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The Niche Is You
The Niche Is You
Author: Matthew Gottesman
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© Copyright 2026 Matthew Gottesman
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Hi, I’m Matt Gottesman (@mattgottesman on Instagram) and this is my daily podcast where I offer practical thoughts and perspectives to un-complicate life, creativity and the pursuit of your highest self.
Instead of choosing one niche for the podcast, I decided that the niche is you… a simple, straight forward show about the power of not boxing yourself into any one category, title or niche, but embracing all of your gifts, having a better relationship with yourself and trusting your path (intuition).
I’m not a "category" expert, just someone sharing my thoughts, perspectives and experiences on topics that really matter to promote a life of health, wealth, happiness & personal fulfillment.
Join me right here every day and if you never want to miss a show, text me PODCAST to 480-530-7352
Instead of choosing one niche for the podcast, I decided that the niche is you… a simple, straight forward show about the power of not boxing yourself into any one category, title or niche, but embracing all of your gifts, having a better relationship with yourself and trusting your path (intuition).
I’m not a "category" expert, just someone sharing my thoughts, perspectives and experiences on topics that really matter to promote a life of health, wealth, happiness & personal fulfillment.
Join me right here every day and if you never want to miss a show, text me PODCAST to 480-530-7352
726 Episodes
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In this episode we’ll talk about:Why anxiety often comes from resisting what we already knowThe difference between waiting on God and hesitating in fearHow surrender creates clarity instead of chaosWhy obedience brings peace faster than overthinkingWhat real surrender looks like (it’s not passivity)How to move forward without needing the full blueprintAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk about:Why early criticism doesn’t always mean misalignmentHow systems mislabel natural abilitiesThe difference between performance failure and wiringHow resistance can sharpen resilienceWhy mastery requires internal trustHow to discern between real redirection and projected limitationReclaiming what you were subtly discouraged from pursuingAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk about:Why ambition isn’t wrong… but isn’t always divineThe emotional signatures of vision vs. egoThe markers of God-given visionThe markers of self-generated ambitionPractical questions to discern what you’re building fromThe surrender testHow to pursue greatness without losing alignmentAnd more…CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com→ Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk about:Why growth often begins with subtraction, not additionHow refinement can feel like loss even when it’s actually progressThe difference between losing identity and shedding excessWhy strength rarely feels empowering at firstLearning to trust who you’re becoming before it feels rewardingHow refinement creates stability you couldn’t access beforeAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk about:Waiting seasons aren’t passive — they’re formativeLove doesn’t arrive because we perfected ourselvesIt arrives when the inner world becomes stable enough to receive itThese questions aren’t meant to be answered aggressivelyThey’re meant to be noticed, felt, and returned toAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk about:Why modesty isn’t about shrinking, silence or humility as self-denial but about confidence so settled it doesn’t need constant reinforcement.The difference between expression and posturing and visibility and validation-seekingWhy modesty is so attractiveHow character, work and contribution naturally draw the right attention… without chasing it.Getting the right attention versus getting the wrong attentionAnd more…CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com→ Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk about:Inner work begins when we stop avoiding the questions that busyness helps us escape.10 core questions you need to ask yourselfLearning to shift what we pray forDecluttering the inner and outer worldRedefining what “success” actually meansAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk about:Why it’s completely human to want reassurance from GodHow trust develops gradually, not instantlyPractical ways to move from “checking” to “living in alignment”What changed for me as I learned to trust without constant signsHow to work with God throughout the day instead of waiting on GodAnd more…CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com→ Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk about:Why clarity matters more than intensity in both faith and relationshipThe difference between striving to become and learning to be anchoredHow containment creates safety more than constant expansionWhat it means to lead before anyone is watching or followingHow masculine presence stabilizes feminine intuition without competing with itThe role of receptivity in mature partnership and leadershipWhy learning to receive is as important as learning to stewardHow to practice faith as companionship rather than constant instructionHow pausing, listening, and timing build trust with God and othersWhy peace and resonance