Dominate Your Market

What mindset do successful people have? You may wonder what successful people have for them to achieve success. Looking at them, the most common trait they have in similarity is their mindset, precisely the mentality of being intentional. Having this mindset means visualizing and speaking the things you want and acting to mold that visualization into reality. So if you want to be successful, practice having the mindset of intentionality. Tune in Dominate Your Market Podcast as Joshua Miller shares what leaders should shift their focus on with the current problems in the industry. Understand how the law of intentionality will create a path toward a successful life. Summary: Being a leader is indeed a challenging task. Therefore, maintaining a healthy mentality and well-being is required. Also, having the right mindset is crucial to obtain success, so what mindset do you need in order to do so? Discover how having an intentional mindset will be one of the formulas to attain success. Joshua Miller, a master certified executive, personal coach, and thought leader, learned that successful people all have the mindset of being intentional, wherein you need to imagine, speak, and take action on the things you are interested in. So now is the time to reflect on yourself and shift to a mindset towards success. Quotes: “Being 40 so far has been amazing because you get to enjoy the benefits of what you've worked on your whole life. And as a coach working with leaders, you draw on your wisdom from your experiences.” “Take care of your well-being, and maintain a healthy mentality and wellness.” “There are four quadrants of life we all are challenged with: our wellness, our career, our finances, and our relationship to self and others.” “The common thread to the successes of people I’ve worked with has been their mindset, specifically about having a vision and a focus. You could call it to mind mapping, or you can call it a mantra, but it is about visualizing and speaking into existence what you want.” “Fear can be motivating, or it can be paralyzing. And so it will stop you in your tracks, or it will move you forward.” Takeaway: The longer your experience is, the bigger your pool of knowledge will be. So just enjoy your life and accumulate experience as much as possible. With the current problems leaders have to deal with, such as the great resignation, they must prioritize giving attention to their mental health and well-being. It doesn’t matter who you are, everybody will be challenged based on the four quadrants of life. All successful people, like athletes and singers, have the mindset of being intentional. But this is not just about writing it down and speaking it. You have to take action. Fear can either motivate or paralyze you. So take control of your fear, and use that as motivation to keep you moving forward. Timeline: 10:34 – Joshua Miller Background 17:15 – What Leaders Should Focus On Currently 20:50 – Four Quadrants of Life 22:44 – CEO’s Fitness and Nutrition 26:10 – Mindset of a Good Leader 30:59 – What Holds People Back 33:41– Red Carpet 35:37 – Get in touch with Joshua   Resources: Joshua Miller Website: https://joshhmiller.com/ Joshua’s Linkedin: https://www.linkedin.com/in/joshuahmiller/

Accountability in leadership is critical to company success, yet many leadership teams recognize that they have much potential for improvement in this area. Why is leadership accountability so crucial in business, and why do so many leaders struggle to keep it? Tune in Dominate Your Market Podcast as Sam Silverstein shares how businesses should have a leader that knows accountability. Witness how you will have a better understanding of customer motivation and avoid some common pitfalls. Understand how accountability sets the tone for your company’s organization. Summary: In business, taking accountability builds trust and respect and models a behavior of accountability in your employees and team. Find out how to improve personal accountability and the culture of accountability at your organization. Sam Silverstein, Accountability Keynote Speaker, empowers people to live accountable lives, transform how they do business, and thrive at extraordinary levels. By challenging leaders to shift priorities, cultivating an organizational culture based on accountability, and inspiring individuals and teams to take ownership in fresh and results-producing ways – he is helping companies dramatically increase productivity, profitability, and growth. It’s time to learn that accountability is the highest form of leadership. Quotes: “Action follows belief. If the leader believes that you are important as a human being, that person would never let you down.” “Accountability is the foundation for building anything we want in our life or business.” “Leadership is supposed to create an environment that inspires people to choose to be accountable and their best.” “The leader that trusts their people right from the get-go creates a different environment.” “We're responsible for things, and we're accountable to people.” Takeaway: Accountability is essential in every aspect of life, especially in a workspace. Organizations that master the relational commitments, the relational side of the business, then what happens is they create a workplace environment. A culture that inspires people to be accountable and to be their best.   Timeline: 3:35 – Sam Silverstein’s Background 5:32 – Personal Accountability 10:17 – Leadership Accountability 12:33– Trust in the Workspace 15:27 – Accountability and Responsibility 26:42 – Commitment 34:35 – Contributions 37:58 – Building Accountability 40:41 – Get in touch with Sam   Resources: Sam Silverstein Website: Sam Silverstein Inc

