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© 2025 Cannabis Marketing Live
Description
Your front-row seat to the trends and tactics fueling record growth for cannabis dispensaries, delivery, and brands.
Welcome to Cannabis Marketing Live, the go-to show for MSO's, dispensary owners, delivery operators, and cannabis and CBD brands who want to grow smarter, not cheaper.
Each episode, we bring you the latest trends, real-world case studies, and proven strategies from the industry’s top marketers, innovators, and entrepreneurs. From boosting retention to mastering omnichannel campaigns, you’ll get actionable insights you can put to work today — and the inspiration to stay ahead in a rapidly changing market.
70 Episodes
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Reddit is one of the most overlooked yet powerful tools for cannabis and CBD businesses. While other social platforms are saturated with short-lived trends and surface-level engagement, Reddit offers something far more valuable: real conversations with real people who are genuinely interested in cannabis, wellness, and emerging brands. We’re thrilled to be joined by Danny Kirk, Founder of ReddiReach and creator of the Let’s Market Your Business on Reddit course. Danny is a long-time Red...
Many cannabis marketers struggle to connect the dots between their advertising efforts and sales. The truth is customers rarely convert after seeing just one ad. Instead, they engage with multiple touchpoints on their buyer’s journey — CTV, Digital Out-of-Home (DOOH), Display, Google Search, SEO, and more—before making a purchase. Yet, most businesses still rely on outdated last-click attribution, which only credits the final interaction and ignores the role of brand awareness and the halo ef...
Ready to take your cannabis text message marketing to the next level? Say goodbye to outdated tactics and hello to the power of SMS and MMS marketing! Join us for a webinar featuring industry expert Jordan Hobson from Leafbuyer, where we’ll uncover how text-based marketing can ignite engagement, build customer loyalty, and drive repeat sales—all while keeping you compliant with text message regulations. SMS and MMS marketing aren’t just effective—they’re essential for staying ahea...
As cannabis marketers, we’ve seen it all—shadowbans, ad rejections, and disappearing accounts. But what if there was a platform where cannabis brands could engage with their audience without constant fear of getting shut down? Bluesky social media is making waves as a decentralized social network with a fresh approach to content moderation and community-building. But is it this new social media platform cannabis-friendly? And more importantly, is your audience there? Join us for a Cannabis ...
Your pricing strategy sends hidden signals that can either enhance or diminish your brand’s value in the eyes of consumers. While deep discounts may drive short-term sales, they can also suggest that your products lack quality, are overpriced at full value, or that your business is struggling to maintain customer loyalty. Additionally, consistent discounting conditions your customers to wait for sales rather than purchasing at full price, making it harder to establish perceived value a...
Discover how to move beyond traditional metrics like click-through rates (CTR) and uncover the real story behind ad effectiveness. In this 60-minute session, we’ll dive into how attention metrics provide actionable insights, the role of delayed attribution (7-10 days after exposure), and why the “last click” model falls short in capturing the complete customer journey. What You’ll Learn: Why CTR is Only the Beginning: Understand the limitations of CTR and why attention metrics matter more in ...
A dollar saved is a dollar earned— especially when it comes to customer acquisition costs. Acquisition costs refer to the expenses businesses incur when attracting and winning new customers, which can cost five times more than retaining an existing customer. In the cannabis industry, companies are not only contending with each other to acquire new customers; they must also compete with pay-to-play directories such as Weedmaps, which all but own the “deals on cannabis” market. The challenges o...
In today’s competitive eCommerce landscape, successful brands aren’t just setting up funnels—they’re building them intelligently to connect, convert, and keep customers. This webinar, Boosting eCommerce Revenue Through Smarter Marketing Funnels with Jenny Shi, VP of Media Strategy & Operations at MediaJel, combines programmatic insights with proven funnel strategies to help you leverage data, define your customer journey, and optimize every stage of your funnel for maximum impact. I...
If you're not including Connected TV (CTV) in your advertising strategies, you’re missing out on one of the most significant shifts in media consumption history. According to Nielsen, nearly 70% of U.S. households now have access to CTV, signaling a massive change in how people are consuming content. In a crowded marketplace, brands and retailers that succeed are the ones that develop a strong brand promise and create lasting consumer loyalty. Connected TV (CTV) offers a unique opportunity to...
Knowing your Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) is more than just measuring performance—it’s the foundation of building a highly effective programmatic advertising strategy. In this webinar, we’ll show you how leveraging these data points can transform your campaigns into precise, ROI-driving machines. By understanding how much you can afford to spend on acquiring new customers and how much value each customer brings over time, you can allocate your budget more ...
AI is no longer a distant concept; it is a present reality driving innovation and efficiency across industries. According to McKinsey, a staggering 82% of global companies are either using or exploring the use of AI within their organizations. Furthermore, Hubspot reveals that AI saves the average employee 2.5 hours per day, while 28% of business leaders have reported significant cost reductions thanks to AI integration.. Our speaker, Dr. Nathan Johnson, President & CEO of Verne Bio is he...
Join us for an exclusive podcast episode featuring industry expert Mark Collins, President of Highly Capitalized, as we explore the strategies and insights behind becoming a B2B thought leader in the cannabis industry on LinkedIn. Learn how to optimize your LinkedIn presence, create valuable content, and engage effectively with your network to build your influence and credibility. Mark will guide you through the essential steps to establish yourself as a thought leader and leverage LinkedIn t...
Join us for an exclusive webinar featuring industry expert Ryan Hunter, Chief Revenue Officer of Spherex, as we dive into the world of cannabis brand and product development. Learn how to navigate market trends, adapt to economic influences, and create products that resonate with your target audience. Ryan will share insider tips on crafting compelling brand narratives, mapping out the customer journey, and utilizing the fighter brand strategy to protect and grow your market share. During our...
Increase your brand's credibility and image through PR with special guest Brett Puffenbarger. Learn how to create a public relations strategy that will differentiate your brand image and identity to generate measurable PR that stands out from the competition. During our 30-minute webinar, you’ll discover: Crucial PR best practices that will draw press attention to your cannabis businessCore principles for developing your identity and imageInsightful metrics so you can measure the perf...
In the digital age, where the battle for consumer attention is fierce, marketers are constantly on the lookout for strategies that not only reach wider cannabis audiences but do so with precision and relevance. One such game-changing strategy is the utilization of cannabis lookalike audiences. Through advanced data analysis and machine learning algorithms, you can reach audiences that mirror the characteristics, behaviors, and demographics of your best customers. Finding and engaging new au...
In the dynamic landscape of regulated marketing, precision and personalization are the keys to success. Enter the realm of advanced location-based cannabis marketing techniques that reshape how cannabis businesses connect with their audiences. Whether you are interested in boosting brand awareness and prospecting for new customers around your store or targeting vast influxes of tourists for short-term revenue, location-based targeting techniques allow cannabis brands, retailers, and delivery ...
Join Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking campaign touchpoints, and helping dispensaries leverage their first-party data. Whether you’re a dispensary looking to expand your customer base or a cannabis brand seeking to elevate your local strategy, this webinar is a must-attend event. Don’...
In today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind. Failing to gather customer data, or worse, not knowing how to properly utilize it is a critical misstep for businesses in regulated industries like cannabis, CBD, or alcohol. Don’t let your competition outpace you! There’s a growing need for cannabis and alcohol businesses to expand their data scope beyond basic demographic info — p...
What Is MOF and Why Is It Crucial in Cannabis Marketing? The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffic to your webpage, but what happens next? What are you offering prospective customers when they land on your site? Is it easy to navigate and make a purchase? How are you nurturing visitors if they leave? The MOF is where trust is built by establishing...
Think of third-party data as the rocket fuel that can supercharge your cannabis marketing strategies and decision-making—giving you the upper hand in an industry that's getting more competitive by the day. But hey, we get it—navigating the murky waters of cannabis data compliance and data privacy can be a real buzzkill. Join Matt Taverna, Data Guru, and Principal at Statara Solutions to master the ins and outs of cannabis data compliance, data governance, and privacy. You will walk away knowi...
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