Online Store Success with Jodie Minto

Feeling like you're doing everything in your business... and wondering how you could possibly scale? This episode is a must-listen if you're stuck in the messy middle, juggling growth, orders, marketing, customer service and everything else. You're not alone, and you're not doing it wrong. But something has to shift if you're going to grow and stay sane. We cover: How to spot when you’ve become the bottleneck (and what to do next) Why your growth will plateau if you don’t let go of low-value tasks What real CEO-level focus looks like in a product-based business A simple mindset shift that helps you delegate (without panic) The difference between hiring help and actually freeing up your time If you're maxed out and feel like scaling is impossible, this episode will help you see what’s really getting in the way and how to start shifting it. ✨ Want help stepping into your CEO role and scaling smarter? The 7-Figure Scale Collective is where we do exactly this. Apply here: www.jodieminto.com/mastermind   Links & Resources 🎧 Full episode page🌐 Visit my website 📸 Connect on Instagram 

Wondering why your best-seller has slowed down, or if you even have a hero product in the first place? This episode walks you through how to spot, grow, and evolve your hero product. It's the one thing that makes everything in your business simpler and more profitable. Whether your product is feeling a bit stale, or you're surrounded by copycats, it’s time to reassess, refine and reignite. You’ll learn: What a hero product is (and why most 7-figure brands don’t have dozens) How I scaled with one-size-fits-all kimonos, and what worked What to do when your product gets copied or loses momentum Where to find clues if you're still not sure what your hero product is Why my mastermind is my hero offer, and what changed when I started leading with it If you’ve been pulled in different directions, this episode will help you get clear on what’s working, what’s next, and how to scale with more ease. ✨ Want help uncovering and scaling your hero product? Inside my mastermind, this is one of the very first things we do. Apply now for The 7-Figure Scale Collective: jodieminto.com/mastermind Links & Resources 🎧 Full episode page  🌐 Visit my website  📸 Connect on Instagram 

If you’ve hit $10K months but can’t seem to grow beyond it, this episode is for you. It’s one of the most common plateaus I see as an e-commerce coach, and today I’m breaking down exactly why it happens (spoiler: it’s not just about working harder) and how to move past it with clarity and confidence. This isn’t theory. It’s based on real conversations with clients, my own journey scaling and selling a fashion brand, and the patterns I see every week inside my mastermind. Inside this episode, I’ll walk you through: The hero product blind spot that keeps you stuck in “creating mode” instead of scaling Why under-spending on proven ads might be the real reason your growth has stalled The surprising cost of doing everything yourself and how to start stepping into your CEO role What happens when you don’t have a clear end goal (and how to fix it fast) Whether you’re still figuring out your bestsellers or already seeing results but can’t scale further, this episode will help you spot where the real bottlenecks are and what to do next. ✨ Want the step-by-step breakdown? Grab my free guide Deconstructing a Million-Dollar-a-Year Online Fashion Store at jodieminto.com Links & resources: 🎧 Full episode page 🌐 Visit my website  📸 Connect on Instagram Links & Resources: 📥 Download the free guide – Deconstructing a Million-Dollar-a-Year Online Fashion Store: jodieminto.com/million 💼 Learn more about my high-touch mastermind – The 7-Figure Scale Collective: jodieminto.com/mastermind

So often, I hear from founders who feel frustrated that their products just aren’t selling the way they’d hoped, even though they know the product itself is great. And more often than not, the missing piece isn’t the product at all, it’s the content of the visuals. Because visuals are more than “pretty pictures.” The right content tells a story, shows your product in context, and makes it easy for your customer to imagine themselves using it. That’s what builds trust and gets someone to click “add to cart.” To explore this, I sat down with stylist and creative director Sandra Chau. Sandra began her career as a lawyer, then moved into the wedding industry, and eventually found her true calling in brand styling. Today, she’s based in Sydney and works with e-commerce brands across the world, from luxury bedding to minimalist swimwear, helping them create visuals with intention, clarity and selling power. In this episode, Sandra and I chat about: Why the content of your visuals matters more than the aesthetic alone How lifestyle-driven imagery helps your customer connect and feel confident to buy The mistakes founders often make with product photography, and how to fix them What brands like Nimble Activewear  and DISSH  are doing right with their visuals Simple, practical ways to start creating content-rich imagery that resonates with your audience and converts Sandra’s approach is about clarity, not complication. You don’t need a huge budget or endless photoshoots. You need visuals with a clear story, created intentionally for your customer, so they do the heavy lifting in your marketing. If you’ve ever felt like your photos “look nice” but don’t seem to move the needle, this episode will show you how to rethink your visuals as strategic content that actually sells. ✨ Want more clarity on scaling your brand sustainably? Visit jodieminto.com .   Links & resources: 🎧 Full episode page  🌐 Visit my website  📸 Connect on Instagram  🛍 Nimble Activewear  👗 DISSH

