In the Money

​​Growth is on every trust leader’s mind, but for many firms, scaling creates operational drag that pulls their best people away from client relationships. How do you build capacity for growth without sacrificing the service quality that defines your firm? How do you compete when talent constraints and market complexity make it harder to do everything in-house? In our third conversation from the Association of Trust Organizations annual conference, Rusty Sommer speaks with Dan O’Brien, Business Development Officer, Financial Institutions, at AssetMark, about the paradox facing today’s trust companies. Dan shares strategies for leveraging partnerships to unlock operational efficiency, explaining how firms can access institutional-grade investment solutions, reduce time spent executing business, and create capacity for advisors to focus on what matters most: building relationships and serving clients effectively. Dan discusses: Why trust companies struggle with growth despite strong markets and how operational complexity holds them back The power of client segmentation and why 70-80% of next-generation beneficiaries change advisors How integrated technology platforms with CRM, planning, and investment tools create workflows that scale What outsourced investment models actually look like and why they don’t mean losing control or client trust Why community banks face unique talent challenges and how variable cost partnerships solve location constraints And more! Connect with Dan O’Brien: LinkedIn: Dan O’Brien Website: AssetMark Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT About our Guest:  Dan O’Brien is a dynamic financial services sales executive with extensive leadership experience, specializing in consultative sales strategies that create win-win scenarios for buyers and sellers. He is adept at strategic thinking, creative solutions, and effective communication, with a deep understanding of the financial intermediary, M&A, bank trust and retirement marketplace. Dan possesses a proven track record managing complex sales cycles, interfacing with C-suite executives, and leading cross-functional, geographically dispersed teams. His exceptional presentation and negotiation skills, coupled with a strong work ethic and entrepreneurial spirit, have consistently delivered solutions that achieve results.

Technology is meant to create space for deeper thinking, yet many firms feel more rushed than ever. Busy workflows, manual processes, and unclear priorities often crowd out time for clients and strategy. In this episode, Rusty Sommer speaks with Trasha Schwendener, Managing Director at F2 Strategy, at the American Trust Organization’s (ATO) annual conference about how trust organizations can rethink technology to give people time back. They explore where automation actually helps, why process matters more than tools, and how firms can define their identity as client expectations shift. The conversation also covers onboarding, communication, and how modern portals shape relationships across generations. Key takeaways: Why being a thought-driven industry still leaves little room for thinking How onboarding, reviews, and distributions drain advisor time The role of process before automation in trust organizations Defining firm identity between trust company and RIA models Using technology to strengthen communication and client experience And more! Connect with Trasha Schwendener: LinkedIn: Trasha Schwendener Website: F2 Strategy Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT About our Guest:  Trasha Schwendener is a proven relationship and sales leader with close to 20 years experience in client management, wealth management, and fintech solutions. Her primary focus has been sales, training, and developing strategic client and partner relationships. Trasha honed her expertise through roles with trust accounting software and private wealth management firms, where she worked with bank trust departments, independent trust companies, family offices, and foundations. She is passionate about working in a continuous learning environment and helping others grow professionally. In her personal time, Trasha enjoys being with her family and volunteering with Top of the Lake Rotary. She lives in Charlotte, North Carolina.

Operations is the hidden engine that turns ambition into enterprise growth. Yet, for many firms, it’s overlooked until bottlenecks appear. In this episode, Rusty Sommer speaks with Matt Sonnen, Chief Operating Officer of Coldstream and host of the COO Roundtable podcast, about the pivotal role of operations in wealth management firms. Matt shares insights from his unique journey as a consultant and operator, the importance of community among COOs, and how process, people, and technology align for growth. Key takeaways: His career path from Focus Financial to running his own consultancy to becoming COO at Coldstream Why he founded COO Society and how it builds peer support and education for operations leaders Why process, not technology, is often the real source of trading and operational errors The dangers of chasing “more clients” versus focusing on deeper relationships with fewer clients How COOs must balance profitability, tech platforms, human capital, and AI adoption to prepare firms for sustainable growth And more! Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT Connect with Matt Sonnen: LinkedIn: Matt Sonnen Coldstream Wealth Management The COO Roundtable Podcast COO Society About Our Guest:  Matt Sonnen has over 25 years of experience in the financial services industry. As Chief Operating Officer, Matt manages all aspects of Coldstream’s operational platforms to identify opportunities to scale and systematize processes ensuring capacity for the firm’s continued growth. In addition, Matt will also oversee the firm’s Information Technology, Performance Reporting, Client Service, and CRM efforts. Before joining Coldstream, Matt was the Founder and CEO of PFI Advisors – a firm dedicated to consulting registered investment advisor (RIA) owners on best infrastructure and culture practices. Matt has been a thought-leader in our industry – publishing over 270 practice management articles, research papers, and podcasts. In June 2021, he launched The COO Society to create a community of RIAs centered around coaching operations professionals. Matt learned the ins and outs of the wirehouse model at Merrill Lynch in the late 1990s.  Matt left Merrill in 2005, and a few years later, he was introduced to the RIA marketplace, helping build the infrastructure for Luminous Capital prior to its founding in 2008.  As COO and CCO at Luminous, he navigated technology and compliance challenges as the firm grew from $1.7 billion in assets to nearly $6 billion in less than five years.  Luminous Capital was sold to First Republic Bank for more than $100 million in 2012, after which Matt headed to Focus Financial Partners in New York City, where he helped partner firms streamline operations and improve back-office efficiencies. Matt graduated from the University of California, Los Angeles with a Bachelor of Arts in Economics. He currently resides in California with his wife, Reese (Larissa), and son, Luke.

