Claim OwnershipThe JM Buzz
Subscribed: 15Played: 255
Subscribe
© Journal of Marketing
Description
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy!
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
84 Episodes
Reverse
Many inclusivity efforts fall short for underrepresented consumers. This Journal of Marketing study explores consumer skepticism and offers strategies to build genuine brand trust.Join host Samantha Cross (Babson College) for a discussion with Jennifer K. D’Angelo (Texas Christian University), Lea Dunn (Brooks Running), and Francesca Valsesia (University of Washington), about their Journal of Marketing study, "Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers."Read an in-depth recap of this research here: https://www.ama.org/2024/11/19/when-inclusive-marketing-doesnt-resonate-how-brands-can-build-trust-in-inclusivity-focused-product-lines/Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241268634Reference: Jennifer D’Angelo, Lea Dunn, and Francesca Valsesia, “Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers,” Journal of Marketing.Host: Samantha N. N. CrossTopics: inclusivity, representation, customer respect, product fit, marketing strategy, brandingThe JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM.
A Journal of Marketing study shows how targeted marketing can dismantle colonial health narratives, amplifying First Nations voices for fair health services.Join host Samantha Cross (Babson College) for a discussion with Dr. Steven D'Alessandro, Professor of Marketing at the Edith Cowan University School of Business and Law in Australia, about his Journal of Marketing study, "On the Path to Decolonizing Health Care Services: The Role of Marketing."Read an in-depth recap of this research here: https://www.ama.org/2024/01/23/marketing-for-equity-pioneering-culturally-competent-health-care-for-first-nations/Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231209925Reference: Reece George, Steven D’Alessandro, Mehmet Ibrahim Mehmet, Mona Nikidehaghani, Michelle Evans, Gaurangi Laud, and Deirdre Tedmanson, “On the Path to Decolonizing Health Care Services: The Role of Marketing,” Journal of Marketing.Host: Samantha N. N. CrossTopics: healthcare, first nations, health marketing, decolonization, indigenousThe JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM.
Recent social movements such as Black Lives Matter have prompted brands and retailers to increase the use of minority ownership labels (e.g., Black-owned, woman-owned). How do these labels affect consumer behavior during brand failures?
Join host Samantha Cross (Babson College) as she interviews Esther Uduehi (University of Washington) and Aaron Barnes (University of Louisville) about their fascinating new Journal of Marketing study, "The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations."
Host: Samantha N. N. Cross
Topics: brand failures, black-owned, woman-owned, minority-owned, race, ethnicity, gender
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM.
A new Journal of Marketing study shows how India aimed to make essential medicines more affordable but inadvertently ended up reducing drug sales.
Read an in-depth recap of this research here: https://www.ama.org/2024/06/04/how-an-indian-government-policy-backfired-prescription-drug-price-regulations-led-to-more-marketing-for-unregulated-medications/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241242685
Reference: Saravana Jaikumar, Pradeep K. Chintagunta, and Arvind Sahay, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: regulations, drug prices, healthcare marketing
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Do you know the financial value of Gatorade's or Netflix’s customer base? If your answer is no, you're not alone. Firms provide little external information about the financial value of their marketing assets such as brands and customer relationships. This Journal of Marketing study shows that managers should rethink this approach.
Read an in-depth recap of this research here: https://www.ama.org/2024/05/21/do-good-and-talk-about-it-how-financial-valuation-and-external-reporting-of-marketing-assets-benefits-companies/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241236142
Reference: Peter Guenther, Miriam Guenther, Bryan A. Lukas, and Christian Homburg, “Consequences of Marketing Asset Accountability – A Natural Experiment,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: financial reporting, stock prices, firm value,
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
What happens when legal changes aimed to prevent frivolous lawsuits make it more difficult for shareholders to hold managers accountable? This Journal of Marketing study documents the unintended consequence of firms becoming less likely to recall products.
Read an in-depth recap of this research here: https://www.ama.org/2024/05/07/the-boeing-lesson-laws-that-prevent-frivolous-litigation-also-reduce-the-likelihood-of-product-recalls/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241231236
Reference: Arvid O. I. Hoffmann, Chee S. Cheong, Hoàng-Long Phan, and Ralf Zurbruegg, “So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: product recalls, liability, lawsuits, marketing management
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
A new Journal of Marketing study suggests that an on-demand model for online learning may bring in more paying users, but those users could also be less engaged in the material.
Read an in-depth recap of this research here: https://www.ama.org/2024/04/30/can-the-on-demand-model-work-for-online-educational-platforms-like-coursera-a-new-study-investigates/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241227145
Reference: Joy Lu, Eric T. Bradlow, and J. Wesley Hutchinson, “More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: online learning, asynchronous learning, on-demand content
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Time to rethink your influencer marketing efforts? A new Journal of Marketing study shows that firms aiming to build a large follower base are better off targeting followers of followers than cherry-picking remote influencers.
Read an in-depth recap of this research here: https://www.ama.org/2024/03/19/a-research-proven-way-to-build-a-bigger-social-audience-target-followers-of-followers/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231223420
Reference: Jacob Goldenberg, Andreas Lanz, Daniel Shapira, and Florian Stahl, “Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: influencer marketing, user-generated content, social media, soundcloud
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Do empathetic interactions require human participation? A new Journal of Marketing study shows that generative AI can be used to create "feeling AI" that helps companies build empathetic relationships with customers.
Read an in-depth recap of this research here: https://www.ama.org/2024/04/23/can-companies-create-a-machine-that-feels-and-cares-using-generative-ai-to-provide-empathetic-customer-care/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231224748
Reference: Ming-Hui Huang and Roland T. Rust, “The Caring Machine: Feeling AI for Customer Care,” Journal of Marketing
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: p-values, statistics, statistical significance, research
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Political ideologies shape consumer behavior, but how do they intersect with industry, activism, and identity to affect marketplace outcomes and behaviors?
Join host Nailya Ordabayeva (Boston University) as she interviews Kathleen Seiders (Boston College) and Esther Uduehi (University of Washington) about their recent Journal of Marketing studies related to political ideologies in the marketplace.
Articles discussed include:
Kathleen Seiders, Andrea Godfrey Flynn, and Gergana Nenkov, “How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses,” Journal of Marketing.
Esther Uduehi, Julian K. Saint Clair, and Rowena Crabbe, "Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers,"
Journal of Marketing.
Host: Nailya Ordabayeva
Topics: politics, marketing, intersectionality, conservatives, liberals, public policy, persuasion
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Null hypothesis significance testing (NHST) is the default approach to statistical analysis and reporting in marketing and, more broadly, in the biomedical and social sciences. A Journal of Marketing study advocates for rethinking this approach entirely.
Read an in-depth recap of this research here: https://www.ama.org/2023/12/12/time-to-abandon-null-hypothesis-significance-testing-moving-beyond-the-default-approach-to-statistical-analysis-and-reporting/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231216910
Reference: Blakeley B. McShane, Eric T. Bradlow, John G. Lynch, Jr., and Robert J. Meyer, “‘Statistical Significance’ and Statistical Reporting: Moving Beyond Binary,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: p-values, statistics, statistical significance, research
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
A Journal of Marketing editorial argues that healthcare markets should move beyond the study and management of conventional B2B and B2C strategies to account for new actors, roles, and exchanges.
Read an in-depth recap of this research here: https://www.ama.org/2023/11/28/what-is-the-role-of-marketing-in-disrupted-health-care-markets-its-time-to-move-beyond-conventional-strategies-to-account-for-new-actors-roles-and-exchanges/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231213154
Reference: Christine Moorman, Harald J. van Heerde, C. Page Moreau, and Robert W. Palmatier, “Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: innovation, supply chain, governance, marketing
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Collaborations between firms and suppliers are often beneficial—but they can also be risky. A new Journal of Marketing study finds that misaligned product co-development contracts significantly derail firm innovation.
