Claim OwnershipFranchise Sales Secrets Podcast
Subscribed: 1Played: 2
Subscribe
© 2022-2024
Description
The Franchise Sales Secrets Podcast offers episodes bi-weekly to bring you tips, techniques, and strategies to help you unlock the secrets to succeeding in selling more franchises, more consistently. With informative interviews, stories, and ideas, you’ll hear real advice on what it takes to succeed in today’s competitive sales environment.
35 Episodes
Reverse
In this chapter, I outline the costs of a mis-hire, how to recognize A players and recruit them to your team, the realities of hiring today, how to evaluate the performance of every position in your franchise support team, how to create a culture of leadership, and constantly be developing great leaders around you. No one achieves any significant goal alone. This chapter shows how to build better teams, create an environment that encourages growth, and why great leaders are able to increase momentum (whereas good leaders can only sustain it). I also outline four ways you can build the right environment to develop and unleash leaders in your franchise, how to identify who you should develop as a leader in your business, and what you must do to foster an environment where rotten attitudes and selfishness are quickly quenched. Great leaders focus on their dreams and the teams required to make such goals become realities.
There is power in taking action. In this chapter, I discuss five things you must be doing now as a franchisor or franchisee in your business including how to stay focused, how to better delegate tasks in your business, how to get better response from your marketing efforts, the critical nature of building your franchise brand, and what actions you must take to pay the price in reaching your goals. I also discuss the importance of moving from a generalist to a specialist to strengthen the position of your business, the two questions that let you know if you are really committed to paying the price to improve, and which of the two types of action will yield the best results. Sponsor: Franify.com
In this chapter, I discuss the powerful force of resistance that stops us from doing what we know we need to do. In order to get anything done and to stay focused on your personal and business goals, you have to beat resistance every day of your life. Stephen Pressfield in his excellent book, The War of Art, makes this observation: "Most of us have two lives. The life we live and the unlived life within us. Between the two stands Resistance." To help you overcome resistance in your life and business, I share four specific areas of your business and personal life where you are likely being beat by resistance and what you can do about it to get back on track and be more productive, focused, and successful. Sponsor: Franify.com
In Chapter 8 of my book Franchise Sales Secrets, I talk about the value of creating and implementing systems to ensure that franchisees deliver on your brand promise. In a franchise, a system is a way of doing things to produce a specific business result. The system is the solution to get the results you want. I outline three characteristics of a great system, six mindshifts and mindsets that are critical for you and your franchisees to have to succeed in franchising, the essence of the book The E-Myth and why many entrepreneurs still don't understand this concept and why they struggle in their new franchise business, how entrepreneurs, managers, and technicians view the work of a business very differently (and what you must do to ensure that these personalities work together), and the three stages of business that every franchisor and franchisee go through on the way to success.
After every interaction or transaction at your franchise, your franchisee is one of three things: 1) Disappointed because they got less than they expected, 2) Satisfied and only got what they expected, or 3) Delighted because they got more than they expected. We can all go beyond just aiming to satisfy franchisees and clients. In this chapter, I talk about nine ways to evaluate how well you are doing at meeting the needs of your clients, how to improve performance expectations, how to better deal with frustrated or unhappy clients, and eleven specific situations where you can train your team to go from the mundane to the majestic in the experience that your franchisees and clients have with you and your franchise brand. Sponsored by: Franify.com
In this chapter, I talk about six problems with selling on price and how to build your unique, personal, and unique value in your franchise niche. I also discuss ten strategies in depth that you can use to increase your profitabilty and pricing for what you sell in your business. One of the biggest parts of learning how to sell with value as opposed to selling on price is understanding the language patterns, thoughts, and beliefs of profitable business owners and how consciously changing those thoughts, beliefs, and actions will help you build a more sustainable business. This episode is sponsored by franify.com
In this chapter, I talk about how the franchise discovery process has shifted from the perspective of franchise candidates and franchise developers / brokers and compare the two processes and expectations side by side. I then discuss three reasons why understanding this shift will help you make more franchise sales. I compare and contrast how both parties interact during the Discovery Process and share seven ways that you can counter these shifts and make more franchise sales.