Having the right people for the right job is key to running a very successful business. But what if you are inexperienced in what you should be looking for in the employees you hire for your business? Tune in to the Dominate Your Market Podcast as Kurt Wilkin talks about his book—Who’s Your Mike?, improving your chances in job-hunting opportunities, good traits that entrepreneurs need to have, professional hiring approaches, and most importantly, how you can be able to hire better people to keep up with your business that’s on the rise! Summary: Business expansion is challenging. Entrepreneurs typically begin by assembling a group of self-starters who are eager to work really hard for the business. Those tenacious teams are ideal for your startup environment. But what happens when your income hits $20 million, $40 million, or $50 million—and those same devoted employees are preventing you from moving forward? Kurt Wilkin, Best-Selling Author, Entrepreneur, and Co-Founder of HireBetter knows how to deal with such a predicament by diagnosing issues before they arise and making those challenging people decisions that are holding you back. After all, anything great comes with an equally great sacrifice. Quotes: “I don't want you to just go find a job, I want you to find something that calls you.” “As an employer, I want you to give me everything you got as a person and as a human being.” “You want a professional approach when people find you. The first thing they're going to do when they hear your name as a candidate is go to your LinkedIn page.” “We pride ourselves on really what you don't need just as much as what you do need.” “As long as we're having fun, we're just going to keep going.” Takeaway: Finding something you enjoy and earning a living from it is everyone’s dream. Do that and you will never have to work a day in your life. Every employer wants the best for their business and that includes the best employees as well. A professional appearance is always a good thing to have to have a good impression on potential employers. Knowing what you do and don’t need is a good way to focus on what is important. The most important thing in anything you do is to have fun. If it’s not fun, why bother? Timeline: 6:52 – Kurt Wilkins Background 7:59 – Writing a Book 11:33 – Traits Entrepreneurs Should Have 13:07 – Personality Profiles 15:05 – Looking for a Stable Job 17:24 – LinkedIn and Professional Approaches 22:26 – The Difference 24:24 – Consultations 27:47 – Get in touch with Kurt Resources: Kurt Wilkin’s Website: https://www.kurtwilkin.com/ Kurt’s Twitter: https://twitter.com/KurtWilkin Kurt’s LinkedIn: https://www.linkedin.com/in/kurt-wilkin-7345255/ Who’s Your Mike? Book Website: https://whosyourmike.com/ HireBetter’s Website: https://hirebetter.com/

Do you understand what your customers want? Do you believe your customers have faith in your products? When was the last time you noticed a customer tweeting about a product or service you offer? The way you sell your company impacts whether or not it will be successful. Email marketing tactics have evolved over time. What worked five years ago is no longer effective. However, it remains an important component of any marketing strategy. Listen to the Dominate Your Market Podcast as Jay Schwedelson discusses the possibilities for businesses to expand more through email marketing and how businesses could capitalize on it. Summary: When it comes to digital marketing, email is one of the most cost-effective and straightforward methods for maintaining relationships with current and potential customers, generating new leads, and building confidence in a company. Jay Schwedelson, the founder of SubjectLine, is a highly sought-after speaker known for presenting actionable, data-driven marketing best practices in a plain and lively manner. It’s time to implement impactful email marketing. Quotes: "When your email database expands, that is something you own. You have control over how frequently you send it and how you interact with others. "All of that work is for naught if the email is not opened." The most crucial email you send to someone is the first one. "Whatever you're trying to sell or promote, you're establishing yourself as something that will be useful to that person," she said. "Your email should have clickable links that take readers to your page." Takeaway: Invest more in generating or finding an excellent domain name rather than promoting. Because the size of the inbox is the same and only the substance of the subject line varies, the subject line of the email has an edge in capturing the consumer's interest. Give your customers everything your firm has to offer before asking for their participation in business promotion. Including and utilizing videos as a marketing tactic is useful in drawing people to your company. It is critical to know who you are emailing and what the call to action is when creating an email. Timeline: 5:24 – Jay Schwedelson’s Background 07:19 – Domain Name 10:01 – Email Marketing 12:51 – SubjectLine.com 14:06 – Email Marketing Strategy 18:20 – Lead Capture 20:36 – Video Marketing 22:34 – Email Length 25:15 – Call to Action 27:14 – Email Content 31:22 – AI Email Marketing 34:58 – Get in touch with Jay Resources: Jay Schwedelson Website: Jay Schwedelson Jay’s LinkedIn: https://www.linkedin.com/in/schwedelson