are more reliable than excitement and adrenalineWhat it means to become trustworthy with waitingHow safety is created through steadiness, not provingWhy connection becomes sustainable when no one carries more than they’re meant toAnd more…CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com→ Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk:Why caring deeply can quietly turn into over-carryingThe difference between support and self-sacrificeHow unboundaried empathy leads to burnoutWhat grounded leadership actually looks likeStaying steady for others without doing the work for themLeading from wholeness instead of obligationAnd more…CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com→ Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk about:Why most conversations quietly turn into power strugglesHow “winning” a conversation often costs intimacyThe difference between being right and being understoodWhy safety matters more than persuasionHow regulated communication creates trustWhat changes when connection becomes the goalAnd more…CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com→ Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk about:Why “what should I do?” keeps people stuck in overthinkingThe difference between seeking instructions and owning responsibilityHow clarity comes from capacity, not optionsWhat it means to carry something instead of chasing itWhy purpose reveals itself through stewardship, not strategyLearning to trust what you’re already equipped to holdAnd more…CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com→ Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk about:Why chasing “rooms” is the wrong strategyHow validation-seeking weakens your presenceWhy talent and devotion shift rooms naturallyThe difference between position and authorityHow staying close to your work sustains opportunityWhy authenticity is what actually gets you invited backHow to stop shrinking when you enter high-level spacesAnd more…CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com→ Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk about:Why people pull away when relationships deepenHow depth touches places we may not yet have capacity forThe difference between safety and familiarityWhy running isn’t failure — it’s informationHow fear shows up as withdrawalWhy alignment matters more than pursuitWhat healthy partnership actually looks likeHow to stay steady without chasingAnd more…CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com→ Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk about:Why vision doesn’t require consensus to be realThe difference between building for applause vs. building for impactHow commitment replaces the need for validationWhy devotion to the work outlasts hustle and hypeLearning to honor your calling even when it’s misunderstoodWhy this moment in history finally supports long-term devotionWhat it looks like to build with reverence instead of urgencyAnd more…CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com→ Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk about:Why traditional marketing tactics are losing effectivenessThe difference between selling and resonatingWhy urgency, scarcity, and lifestyle marketing are wearing people outWhat audiences actually respond to nowHow honesty and process build trust faster than persuasionWhy people follow those who go first, not those who commandHow resonance creates long-term connection, not short-term spikesAnd more…CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com→ Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk about:Why desire alone doesn’t determine outcomesHow growth happens in relation to what we wantThe difference between longing and alignmentWhy experiences shape us before rewards arriveHow capacity is built through the process, not the prizeLearning to meet what you want without collapsing under itUnderstanding desire as an invitation, not a guaranteeAnd more…CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com→ Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk about:Why many of us were encouraged away from our natural abilitiesHow “life is hard” became a belief — not a truthWhy what comes easy to you often feels invisible to youThe difference between meaningful effort and unnecessary resistanceHow misalignment creates struggle that gets mislabeled as character-buildingReclaiming ease without guiltChoosing paths that challenge you without fighting your natureAnd more…CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com→ Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk about these energies:I’m going for itYou’re coming with meWe’ll figure it out togetherI got you.I choose you everydayI want to see you winYou’re not too muchBe ready at 7Give me the long versionText me when you get homeYou don’t have to explain yourselfI’m already on my wayRest… I’ll handle itShare your rough draftsTake as much time as you needYour feelings don’t scare meI can hold this with youI’m not going anywhere CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
In this episode we’ll talk about:Reframing the idea of a “waiting season”What actually matters when outcomes feel delayedWhy consistency is more important than certaintyHow refinement happens quietly, not dramaticallyWhere prayers may already be answered without being recognizedLearning to notice progress that doesn’t look like movementStaying grounded without forcing momentumand more. CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN




