Claim OwnershipFranchise Sales Secrets Podcast
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The Franchise Sales Secrets Podcast offers episodes bi-weekly to bring you tips, techniques, and strategies to help you unlock the secrets to succeeding in selling more franchises, more consistently. With informative interviews, stories, and ideas, you'll hear real advice on what it takes to succeed in today's competitive sales environment.
56 Episodes
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In this episode, I talk about the twelve most important skills in franchise development and how to rate yourself and your skills so that you can work on improving these critical skills. I also share key lessons about presenting your franchise brand to showcase confidence without appearing arrogant and putting together the most important KPI's (key performance indicators) that measure what you do on a daily and weekly basis.
In this podcast episode (the third of three parts), I cover ten more psychological triggers of why franchise candidates buy a franchise. When you understand and can tap into the psychology behind the buying decision and then utilize these principles, you will successfully motivate, influence, and persuade franchise candidates to buy your franchise from you now, rather than later. In this episode, I cover the final ten of the thirty psychological triggers you can use to make more franchise sales.
In this episode, we continue our discussion of psychological triggers that influence why franchise candidates choose to buy a franchise. Each trigger includes a discussion of how to use it and gives you specific assignments that you can use to start implementing these sales strategies into your daily conversations with franchise candidates so that you can sell more franchises, more consistently.
In this podcast episode (the first of three parts), I cover one of the most fascinating parts of selling: the psychology of why franchise candidates buy a franchise. When you understand and can tap into the psychology behind the buying decision and then utilize these principles, you will successfully motivate, influence, and persuade franchise candidates to buy your franchise from you now, rather than later. In this episode, I cover the first ten of thirty psychological triggers you can use to make more franchise sales.
In this episode, I discuss roles three through seven of the seven roles that all great franchise developers utilize in the franchise development process. This is in continuation of part one of this episode.
In this episode, I discuss the seven steps of the franchise development process and the first two of the seven roles that all great franchise developers utilize in franchise development. I cover roles three through seven in part two of this episode.
In this episode, I discuss eight important questions to help you evaluate how well your franchise offering stacks up next to your competitors and show you how to make your franchise the clear choice when presenting your brand.
In this episode, I talk about eight signs that you have a great connection with a franchise candidate on the way to a sale. This is something you should carefully evaluate after each call to make sure that you are on the right track for helping franchise candidates understand everything about the franchise concept and how its support will take away their worries, fears, and concerns.
In this episode, I talk about how the two main obstacles to selling franchises today and how you can help a franchise candidate critically think about what they want as they consider starting a business. Position your franchise as a way that they can better face a challenge they're facing in their lives - specifically, how a franchise can help them save money with a proven model so they can build a sustainable business while making money with proven, established revenue streams. Candidates have a reason they are talking with you. Have it be your goal to have the franchise candidate leave every conversation you have with them feeling better about their day and their hope for the future as a business owner to deal with the challenges they are facing than they did prior to coming into contact with you.
In this episode, I outlines the four things that increase resistance at the beginning of any interaction with a franchise candidate, how you can avoid making those mistakes, and the five critical elements that must be a part of your approach in the franchise discovery process.
In this episode, I break down the seven questions that you must know the answer to about your franchise candidate before you start presenting the details of your franchise. We talk about why the approach is so critical in the franchise discovery process and how the analogy of how a ship approaches the shore should inform the way you approach and talk with any franchise candidate. Knowing how to enhance these critical elements will help you build better trust and get to the essence of what is important to the candidate in the franchise they choose to investigate and ultimately start.
In this episode, I break down the four main types of franchise candidates who will explore your brand, how to identify whether they are more open or closed in how they approach what they do (in other words, are they relationship-oriented or task-oriented in how they go through your discovery process), and why learning how to read and understand behaviors in candidates will help you cut through to what matters most to them so that you can be more successful in helping others find the right business to start.
In this episode, I share eight ways that you can make the price of your franchise fee irrelevant to your franchise candidates as you build more value.
In this episode, I talk about five key things to remember about building relationships before the sale and nine tips to help you better present your franchise brand while creating buying desire and excitement.
In this episode, we talk about how you can overcome the 4 R's of resistance in selling franchises. There are four obstacles that people have when you introduce a new idea to them. In this episode, I talk about how you can overcome them to set yourself up for success as you go through the discovery process with new franchise candidates.
In this episode, I talk about the key to successfully promoting your franchise so you can flood your discovery pipeline with candidates who are ready to buy your franchise now and six ways in which you can put your marketing and sales focus where it belongs.
In this episode, I share four things you need to have confidence in about your brand and that franchise candidates should feel about you and your brand before you can make the sale. I also share four BIG questions you should ask yourself if your sales are struggling right now with your franchise and what you can do to get your sales results back on track.
In this episode, I talk about four things that increase resistance when you first start talking with a franchise candidate and the five critical elements that must be a part of your initial conversation with a franchise candidate to build excitement around your brand. Ignore these approach elements at your own peril. The best franchise candidates know how to eliminate fear and build excitement about the franchise concept they present to their candidates. This episode shows you how to do it correctly.
No one likes to lose a sale. When franchise candidates sometimes say no (especially after you've invested weeks and months with them), you have to stay positive and get back on track. In this episode, I share nine things that all franchise developers and brokers should do when they don't make a sale and tips to raising overall franchise sales performance and specific ways that you can make the most of adversity, discouragement, and difficulty as you get back on track with your next franchise candidate.
In this episode, I cover seven reasons why franchise candidates aren't buying today and the attributes that all top franchise developers possess that help them make the sale more consistently.
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