Where does your focus aim? Is it for the customers, or is it on you? Most salespeople tend to focus on themselves rather than the people, which is a blunder. If you want people to like you and earn their trust, you must give them value and aim your focus on them rather than on yourself. Tune in Dominate Your Market Podcast as Bob Burg discuss the relevance of being a go-giver to attain a business. See how you will understand human nature and how you can influence others. Summary: Business relationships with others require a lot of trusts, which is challenging. How can you get people to like you and earn their trust? Discover how relevant it is to focus on others and give them value. Bob Burg, a Hall of Fame speaker and co-author of the International Bestseller The Go-Giver, recognizes that providing value to others, such as understanding what they need, fixing their problems, and assisting them in being joyful, is the way to success for your business. Now is the time to open your eyes and focus on individuals. Quotes: “A system is simply the process of predictably achieving a goal based on a logical and specific set of how-to principles.” “Go-givers tend to sell at the much higher end of the price scale because we focus on selling at a high value, not a low price.” “It is important that we temporarily suspend our self-interest. And that's the key. When we do that, now we can go in there and focus on the other person.” “The essence of influence is to pull, as opposed to push.” “Compliance will never take you where commitment can go.” Takeaway: Personal development was at the heart of sales. And it was a matter of first constructing oneself on the inside. Understand that success can be seen on the outside, but it must first begin on the inside. When you truly desire to assist them in resolving their problems and bringing them closer to happiness, they will feel good about you, and you will be much more likely to obtain the business. One of the best ways to add value to someone when you first meet them is to let them talk about themselves. Great influencers, salespeople, and leaders refrain from pushing their ideas or will on others. They aim to have people commit rather than comply, and they accomplish this through the pull. A salesperson must always earn commitment rather than rely on any form of compliance, which is not sustainable. Timeline: 3:58 – Bob Burg’s Background 6:23 – Writing Book About Go-Giver 8:59 – Go-Giver philosophy 11:56 – Human Nature 15:49 – Creating Influence 22:53 – Giving Too Much 26:43 – Does It Make Money 37:31 – Get in touch with Bob Burg Resources: Bob Burg’s Website: https://burg.com/

Social media has provided a platform for brands and enterprises to interact with their customers. However, you can leverage them to find and convert important leads rather than only nurturing current customer connections. Tune in to the Dominate Your Market Podcast as Timothy Hughes discusses why businesses should consider social selling and how it may help them. Consider how social media can significantly increase the effectiveness of your organization and provide you with a significant competitive advantage. Summary: You could miss out on potential advertising channels if you have not considered expanding your current social media approach. Timothy Hughes is a best-selling author, content developer, influencer, and content sales expert. Tim is the co-founder and CEO of DLA Ignite, following a 25-year career in sales and leadership roles with firms including Oracle, Fujitsu, Sysco, and others. Tim Hughes has contributed to the creative economy through his social media networks in social and digital selling, digital marketing, leadership, and management. Quotes: “We must understand what digital means and the relevance to that being. It means going back to understanding that social media is social media, which means being social or media.” “If you want to find modern buyers, stop being in the physical analogue world and move to the digital world.” “Be where your ideal customer hangs out.” “Conversations drive sales.” Takeaway: The world has dived into the digital world, so businesses have increased chances of increasing sales, finding audiences, and discovering connections if they take advantage. Knowing your target consumers and customers is also essential to determine the best platform to launch or promote a business. Use social media to establish that warm connection and convert digital friends into real-life connections. Timeline: 6:38 – Timothy Hughes’ Background 15:51 – Twitter and Digital Relevance 24:05 – Personal LinkedIn Brand 33:20 – Conversations and Sales 38:40 – Smarketing 46:18 – Get in touch with Timothy Resources: Timothy Hughes Website: DLA Ignite Social Selling: Techniques to Influence Buyers and Changemakers – On Amazon Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing – On Amazon Timothy’s LinkedIn: https://uk.linkedin.com/in/timothyhughessocialselling

