Cultivation Elevated - Indoor Farming, Cannabis Growers & Cultivators - Pipp Horticulture

📺 Subscribe and watch on our Youtube channelVeg Timing Importance: Timing veg growth is crucial for determining plant height and structure before transitioning to the flowering phase. It directly impacts yield and performance in the grow.Vegetative Phase Overview: The vegetative phase involves keeping plants under an 18-hour photo period, allowing them to grow shoots and roots to establish a robust structure for flowering.Veg Length Determination: The length of veg directly influences plant height in the flowering phase, particularly significant in vertical farming and multi-tier growing setups.Optimal Veg Duration: While a 10 to 14-day veg is ideal for advanced cultivators with optimal environments, some factors like genetics and environmental conditions may extend veg time.Managing Stretch: Stretch refers to rapid plant growth during the early flowering phase triggered by a 12-hour photo period. Proper veg timing helps anticipate and manage this stretch to avoid issues like plants growing into lights or obstructing airflow.Techniques to Control Stretch: Environmental cues, such as day-to-night temperature differentials, and irrigation strategies can help mitigate stretch. Additionally, plant training techniques like topping or super cropping can be employed.Variability in Cultivar Behavior: Some cultivars exhibit slow veg growth but finish flowering rapidly. Understanding each cultivar's growth patterns is essential for effective cultivation planning.No Veg Strategy: An emerging trend in some regions involves skipping the traditional veg phase and directly transitioning rooted clones into flowering, particularly in high-density planting setups.Closing Thoughts: Successful cannabis cultivation requires understanding and adapting to various factors like genetics, environment, and cultivation techniques. Cultivators are encouraged to experiment, gather data, and tailor their approach to their specific growing conditions.This conversation provides valuable insights for cannabis cultivators, emphasizing the importance of strategic planning and adaptability in optimizing plant growth and yield.ABOUT CULTIVATION ELEVATED:If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.SUBSCRIBE & FOLLOW:Spotify: https://open.spotify.com/show/1bwsOgN...Apple: a...

📺 Subscribe & Watch on YouTubeEuropean Cannabis Market Variances: The European cannabis market varies significantly depending on the country. Spain still has a significant black market presence, while countries like Switzerland, Holland, Germany, and Malta are more interested in multi-tier cultivation due to advancements in legalization and commercial construction.Legalization in Germany: Germany recently decriminalized possession and consumption of cannabis, allowing citizens to possess up to 25 grams and grow up to three plants at home. They also introduced a website to indicate areas where public consumption is permitted.Enforcement and Penalties: There are discussions about penalties for public consumption in restricted zones and the need for responsible consumption etiquette.Germany's Influence: Germany's approach to legalization is seen as influential for other European countries due to its significant population and international standing, potentially setting a precedent for other nations to follow.Pilot Programs: Several European countries, including Switzerland and the Netherlands, have implemented pilot programs to explore regulated cannabis cultivation and distribution.Lessons from US Legalization: The conversation draws parallels between the US and European approaches to legalization, highlighting differences in regulatory frameworks and the challenges of navigating state-by-state regulations.Regulatory Challenges: The discussion touches on the difficulties of regulatory compliance in the cannabis industry, including tracking systems like Metric and the debate between regulating by plant count versus canopy square footage.Potential Future Podcast Topics: Anders and Michael express interest in discussing nuanced differences in cannabis regulations across different US states and potentially exploring topics like cultivation strategies and regulatory efficiency in future podcasts.ABOUT CULTIVATION ELEVATED:If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.SUBSCRIBE & FOLLOW:Spotify: https://open.spotify.com/show/1bwsOgN...Apple:

📺 Subscribe & Watch on YouTubeSpannabis Experience: Anders shared his personal experience at Spannabis, highlighting the vibrant social club scene in Barcelona and the excitement around cannabis culture and legalization. They particularly enjoyed the hash scene, with notable mention of Piatella hash and its unique curing process.International Travel and Awareness of Pipp Horticulture: Anders discussed his surprise at the international recognition of Pipp, indicating that many attendees were familiar with the brand. They also mentioned their upcoming presence at events in Europe, inviting cultivators to engage with them.Concerns about Pathogen Spread Through Seeds: There was a discussion about the spread of pathogens and viruses through seeds, emphasizing the importance of responsible breeding practices and testing to prevent the transmission of diseases.Quality of Exhibits at Spannabis: The conversation touched on the impressive quality of exhibits at Spannabis, noting the elaborate and stylish booths, which reflected the sophistication of the European cannabis industry.Comparison with Other Cannabis Events: Anders and Michael compared Spannabis to other cannabis events like MJ Biz Con and Canna Fest, highlighting differences in atmosphere, attendee engagement, and the quality of conversations with growers.Upcoming Events and Engaging with Pipp Horticulture: Michael and Anders discussed their plans to attend upcoming events in Europe and encouraged listeners to engage with them at these events, promising informative discussions about cannabis cultivation.ABOUT CULTIVATION ELEVATED:If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.SUBSCRIBE & FOLLOW:Spotify: https://open.spotify.com/show/1bwsOgN...Apple: https://podcasts.apple.com/us/podcast...GET A FREE GROW CONSULTATION BELOW:

📺 Watch this episode on YouTube============Daniel Craveiro is the Director of Research & Development at Camaraderie Group, an organization that includes such brands as Mayflower Farms and Sirona Cultivated. Today, Michael and Daniel engage in a deep discussion on the cannabis industry, fertigation systems, and the difference between traditional cultivation methods and multi-tiered setups.Daniel entered the regulated Cannabis industry in 2009 while pursuing a degree in Ecology and Evolutionary Biology at the University of Colorado at Boulder. Since 2009, Daniel has had ample experience in Cultivation and Manufacturing facility design and build, equipment and methodology selection and implementation and facility commissioning and training. He has contributed to the design and build of multiple ground-up and retrofit facilities across multiple states including Colorado, Michigan and California. Daniel has contributed to the development of the DAGDA Fertigation System, which is a state-of-the-art suite of automated plant irrigation solutions for cultivators that uses real-time plant data to make irrigation decisions. This system allows cultivators to make data-driven decisions that contribute to consistent, reproducible crop outcomes. Daniel has also conducted research in the field of Cannabis plant sciences and manufacturing techniques and has collaborated on research with prominent companies and institutions in the field of Cannabis sciences and product development. Daniel has been a part of award-winning teams, including being a recipient of awards from High Times magazine, the THC Classic Cup and The 710 Showdown.Key Takeaways00:01 – Daniel joins the show to share his origin story, cannabis cultivation, and transdermal patches 06:36 – Revolutionizing the world of cannabis sales 08:29 – Multi-State Operators (MSO), explained 13:00 – Fertigation systems 18:59 – Daniel describes some of the infrastructure he has in place at Mayflower Farms 22:38 – The difference between solventless and solvent-based extracts 31:02 – Transitioning from traditional cultivation methods to multi-tiered setups 34:50 – Daniel speaks to some of the innovations they are working on at Mayflower Farms 42:05 – Initiatives to be environmentally friendly and to continuously improve 45:07 – Tips for building a great culture 46:39 – Advice Daniel would give to those considering shifting from single to multi-tier 48:52 – Michael thanks Daniel for joining the show Shareable Quotes“We don’t see this being an industry that has a pot of gold at the end of the rainbow, which is the perception that a lot of people have. Our perception of the industry is that it’s just like any other, but we have an opportunity to be in it a bit ahead and a bit early.” (09:24) “We looked at the existing fertigation systems that were in the market and we saw some of the deficits they had in terms of being applicable to cannabis specifically. So, we decided to jump full on into that endeavor. What we’ve done since is basically develop a set of systems for fertilizer mixing, fertilizer delivery to the plant - so irrigation - and then also substrate monitoring.” (14:56) “It’s very unique how you find these groups or families of strains that share characteristics…I think there’s a very big world of complements that can occur in cannabis that people aren’t exploring as much. And we’re curious about it so we’re playing around with it.” (30:35) “One of the biggest challenges in cannabis right now is accounting. It’s a very...

📺 Subscribe & Watch on YouTubeIn this insightful episode of "Cultivation Elevated," host Michael Williamson sits down with Sia of Grow Motion, to delve into the intricate world of the European cannabis industry. They navigate the complexities of establishing a thriving cannabis enterprise in Switzerland, from crafting a unique brand that resonates with a dedicated community to employing innovative agricultural technologies like the Elevate Platform system.Sia shares his entrepreneurial journey and the strategic moves that set Grow Motion apart in a competitive market, including exclusive genetics and German partnerships. This conversation not only highlights the challenges of scaling a business and maintaining a strong team spirit but also speculates on the evolving role of Switzerland in the European cannabis landscape and the future of THC legislation. Listeners are invited to join Michael and Sia for an episode that promises to enrich their understanding of the cannabis industry and the meticulous efforts behind Grow Motion's success.Key Takeaways(04:37 Building a Facility in Switzerland(16:10) CBD and THC Usage Comparison in Europe(24:19) Cannabis Industry Challenges(29:00) The Decision to Build Three Tiers(34:58) Creating a Safety-Focused Elevate Platform System(39:48 ) GrowMotion's Unique Program Details(45:57) Switzerland's Cannabis History(49:38) GrowMotion GoalsMemorable Quotes "If I start a project, I will never stop anytime. I will finish it. It's important to build a community, to give them the best quality. You cannot build a brand that reaches the top level and then is forgotten after two or three months." - Sia"We have to be different if we want to play the game for the long term. You can't compete on quality alone; it's about creating a unique product that resonates with the community and stands the test of time." - Sia"In the world of cannabis cultivation, it's about more than just the plant. It's about the people, the passion, and the dedication to create something exceptional. That's what truly makes a difference in this industry." - Michael Williamson"Connect with GrowMotionWebsite: https://growmotion.com/Facebook: https://growmotion.com/facebookInstagram: https://growmotion.com/facebookTwitter: https://growmotion.com/twitterDiscord: https://growmotion.com/discordYouTube: https://growmotion.com/youtubeTikTok: https://growmotion.com/tiktokConnect With PippPipp Horticulture Website - https://pipphorticulture.com/Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbAPipp Horticulture - Facebook - https://www.facebook.com/pipphorticulturePipp Horticulture Instagram - a...

📺 Subscribe & Watch on YouTubeIn this episode we meet the StackHouse team and unpack the essence of creating a solid cannabis cultivation team. Quality, quantity, consistency, and efficiency are the pillars of success we focus on, and how they are profoundly influenced by company culture and employee satisfaction. Discover the importance of transparency, equipment maintenance, and the balance between labor costs and product excellence. Our discussion also sheds light on the potential pitfalls of relying too heavily on machinery, emphasizing the need for skilled technicians and the delicate act of maintaining a positive work environment.Our conversation turns to the art and science behind phenotype genetics, racking, and moisture management in cannabis cultivation. We take a closer look at nursery layouts, the strategic placement of mother plants and clones, and the decision-making process behind pot sizes for optimal flowering. Hear about the challenges of managing moisture content in buds, especially in Nevada's arid climate, and how this impacts both testing results and customer satisfaction. We also highlight the strong culture of empowerment and education at StackHouse, demonstrating how a unified team approach can lead to commercial success and quality production. Don't miss this engaging episode from the heart of Las Vegas, where innovation meets tradition in the quest for cultivating excellence.Key Takeaways(00:02) Vertical Farming for Cannabis and Food(15:08) Creating a Successful Cannabis Cultivation Team(21:19) Phenotype Genetics, Racking, and Moisture Management(34:06) Stackhouse(38:19) Challenges and Innovation in Cultivation Facilities(48:09) Team Culture in Cannabis Cultivation(59:45) Indoor Cannabis Cultivation(01:08:27) The Importance of Quality Cannabis ProductionMemorable Quotes "I'm not addicted to cannabis. I'm addicted to growing cannabis. That's what's addictive. The side effect is just the good sweet herb, but the growing it, that's super addictive because it's just, it never stops, it's something new every day.""We need to, as a team, have the way we do things. It happens to be very much influenced by my way, but it's not my way. I'm very open to adjusting things that make sense, but there needs to be a way or the way we do things.""To do it at scale and to keep a team involved and keep success and pass rates of testing, that becomes more tricky consistently."Connect With PippPipp Horticulture Website - https://pipphorticulture.com/Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbAPipp Horticulture - Facebook - https://www.facebook.com/pipphorticulturePipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/🎙️Podcast Production by FullCastThis podcast uses the

📺 Subscribe & Watch on YouTubeEver wondered how a second-generation farmer navigates the foggy world of California's cannabis industry? Join us as we traverse through the world of cannabis cultivation. Our guest, a seasoned grower with roots deep in the industry, shares his unique experiences and insights. Together, we unfurl the cultural influences that shape the success of cannabis operations and the unique challenges and opportunities that coastal California farming presents.We share our own personal journey in cannabis cultivation, touching on genetics, managing light intensity, and the undeniable benefits of having a genetic library. We even discuss our unique cultivation process involving the use of greenhouses for vegging. We underscore the importance of brand-building; after all, consistency and loyalty are achieved through smaller batch production. Learn about our relentless pursuit of improvement in flower quality and the vital role that quality control and sorting processes play. So why wait? Tune in and let's grow together.Key Takeaways(05:26) California's Cannabis Consumption and Business Models(10:32) Unrealistic Expectations in California Market(16:36) Family-Owned Farming and Distribution(21:03) Creating a Regionally-Based Brand(24:57) Genetic Considerations in Cannabis Cultivation(32:48) Importance of Airflow in Vertical FarmingMemorable Quotes "This is a plant that I'm super passionate about.""Don't you understand that some of the best genetics in the game are going to be testing sub 25%? And that there's also this whole other thing called the entourage effect involved here. That definitely has an effect on this cerebral experience with consuming the product.""We're more on like the regional wine or like a Sierra Nevada beer space rather than a Budweiser, still a gigantic brand and they've done very well, staying true to themselves."Connect with Fog City FarmsFog City Farms: https://www.fogcityfarms.org/Facebook: https://www.facebook.com/fogcityfarms/Instagram: https://www.instagram.com/fogcityfarms/YouTube: https://www.youtube.com/channel/UCTS3ZY5O1_57TXH1gonPwWwTwitter: https://twitter.com/fogcityfarms1Connect With PippPipp Horticulture Website - https://pipphorticulture.com/Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbAPipp Horticulture - Facebook - https://www.facebook.com/pipphorticulturePipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/Pipp Horticulture Pinterest -

📺 Subscribe & Watch on YouTubeJoin us on a captivating journey as we share an insightful conversation with the Beard Bros and Anders Peterson of Pip Horticulture, taking you through their remarkable transformation from East Coast cultivators to a beacon of cannabis news in California. Can you imagine the struggle of becoming a trusted source of news amidst a sea of clickbait and noise? We tackle this challenge head-on, candidly sharing our experiences and the unique trials we navigated to solidify our platform in the market.This episode takes a deep dive into the evolution of cannabis culture on the East Coast, spotlighting the influential role of California and how Hollywood and social media have accelerated its adoption. As we navigate through this discussion, we also tackle the transient aspect of Prop 64 and its potential impact. And if that's not enough, hold tight as we compare and contrast the unpredictability between the cultivation and media sectors of the cannabis industry—two domains that demand constant vigilance with local, state, national, and international news.As we round off our discussion, we don't shy away from the complexities of social equity in cannabis, the distinct challenges of transitioning from a legacy cultivator to a legitimate business, and the intricate realities of the cannabis industry in various states. We also share the lessons learned from Canada's cannabis industry and the three Ps of success while emphasizing the importance of a sound facility and a strong brand. So, sit back and get ready to expand your understanding of the cannabis industry with the Beard Bros and Anders Peterson. Trust us, you wouldn't want to miss it!Key Takeaways(04:44) The Rise of Cannabis Industry Reporting(09:54) Building Culture in Emerging States(17:31) Passion in Cannabis Production(32:42) California's Cannabis Industry and Investor Greed(37:08) Limiting Licenses and Balancing Marijuana Supply(44:09) Mismanagement in Canada's Cannabis Industry(47:56) Canada's Impact on the Cannabis IndustryMemorable Quotes "We will pivot, we will survive, we've been hunted down, we had to hide, we had to do all of our own work and we're still here.""You have two ways to build value right now in the cannabis industry. You either build an asset, a really good facility that you can prove with data that it can reproducibly hit quality and quantity every run, or you build the brand and that's the value.""Cannabis is not just a plant, it's a culture. It's a movement. It's about wellness, creativity, and freedom. And as an industry, we have to honor that in everything we do."Connect with Beard Bros.Website: https://beardbrospharms.com/Facebook: https://www.facebook.com/BeardBrosPharms/Instagram: https://www.instagram.com/beardbrospharms/LinkedIn: https://www.linkedin.com/company/26564274/Connect With PippPipp Horticulture Website - https://pipphorticulture.com/Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbAPipp Horticulture - Facebook - a...