Wealth management firms are drowning in technology, but which tools truly matter? In this episode of In The Money, host Rusty Sommer talks with Chip Kispert, Managing Partner of Beacon Strategies, about separating hype from value in AI, compliance, and alternatives. They explore how firms can scale effectively, adopt tech without fatigue, and prepare for the next wave of client expectations. Key Points: How advisors face tech overload and why plug-and-play solutions that simplify workflows are gaining traction Real AI use cases like estate planning, compliance surveillance, and portfolio monitoring versus “AI noise” The challenges of Rep-as-PM, the role of benchmarks, and how tech supports customized portfolios Compliance concerns around AI, the urgent need for firm-level AI policies, and regulatory expectations The growing demand for alternative investments, hurdles in adoption, and why scalability is the ultimate catalyst for firm-wide change And more! Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT Connect with Chip Kispert: LinkedIn: Chip Kispert Beacon 100% Better Everyday Podcast Beacon Strategies, LLC About Our Guest:  Chip Kispert is the Founder and Managing Partner of Beacon Strategies, LLC. He has over 20 years of experience in the broker-dealer and asset management industries. Chip specializes in developing and implementing data management-centric supply strategies, focusing on infrastructure evolution. Before founding Beacon, he was the Vice President of Sales at Trust Company of America and held senior sales and business development roles at Fidelity Investments for four years.

Wealth management is evolving rapidly, and technology is no longer just a support tool; it’s a driver of strategic growth. How can advisors deliver truly personalized client experiences while running more efficient businesses? How can tech stacks attract top talent and position firms for the future? In this episode of In The Money, Rusty Sommer talks with Benoit Fleury, Chief Product Officer and co-founder of d1g1t, about how open architecture, AI integration, and institutional-grade analytics are redefining wealth management. Benoit shares practical insights on personalization at scale, operational efficiency, and the secure use of AI to transform client and advisor interactions. Key highlights include: Why elevating the advisor experience with better tech directly enhances the client experience How personalization at scale is essential for engaging different types of investors The role of institutional-grade analytics in building trust and deeper relationships How integrated, cloud-based architectures streamline operations and remove inefficiencies The secure integration of AI to power automation, contextual reporting, and proactive portfolio management And more! Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT Connect with Benoit Fleury: LinkedIn: Benoit Fleury Website: d1g1t Inc About Our Guest:  Benoit Fleury leads the design, development, and implementation of the d1g1t wealth management platform. A Fintech Entrepreneur and product guru with a passion for building advanced investment and risk management solutions, he brings over 20 years of experience in projects with over 100 financial institutions in North America, Europe, Latin America, and Asia, including investment banks, asset managers and hedge funds, insurance companies, exchanges, and wealth management firms. Benoit was a co-founder and the Head of R&D, Financial Engineering, and Products at R² Financial Technologies, acquired by S&P Capital IQ. Prior to R², He was at Algorithmics (acquired by IBM), where he led the development of its managed services and SaaS market, and credit risk platform. Benoit holds a Master of Science and Business Administration from the University of British Columbia and is a CFA charter holder.