When I grew my fashion business from $350K a year to $1.3M in just 12 months, it wasn’t because I suddenly worked harder, launched dozens of new products, or threw endless money at ads. It was because I made three very specific shifts that changed everything. In this episode, I’m pulling back the curtain on what really worked to create consistent, profitable growth. Not the shiny version, but the practical, sometimes unglamorous moves that turned a business into a reliable 7-figure success. Here’s what we cover: Why focusing on best sellers and letting go of the rest freed up cash, energy and headspace How creating a marketing rhythm with campaigns, creators and email made sales predictable instead of patchy The back-end systems that kept growth sustainable and gave me the space to step into my CEO role What I’d do differently if I was starting over, from finances to photography to getting support sooner The lessons every founder should know before trying to scale too fast This isn’t about doing more. It’s about identifying what’s already working, doubling down, and building structure around it so your business can grow without taking over your life. If you’re currently sitting at inconsistent $10K months and dreaming of more, this episode will help you see which levers to pull first so you can scale profitably and sustainably. ✨ Want the step-by-step breakdown? Grab my free guide Deconstructing a Million-Dollar-a-Year Online Fashion Store at jodieminto.com Links & resources: 🎧 Full episode page  🌐 Visit my website  📸 Connect on Instagram Links & Resources: 📥 Download the free guide – Deconstructing a Million-Dollar-a-Year Online Fashion Store: jodieminto.com/million 💼 Learn more about my high-touch mastermind – The 7-Figure Scale Collective: jodieminto.com/mastermind

Thinking about running ads for your online store but not sure if you’re ready? In this episode, I’m sharing a recent conversation from The Product Based Business Podcast with Madison Pagie where we unpack what you need to know before you spend a cent on Meta Ads. This isn’t about throwing spaghetti at the wall, boosting random posts or hoping something sticks. We talk about what it really takes to make ads work, when it’s worth starting and how to test small budgets without wasting money. We cover: Why a 1% conversion rate is a key benchmark before running ads The biggest mistakes founders make when jumping in too soon Why creative and messaging do the heavy lifting in 2025 How to test ads smartly (even on a $10/day budget) A clever way to boost Instagram followers cheaply and effectively How your organic content and socials impact ad performance If you’ve been feeling unsure about when to start with Meta Ads, this episode will give you clarity and confidence. Want to connect? Visit my website for more resources: jodieminto.com Find me on Instagram: @jodieminto Ready to confidently set up your first high-converting ad campaign? ✨ My totally updated One Ad Wonder mini-course will walk you through creating, setting up and installing your hero ad system that drives traffic and sales on autopilot (in just 90 minutes). Enrol now and get instant access: Links & resources: 🎧 Full episode page🌐 Visit my website📸 Connect on Instagram

Have you ever seen your own Meta ad and thought, "That’s not the copy I wrote… and what’s with the strange music and brown text box?" Then this episode is for you. In today’s Online Store Success Podcast, I’m unpacking one of Meta’s sneakiest ad features (Advantage+ Creative Enhancements) and showing you exactly what to look out for before your beautiful ads get butchered by automatic AI settings. If you’re a fashion, lifestyle or baby brand founder using Meta Ads to grow your online store, understanding how these enhancements work is essential. You’ll learn: What Meta’s Advantage+ Creative Enhancements actually do Where they’re hiding inside Ads Manager (and why you’ve probably missed them) Which options you should switch off immediately to protect your brand What happens when you leave these toggles on (hint: brown overlays and circus music) The only enhancement I suggest leaving on, and when it makes sense A simple way to add music to your ads without letting Meta pick for you How to stay in control of your ad creative so it actually reflects your brand I’ve seen too many good ads ruined by these auto-settings, and I don’t want that for you. 📣 If you want a clean, proven setup that doesn’t rely on Meta’s mystery toggles, my One Ad Wonder mini-course walks you through the exact steps to create a high-converting ad for your online store. It’s just $97 and updated for 2025. 🎧 Listen to the full episode now and take back control of your Meta ad creative. 👇 Visit the episode archive here:https://www.jodieminto.com/podcast 👇 Grab the mini-course here:https://www.jodieminto.com/oneadwonder