Have you ever got tired of working corporate? Do you want to enjoy life and start living it on your own terms? No one wants to slave around in a corporate setting until retirement. Every single one of us craves retirement when we are free from work responsibilities and able to do whatever we’ve always wanted. Tune into the Dominate Your Market Podcast as Brian Gallagher shares how you can be able to live a life that’s full of purpose, freedom, and flexibility. How you can be your own boss and start doing a job that you love. Summary: Living on your own terms is about choosing your terms. Not accepting them by default or doing what others want so you won’t rock the boat. It’s your life, you should do be able to do what you love and do it often. Brian Gallagher’s, self-proclaimed “Corporate Escape Artist”, own experiences in life were able to teach him how you can be free in life. He took a path everyone else did—went to college and landed corporate gigs but he ended up realizing none of it was for him. Now knows how you can leave corporate 25+ years early and help you earn doing work that you love and live on your own terms now—without having to wait for retirement. Quotes: “I was interested in doing this and helping people.” “One of my biggest tips is having enough money and being financially prepared.” “You need to figure out what you’re going to do next and how you arrive at what that thing is going to be.” “Everything that I bring with me is all things I’ve learned from different steps along the way.” “I’m not giving them ideas. I’m pulling ideas out of them.” Takeaway: Being interested in helping people is a good virtue to have. Being prepared financially is one of the biggest keys to having freedom in life. Knowing what to do is sometimes difficult. It is better to plan and think before doing anything rash. Experiences in life help us in case we need to go through a certain predicament once again or when we’re giving advice to other people. Sometimes, someone doesn’t even need to be told what to do. They usually know what must be done and only need a push or a pull to finally do something. Timeline: 2:53 – Brian’s Background 6:30 – How to Prepare Yourself 13:47 – Keeping Highly Valuable People 19:28 – Common Mistakes 26:52 – Self-Motivation 31:52 – Life’s Goals 37:11 – Being Realistic 39:07 – Get in touch with Brian 40:31 – International Trips Resources: Brian’s Simple Man Guide Website: https://www.simplemanguide.com Follow Brian on: Twitter | LinkedIn

Are you confident in giving an unforgettable customer experience? Entrepreneurs mostly forget how critical it is to create a remarkable customer experience and journey. Especially if you are in a direct-to-consumer business, you’ll need to look at your friction points and put a lot of value on your consumers. Tune in Dominate Your Market Podcast as Brad Pedersen discuss the value of getting the best and most talented people to your team, the game changer product Lomi, and the relevance of customer experience. Be motivated on how mistakes are needed in order to reach success and that you can turn adversities into advantages. Summary: In a direct-to-consumer business, your consumers will be your most precious things to value. How can you attract your consumers and scale? Discover how customer experience is critical in scaling your business. Brad Pedersen, CEO, and entrepreneur, understands that customers are the most valuable thing to a direct-to-consumer business. You can influence the consumers greatly and use it to market your brand. Become unique, extraordinary, and remarkable, and leave an unforgettable experience to your consumers now. Quotes: “It's up to you as the leader in painting this view of the future and how your company will create a meaningful impact that will attract talented people to get behind what it is you're trying to achieve.” “The most powerful force in marketing is word of mouth.” “In the direct-to-consumer space, the most valuable is the customer.” “Your challengers are there to build your character, and your adversities can be turned into advantages.” “We don't learn from success real well. We learned from failing.” Takeaway: Get the best talent. And if you hire the right people, they're free. Because the value they create will be so amazing that whatever you pay them doesn't matter. Putting a high-talent-density group together will attract other high-talent-density folks and get referrals from their friends. Direct-to-consumer marketing provides you with a direct interaction where you can impact consumer sentiment on an ongoing basis and have them spread your brand through word of mouth, which is extremely valuable. Mastery is found on the mountaintop of mistakes. Failing means being knocked down. Being a failure means deciding to stay down. And while the perseverance and grit required to be an entrepreneur are not for everyone, you must be willing to get back up and brush yourself off if you fail. Timeline: 07:11 – Brad Pedersen’s Background 12:43 – Pela and Lomi 15:44 – High-Performance Team 20:46 – Wonders of Lomi 23:23 – Customer Journey and Service 27:53 – Friction Points 31:18 – Utilizing Adversity 33:42 – Entrepreneurial Mindset 36:57 – Get in touch with Brad Resources: Brad Pedersen Website: https://lomi.com/ Learn More About Brad: https://www.bradpedersen.com/ Pela: https://pelacase.com/

Businesses require expansion, and they need it now. To succeed in today's market, B2B enterprises of all sizes must develop new client channels, generate new revenue streams, and keep their present customers satisfied. With the appropriate digital marketing company on your side, you can stay ahead of the competition and create growth breakthroughs for your company. Tune in Dominate Your Market Podcast as Chris Walker shares how businesses may enhance marketing's contribution to qualifying pipeline and revenue while decreasing customer acquisition expenditures. Summary: But what’s the best way to go about building and executing a content strategy? Discover the growth on strategic marketing and growth among B2B companies. Chris Walker, Founder, and CEO of Refine Labs, a progressive demand generation firm that challenges the status quo in B2B marketing. Fueled by marketing execution at scale, Refine Labs uses real data from real customers to create demand strategy and research for their clients. It’s time to create breakthroughs in growth for the world’s leading B2B software companies. Quotes: "The overall function of marketing is broken because we've just crammed more and more things into the marketing bucket over time." "When you have a boring or stale marketing function, it's because you're not investing in that specific part of what you call marketing today." "The best CEOs understand every function in the business that is critical to the business strategy." "Regardless of what job title you sell into in business development, LinkedIn is the b2b infrastructure that runs business development today." "The only way to truly create a market, many people return; you get to create a market by spending years in that market." Takeaway: Marketing is so sophisticated nowadays that enterprises and companies are baffled as to why their marketing methods aren't functioning. The fundamentals of marketing remain the most effective. In a changing corporate world, the process of being a good CEO is never finished; to succeed in the post, you must constantly be learning, open to trying new approaches, and willing to share your experiences. Market research informs you about your market and the business landscape. Years of expertise provide a solid basis and valuable insights into your organization and the broader market. Timeline: 6:00 – Chris Walker Background 11:59 – Marketing 16:43 – Investing in Marketing 20:43 – Revenue R&D 27:24 – Marketing Investment Cost 32:14 – Role of a CEO 38:56 – LinkedIn Presence 43:19 – Create Your Market 47:22 – Pricing List 52:07 – Get in touch with Chris Resources: Chris Walker’s Website: Refine Labs Chris’ LinkedIn: Chris Walker

There is more to being a man than "success," "changing tires," or "chopping wood." You suppress your tears because you believe that real men don't cry. Men are expected to be the "breadwinners" by society, so you labor without enthusiasm and find it difficult to receive. What happens, though, if you have checked off every box yet still feel lost, aimless, or alone? Tune into the Dominate Your Market Podcast as Elise Micheals offers help and advice for men who are in need of assistance. Summary: Men are trained not to have feelings, to rely solely on themselves, and to cut themselves off from assistance. This could ruin friendships, business possibilities, collaborations, and other connections. It's time to cease working on your own and reclaim your masculine authority by maintaining your mental stability and emotional independence. Elise Micheals is a men’s mental health coach. She helps clients heal subconscious trauma, improving the quality of their relationships, lives, and business. She struggled with mental health issues most of her life and didn’t understand why until she explored trauma therapy and neuroscience. She now helps men, as many men are silenced when it comes to emotions, which causes their struggles to be compounded and makes it even more difficult to process. Quotes: “I would have never imagined that I would be doing what I'm doing. It wasn't something I first set out to do. But now that I'm doing it, I love it, and I couldn't imagine doing anything different.” “I get to see a side of them that the rest of the world doesn't necessarily see. The side that’s struggling and helping someone through that who really doesn't feel support from anybody else.” “Something mainly that they all struggle with is relationships and emotions.” “Because they can't handle what's inside, they try to control everything outside.” “People don't understand that there's a middle ground where you can be very successful, and yet still understand how to navigate your own emotions so that you can have a healthy life.” Takeaway: Finding your passion in life is one of life’s biggest goals. Someone letting you see their vulnerable side is a great feeling because it signifies trust. Having the opportunity to help a man, who usually keeps to himself and is truly in need of assistance is a noble cause. Trying to grasp for control because you can’t handle your feelings is a common mishandling of emotions. A balance between success and fulfillment is the true key to living a very happy life. Timeline: 5:07 – Elise Micheals Background 8:51 – Elise’s Experience Working with Men 9:36 – Why does Elise Love Working With Men? 11:41 – The Main Reason Elise Gets Hired 14:33 – Men and Success 20:03 – The First Step 23:57 – Rejection 34:34 – Generations, Experience, and Judgement 37:27 – The Best Way to Empower People 39:30 – Get in touch with Elise Resources: Elise Micheals’ Website: https://www.elisemicheals.com/ Elise Micheals’ LinkedIn: https://www.linkedin.com/in/elise-micheals/ Elise Micheals’ Facebook: https://www.facebook.com/TheEliseMicheals/

What if one day you wake up in a financial hole because you didn’t manage your assets properly? It is very important for business owner to manage their finances wisely so as not to become bankrupt. After all, the key factor that will determine your financial future is not the economy but your own philosophy. Tune in as Brent Burgesser talks about his life and battle with cancer along with very useful advice regarding financial management in your business in the Dominate Your Market Podcast! Summary: It is crucial that business owner is able to manage their finances wisely because it is what makes a successful business model. Mismanagement of a business’ income could lead to disastrous results. Brent Burgesser is a survivor of stage four lung and brain cancer and is in remission for one and a half years. He is also a successful wealth manager who has a ton of passion for what he does. He has also demonstrated a history in the financial services industry, making him an experienced private wealth advisor. His skills in retirement planning, financial goals, tax planning, financial advisory, and portfolio management have helped many of his clients with their struggles. Quotes: “You can set things up prior to actually pulling the trigger and selling your business. If you set it up correctly, you can save yourself millions of dollars.” “Establishing that routine and becoming more focused on the things that you have to embed into your practice every day until they become a habit.” “Be grateful, be thankful, and go do something to take care of your health.” “That's my nature, that's my personality: to fight. I fight for what I believe in, for what I stand up for.” “When the market’s going up, you're gonna make a lot of money and you're really going to like me, but when the market goes down, you're gonna love me.” Takeaway: Never give up on challenges in life. You might end up with a completely different view of it after you overcome the obstacles. Always get yourself checked whenever you feel something is wrong. Do not take your health for granted. Make time and focus on the more important things in life. Even if the odds are against you, fight. Timeline: 5:14 – Brent’s Early Life and Background 14:52 – Walking Miracle 17:29 – Financial Security and Biggest Mistakes 21:53 – Economy and Inflation 23:35 – Routines 30:53 – Success in Investments 33:48 – Putting Things Into Perspective 40:22 – Get in Touch with Brent Resources: Brent’s LinkedIn: https://www.linkedin.com/in/burgesserwealthmanagement/ Website: https://www.burgesserwm.com/