Are you struggling to articulate your brand’s story or connect with clients in a meaningful way? Discover the art and science behind building a powerhouse brand that supports growth and client trust. In this episode, Rusty Sommer speaks with Randy Lambert and Joe Steuter from Intention.ly about transforming growth through strategic brand messaging. They explore the map to supercharge growth and build a cohesive brand narrative in the ever-evolving financial industry. The conversation highlights practical insights from decades of industry experience, emphasizing the balance between operational efficiency and compelling storytelling. Learn how understanding customer needs, simplifying your brand message, and maintaining internal alignment can differentiate your firm in a competitive landscape. Randy and Joe discuss:  (03:09) The importance of building strong customer relationships and uncovering their pain points (04:34) Why simplified storytelling boosts engagement and growth (07:55) Navigating brand messaging and organizational alignment during mergers and acquisitions (10:36) The role of core values in managing growth and cultural alignment (18:23) How brand impacts the recruitment and retention of advisors (20:39) Tactics for building a strong internal brand that drives external growth We unravel the elements that make a brand powerful and trustworthy, both inside and out. Tune in and refine your own brand strategy! Connect with Randy Lambert: Intention.ly LinkedIn: Randy Lambert Connect with Joe Steuter: Intention.ly LinkedIn: Joe Steuter Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Twitter: @RustySommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT About our Guests:  Randy Lambert is Intention.ly’s EVP and Head of RIA Solutions. With three decades in the Registered Investment Advisor (RIA) and FinTech space, Randy Lambert has a proven track record of scaling operational processes to manage elite-level growth. By comprehensively understanding the RIA operational process, Randy can enhance processes and provide value that creates a great client and employee experience. His passion is leading a talented team that supports our mission to help every client maximize their Orion experience. Their team does this by championing a proven process that empowers advisors to focus on their top priorities with the highest impact for the advisory firm. In business and in life, the art of the message matters most when building a connection. As the Chief of Communications at Intention.ly, Joe Steuter brings 20 years of brand consulting experience in message development, brand building, and communications strategy to inform, engage, and inspire action. Throughout the past two decades, his work has impacted financial services in varying degrees, from helping independent financial advisors mold their personal stories to building brands at the firm level and playing a central role in articulating brand messages for one of the country’s fastest-growing RIAs in the country.

What if your financial data could talk?  Would it reveal new secrets about your clients, business, and the future of wealth management? In this engaging episode of “In the Money,” host Rusty Sommer dives deep into the age of data with Oleg Tishkevich, the visionary founder and CEO of INVENT®. Together, they explore the transformative power of data integration in reshaping the wealth management landscape. Listen in as Rusty and Oleg discuss: (03:07) The complexities of data scattered across multiple systems and the role of AI in creating cohesive conversations with your data. (06:42) How Invent is pioneering an ecosystem that integrates various financial systems to enhance advisor-client interactions. (12:11)Oleg’s insights into the evolving RIA industry and why customizable, client-centric solutions are the future. (14:42)The critical role of technology in adapting and redefining the advisor-client relationship. (28:43) Oleg’s prediction for 2025 and how each firm might become its own artist in crafting unique client experiences. Connect with Oleg Tishkevich: LinkedIn: Oleg Tishkevich Invent® Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT About Oleg Tishkevich:  Oleg Tishkevich is a visionary technology entrepreneur and the founder and CEO of Invent®, a cloud-native software development and consulting firm serving the wealth management and real estate industries. With a focus on systems design, data architecture, and digital experiences, Invent® helps enterprise firms and registered investment advisors (RIAs) modernize their technology infrastructures  Prior to founding Invent®, Tishkevich established Finance Logix, a next-generation financial planning software company known for its engaging mobile planning app, Retire Logix. The app was recognized as the “Best Money Move” by Money magazine and voted the number one mobile app for advisors. Finance Logix was acquired by Envestnet in 2015, where Tishkevich served as Chief Technology Officer for Financial Planning.​ Throughout his career, Tishkevich has been instrumental in delivering custom firm-wide solutions for major companies such as Wells Fargo, Bank of America/Merrill Lynch, AssetMark, and Janney Montgomery Scott. His leadership continues to drive innovation in the financial technology sector, helping firms transition to cloud-native platforms and enhance their digital capabilities.

How is Artificial Intelligence reshaping the wealth management industry? In this episode, Rusty Sommer sits down with John O’Connell, CEO and Founder of The OASIS Group, at the bustling Market Council Summit in Las Vegas. Together, they explore how AI is rapidly transforming the way advisors serve clients, from streamlining workflows to enhancing personalization at scale. Their conversation highlights both the opportunities and challenges of integrating AI into financial services, while emphasizing the continued importance of human expertise in the process. Rusty and John discuss: (01:56) The rise of AI and its prevalence in conferences today  (03:34) How note-taking tech is gaining traction in wealth management  (04:40) The evolving AI wealth tech map with over 80 firms and growing  (07:57)Enhancing the client experience with AI and the importance of having humans in the loop  (14:13) The future of financial advice aided by AI and its potential to increase productivity  Connect with John O’Connell: LinkedIn: John O’Connell The Oasis Group LinkedIn: The Oasis Group Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT About our Guest:  John O’Connell has more than 30 years of leadership experience in both emerging businesses and mature, established organizations. He started his career designing and developing financial applications at Merrill Lynch and KPMG Peat Marwick. He was a member of the team for an IPO, sale of a firm, and packaging 2 other firms for sale. He held North American leadership positions at Oracle for over 8 years. He was the president of a FinTech firm and held C-level customer-facing roles at two global, publicly traded companies. John is the Founder and Chief Executive Officer for The Oasis Group. A firm specializing in helping wealth management and technology firms to solve their most complex challenges. The Oasis Group helps firms with technology selection and implementation, sales processes and strategy, and processes to attract, sell, propose, onboard, and service new clients.

