperback called ‘How parkrun changed our lives’ about: What inspired Eileen to write a book about parkrun How she organised a book launch which, despite COVID-19, saw 104 relay runners carry a book via a parkrun all the w...
Louise Hunter

Louise Hunter

2021-02-2624:12

My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she speaks to Louise Hunter MBE, who is the director of corporate affairs for Northumbrian Water Group, about: How Northumbrian Water has kept operations going since the start of the pandemic. Northumbrian Water’s Innovation Festival and the tangible outcomes this has achieved so far. What Louise bel...
Lucy Winskell OBE

Lucy Winskell OBE

2021-01-0822:12

My Friends in the North My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she talks to Lucy Winskell OBE, the new chair of the North East Local Enterprise Partnership and Pro Vice-Chancellor for Employability and Partnerships at Northumbria University, about: Lucy’s priorities at the North East LEP at a crucial time for the regional economy. How pa...
Helen Dalby

Helen Dalby

2020-11-1124:46

My Friends in the North My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she talks to Helen Dalby, editor-in-chief for Reach plc in the North East about: Her career to date and the purpose of journalism. The erosion of trust in UK news and hyperlocal as a solution. Misinformation, Government leaks and a digital-first approach. Helen’s Geord...
Stephen Bell OBE

Stephen Bell OBE

2020-10-1224:02

My Friends in the North My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she chats to Stephen Bell OBE, chief executive of Changing Lives, about: Changing Lives and its charitable purpose The Theory of Change as a way to transform people’s opportunities, resources and help them achieve independence The new ‘lost generation’ of young people failed ...
Simone Roche MBE

Simone Roche MBE

2020-09-3022:44

My Friends in the North My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she chats to the founder of Northern Power Women, Simone Roche MBE, about: Northern Power Women and its goals Creating a community of female leaders across the North The findings of a new Levelling Up report Houseboat life Staying optimistic for the future If you’d like to k...
Amy Mooney

Amy Mooney

2020-06-2923:08

My Friends in the North My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she speaks to owner and managing director of Gas Angel Heating, Amy Mooney, about moving from marketing and branding into the gas and heating industry after sixteen years and: Helping vulnerable people during the COVID-19 lockdown Finding balance where there is a husband-wife...
My Friends in the North My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she talks to Nicky Jolley, the owner-manager of HR2Day, about: How businesses are managing the impact of the COVID-19 pandemic. The human resources support that businesses are most frequently seeking. Managing the challenges that come with remote working. An increasing ...
My Friends in the North My Friends in the North is a podcast from entrepreneur Sarah Waddington in which she interviews some of the North’s most influential organisational and community leaders. In a one-off series of five interviews, Sarah will be sticking to a single theme and talking to members of the North East COVID-19 Economic Response Group about what support is available in the region to help businesses and individuals. In this final episode she speaks to Ro...
My Friends in the North My Friends in the North is a podcast from entrepreneur Sarah Waddington in which she interviews some of the North’s most influential organisational and community leaders. In a one-off series of five interviews, Sarah will be sticking to a single theme and talking to members of the North East COVID-19 Economic Response Group about what support is available in the region to help businesses and individuals. In this penultimate episode she speaks...
My Friends in the North My Friends in the North is a podcast from entrepreneur Sarah Waddington in which she interviews some of the North’s most influential organisational and community leaders. In a one-off series of five interviews, Sarah will be sticking to one theme and talking to members of the North East COVID-19 Economic Response Group about what support is available in the region to help businesses. In this third episode she speaks to Michelle Rainbow, skill...
My Friends in the North is a podcast from entrepreneur Sarah Waddington in which she interviews some of the North’s most influential organisational leaders. In a one-off series of five interviews, Sarah will be sticking to one theme and talking to members of the North East COVID-19 Economic Response Group about what support is available in the region to help businesses. In this second episode she speaks to Colin Bell, who is the business growth director at the North East LEP* and the Group’...
My Friends in the North is a podcast series from entrepreneur Sarah Waddington in which she interviews some of the North’s most influential organisational leaders. In these next five interviews, Sarah will be sticking to one theme and talking to members of the North East COVID-19 Economic Response Group about what support is available in the region to help businesses. Here she speaks to Helen Golightly, the chief executive of the North East Local Enterprise Partnership (LEP), a client of As...
Hal Branson

Hal Branson

2019-12-1225:48

My Friends in the North My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she talks to comedian Hal Branson about: Comedy as a career The Sad Clown effect Managing mental health Mashing up two traditional pantomimes through Cinderella and the Beanstalk Parenting hopes and fears If you’d like to keep up to date with what Hal’s up to...
Julian Thomson

Julian Thomson

2019-11-1217:32

My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business figures. Here she chats to the managing director of Anderson and Garland, Julian Thomson, about the world of auctioneering and: Succession planning The benefits of auctioneering Record breaking sales Brexit and what it means for the local economy Why it’s important to give back to the community Where to visit in Northumberland ...
Matt McGough

Matt McGough

2019-09-1623:17

My Friends in the North My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business figures. Here she speaks to Ithica Films Managing Director Matt McGough about: How the video industry has exploded in the last few years Predictions for the future of video marketing Good and bad briefs Tees Valley as a business hub Being custodians for the next generation Managi...
My Friends in the North My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business figures. Here she chats to Northumbria Healthcare NHS Foundation Trust’s Director of Communications and Corporate Affairs Claire Riley about: What good leadership looks like Professionalism Innovative income generation in the NHS Public health and staying healthy for longer Prepa...
My Friends in the North is a new twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business figures. Here she talks to author, campaigner and fellow PR consultant, Lucy Nichol, about her book A Series of Unfortunate Stereotypes and: The portrayal of mental health in the media Piers Morgan and social media shaming Living with hypochondria Psychosis and the Carla Connor line in Coronation Street Step-parenting T...
My Friends in the North is a new twenty minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business figures. Here she talks to Joanne Whitfield, Fund Director at FW Capital, about: Finance for business and the funds FW Capital has to offer Careers advice and women in STEM Getting her jog on Scaling a business and the factors that can mean success or failure Shove Ha’penny (google it) What next for the Northern Powerhouse ...
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