LinkedIn is a platform that we might be familiar with. It is being used by various people and businesses. This can be used in the promotion of your business, or simply meeting new people. If you are someone who wants to try LinkedIn, then this is for you. Tune in to Dominate Your Market Podcast with today’s guest, Tasleem Ahmad Fateh. He is a personal branding and content expert. Listen as he discusses all of LinkedIn, especially how to use it and how you should be posting your content. Summary: Nowadays, LinkedIn is being used for promotion that helps increase exposure and presence to your brands – may it be personal or business type. It can also be used to engage and interact, which gives you the opportunity to meet new people. Tasleem Ahmad Fateh is a personal branding and content expert. He focuses on studying all about content and design strategies that can help increase your posts’ engagement. An increase in your post’s engagements can open up a lot of opportunities for your brand. However, you should make sure that your strategies will benefit you and at the same time projects the person you truly are. Quotes: “Even if you get paid $0, you will still talk about what you're talking about. That's because I can sense that passion in you, and that passion is what makes people connect.” “Let yourself discover and explore.” “People don't have ideas, ideas have people.” “LinkedIn is a tool and when you use a tool to project your personality, you cannot project your entire personality. The reason for that is because the only medium where you can present your entire personality is reality.” “A human being is never happy 100% of the time, it's not possible.” Takeaway: People have the ability to feel your sincerity and dedication. They are more likely to interact with you if you are genuine with your passion. You shouldn’t do something just because it’s popular. Discover what you truly want so you can do what you really want to do. You are a human. You feel various emotions. You can’t be happy or sad all the time. If you project only one emotion into your LinkedIn, people will have a hard time relating with you. Thus, leading to reduced interactions. LinkedIn is one of the platforms being used today. If you don’t adapt to it, you will end up getting left behind. Being on LinkedIn can help in increasing your brand presence. If it’s something that you can’t do yourself, then you can hire someone to do it for you. Timeline: 4:49 – Tasleem Ahmad Fateh Background 9:07 – Leaving the corporate world and utilizing LinkedIn 18:26 – Discover and Explore 20:39 – Tasleem’s Health Scare 25:14 – Persona Wavelengths 29:54 – Why you should care about LinkedIn 33:38 – Ghostwriting 41:02 – Free course & Promoting Himself 55:49 – Get in touch with Tasleem Resources: Tasleem Ahmad Fateh LinkedIn - https://www.linkedin.com/in/tasleemahmadfateh/

Running a business can be a daunting task. There are so many things you need to do, that it's easy for your business to fall behind. As an entrepreneur, you might want to hire employees to help keep your business running smoothly. How do you run your business? How is it different from running a home, or a school? What are common mistakes business owners make and how can we avoid them? Tune in Dominate Your Market Podcast as Alex Nesbitt discusses how firms may maintain and improve their systematic functionality. Summary: Many businesses start to fail when they miss a particular step in managing, one that can greatly affect their business. If you are a business owner, do you already know how to handle these mishaps properly? Alex Nesbitt is an experienced mentor who helps CEOs and executives become better leaders, he helps them become strategic thinkers and mentors them. With over 30 years of experience, he has mentored big companies already. Quotes: “We can choose to have intention, or we can choose to have known what we want to get done. Now, the question is what's the mechanism to make that work?” “If you want to shift behavior, you have to raise the mean, you have to raise the bar” “To innovate, you have to move up to some of the level you have to take the whole system of your life to a whole another level.” “There's this inner intermediate step between innovation and acceleration called the regulation” Takeaway: Running a business is fundamentally difficult because it requires you to maintain an abnormal state, which is why it requires a lot of work, constant care for the firm, and not simply sort of cashing out all the time. As long as you treat the bottleneck as the system's heartbeat and prioritize it above everything else, you can use one bottleneck to govern the entire system, which is where limitations truly work to your advantage. The rest merely serves to support that. Making that one component function properly simplifies, regulates, and makes the entire system predictable. Ask yourself whether you are above the line. Are you being a builder, an actor creator, or are you being a reactor and understanding your objective? Timeline: 5:31 – Alex’s background 15:05 – Making it Work Systematically 18:39 – Raising the Mean 23:10 – Handling Constraints in a Business 31:42 – First step of innovation 40:29 – Entrepreneurs Mistake 45:04 – Three questions you should ask yourself Resources: Alex Nesbitt’s website: https://www.alexnesbitt.com/ Alex Nesbitt’s LinkedIn: https://www.linkedin.com/in/alexnesbitt/