How is cutting-edge technology reshaping portfolio management with advanced reporting? Join Rusty Sommer as he sits down with Bill McFadden, President and CEO of GreenHill Investment Reporting, to explore the evolving intersection of portfolio management and performance reporting, and its pivotal role in client trust and decision-making. Bill McFadden explores how investment reporting has evolved from a basic compliance requirement into a strategic asset, enabling deeper client engagement, clearer insights, and more informed wealth management decisions. With a key focus on leveraging data visualization and tech partnerships, the duo discusses the importance of customized, clear communication to tell compelling investment stories. Rusty and Bill discuss:  The balance of automation with personalized client services for investment professionals Flexibility and customization in investment performance measurement AI’s potential influence on generating insights and enhancing advisory roles Greenhill’s innovative initiatives, including a unique partnership with Drexel The shift in client expectations and more sophisticated reporting needs How enhanced data, combined with sophisticated portfolio management and reporting solutions, can address alternative investment needs. Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT Connect with Bill McFadden: GreenHill LinkedIn: Bill McFadden About Our Guest:  Bill McFadden is the President at GreenHill Investment Reporting in the Greater Tampa Bay Area. He has over 25 years of experience as a Financial Services Executive and Entrepreneur. Bill is also the owner of Sixline, an investment advisory consulting firm. Bill McFadden was formerly the lead of Business Development for CGI.

What if your tech could read your client’s mind? In this episode, Rusty Sommer interviews Kartik Srinivasan about the technologies that are reshaping financial advising. They explore how advisors are navigating increasingly complex wealth structures, the role of AI in enhancing client relationships, and what the future holds for advisor-led innovation. Kartik and Rusty discuss: (00:01:29) Tools supporting advisors in managing complex portfolios (00:02:40) Approaches to consolidating non-standard assets like real estate and esoteric passion assets (00:04:35) How evolving platforms align with broader advisory strategies (00:09:21) Major trends, including generational wealth transfer and alternative investing (00:17:40) The growing role of AI in modern financial advice (00:25:34) Current challenges in fintech integration and where the industry is heading Connect with Kartik Srinivasan: Advyzon Institutional LinkedIn: Kartik Srinivasan Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT About our Kartik Srinivasan:  Kartik Srinivasan is a seasoned financial technology executive with over 20 years of experience in the wealth management industry. He currently serves as President of Advyzon Institutional, a division of Advyzon dedicated to supporting financial advisors who work with high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients. Kartik joined Advyzon in 2024 to lead the development of innovative tools and services tailored to the complex needs of these advisors and their clients. Before joining Advyzon, Kartik spent more than 12 years at Morningstar, where he played a major role in building portfolio management systems. He later served as Managing Director of Third-Party Integrations and Partnerships at Charles Schwab, where he helped oversee the integration of TD Ameritrade Institutional into Schwab Advisor Services. He holds a BBA in Finance and Economics from the University of Wisconsin–Madison and an MBA in Strategy, Entrepreneurship, and Economics from the University of Chicago Booth School of Business. Outside of work, Kartik enjoys traveling, skiing, and hiking with his family.

What role does human connection play in the ever-evolving world of wealth management? In this episode, Rusty Sommer speaks with Kate Healy of AdvoKate IQ about the importance of personal interaction in an industry increasingly dominated by technology. Rusty and Kate navigate through the dynamics of integrating human elements with advanced technology, exploring cultural awareness, next-gen talent acquisition, and adaptable service models. Kate shares insights on: (01:24) The irreplaceable value of human connection in client relationships and service (02:56) How changing demographics demand adaptation in talent acquisition and cultural awareness (08:57) Building scalable businesses while nurturing the next generation of financial talent (10:47) Crafting a seamless and personalized client experience using modern technology (20:57) Leadership lessons in empowering the next generation in finance This episode is a must-listen for those interested in understanding how to balance the digital transformation in finance with the critical human element. Don’t miss out, hit play! Connect with Kate Healy: LinkedIn: Kate Healy Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT About our Guest:  Kate Healy is CEO and Founder of AdvoKate IQ, LLC, designed to help wealth management firms with their growth strategy, focusing on the intersection of organic growth and workforce development. Kate offers diverse leadership experience as a financial services industry executive and nonprofit leader. Develop and guide high-performing teams. Deliver innovative, client-first marketing. Embrace change and modernize leveraging technology and business intelligence. Lead with humor and empathy.