In this chapter, I discuss ten of the best marketing principles and numerous marketing tactics you can use to increase sales and beat your competitors. I discuss how to dominate market squares instead of focusing on individual market pieces or products, nine of the most common marketing mistakes, fourteen distinct marketing strategies you must implement in your franchise, and the value of marketing success that comes from specialization and sacrifice.
In this chapter, I talk about one of the biggest traps that small business owners, emerging franchisors, and beginning franchisees fall into which is that they focus on what is happening to them and external problems in their industry (that they don't have a lot of control over). I discuss five things that you should spend more time on that you can control: productivity, customer satisfaction, profitabilty, quality of experience you provide, and innovation and why your focus in these areas is critical to help you achieve the results you desire.
In this chapter, I discuss seven mistakes that franchisors make and what you can do about them to ensure continual growth and expansion of your franchise. Most people don't like to confront their weaknesses, but simply ignoring them doesn't make them go away. In fact, it often accelerates the problem until the pending crash becomes even greater. If you will take the time to overcome these common mistakes and really take the time to define why you are unique and different, along with utilizing more effective marketing and sales strategies, you will be able to beat your competitors. If you don't, your competitors will and you will be defined by default. Look closely at the systems that make up your business and resolve to fix the leaks and weaknesses that may have sprung up and been exposed with recent shifts in the marketplace.
In Chapter 1 of Franchise Sales Secrets, I share six challenges with franchise pitches, promotions, and presentations and talk about how you can overcome them to flood your calendar with more candidates who are ready to buy your franchise now. I also share five fundamental areas that all franchisors and franchisees should pay attention to if they want to grow their sales.
Over the next several episodes, I will be reading and sharing the contents of my book Franchise Sales Secrets. In this episode, I share the introduction and the self-assessment designed to help you evaluate where you are at as you look to scale and grow your franchise business.
In this episode, I discuss eight important questions to help you evaluate how well your franchise offering stacks up next to your competitors and show you how to make your franchise the clear choice when presenting your brand.
In this episode, I talk about eight signs that you have a great connection with a franchise candidate on the way to a sale. This is something you should carefully evaluate after each call to make sure that you are on the right track for helping franchise candidates understand everything about the franchise concept and how its support will take away their worries, fears, and concerns.
In this episode, we talk about how you can overcome the 4 R's of resistance in selling franchises. There are four obstacles that people have when you introduce a new idea to them. In this episode, I talk about how you can overcome them to set yourself up for success as you go through the discovery process with new franchise candidates.
In this episode, I cover seven reasons why franchise candidates aren't buying today and the attributes that all top franchise developers possess that help them make the sale more consistently.
In this episode, we talk about critical roles and the sequence that franchise developers must go through in order to make the sale. Specifically, we talk about four ways that franchise developers shortcut and ultimately sabotage the sales process and how they can avoid those mistakes, build trust, and get the sale.
In this episode, I talk about four things that increase resistance when you first start talking with a franchise candidate and the five critical elements that must be a part of your initial conversation with a franchise candidate to build excitement around your brand. Ignore these approach elements at your own peril. The best franchise candidates know how to eliminate fear and build excitement about the franchise concept they present to their candidates. This episode shows you how to do it correctly.
In this episode, I talk about the key to successfully promoting your franchise so you can flood your discovery pipeline with candidates who are ready to buy your franchise now and six ways in which you can put your marketing and sales focus where it belongs.
In this episode, I share four things you need to have confidence in about your brand and that franchise candidates should feel about you and your brand before you can make the sale. I also share four BIG questions you should ask yourself if your sales are struggling right now with your franchise and what you can do to get your sales results back on track.
Comments
Download from Google Play
Download from App Store
United States