Read an in-depth recap of this research here: https://www.ama.org/2024/03/05/the-dangers-of-misaligned-product-co-development-contracts-and-how-they-can-derail-innovation-in-high-tech-firms/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231222269
Reference: Nehal Elhelaly and Sourav Ray, “Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: innovation, supply chain, governance, marketing
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
A Journal of Marketing study shows how India aimed to make essential medicines more affordable but inadvertently ended up reducing drug sales.
Read an in-depth recap of this research here: https://www.ama.org/2024/06/04/how-an-indian-government-policy-backfired-prescription-drug-price-regulations-led-to-more-marketing-for-unregulated-medications/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241242685
Reference: Saravana Jaikumar, Pradeep K. Chintagunta, and Arvind Sahay, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: prescription drugs, healthcare, India, drug prices, regulations
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
This Journal of Marketing study shows how nano-influencers provide more cost-effective ROI for marketers than influencers with large followings.
Read an in-depth recap of this research here: https://www.ama.org/2024/02/20/influencer-marketing-roi-research-shows-influencers-with-smaller-followings-are-more-cost-effective/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231217471
Reference: Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz, “Revenue Generation Through Influencer Marketing,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: marketing ROI, influencer marketing, social media, follower size
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
What do plogging, flinking, and bobbing have in common? They're all terms that marketers and policymakers created to get people to adopt certain behaviors.
Join host Sara Dommer (Penn State University) as she interviews Martin P. Fritze (Zeppelin University) and Valentyna Melnyk (University of New South Wales) about the fascinating findings of a new Journal of Marketing study showing how coining a new term can prompt specific actions.
Reference: Martin P. Fritze, Franziska Völckner, and Valentyna Melnyk, “Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags,” Journal of Marketing.
Host: Sara Dommer
Topics: language, behavior, linguistics, marketing
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Nostalgia isn't just a trend—it's a strategy! A new Journal of Marketing study shows how vintage typography can build emotional connections, influence attitudes, and boost willingness to pay.
Read an in-depth recap of this research here: https://www.ama.org/2024/02/13/the-power-of-nostalgia-how-vintage-typography-can-build-emotional-connections-influence-attitudes-and-boost-willingness-to-pay/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231215357
Reference: Alicia Kulczynski and Margurite Hook, “Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: typeface, fonts, product safety, nostalgia in marketing
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Should firms rely on a single big influencer or spread their budgets across multiple small influencers? A new Journal of Marketing study investigates.
Read an in-depth recap of this research here: https://www.ama.org/2024/01/30/striking-the-right-balance-between-big-and-small-influencers-in-livestream-commerce/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231213581
Reference: Xian Gu, Xiaoxi Zhang, and P. K. Kannan, “Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: livestreaming, influencer marketing, sales, follower size, social media
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Can marketers and policymakers encourage people to start doing something by giving the behavior a name? A new Journal of Marketing study says they definitely should!
Read an in-depth recap of this research here: https://www.ama.org/2024/02/06/plogging-podding-and-bobbing-how-coining-a-new-term-can-encourage-certain-behaviors/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231213011
Reference:
Martin P. Fritze, Franziska Völckner, and Valentyna Melnyk, “Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: language, consumer behavior, branding, labeling
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Consumers typically view micro influencers as regular people, so if they say something like “this shake is AMAZING,” consumers believe they really are excited about the shake and just want to share their discovery with friends and followers. But the same statement by a macro influencer could result in distrust.
Join host Bitty Balducci (Washington State University) as she interviews Luca Cascio Rizzo (Luiss Guido Carli University) and Alicia Underwood (TwentyThree, LLC) about the fascinating findings of a new Journal of Marketing study showing how influencers’ use of high-arousal language can affect consumer trust and, in turn, how consumers engage with content.
Reference: Giovanni Luca Cascio Rizzo, Francisco Villarroel Ordenes, Rumen Pozharliev, Matteo De Angelis, and Michele Costabile, “How High-Arousal Language Shapes Micro Versus Macro Influencers’ Impact,” Journal of Marketing.
Host: Bitty Balducci
Topics: influencer marketing, language, social media, consumer trust, follower size
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Comments
Download from Google Play
Download from App Store
United States