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This Indie Life

Author: James McKinven and Dagobert Renouf

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Dagobert spent 5 years and $100K+ to bootstrap a startup and failed with a massive burn out. Every week he invites a new founder to talk about the dark side of entrepreneurship.
31 Episodes
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My interview with Dmytro Krasun is out 🎙Even though he has a successful product, he doesn’t make enough money to escape the grind and feels trapped in his business. But he has a plan to eventually grow outside of it 💪---Dmytro's linksHis twitterHis productHis websiteHis newsletterMeditation app he recommendsJason CohenApril DunfordThis week's sponsor - BetterLegalBetterLegal - setup an LLC in the US in 5 minutes - exclusive special price for us by using this link! (appears at checkout)Chad Sakonchick X accountDago's linksDagobert's TwitterDago's Twitter CourseDago's NewsletterOur linksCall the indie hotlineSponsor us
I finally overcame my perfectionist tendencies and edited the podcast episode with Lukas Hermann 🥳We talked about the dark stuff he’s been through as an entrepreneur: from getting betrayed by his first cofounder to a physical breakdown that will keep him scarred for life...But we had fun the whole time 😁---Lukas' linksstagetimer Lukas' twitterHis custom lego setDago's linksDagobert's TwitterDago's Twitter CourseDago's NewsletterOur linksCall the indie hotlineSponsor us
The first guest of This Indie Life is here!Nico and I talked about the dark side of entrepreneurship: from getting his first gray hair at 26 to being on the verge of breaking up with his girlfriend... but we had some laughs too 😁Nico's linksNico's TwitterTalknotes - his audio transcription + rewriting appMaker Ads Guide - course on running adsSo you suck, now what? - post on his blogThis week's sponsor - BetterLegalChad Sakonchick X accountBetterLegal - Setup an LLC in the US in 5 minutesDago's linksDagobert's TwitterDago's Twitter CourseDago's NewsletterOur linksCall the indie hotlineSponsor us
In this episode, Dago quits his job and comes back to the indie life. Meanwhile James is nowhere to be found and the podcast is headed towards a new direction.Dagobert linksDagobert's TwitterDago's Twitter CourseDago's NewsletterJames linksJames' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
In this episode, Dago has a big life event which is going to change the trajectory of his indie life. Meanwhile, I reflect on one of my best weeks in a while being on form after spending some time away relaxing.Timestamps:00:00 Intro00:41 James updates12:07 Dago updatesDagobert linksDagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesJames linksJames' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
In this episode, Dago talks about why he can’t do side projects anymore without going al in, but he does have a plan. Meanwhile, I’ve had a big week with my podcast Indie Bites, speaking to a bootstrapping legend, but having to overcome a metric shit ton of imposter syndrome.About Dagobert (to be updated soon...)Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
In this episode, Dago talks about how the honeymoon period for his job is over and how he’s going to address it with side projects. Is logology coming back? Meanwhile, I’ve been settling back into a new slightly too relaxed routine with my whale client and wonder what I need to do to make some progress with my side projects.About Dagobert (to be updated soon...)Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
In this episode, Dago has started his new job and gives an update on what it’s like now he’s joined the dark side. Is he happy? Does he regret the decision? All will be revealed in this update conversation. I, meanwhile, travel to Dago’s country, avoid him completely and drive to the furthest point away from him to do some work.Dago updates:How he's finding his new jobDoes he regret it?Pros / consJames updates:Driving 1,600 miles to the South of FranceMoving the flat aroundWallet biz updateAbout Dagobert (to be updated soon...)Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
In this episode, Dago’s got a big announcement. You might have seen on Twitter, he’s closing down his startup Logology and getting a job. I’ll read his whole tweet and then we’ll discuss why he’s making such a big decision.Read Dago's tweet.About Dagobert (to be updated soon...)Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
Dago and I have taken a break from the pod while Dago gets to the bottom of his burnout. He's spent some time meditating and figuring out what the next steps are for his indie hacking journey. I have been galavanting around the world and away from my problems, spending time in both New York and Brazil, despite still being in crippling debt.Dago Updates:Figuring out burnoutShould he get a job?James Updates:Trip to New York and BrazilStill struggling with motivation / directionAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
In this episode, Dago has decided he is a Twitter Rockstar and tries to justify himself, meanwhile, I’ve made huge progress in paying off my debts and there’s even some positive leather news.Dago Updates:Coming to terms with the fact he's a Twitter rockstarThoughts on the Twitter API price increaseJames Updates:New sponsor deal going wellSold more walletsAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
19: Dago is cured!

19: Dago is cured!