If you’re an e-commerce founder stuck in the “messy middle”, that space where you’ve moved beyond the start-up hustle, are making sales, but still not seeing the consistency or growth you want, this episode is for you. I’m sharing five things I would NEVER ask you to do to grow your online store. These are the well-intended moves that often sound like the next logical step but can actually hold you back, drain your cash flow or put unnecessary pressure on your business. They’re the kinds of decisions I’ve seen trip up so many founders over the years. Some of them even cost me time, money and freedom in my own journey building, scaling and eventually selling a seven-figure fashion brand. Inside this episode, I walk you through: • Why taking out loans or spending big on things like PR, rebrands or websites before you’re ready can create more stress than momentum • The mistake of throwing more money into ads when your website isn’t converting • Why constantly discounting or pricing too low from the start eats into your margins and positions your brand poorly • The risk of investing heavily in a custom website before you’ve got the data and clarity to guide it • The real cost of leasing a warehouse or office before your business actually needs it, and smarter alternatives that offer more freedom This episode is a must-listen if you’re starting to feel stuck or scattered. It’s about simplifying your next move, protecting your profit, and building a business that works for your life, not the other way around. 🎧 Listen to the full episode here: jodieminto.com/podcast ✨ Ready to grow your store with smart, strategic support? Explore ways we can work together: jodieminto.com/work-with-me  

How Louise from Baby Luno Built a Lean, Million-Dollar Brand from Home (During School Hours) In this episode of Online Store Success, I’m chatting with the incredible Louise Carter, founder of Baby Luno and one of the coaching clients inside my mastermind, The 7-Figure Scale Collective. Louise has built something pretty special. She’s scaled Baby Luno into a lean, profitable, million-dollar a year e-commerce brand while working from home, in school hours, without a big team or expensive warehouse setup. We talk about what it really takes to create that kind of growth without the chaos. Louise shares so openly about the ups, the pivots, and how the right support changed everything. In this episode, we cover: - The moment she nearly walked away from it all, and what helped her keep going • How simplifying her range and focusing on bestsellers unlocked huge momentum • The systems and structure that let her grow without burning out • What it’s really like inside the mastermind as a busy mum and founder • How she now gets more done in a week than she used to in a month It’s a juicy one, especially if you’re in the thick of building and wondering if there’s a simpler, more sustainable way to scale. Go give Baby Luno some love: Visit the shop Follow on Instagram And if you’re ready to build your own version of a lean, million-dollar brand? I’ve got one spot opening in The 7-Figure Scale Collective this July.  This is my high-touch mastermind where we create consistent, profitable growth in school hours, without the grind. Here’s where you can learn more or apply. Links & Resources 🎧 Full Episode Page 🌐 Visit My Website 📸 Connect on Instagram

If one platform disappeared tomorrow… would your business be okay? In this episode of Online Store Success, I’m diving into five key areas where many e-commerce brands are unintentionally putting themselves at risk. From over-relying on Meta Ads to depending on one supplier, country, or sales channel, these are the silent stress points that can unravel your business fast if you’re not careful. We’ll chat through: The dangers of platform dependency (and how to protect your Instagram and Ads accounts) Why single-channel marketing is risky (and how to diversify without spreading yourself too thin) What to do if your manufacturer suddenly ghosts you How to untangle your personal finances from your business cash flow What the recent US tariffs are teaching us about regional and supply chain risk If you’ve ever felt like things are working, but only just, this one’s for you. Want personalised support to build a lean, profitable, de-risked business? Apply now for the 7-Figure Scale Collective Mastermind. This is my high-touch program for established fashion and lifestyle e-commerce founders who are ready to scale without chaos or burnout. Visit the full episode page here. 