📺 Subscribe & Watch on YouTubeEver wondered how a vertical cannabis farm operates? Or how to scale from a 20,000 square foot space to a whopping 50,000 square foot multi-tier setup? Take a trip with us to Oakland, California as we explore Oakfruitland, a pioneering cannabis farm co-founded by our guest, Linzi. This episode will open your eyes to the challenges encountered in the building process, the transition to vertical growing, and the secret behind their reputation for unsurpassed canopy management and exquisite quality products.As Linzi unveils the core business strategies of Oakfruitland, we dig into how lean operations and managing production costs have been instrumental in their success. We'll discuss their plans for expansion, the potential move into the Southern California market, and their mission to make their products available in over 120 dispensaries. Together, we'll explore what the future holds for vertical farming in the cannabis and broader food production industry.Key Takeaways00:0 - Vertical Farming Journey in Cannabis15:43 - Maximizing Profit and Quality in Cannabis21:01 - Future Plans and Success FactorsMemorable Quotes"We're always looking for new strategies, new techniques to grow better. It's not traditional anymore, and we have all the resources to help from the vendors, and we should do better every year.""My passion is looking at the numbers, looking at how the operations are growing. It's not about the dollar side, it's all about being in this age, mid 30s, to achieve something that you've always been looking for. And then we have this opportunity in this new industry, we should always cherish that.""I believe in customer service. I feel like if the person can communicate well and be able to deliver what the customer is asking for 100%, that I will enjoy the experience."Connect with LinziWebsite: https://www.oakfruitland.com/Instagram: https://www.instagram.com/oakfruitlandofficial/YouTube: https://www.youtube.com/channel/UCm7dd79krYdJSOLy1JMbiQAConnect With PippPipp Horticulture Website - https://pipphorticulture.com/Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbAPipp Horticulture - Facebook - https://www.facebook.com/pipphorticulturePipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

📺 Subscribe & Watch on YouTubeEver wondered how the world of vertical farming is being revolutionized by LED lighting? Host Michael Williamson is joined by Corinne Wilder, the VP of Global Commercial Operations at Fluence. Corinne reveals the science-driven approach behind Fluence, a global LED horticultural lighting company. She shares her personal journey from a child growing up in a state park to a marine biology and ecology graduate and her transition to working in the commercial lighting industry. Corinne has a unique perspective on the industry, having experienced firsthand the transition from a corporate giant like Panasonic to a startup atmosphere at Fluence. She sheds light on how LED technology has disrupted the vertical farming world, leading to the introduction of the all-white light at trade shows. Corinne also gives us an insider view on the challenges of understanding the title 24 code in California and its role in energy savings and rebates. You’ll gain a fresh perspective on the advantages of a broader spectrum of light for detecting pests and pathogens.We discuss Corinne's leadership journey and her insights into women in leadership roles. She imparts valuable advice on finding your passion, advocating for yourself, and fighting against boundaries. We also delve into the fascinating world of oyster cultivation with our second guest, Rowan Jacobson, the author of numerous books on oysters. Get ready to discover the intricacies of oyster cultivation, the importance of native oysters to the American coast, and the intriguing possibility of creating an indoor aquarium environment for growing oysters. As we wrap up, we refocus on Fluence and the valuable resources they offer for those keen to delve deeper into this fascinating world.Key Takeaways0:00 - Vertical Farming With LED Lighting8:58 - LED Technology Industry Career Transition20:34 - Commercial Operations and Female Leadership31:14 - Oyster Cultivation and Fluence ScienceMemorable Quotes"The LED technology disrupted and catalyzed the vertical farming space and the introduction of the all white light at the trade shows flipped the script.""We're a global LED horticultural lighting company. So basically, first and foremost, we produce, manufacture, design and ship out LED fixtures for horticulture.""It's not just LED lighting, because that's not just what customers need. It's talking about what is the whole environment that you're trying to create for with the customer, but really for the plant, right, our customer has always been the plant."Connect with CorrineCorinne on LinkedIn - https://www.linkedin.com/in/corinne-wilder-8a34bb19/Fluence website - https://fluence.science/Fluence on Facebook - https://www.facebook.com/FluenceLEDFluence on Twitter - https://twitter.com/Fluence_LEDFluence on Instagram - https://www.instagram.com/fluence_led/Fluence on LinkedIn - https://www.linkedin.com/company/fluence-led/Fluence on YouTube -

📺 Subscribe & Watch on YouTubeAre you ready to unlock the secrets of the cannabis industry? Join us in an enlightening discussion with Mitch Galton, Director of Business Development at Urban Gro, as he pulls back the curtain on the highs and lows of navigating the burgeoning field. From conquering the market with speed to circumventing the industry's notorious delays, Mitch shares how Urban Gro's turnkey model is paving the way for success. Plus, he takes us on a trip down memory lane with his fascinating transition into the world of cannabis.Scaling a 15-person startup to a 200-strong team is no mean feat - Mitch has seen it all. His journey in the horticulture and cannabis sector is filled with defining moments that shaped his career. He takes us from Texas to Canada, discussing the unique challenges that tagged along. With the stringent cultivation policies and retail restrictions in Canada, there's a lot to unpack. Stay tuned as we delve into the complexities of retrofitting cannabis facilities and how Urban Gro is facilitating smooth transitions for its clients.Ever wondered how LED lighting and genetic selection play crucial roles in cannabis cultivation? Mitch's in-depth insights into these areas will leave you intrigued. He shines a light on the advantages of LED lighting for cultivation, the importance of genetic selection, and the challenges Canadian cultivators face. The conversation isn't only packed with practical insights but also brings to the forefront some thought-provoking questions about the future of the cannabis industry. So, is the industry ready to strike the perfect balance and future-proof cannabis facilities? Join us to find out!Key Takeaways0:00 - Urban Gro's Solutions and Challenges06:45 - Startup Journey and Growth in Texas10:36 - Canadian Cannabis Market Challenges and Issues14:45 - Considerations for Retrofitting Cannabis Facilities26:03 - LED Lighting for Cannabis Cultivation36:41 - Genetic Selection and Brand Viability45:09 - Challenges and Considerations in Genetic Selection49:16 - Future-Proofing Cannabis FacilitiesMemorable Quotes"What we're seeing a lot more of is groups that are already managing canopy. You know they have a facility that they either built you know, maybe even only three, four, five years ago that's kind of outdated or they made an acquisition, probably paid too much in a lot of cases, and now they're trying to kind of go back and make it profitable." - Mitch Galton"Understanding how your system fits in with the rest of the equipment is really what matters, because you can have the best light, you can have the best rack, but if the grower doesn't have the system or the understanding of how that affects the rest of their system to really utilize it, they're always going to blame the equipment and they're not going to get the results." - Mitch Galton"Speed to market, but it's once your operational speed to continue staying in market and in production is huge. If your HVAC goes out and you have a room sitting there for two weeks, it doesn't matter if it's the installer's fault, it doesn't matter if it's the manufacturer's fault. You just need to get HVAC up and running and being able to just make one phone call and, you know, be able to for the grower, move on with your day to day and just be sure that it's getting addressed, is huge." - Mitch Galton"Connect with Urban GroWebsite: https://www.urban-gro.com/Facebook:

📺 Subscribe & Watch on YouTubeEver wondered why Germany plays such a pivotal role in the European cannabis industry? Join your host, Michael Williamson, as he speaks with Timo Bongartz, General Manager of Fluence, in an engaging discussion exploring the fascinating world of cannabis cultivation and lighting. Michael and Timo shed light on the complexities of obtaining a prescription for medical cannabis in Germany and discuss potential shifts in this landscape.They address the progress and challenges of the cannabis lighting industry, the need for market correction and standardization and the intricacies of managing complex business models. They explore the future of Europe’s role and the steps necessary for swift development. Through analysis of pilot projects in Germany, Switzerland, and the Netherlands and their potential impacts on the supply chain, you’ll discover why the German cannabis market is crucial for international stakeholders and how the country's healthcare system influences patient access to medical cannabis.Key Takeaways00:00 - Vertical Farming and German Cannabis Market13:28 - Cannabis Industry Challenges and ProgressMemorable Quotes"In 2015, LED lighting for crops was very special, but today it is an accepted and applied technology."For me personally, it's important to make the first steps. They are always the hardest, but once you start going, you go on."Connect with FluenceTimo on LinkedIn - https://www.linkedin.com/in/timo-bongartz/Fluence website - https://fluence.science/Fluence on Facebook - https://www.facebook.com/FluenceLEDFluence on Twitter - https://twitter.com/Fluence_LEDFluence on Instagram - https://www.instagram.com/fluence_led/Fluence on LinkedIn - https://www.linkedin.com/company/fluence-led/Fluence on YouTube - https://www.youtube.com/c/FluenceLEDConnect With PippPipp Horticulture Website - https://pipphorticulture.com/Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbAPipp Horticulture - Facebook - https://www.facebook.com/pipphorticulturePipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/This podcast uses the following third-party services for analysis: Podtrac -...

📺 Subscribe & Watch on YouTubeJoin us on Cultivation Elevated, as we embark on an exciting exploration into the world of cannabis cultivation. This episode features a fascinating discussion with Jesse Porter, the Director of Cultivation for GrowGlide. Listen in as Jesse discusses the impact of GrowGlide's recent acquisition by Pipp Horticulture. He shares insights on the challenges and rewards of competition in the industry and how this acquisition paves the way for innovation and better support for the end customer. We journey through host Michael Williamson's personal experiences in the cannabis industry. From being a hydro shop and nursery owner to moving to the West Coast and experiencing the boom of the cannabis market, Michael shares his strategies for differentiation in a competitive market. He also delves into how metrics and KPIs can help cannabis businesses enhance their efficiencies and how simple solutions can significantly improve your business without any additional financial cost.We conclude the episode with a deep dive into how to maximize success in multi-tier cannabis cultivation. We take a closer look at how understanding your environment is crucial when transitioning to a multi-tier cultivation facility. So, whether you're an existing grower or owner looking to optimize your facility or someone looking to cultivate more in less space, tune in for key insights into vertical farming success.Key Takeaways00:02 - Competition and Innovation in Vertical Farming 12:50 - Hydro Shop Owner's Cannabis Journey 23:28 - Optimizing Canopy Yield and Workflow Efficiency 27:07 - Maximizing Success in Multi-Tier Cannabis Cultivation 31:46 - Cannabis Cultivation Survival and Lean Principles 44:39 - Efficiency and Data in Cannabis Facilities 49:13 - Future Predictions for Cannabis and Food 55:54 - Appreciation for Cultivation Elevated PodcastMemorable Quotes"Competition in the industry is a catalyst for innovation and creativity. A healthy competition leads to support networks and ultimately benefits the end customer the most. At the end of the day, our new relationship benefits the end customer the most, and I think that's the most important thing." - Jesse Porter"Understanding your environment when transitioning to a multi-tier cultivation facility is essential. The impact of morale when transitioning to a new cultivation method and the importance of developing a skill set to stay viable in the industry are key. Knowing your genetics and the environmental conditions to create predictable success is also important." - Michael Williamson"From the fear of the market to the beauty of brands, we examine the opportunities that come with doubling down on lean operations and scaling up to gain market share. Understanding the environment and assessing the market are key to success." - Michael WilliamsonConnect with Grow GlideWebsite: https://www.growglide.com/Facebook: https://www.facebook.com/growglideInstagram: https://www.instagram.com/growglide/LinkedIn: https://www.linkedin.com/company/grow-glide/Connect With PippPipp Horticulture Website - https://pipphorticulture.com/Pipp

📺 Subscribe & Watch on YouTubeStep into the world of cannabis cultivation with our guest, James Cunningham, the brains behind Fog City Farms. Get ready to master the art of vertical cannabis cultivation as James shares his journey from single-tiered farming to a double-tiered system. We'll dive into Fog City Farm's mission and explore why more cannabis brands are moving indoors. As James takes you through the science behind lighting and plant genetics, you'll gain a unique perspective on how vertical space and environmental control can revolutionize cultivation practices. As a result of experimenting with different farms, James' experiences are rich with invaluable insights. As the episode unfolds, we tackle the complexities of the cannabis market, discussing the oversaturation of California's cannabis industry and its impact on legacy growers. Unpack the challenges of building a vertically-stacked farm, the importance of airflow control and how auto-flower development affects price points. Finally, we tackle the intricacies of post-harvest processing and the locations where you can find Fog City products. James' advice for industry newcomers is a must-hear for anyone considering a plunge into the world of cannabis cultivation. Get ready for a knowledge-packed episode you wouldn't want to miss!Key Takeaways00:00 - The current state of cannabis cultivation12:13 - Developing a practical LED lighting plan17:59 - Challenges and innovations in the space28:53 - Over-saturation of California's cannabis market42:38 - Post-harvest processing best practicesMemorable Quotes "Let's do a smaller, more controllable footprint and build a brand around this thing. That was really the idea behind Fog City Farms.""As long as we just stay true to ourselves and create a following for our culture and our main staples as a brand, which are quality and consistency, you can rely on us.""The only way to find security in the market in California is to build a brand, and in order to build a brand, you have to have a very consistent production, and that's why we went indoors."Connect with Fog CityFog City Farms: https://www.fogcityfarms.org/Facebook: https://www.facebook.com/fogcityfarms/Instagram: https://www.instagram.com/fogcityfarms/YouTube: https://www.youtube.com/channel/UCTS3ZY5O1_57TXH1gonPwWwTwitter: https://twitter.com/fogcityfarms1Connect With PippPipp Horticulture Website - https://pipphorticulture.com/Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbAPipp Horticulture - Facebook - https://www.facebook.com/pipphorticulturePipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/Pipp Horticulture LinkedIn - a...

📺 Watch this episode on YouTube============Embark on an immersive exploration of the dynamic world of cannabis cultivation with host Michael Williamson and special guest Brent Barnes, co-founder and VP of cultivation at Claybourne Co. In this enlightening episode, they delve into the critical importance of prioritizing quality over quantity in the cannabis industry. Discover the fascinating realm of genetic engineering and its potential to enhance cannabis plant quality, as well as the significant impact of environmental factors on genetic expression. Gain exclusive insights into Claybourne's innovative facility design and their ongoing quest for breeding advancements, all while delving into the ever-evolving landscape of cannabis cultivation. This captivating conversation offers a glimpse into the intricacies of this thriving industry, leaving you inspired and informed about the future of cannabis cultivation.Key TakeawaysDiscover the importance of prioritizing quality over quantity in the competitive cannabis industry and how it sets Claybourne apart from the rest.Uncover the potential of genetic engineering to enhance the quality and yield of cannabis plants, as shared by host Michael Williamson, an experienced plant breeder.Explore the fascinating impact of environmental factors on genetic expression and the challenges of genetic drift in cannabis cultivation.Gain insights into the innovative facility design of Claybourne, including a three-story racking system and a specialized airflow system for optimal growth conditions.Learn about the long-term process of breeding and the dedication required for true innovation in cannabis cultivation.Discover the significance of local partnerships and Claybourne’s widespread availability in over 60% of retail locations in California.Gain a deeper appreciation for the intricacies of the cannabis industry and its ongoing evolution, with quality, innovation, and environmental factors at the forefront of success.Shareable Quotes“We started Claybourne with the idea of the industry needed help with customer service. They needed help pushing a product in a direction that said, hey, this is good quality product, but also we can have a real business that supports you in this aspect.”“I find it so fascinating when people say, multi tier doesn't work, or triple tier doesn't work. I mean, we've seen five tiers. It is never a function of the racking or trays being the issue. It is always 100% the mechanical, engineering and design associated with the HVAC system.”Episode LinksClaybourne on LinkedIn: https://www.linkedin.com/company/claybourne-co/Claybourne on YouTube: https://www.youtube.com/channel/UCyRdDYueVyf2XNSqCWAqn4AClaybourne on Instagram: https://www.instagram.com/claybournecompany/Show LinksPipp Horticulture Website - https://pipphorticulture.com/Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbAPipp Horticulture - Facebook - https://www.facebook.com/pipphorticulturePipp Horticulture Instagram - a...

📺 Watch this episode on YouTube============Join us as we take a fascinating journey into the world of cannabis cultivation with Zack Newman, Director of Operations at Robbs Farms. In this episode we explore the unique strains and rich history of the California cannabis market and how cultivators are shaping the industry's future. With insights from Zack, we learn about their attention to detail, positive work environments, and cross-training of employees, which all contribute to the production of high-quality cannabis products. Discover the challenges and opportunities in the industry and the crucial role that cultivators like Dr. Robbs Farms play in shaping its future.Key TakeawaysDiscover how Dr. Rob's Farms overcame wind resistance challenges in their purpose-built cannabis facilityLearn about the CBD product, Mom's Formula, developed by Dr. Rob's Farms for pain reliefExplore how Zack Newman, Director of Operations, created a positive work environment for his teamFind out how Dr. Rob's Farms cross-trains their employees and pays attention to the little things that consultants may overlookUnderstand how Rove is constantly searching for unique strains and styles of growing in the cannabis industryLearn about the unique and rich history of the cannabis industry in California and its impact on the rest of the worldDiscover the role that cultivators like Dr. Rob's Farms and Rove will play in shaping the future of the cannabis industryShareable Quotes“So as I built my career and advanced in these different operations and had more power and more control and was able to dictate some of these things, I've always wanted to create an environment where people are happy to show up. Happy people grow happy plants, and happy plants make the people working with them happy. So it's like a cyclical thing.”“So the basic premise of the greenhouse, the advantage of the greenhouse is having the natural sunlight, the abundant light resource that we have in addition to our supplementary artificial lighting. And we want to combine those and maximize light spectrums and light output on the plants.”“So right now we have a lot of gelato crosses. We have a lemon cherry gelato that we're growing for the first time that looks really promising. Another one called the Soap that is just knocking everyone's socks off. And then we have some classic kind of California flavors. OG Kush.”Episode LinksZack Newman on LinkedIn: https://www.linkedin.com/in/zack-newman-41115345/Website: https://www.drrobbfarms.com/Twitter: https://twitter.com/DrRobbFarmsFacebook: https://www.facebook.com/Dr.Robb.Farms/Instagram: https://www.instagram.com/drrobbfarms/LinkedIn: https://www.linkedin.com/company/dr.-robb-farms/YouTube: https://www.youtube.com/channel/UCt9jQvzEv131Fc5JCwoPAPwShow LinksPipp Horticulture Website - https://pipphorticulture.com/Pipp Horticulture YouTube - a...

📺 Watch this episode on YouTube============In this episode, Daniel Algaze, Director of Cultivation at SweetCut, shares the company's unique approach to cannabis cultivation. Daniel explains how Sweet Cut maximizes canopy space and ROI while prioritizing efficiency and ergonomics using a unique combination of LEDs and multi-tiered racking from Pipp. He emphasizes the importance of building a strong team and discusses the challenges and opportunities in the current Michigan cannabis market. Daniel also touches on Sweet Cut's initial signature strain, Sweet Cake, (“a bready sweetness with a hint of skittles”) and the importance of branding and going multi-tiered in a market that is becoming increasingly commoditized. Anyone interested in the cannabis industry will find valuable insights in this informative episode.Key TakeawaysBased in Kalamazoo, Michigan, SweetCut is rapidly making a name for itself in the cannabis industry.The company has a 16,000 square foot facility that includes four 1,100 square foot flower rooms, one triple tier bedroom, and an R&D room.SweetCut uses a multi-tiered environment for its production, which allows for more physical flowering canopy than actual square footage of space. This results in a higher yield and ROI compared to single-tiered environments.SweetCut's initial signature strain is Sweet Cake It has a bready sweetness with a hint of Skittles on the exhale, and it clones well with an amazing structure.The current cannabis market in Michigan is experiencing oversupply and commoditization, with prices dropping from $3,000 per pound to $1,000 per pound. Strong branding is a key differentiator in this market.Why going multi-tiered is generally more lucrative than single-tiered production, as it almost doubles the grams per square foot of canopy.Shareable Quotes“What's been rewarding is actually finding this team. I really like the people that I've hired, and I haven't always been able to say that in the past. I think that it starts from the top. Mark gave me a lot of trust to fully go out, write my own job ad, target the exact people I was looking for, do all the first rounds of interviews, and then bring them in for the final interview where he would get to talk to them”“I think we're going to have a lot of really interesting strains come out of our pheno hunt very soon that are going to be available in the next few months. But right now, our initial signature strain is Sweet Cake, and that's a strain that no one else in Michigan has. As far as I know, it's pretty niche, even if you kind of look at the more developed markets like California.”Episode LinksDaniel AlgazeLinkedIn: https://www.linkedin.com/in/daniel-algaze-a8619995/Show LinksPipp Horticulture Website - https://pipphorticulture.com/Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbAPipp Horticulture - Facebook - https://www.facebook.com/pipphorticulturePipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/Pipp...

📺 Watch this episode on YouTube============Joe Zeller and Dante Metaluno provide a deep dive into the cannabis industry. Listen in to hear their success story of Redbud Roots, from the importance of genetics and quality to the strategies they use to rise above the competition. Learn about their specialties in cultivation, extraction, processing, packaging, sales, brokerage, white labeling and small batch production. Explore their thoughts on the effects of federal regulation, marketing of certain strains and the evolution of the Emerald Cup. Gain an inside look into their process of creating SOPs, their data-driven approach, and the unique staffing structure they have implemented to create more accountability and engagement among their team.Key TakeawaysDiscover how Joe and Dante have navigated Redbud Roots from 6 employees to over 150Find out how Joe and Dante implemented a staffing structure to increase engagement and pride in their workLearn about the importance of SOPs in cannabis production and the use of data to make decisionsUncover the team's focus on quality, and their passion for the productUnderstand the success story of Kim, and the evolution of the Emerald CupDiscover the unique terpene profile of the strains produced by Redbud RootsShareable Quotes“We are cultivation, extraction, processing, packaging.We have a diverse sales team. We do a little bit of brokerage white label and try and find a skew that matches almost every product that somebody can want to purchase at this point. Lean towards the craft side of the market.“(Joe Zeller)“It's that positive attitude appreciating what we get to do. And that's why I speak on the passion of just the joy of working with the plant, going into a grow room on a gloomy Michigan afternoon. If that doesn't turn you up a little bit, then you should be somewhere else.“(Joe Zeller)“It’s all about quality and a product that you're proud of, a product that you'll gladly show up to any event with and say, this is mine. This is what we made. Step up the quality.” (Dante Metaluno)Episode LinksRedbud Roots on LinkedIn: https://www.linkedin.com/company/redbud-roots/Show LinksPipp Horticulture Website - https://pipphorticulture.com/Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbAPipp Horticulture - Facebook - https://www.facebook.com/pipphorticulturePipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

📺 Watch this episode on YouTube============Del Rockwell and Michael Williamson explore the ever-changing cannabis industry and discuss the history of Pipp Horticulture, a leader in the racking space for cannabis cultivators. From discovering the benefits of modular racking systems, to metal corrosion resistance, to understanding the importance of voting with their dollars, in this episode Del and Michael as provide an in-depth look at the industry and the products that are driving it forward.Key Takeaways- Learn how 45 years of experience in the industry has led Pipp to develop products specifically for the cannabis space.- Del talks about Pipp’s customer-centric approach and how they have embraced the cannabis industry and its culture. He also dives into how they have developed products for both horticulture and retail.- Learn about the process of product development, from prototyping to third-party testing. Del also provides insight into his own learning process and talks about enrolling in Bruce Bugby's Horticulture and Cannabis course.- Hear more about the knock down racking system and other exciting products that Pipp is developing for indoor cultivation.- A great discussion on the challenges of the cannabis industry, such as taxes and pricing, and how partnerships have helped companies succeed.- Advice on entering the cannabis industry, emphasizing the importance of having face-to-face conversations and listening to customers.Shareable Quotes“We definitely got to drink from the firehose when it came to learning, and I think for the company as a whole, we absolutely tried to learn as much as we could. We wanted to listen to everybody that would try to impart a little bit of information or knowledge on us and try to combat it from that relatively humble perspective.” (Del)“At the end of the day, are customer centric, and we view ourselves as customer centric almost to a fault. At times, it feels like, yeah, we'll do just about everything. We definitely want to listen to and hear out whatever system it is that they want to use.” (Del)Show LinksPipp Horticulture Website - https://pipphorticulture.com/Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbAPipp Horticulture - Facebook - https://www.facebook.com/pipphorticulturePipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

📺 Watch this episode on YouTube============Jay Bouton is the Senior Director of Cultivation at Culta, Maryland’s vertically-integrated craft cannabis brand. Today, Jay joins the show to share his role at Culta, the inspiration behind the name, and the work they are doing at Culta. Jay expounds on the Cravo system, maturation time of crops, and why he considers Workplace of the Year to be the highest honor achievable. Key Takeaways00:31 – Michael introduces today’s guest, Jay Bouton, who shares the inspiration behind the name Culta, what it means to say that Maryland is a ‘limited license state,’ and the concept behind vertical integration  06:57 – Jay paints a picture of the history behind the building infrastructure that Culta currently uses 10:18 – An indoor, outdoor and greenhouse grower 14:03 – The Cravo system explained 20:04 – Jay speaks to the Indoor growing they are doing at Culta 22:01 – Flowering rooms and average maturation time 31:04 – Grower of the Year, Product of the Year, & Workplace of the Year 36:33 – A collaboration with Dartmouth 37:57 – Genetics and Pheno-hunting, explained 42:36 – Traits Jay looks for in a cultivar 52:28 – Selecting an equipment vendor 55:54 – Partnering with Pip Horticulture 58:51 – What the future holds for Culta 1:03:51 – Michael thanks Jay for joining the show and sharing his story 1:04:45 – Advice Jay would give to those looking to enter the cannabis industry Shareable Quotes“We’re the second largest employer in town now. And, as we keep on growing, I know we’ll become number one. There’s more opportunity that Culta can offer a lot of the people from Cambridge than The Hyatt or these other companies. There’s much more room for growth. You’re being educated everyday at work. We’re growing the people just as much as we’re growing the plants.” (09:51)  “With outdoor, we’ve gone through two hurricanes. We’ve gone through a drought. We’ve gone through five straight days of rain. So, we have an idea of where everything’s gonna go, but you honestly have to see how that season treats you before you can really decide if this is an extraction year or a flower year.” (16:53)  “It’s kind of humbling to know that, no matter how good or big we think we are, in the grand scheme we’re a smaller, middle ground company. But that also allows us to really focus on what matters.” (31:48)  “What we’re most proud about is The Workplace of the Year in the cannabis industry. Being Grower of the Year is awesome. Being Product of the Year is awesome. But being recognized as the employer where employees would much rather be, that makes us prouder than anything.” (33:15) “We won’t put anything out there that we wouldn’t smoke ourselves.” (1:03:22)  Episode LinksCULTA – https://www.culta.io/CULTA Facebook – https://www.facebook.com/cultamaryland CULTA Instagram – https://www.instagram.com/cultaig/CULTA YouTube Channel – https://www.youtube.com/c/CULTAMaryland/videos Jay’s LinkedIn – https://www.linkedin.com/in/jay-bouton-v-b592691a2/ Show...