Are you keeping pace with the rapidly changing landscape of independent financial advice? If your practice isn’t evolving, you might be left in the dust. In this episode, Rusty Sommer sits down with Brian Hamburger, JD, CRCP, President and CEO of MarketCounsel, to explore the ever-evolving world of independent advisors. Brian shares his insights on evolving business models, the impact of technology, and what advisors need to know about current industry trends. Tune in to find out how innovation is reshaping client relationships and what the future holds for regulatory changes. Brian discusses:  (02:05) The importance of creating a community for CEOs and founders in wealth management (02:49) Key takeaways and themes from this year’s conference (05:38) The evolving landscape for independent advisors and emerging opportunities (07:00) How technology and pandemic-driven changes are reshaping advisor-client dynamics (08:42) Navigating regulatory changes under shifting political landscapes (13:32) Market Council’s role in supporting RIAs (15:08) Predictions for the financial regulatory environment in 2025 Connect with Brian Hamburger: MarketConusel LinkedIn: Brian Hamburger Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT About our Guest:  Brian Hamburger, JD, CRCP, is the founder, president and CEO of MarketCounsel Consulting, the leading business and regulatory compliance consultancy to the country’s preeminent entrepreneurial independent investment advisors. Brian is also the founder and chief counsel of the Hamburger Law Firm, a boutique law firm with its practice in virtually all areas related to the investment and securities industry, entrepreneurial and employment matters. The MarketCounsel companies and the Hamburger Law Firm reflect Brian’s unrelenting entrepreneurial drive and genuine desire to provide an unparalleled combination of preeminent counsel and uncompromising service to the wealth management profession. Hamburger is also the president of MarketCounsel Productions, a company that has built community within the wealth management profession by hosting events such as The MarketCounsel Summit, MarketCounsel Supper Clubs and MarketCounsel After-Hours. The MarketCounsel Summit is the industry’s capstone event of the year and a forum for debate and dialogue on some of the most critical issues facing leaders of wealth management firms.

Are you ready to take center stage in financial advice? Discover what it takes to make true partnerships and community-building the cornerstone of your business strategy. In this episode, Rusty Sommer sits down with Andree Mohr, President of Integrated Partners, at the Market Counsel Conference in Las Vegas. They discuss the art of collaboration between financial advisors and CPAs, detailing how Integrated Partners is redefining success through strategic partnerships and community support. Andree shares insights on how they empower advisors to connect deeper with their clients, streamline operations with technology, and foster a vibrant, collaborative environment. As the conversation unfolds, you’ll learn about their innovative approach to advisor support, including leveraging AI for strategic planning and the power of community building. Rusty and Andree discuss: (01:38) Their approach to advisor support and community building (03:01) Unleashing advisor growth through partnerships with CPAs (05:15) How Integrated Partners helps advisors achieve significant growth (09:37) The importance of partnership in the financial industry (21:45) Attracting new clients and expanding services with CPA partnerships Connect with Andree Mohr: Integrated Partners LinkedIn: Andree Mohr Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT About our Guest:  As the president of Integrated Partners, Andree Mohr serves as a driven leader, visionary, and implementor for the organization. Her mission is to bring simplification to the financial advice industry and create a sustainable path of success for financial advisors, their support staff, management teams, and CPA partners. Her adept workflows and nimble judgment have proven instrumental in creating a culture of innovation, efficiency, and collaboration. She skillfully leverages these capabilities to oversee Integrated’s day-to-day operations, drive the firm’s key objectives, and ensure the consistent and healthy growth of the organization. A particular passion of hers is helping Integrated’s entrepreneurial-minded financial advisors implement strategic operations that foster practice growth and optimization to bring their business visions to fruition. Through Integrated’s nationally renowned CPA Alliance program, she assists CPA partners in monetizing their most trusted advisor status while simultaneously aiding clients in their financial planning and tax needs. She is the co-author of the exclusive book Center Stage: How to Become the Star of Your Practice with colleagues Matt Ackermann and Paul Saganey. The book focuses on operational, team-building, and business processing efficiencies to help empower advisors to streamline their practices. The result: advisors have a roadmap to grow their business, leave a lasting legacy, and ultimately provide a boutique, concierge, and memorable experience for their clients. She graduated from Northeastern University, where she excelled in their experiential learning programs. She has been supporting advisors in various capacities for the last 13 years and truly enjoys watching them realize their goals. Outside of the office, her favorite pastimes include cherished moments with her husband and their twin daughters, passionately cheering on the New England Patriots, traveling to her favorite destinations, and supporting charitable causes that are important to her. For those interested in talking football or discussing what it’s like bringing advisors onto the most open-architecture, independent, growth-oriented advisor partnership platform in existence, she can be reached at andree.peterson@integrated-partners.com.

How will embracing technology today redefine financial advising tomorrow? In this episode, Rusty Sommer speaks with Joel Bruckenstein, a leading voice in financial technology, to explore the transformative power of today’s tech landscape. As the founder of the T3 conferences, Joel provides first-hand insights into technology trends reshaping financial advisory services. Dive deep into discussions on real innovation versus incremental evolution, and how these shifts impact the industry. Discover why staying ahead with AI and automation isn’t just beneficial but essential for growth and client satisfaction. Joel discusses:  (00:57) The evolution and implementation of technology in wealth management (03:01) What truly defines innovation in financial technology (05:20) Key highlights and themes of the upcoming T3 2025 Conference (06:45) Strategies for organic growth using improved workflows and tech adoption (08:58) Evaluating new technologies and making informed decisions (10:42) Impact of AI and machine learning on client advisory (14:05) Preparing financial firms for future innovations (16:42) Predictions and trends for the wealth tech industry by 2025 Connect with Joel Bruckenstein: Joel Bruckenstein T3 Conferences LinkedIn: Joel Bruckenstein Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT About our Guest:  Joel P. Bruckenstein, CFP®, is a globally recognized authority in the field of applied technology for financial professionals. He is renowned as the Publisher of Technology Tools for Today (T3), formerly known as Virtual Office News and now known as the T3 Tech Hub.

What sparked the evolution of RIAs? In this episode, Rusty Sommer sits down with Robb Baldwin, CEO of TradePMR, at the Market Council Summit in Las Vegas. Together, they have a candid conversation on the history and evolution of the Registered Investment Advisor (RIA) sector and the current trends shaking up the landscape. From the entrepreneurial spirit that fuelled the RIA space to recent developments as Trade PMR joins forces with Robinhood, this episode provides a fresh perspective on where the industry is heading. Robb discusses: (01:54) The early entrepreneurial days of the RIA industry and its impact on modern practices  (03:33) Major trends influencing the RIA space, such as roll-ups and aggregation (05:16) The importance of supporting advisor independence with effective technology and service  (06:23) Why the partnership with Robinhood is pivotal for the future of both companies  (11:47) Enhancing client experience through technology to cater to all generations Tune in to explore how these dynamics shape the future of wealth management and trading technology. Connect with Robb Baldwin: LinkedIn: Robb Baldwin Trade PMR LinkedIn: Trade PMR Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT About our Guest:  With over 30 years of experience in the brokerage and RIA industry, Robb Baldwin is the founder, president, and CEO of TradePMR, a technology and custodial services provider for RIAs. Robb is passionate about empowering advisors to achieve their true independence and deliver exceptional service to their clients. Robb founded TradePMR in 1998 after facing a challenging transition in his own RIA firm due to a merger of two major custodians. He saw the need for a better solution that would combine innovative technology, extraordinary support, and seamless workflow for RIAs. Under his leadership, TradePMR has grown to serve RIAs across the country, earning recognition for its award-winning Fusion platform and its customer satisfaction. Robb holds multiple securities licenses registered with TradePMR, and he continues to drive the firm’s vision and mission to provide the best technology and service in the industry.

What will shape the financial landscape by 2025? Join us as we dive deep into predictions for the future of wealth management.  In this episode, Rusty Sommer dives into the future of wealth management with an exciting lineup of guests from the 2024 MarketCounsel summit: John O’Connell, Kartik Srinivasan, Oleg Tishkevich, Kate Healy, Andree Mohr, Bill McFadden, Brian Hamburger, Joel Bruckenstein, Robb Baldwin, Tony Stich, and Amy DeTolla. They explore the big predictions for 2025, like how AI co-pilots and personalized client apps are set to transform the industry, why mega firms driven by private equity are emerging, and how personalization will redefine client experiences. Discover insights on trends like mergers, private equity’s impact on growth, and the looming cybersecurity challenges. The dialogue is rich with insights about the continual evolution of technology, regulation impacts, and strategic industry shifts. Key Highlights: (01:13) The role of AI co-pilots in enhancing productivity (02:12) The expanding impact of mergers and acquisitions fueled by private equity (04:41) The emergence of custom client applications for RIAs (08:48) Challenges and changes in regulation and compliance (13:07) The evolution of niche-based advice and technology solutions And more! Immerse yourself in this forward-looking discussion and get a head start on 2025’s transformative impact! Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT

Will AI transform wealth management overnight? In this episode, Rusty Sommer speaks with Tony Stich from MarketCounsel about the fascinating insights and key takeaways from the latest industry summit. Dive into the world of asset management as they explore how technology and AI are reshaping the industry, the significance of real-time curriculum changes, and the introduction of fresh faces and ideas in finance. Tony and Rusty discuss:  (03:03) The evolution of summit topics for real-time impact (05:35) The role of AI in improving asset management strategies (06:44) Challenges and opportunities in planning for investor longevity  (09:27) The importance of collaboration and networking in finance (12:32) Innovations and the rapid pace of technological development (13:22) Predictions for wealth management trends in 2025 Tune in to gain a fresh perspective on the future of wealth tech and discover how the industry’s shifts can enhance your professional approach.  Connect with Tony Stich: MarketCounsel LinkedIn: Tony Stich Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT About our Guest:  Tony is an industry speaker, consultant, trusted advisor, and active investor that specializes in GTM strategies — with a heavy emphasis on marketing — for financial services firms, RIAs, and FinTech companies.  Published in numerous global outlets including the Journal of Financial Planning, Wealthmanagement.com, Investopedia, US News & World Report, and ThinkAdvisor as well as being featured on Reuters, FinTech TV, Financial Advisor IQ, Asset TV, and InvestmentNews, Stich is an award-winning thought leader in the FinTech space, providing compelling statistics, a thought-provoking perspective, and much-needed humor to a rapidly-evolving industry.  He is currently Executive Managing Director of MarketCounsel — the leading business and regulatory compliance consultancy to the country’s preeminent independent investment advisers throughout all stages of their lifecycle. Before this, he spent most of his career in the WealthTech industry with his latest role serving as Chief Revenue Officer for Entrustody — a modern, digital-first custodial platform. Prior, he was at InvestCloud which acquired Advicent, the global financial planning software developer of NaviPlan, Profiles, and Figlo. There as Chief Operating Officer, he led North American Sales, Marketing, Professional Services, Customer Success, and Support ultimately netting him recognition by Wealthmanagement.com as Chief Marketing Officer of the Year (2021) and obtaining the inaugural ThinkAdvisor LUMINARIES Executive Leadership Award (2021).

Are you ready to revolutionize your firm’s growth strategy in the wealth management industry? Discover how to unlock the full potential of your wealth management firm with growth strategies and technology integration from industry leader Joe Duran of Rise Growth Partners. In this episode, Rusty Sommer interviews Joe Duran, Managing Partner at Rise Growth Partners, to highlight essential growth strategies for advisory firms. They explore the critical gaps in brand innovation, technology application, and growth imagination that firms need to address. With expertise from Joe’s extensive background, this episode offers actionable insights for firms looking to evolve.  Joe discusses:  (02:37) The strongest headwinds advisors are facing that he can help them break through (06:47) The importance of brand and culture within financial firms (20:01) Rise Growth Partners’ strategic investment in Bleakly Financial Group and the importance of technology in financial firms (27:31) How integrating technology to streamline processes improves productivity, satisfaction, and retention, ultimately benefiting client service and firm growth Resources: The Money Code: Improve Your Entire Financial Life Right Now by Joe Duran Duran Start It, Sell It and Make a Mint by Joe Duran First Time Investor’s Workbook: A Hands-On Guide to Implementing a Successful Investment Plan by Joe Duran Connect with Joe Duran: Rise Growth Partners LinkedIn: Joe Duran Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Twitter: @RustySommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT About our Guest: Joe is a serial entrepreneur and an industry visionary in wealth management and wealthtech.  Most recently Joe was a Partner at Goldman Sachs as Co-Head of the Workplace and Personal Wealth business. Joe founded and was CEO of United Capital, one of the nation’s largest independent wealth management firms, which was acquired by Goldman Sachs in July, 2019. Prior to that he built and sold Centurion Capital, one of the first Turnkey Asset Management Platforms to General Electric where he served as President of GE Private Asset Management (now NYSE listed AssetMark.)  He has written three books on investing and entrepreneurship and has been on the New York Times and USA bestseller lists. Joe is a sought after conference speaker and appears frequently on a broad spectrum of media from CNBC to Goop. Joe has MBAs from Columbia University and UC Berkeley, and an undergraduate degree from Saint Louis University. He is a CFA Charterholder and a member of YPO. He has been a Yogi for decades, meditates daily and is an avid beach volleyball player.  Joe is married to Jennifer and they have three daughters that they cherish.  They live in Laguna Beach, California and Tribeca, New York. They travel frequently, love dining, dancing and live concerts.

Is your financial advisor about to be replaced by AI? The answer isn’t as simple as yes or no. Tune into this episode to discover how AI is doing more than just automating repetitive tasks—it’s redefining the role of financial advisor and reshaping the entire financial landscape. As AI drives significant change in wealth management, the industry stands at a crossroads. Join host Rusty Sommer and fintech professional and industry thought leader, Jason Pereira, as they discuss whether financial advisors are at risk of being replaced by AI, and unpacking the reasons why the answer isn’t an easy one. They also discuss what steps advisors can take to harness the benefits of AI in order to enhance their practice while preserving the vital human touch required to maintain client relationships. Key Highlights: Unpacking AI Myths: Dispels misconceptions about AI and highlights the rise of Large Language Models (LLMs) like ChatGPT in finance Boosting Efficiency: Shows how AI automates tasks, freeing advisors to focus on client relationships and strategic decisions Advancing Portfolio Management: AI enhances rules-based systems by reducing false positives and automating rebalancing Protecting Client Data: Discusses AI tools that anonymize data, ensuring compliance while maximizing AI’s benefits AI as an Ally: Emphasizes that AI enhances, but doesn’t replace, the human touch in understanding client behavior and goals Industry Networking: Highlights key conferences like Future Proof, with a growing Canadian presence in US events Client Care at the Core: Stresses that client care remains central, with AI aiding in more personalized financial planning And much more!   Connect with Connect with Jason Pereira: LinkedIn: Jason M. Pereira Website: JasonPereira.ca Podcast: FinTech Impact Podcast Website: Woodgate.com Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Twitter: @RustySommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT   About Jason Pereira: Jason is a financial planner who has lived and breathed topics related to financial planning for over 20 years. In that time, he has become a recognized writer, commentator, speaker, podcaster, teacher, and expert in the areas of financial planning, practice management, and fintech. He has also obtained two degrees, nine professional designations, been nominated for or won over 30 industry awards, and produced over 600 articles, podcasts, and interviews. www.JasonPereira.ca is his conduit for sharing his thoughts, views and learning that he has amassed over the years.

What factors are driving the continuing evolution of wealth management?  In this episode, we dive into the world of private equity with industry insiders! Explore the impactful role of private equity in the wealth management sector in this engaging episode of ‘In the Money,’ sponsored by Flyer Financial Technologies. Host Rusty Sommer sits down with Lori Hardwick, Strategic Advisor at Genstar Capital, and Noreen Beaman, Head of Leadership Development at East Bay Executive Coaching. They explore how private equity is reshaping the industry, enhancing business strategies to drive growth and efficiency. Key Highlights: Strategic Infusion: Lori Hardwick discusses how private equity boosts financial metrics like EBITDA and encourages firms to outsource, sharpening their focus on core competencies Capital for Innovation: Noreen sheds light on the essential support from private equity, providing capital and strategic partnerships that enhance adaptability in a volatile market Impact of Executive Coaching: Explore the critical role of leadership development in adapting to rapid changes in the wealth management field, facilitated by executive coaching Outsourcing for Efficiency: Gain insights into the growing trend of outsourcing backend operations to improve operational efficiency Leadership in Transformation: Learn about the importance of effective communication and robust partnerships in managing global teams and maintaining a competitive edge. And much more!   Connect with Lori Hardwick: LinkedIn: Lori Hardwick Website: GenStar Capital Connect with Noreen Beaman LinkedIn: Noreen Beaman Website: BrinkerCapital.com Connect with Rusty Sommer: Rusty.sommer@flyerft.com  LinkedIn: Rusty Sommer Twitter: @RustySommer Flyer Financial Technologies LinkedIn: Flyer Financial Technologies Twitter: Flyer_FT   About Lori Hardwick: Lori is a member of Genstar Capital’s Strategic Advisory Board and advises the firm in the financial services industry. She brings more than 25 years of experience of working in the financial industry as a prominent voice and is known for her intense passion for continuous improvement in the financial advisory industry. As CEO of WealthTech at RedRock Strategic Partners LLC, Lori works directly with C-suite level executives at some of the largest financial services companies, to help them create, and execute against, winning growth strategies and to improve the overall experiences for advisors and their clients. She has expertise in investment, technology, distribution and advisory solutions and is a regular speaker at industry events. Lori received a BA from The Ohio State University and graduated from the Executive MBA Program at the University of Chicago Booth School of Business.   About Noreen Beaman: Noreen D. Beaman is the Vice Chair of Orion’s Board of Directors. She most recently served as President of Orion Advisor Solutions following Orion’s 2020 merger with Brinker Capital. Prior to the merger, Noreen was CEO at Brinker Capital where she helped advisors and their clients build better outcomes for over 30 years. Noreen has received numerous accolades for her lasting impact on the financial advice industry including Philadelphia Business Journal’s Most Admired CEO, InvestmentNews’ 2017 Women to Watch, and Greater Philadelphia’s Entrepreneur of the Year, alongside Chuck Widger in the financial services category by EY. Noreen received her Bachelor of Science from Saint Peter’s University. She earned the CPA designation in New Jersey and is a member of the American Institute of Certified Public Accountants. As an industry leader, Noreen is passionate about supporting culture, women, and diversity in the workplace. She is a mentor for the Money Management Institute’s Leadership Pathway, which connects members of the next generation with industry veterans to further enhance the mentee’s knowledge and insights surrounding the investment advisory industry. Noreen is an active contributor and frequently participates in panels to discuss the importance of women and greater diversity, equity, and inclusion in wealth management.