 This week on Online Store Success, I’m joined by the brilliant Madison Paige – business growth specialist, TEDx speaker, and host of the Small Business Growth Podcast. Madison has spent the last nine years helping product-based brands create ride-or-die online communities that actually drive sales. In this episode, we dive into what’s working right now on organic social media, and how e-commerce founders can show up online in a way that feels purposeful, profitable and sustainable. If you’ve been posting regularly but still feel like it’s not clicking, this conversation is for you. Madison walks us through her 4 content pillars that help product-based businesses grow without burnout: Connection content Expertise content Engagement content Promotional content Whether you’re just starting out or rebuilding your strategy, you’ll walk away with fresh ideas and practical ways to show up for your audience in 2025. We chat about: What community means for e-commerce brands today (and why it matters more than ever) The difference between visibility and actual connection How to create content that encourages real conversation and trust Tips to sell in your content without feeling pushy Signs your community is working (even if you’re not viral) What to focus on if you’re feeling stuck or burnt out with socials This is a grounded, energising listen full of smart strategy and doable shifts. 🎧 Listen to Madison’s podcast:Small Business Growth Podcast on Spotify 📲 Connect with Madison Paige:Instagram – @thisismadisonpaigeMadison's Website Grab your ticket for Retail Fest 2026 here. 💡 Want help growing your e-commerce brand sustainably?Check out how we can work together Until next week,Jodie🌸 P.S.If you loved this chat, a quick rating or review helps more founders find us and grow their business with clarity and confidence.

 🎙️ Episode 121: How Much Is Outsourcing Your Ads Management Really Costing You? If you’re currently paying someone to run your Meta Ads, or considering it, this episode is a must-listen. Jodie breaks down a real client case study and the numbers behind why outsourcing often costs e-commerce founders more than they realise. It’s not just the monthly fee. It’s the profit you’re handing over… and the control you’re giving up. 📌 In this episode, we cover: Why outsourcing your Meta Ads can quietly drain your profits A real example: $2K ad spend + $2K agency fee + 25% cost of goods = a net loss The hard truth about ROAS (and why 2.5x still might not be enough) Why most small brands don’t need an agency, they need strategy, support, and confidence The simple reason you should never outsource the biggest revenue driver in your business Why managing your own ads isn’t as scary (or as hard) as you think What to do instead if you want profitable, consistent results 💡 Key takeaway: Outsourcing sounds appealing, but for most e-commerce founders, it’s a profit leak. Ads are too important to hand over, especially when they drive up to 80% of your sales. 🔗 Want to learn how to confidently manage your own ads? Join eComm Ads Academy Doors are open now and the next live round starts 2 June 2025. Inside, you’ll get: 8 weeks of coaching and ad account support Lifetime access to 50+ bite-sized video lessons Real-time campaign reviews and feedback Plug-and-play templates and a custom ChatGPT ad-writing tool 📲 Got questions? DM Jodie on Instagram @iamjodieminto Visit the full episode page here. www.jodieminto.com/podcast

If you're feeling overwhelmed by all the recent changes in Meta Ads, you're not alone. This week, we're diving into what's actually working right now to help e-commerce founders (just like you) scale your sales without the constant stress of figuring it all out yourself. In this episode, I’m sharing exactly what's getting results for my clients and my own ads: Here's a quick look at what you'll learn: Why Advantage+ Sales campaigns (formerly Advantage+ Shopping) are the clear winners right now and how to adapt your strategy to leverage them. The truth about broad audiences and why they continue to outperform interest-based and lookalike audiences (spoiler alert: simpler really is better!). How using your existing Facebook and Instagram posts as ads can give your campaigns a head start, boost engagement, and improve your return on ad spend. The common pitfalls of relying too heavily on granular targeting, lookalike, and retargeting audiences, and why simplifying your approach leads to more sustainable growth. Forget complicated hacks and constant algorithm chasing, this episode is all about clear, practical strategies you can implement straight away. Ready to dive deeper and get personalised support? Doors are currently open to eComm Ads Academy, my intimate, 8-week coaching program designed specifically for e-commerce founders. Inside, you'll gain the confidence and skills to manage your own Meta Ads profitably, with weekly live calls, expert ad account reviews, and lifetime access to a comprehensive learning hub. Links mentioned in this episode: View the episode page here: https://www.jodieminto.com/podcast Register for my free masterclass here: https://www.jodieminto.com/Facebook-Ads-4-day-challenge Learn more about eComm Ads Academy here: https://www.jodieminto.com/eaa Thanks for listening! Jodie 🌸

 If your Meta Ads have been underperforming for months, you're not alone. February, March and April were rough across the board. High costs. Low returns. And plenty of head-scratching. But something’s shifted. In May, we’ve seen a dramatic turnaround, some clients are getting the best results they’ve seen in six months. And it’s not just luck. Meta has been quietly rolling out major changes behind the scenes. Some ad accounts have been switched over, others haven’t. And that’s exactly what we’re diving into in today’s episode. Inside this episode, I’ll walk you through: What’s changed with the removal of Advantage+ Shopping and the move to Advantage+ Sales campaigns Why only some accounts have been affected so far (and what to look for) What’s different with the new campaign structure, more control, more automation, and fewer manual options Why detailed targeting, custom audiences and retargeting are fading fast What to do now to make sure your ads stay profitable as Meta continues to evolve If your ads have been expensive, inconsistent or just plain confusing this year, this episode will give you clarity and confidence moving forward. 👋 Want support getting your Meta Ads working properly again? Come join me for Ads Boost Bootcamp, a free 4-part live training series for e-commerce business owners. We kick off Wednesday, 14 May at 10am AEST. Inside, we’ll cover: How to structure your ad campaigns for profit in 2025 Whether you’re truly ready to scale with ads (and what to fix if not) How to use Meta’s new tools without relying on outdated strategies What’s actually working right now across dozens of client accounts This is hands-on training delivered live across 7 days (with all replays available). 👉 Click here to register for free If the bootcamp has already started, don’t stress, you’ll still get access to all the sessions inside the private Facebook group. Links & Resources Join Ads Boost Bootcamp: https://www.jodieminto.com/Facebook-Ads-4-day-challenge Follow me on Instagram: @iamjodieminto Explore my courses and programs: jodieminto.com

Ever wondered what it's really like inside my mastermind, The 7-Figure Scale Collective? Well, today you're getting a front-row seat! In this special "behind-the-scenes" episode, I'm joined by my incredible mastermind clients and expert coaches who are pulling back the curtain on their biggest breakthroughs, strategic wins, and exactly how their businesses have changed since joining the collective. Listen in as we cover: Powerful strategies that have made the biggest impact for their growth. How email marketing (especially with Klaviyo) can drive significant, consistent revenue. Real-life examples of what's possible when you get clear, strategic support. The transformative power of community and coaching. If you've been curious about what it takes to scale profitably, without burnout, this honest, open, and action-packed conversation is exactly what you need. Tune in now to hear directly from ambitious founders just like you who are turning their big business dreams into reality. Connect with our experts and panel guests here: Lisa Davey from Wild Mustard Louise from Baby Luno Gemma from Confetti Kidz Allyson from Sweet June Enjoy! Jodie 🌸 P.S. Want in? Applications for The 7-Figure Scale Collective are now open—head to jodieminto.com/mastermind to learn more. ​ ​      

 Let’s be honest—the current e-commerce landscape can feel like a bit of a rollercoaster. Between rising ad costs, shifting Meta campaign structures, and US tariff shocks that are impacting all of us selling into the States… it’s a lot. But amidst all that, I’m seeing some brands absolutely thrive—and in today’s episode, I’m walking you through exactlywhat they’re doing differently. These aren’t theories or “trends” pulled from a blog post. This is what I’m seeing first-hand from the women inside my mastermind—founders who are scaling right now and, in many cases, hitting their biggest months ever. Inside this episode, I share: 💡 Why baby and children’s product brands are holding strong and even growing 🛍️ How one women’s accessories brand launched a single printed tee and sold out in days ⚙️ What’s working with Meta’s new Advantage+ Sales campaigns (formerly Advantage+ Shopping) 💻 The growing importance of founder-led content, beautiful branding, and high-converting websites 📈 The key traits I’m seeing across the businesses that are growing fast right now If you’ve been wondering where to focus—or what’s actually working in 2025—this episode will give you the clarity and direction you need.   Join Me Live: Free Mastermind Open House Want to hear straight from the women behind these results? You’re invited to my free Open House—a behind-the-scenes peek into my high-touch mastermind, The 7-Figure Scale Collective. You’ll hear directly from current and past members who are scaling their brands (many to $100K+ months)—sharing exactly what’s working for them, how they’re navigating challenges like tariffs and ad shifts, and the moves that are really moving the needle. This isn’t a webinar or a sales pitch. It’s a real, transparent conversation with product-based founders who are doing the work and getting the result Save your spot now:   RETAIL FEST TICKET GIVEAWAY – WIN A FREE TICKET Heading to the Gold Coast for Retail Fest? Or want to? I’ve got TWO free Retail Fest tickets (valued at $997 each!) up for grabs—and entering is super simple. Here’s how to enter: 1️⃣ Follow me on Instagram @jodieminto 2️⃣ Follow @retail_global 3️⃣ Head to https://www.jodieminto.com/retailfest and submit your details 🎉 Winners will be announced Friday, 16th May 2025   Links & Resources Check out the full episode page:www.jodieminto.com/podcast Follow me on Instagram:@iamjodieminto  Explore how we can work together:www.jodieminto.com/work-with-me  

If you’ve ever thought PR was only for big brands with deep pockets—this episode is your permission slip to think again. This week, I’m chatting with the incredible Gloria Chou, PR coach, former US diplomat, and the queen of helping small product-based businesses get featured in major outlets without relying on expensive PR agencies. She breaks down her simple “CPR Method™” (no, not that kind of CPR!) that thousands of founders have used to land press—many on their very first pitch. If you’re a product-based founder who wants to get seen, heard, and remembered—without shouting into the social media void—this conversation is for you. 💡 In this episode, we cover: Why PR is totally doable for e-commerce brands (even if you’ve never pitched before) The biggest myths that stop founders from getting visible What makes a product pitch-worthy—and how to find your unique angle Gift guide pitching tips (and when to start) Gloria’s CPR Method™ for writing non-sleazy, cold pitches that actually get replies Easy, low-lift ways to start getting media-ready this month Gloria's Resources mentioned: 👉 Watch Gloria’s free masterclass: learn.gloriachoupr.com/masterclassbygloria 📲 Want Gloria’s free PR pitch templates and starter tools?DM “JODIE” to @gloriachoupr on Instagram and she’ll send them straight to your inbox! Whether you’re just getting started or looking to amplify your brand beyond ads and socials, this episode will show you how to make your business press-worthy—on your own terms. Tools & Platforms Mentioned: HARO (Help A Reporter Out) – respond to real journalist requests Google Alerts – get pinged when someone writes about your niche Perplexity AI – research journalists and publications quickly Substack – follow freelance journalists and see what stories they’re working on Source of Sources – an alternative to HARO that compiles journalist requests Bonus: LinkedIn & Google – for building a DIY media list (yes, the old-school way still works!) 🎧 Tune in now and let us know your biggest takeaway! Listen to the full episode here: www.jodieminto.com/podcast

 ✨ Episode Summary: The U.S. has just introduced a 125% tariff on Chinese-made imports, and while increases for other countries have been paused for 90 days, the message is clear: it’s time for e-commerce founders to get strategic. In this episode, I break down the latest tariff news as of April 10th, what it means for your pricing, supply chain and profit margins—and how to use this window of time to build more resilience into your business. We’ll also talk through ways to reduce risk by diversifying where you manufacture, where you sell, and how you market. Whether you’re directly affected or watching from the sidelines—this is the time to take action, not sit in stress. 🔎 What You’ll Learn in This Episode: What’s changed with U.S. tariffs and what’s still to come The exact tariff rates now in place for key manufacturing countries What the 90-day pause covers—and what it doesn’t How to check your product classification (HTS codes) Why resilience matters: diversifying supply chains, markets, and marketing Action steps you can take now to protect your profit and growth How to work with me 1:1 to get clear on your best next move   📦 Current U.S. Tariff Rates (as of April 10, 2025): These rates are applied based on country of origin—where your products are manufactured, not shipped from. China: 125% (in effect now) Vietnam: 46% (paused for 90 days) Indonesia: 32% (paused for 90 days) India: 27% (paused for 90 days) Australia: 10% (paused for 90 days) If you're manufacturing in China, these tariff changes are active and should be factored into your pricing and fulfilment strategy immediately.   🔗 Helpful Links & Resources: 🛃 Check your U.S. HTS (Harmonized Tariff Schedule) Code→ https://hts.usitc.gov 🔍 Find a Licensed Customs Broker United States:CBP Broker Directory→ https://www.cbp.gov/about/contact/brokers-listing Australia:Ignite Council (formerly CBFCA)→ https://www.ignitecouncil.com.au United Kingdom:British International Freight Association (BIFA)→ https://www.bifa.org Canada:Canadian Society of Customs Brokers (CSCB)→ https://www.cscb.ca   📦 Need Support Navigating This? If these tariff changes have you second-guessing your next move—whether it’s around pricing, fulfilment, or whether the U.S. should even remain a core part of your strategy—you don’t need to figure it all out on your own. This is exactly what I help e-commerce founders with in my 90-Day E-Comm Scaling Strategy Sessions. Together, we’ll: Unpack how these tariff changes affect your specific business model Pressure-test your current fulfilment and supply chain setup Explore ways to absorb or offset increased costs—through pricing, offers, or marketing Look at alternative manufacturing regions or new sales markets And most importantly—build a calm, focused, and profitable plan for the next 90 days You’ll walk away with a personalised roadmap, a full session recording, and 7 days of email support while you implement. If you’ve been spiralling or sitting in uncertainty, this is your chance to move forward with clarity and confidence. 👉 Click here to book your 1:1 Strategy Session

Ever feel stuck wondering how much inventory you should order for your e-commerce store? You’re not alone! Inventory decisions can feel overwhelming—especially when you're just starting out and still figuring out exactly which products your customers will love. The pressure of investing your cash into stock without knowing if it’ll sell can lead to stress and uncertainty. In this episode, I’m diving deep into practical inventory strategies to help you make confident decisions without tying up all your precious cash flow. Drawing on my experience scaling a seven-figure fashion brand and helping countless clients navigate this challenge, I’ll walk you through the key steps to get it right. Here’s what I cover: Why starting with smaller Minimum Order Quantities (MOQs) across various styles can help you find winning products faster Real-life examples (including some of my early inventory mishaps!) to illustrate why going too deep, too soon, can hurt your cash flow How to negotiate effectively with manufacturers to get lower MOQs—even if they initially say no How to identify your hero products based on sales data, trends, and competitor insights Common pitfalls that lead to piles of unsold inventory—and how to avoid them By the end of this episode, you’ll feel clearer, more confident, and better equipped to handle your inventory strategy wisely—setting your e-commerce business up for sustainable, profitable growth. Let’s Connect: 📲 Follow me on Instagram: @iamjodieminto 🌐 Work with me: www.jodieminto.com 💡 Loved this episode?Subscribe and leave a review! Tag me on Instagram and let me know your biggest takeaway! 🚀

Every e-commerce business experiences slow months—but they don’t have to stay that way. On this week's episode, I’m sharing exactly how one small, strategically timed offer helped my Mastermind client achieve an incredible 398% sales increase—without deep discounts or devaluing her brand. Listen in to discover: The exact promo we ran (a simple strategy you can replicate right away) How strategic timing helped turn her quietest month into one of her most profitable Practical tips for planning promotions ahead of time, so you’re never left scrambling Creative ways to drive consistent sales without relying on frequent discounting If you're feeling the pinch and need a smart strategy to get back on track, this episode will give you exactly what you need.   Let’s Connect: 📲 Follow me on Instagram: @iamjodieminto 🌐 Work with me: www.jodieminto.com 💡 Loved this episode? Subscribe and leave a review! Tag me on Instagram and let me know your biggest takeaway!