2023-04-1025:35

In this episode, Dago’s got to the bottom of his illness and is on the road to recovery, you won’t believe what it is! After months of positivity and growth, I might be running into some mental health problems so we try and stop it from getting worse, but there is some good news from me later on.Watch us on YouTube: https://youtu.be/oVPOcy8WcbgAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
In this episode, Dago is up and about, looking fantastic in his recording setup. We'll be diving deep into a topic that's on everyone's minds - artificial intelligence. Despite being skeptics at heart, Dago and I have both started to embrace AI in various aspects of our lives, and we're excited to share our thoughts and experiences with you.Join us for an engaging and thought-provoking chat about the fascinating world of AI, as we explore the ways in which this groundbreaking technology is changing our lives, for better or for worse. So sit back, relax, and get ready to learn something new in this latest installment of our podcast!Dago updatesOut of bedTesting AI for LogologyShoutouts for listenersJames updates2 episodes of Indie Bites publishedThinking of potential membership upgradesAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
In this episode, Dago is still sick so records from bed and tries to find out his customer’s deepest darkest fears. Meanwhile, I’ve had a positive week having discussions about selling indie bites, or maybe finding an alternative solution to my short term money problems, but I do have to tackle a little bit of rejection along the way.Dago updatesWent to doctorsBrain fog is clearingDebating how to record next course segmentJames updatesEnjoying momentumWary of burnoutWorking towards a goalAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
In this episode, Dago is coming to terms with working less and making the most of it. I’m not talking sipping mamosas, I’m talking optimizing his Twitter time. I share more details about my long term indie bites partnership, although there might be a stumbling block in the way in my quest for being debt-free.Watch us on YouTube 📹Dago's course 🐦Buy a leather wallet from James 💳Podcast website 🎙️Dago updates/reflectionsbeing forced to optimize my twitter time is coola.i is cool but takes the joy of creating awayJames updates/reflectionsIndie Bites sponsorship dealMy big client might fall throughMore wallet salesAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
In this episode, Dago is still sick so records from bed and tries to find out his customer’s deepest darkest fears. Meanwhile, I’ve had a positive week having discussions about selling indie bites, or maybe finding an alternative solution to my short term money problems, but I do have to tackle a little bit of rejection along the way.Watch us on YouTube 📹Dago's course 🐦Buy a leather wallet from James 💳Podcast website 🎙️Dago updates/reflectionsStill sickJames updates/reflectionsIndie Bites sponsorship dealStarted tracking my timeLemon SqueezyAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
In this episode, Dago is still sick so records from bed and tries to find out his customer’s deepest darkest fears. Meanwhile, I’ve had a positive week having discussions about selling indie bites, or maybe finding an alternative solution to my short term money problems, but I do have to tackle a little bit of rejection along the way.Watch us on YouTube 📹Dago's course 🐦Buy a leather wallet from James 💳Podcast website 🎙️Dago updates/reflectionsStill sickWorking on landing page fears / problemsBought twitter blue check for conversion ratesJames updates/reflectionsConversations around selling indie bitesFinally got new wheels againGuest rejections :(About DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
In this episode, Dago talks about reinventing himself on Twitter, dealing with sickness as a founder and he attempts to find 50 shades of grey to wear. I meanwhile ponder just a single thing, is it worth selling my baby? (aka my podcast).Watch us on YouTube 📹Dago's course 🐦Buy a leather wallet from James 💳Podcast website 🎙️Dago updates/reflectionsWrote tweets for 3 weeks instead of 1Got sick so can’t do logology 2 this weekFinally found my “lifetime” outfitJames updates/reflectionsDid Skiing Trip, got ill, now back to workConsidering selling Indie BitesFiguring out a cash injection and regular incomeWallet sales seem to directly linked to how much I workAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
In this episode Dago gets himself into debt, only works 19 hours in a week, and enjoys using AI. Will we get the old Dago back, who knows? Meanwhile I manage to publish an episode of Indie Bites with my leather man, increase my prices despite my reservations and am about to hit a big milestone for the month. Watch us on YouTube 📹 Dago's course 🐦 Buy a leather wallet from James 💳 Podcast website 🎙️ Dago updates/reflections Dug into a.i for Logology Logology customer research I could literally not do anything else but tweet and we would be good Preparing the move: buy a car (aka get into debt) James updates/reflections Indie Bites episode published with my wallet man Grateful to Sam and Daniel on twitter who have been very helpful in the DMs Grateful to James Sowers for being a wonderful client Finally shot and uploaded the new pictures of the wallets Raised the prices! Met up with a man in person and sold him a wallet Approaching 1k in sales for the month Plans for TikTok content next week
Dago talks about his impromptu Twitter hiatus and shares some nuggets of wisdom from his course, James is back on his feet after a down period after selling some bi-fold wallets on Twitter and tries to convince Dago why he should exercise. Watch us on YouTube 📹 Dago's course 🐦 Buy a leather wallet from James 💳 Podcast website 🎙️ Dago updates/reflections Taken a break from tweeting Not feeling "in the game" Should you put links in your tweets? I don't understand why people exercise James updates/reflections Started making and selling bi-fold wallets Difference in my mood with money vs without Good week for habits - getting up early Update on client pod - breaking records A few new potential clients
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