Communication is a cornerstone of leadership. Without it, leaders cannot effectively lead their team members, customers, and constituents. It's also the cornerstone for all of our interactions in life. Even though we might not realize it, there are various aspects of communication that are innate to us as human beings: listening, speaking, and communicating effectively while having empathy. Tune in Dominate Your Market Podcast as Mike Acker shares how to lead with no fear, have confidence in communication, and what skills to enhance in communication. Summary: Communication is a cornerstone of leadership. Without it, leaders cannot effectively lead their team members, customers, and constituents. Mike Acker is a keynote speaker, author, executive, and communication coach with over twenty years of expertise in public speaking, leadership development, and organizational management. Mike volunteers in his community as a Seattle TEDx speaking coach and works with overseas organizations to promote poverty relief. Quotes: "If you have the skill to speak and the confidence to do so, you will be in a position of universal advantage." "These are only a few of the things that define us. But you don't want something to have total control over you." "Skills are various things, similar to distinct concepts that you can apply to the various identities who wear it." "Ultimately, when it comes to executive presence, you want to lean into who you are." Takeaway: One of the most important skills a leader can have is communication. Effective communication requires purpose and aim. A leader inspires constructive, incremental change by empowering others to work toward similar goals. Communication is a leader's most powerful tool. The clearer you are when communicating with your team, the less confusion there will be about priorities, making people feel more engaged in the process. Our identities, as well as the identities of others, can impact how we communicate and how others perceive our communication. Timeline: 4:36 – Mike Acker’s Background 11:16 – Articulation Confidence 21:24 – Presence 27:30 – Get in touch with Mike Resources: Mike Acker’ Website: Mike Acker Speak With No Fear – On Amazon Mike’s LinkedIn: https://www.linkedin.com/in/mikeackerdotcom

Is the resistance to change holding back the growth of your organization? Almost everyone in the corporate world is resistant to change. People, by nature, like to remain in their comfort zone. People frequently perceive change as being done to them rather than with them. Larry codified a model called Learn to inspire that helps people to work in groups to move from just knowing about things to activating new mindsets and behaviors in their world of work. Tune in to Dominate Your Market Podcast as Larry Mohl shares how he helps leaders build an initiative that works but helps build capabilities in the organization. Witness how you will better understand the transformation influencing the entire company’s culture, values, productivity, and operations. Summary: In an organization, there are a lot of factors why people are afraid of making changes. If you have been given a chance to deliver effective results and long-lasting transformation, what would you do? Larry Mohl, founder, and chief transformation officer of Rali, knows that everyone must be included in the change process and have their voice heard, even if it goes against what is expected. Then work through that. Its’ time to bring your next initiative to life. Quotes: “Find your voice around something you do now. Part of that process is being aware of what's in the marketplace around you. And it's what's being provided to people.” “If you're leading change, your chances of success increase significantly if you can engage some supporters and persuade 10% of the organization to support the cause.” “It’s understanding this dynamic of how change works in organizations and being honest that it's a messy thing.” “Having the necessary tools to effectively lead, scale, and sustain change in organizations is never simple.” Takeaway: Understanding yourself and how you want to work is important. Watching videos does not help us improve; we must learn new information. We must proceed to put things into practice. Then, if we can inspire others, we genuinely improve. Although it may seem to be about them, it is about us. We need to change how we change. It’s about using a human-centered approach where we change with people versus two people. Timeline: 05:18 - Larry Mohl’s background 14:35 - Initiatives that matter 19:36 - Large-scale change for organizations 26:50 - A message for people in the C-suite 32:50 - Make change happen in the organization 35:56 - Get in touch with Larry Resources: Website: https://getrali.com/

How do you know the things that resonate with your customers? How do you know those are the right things to talk about? If you don't know your customer, what their pains are, and what keeps them up at night, you are guessing. Business and feature ideas start to take shape if you can identify the barriers in your path and the progress you want to achieve. Tune in to Dominate Your Market Podcast as Ryan Paul Gibson shares how to unlock powerful marketing insights for better marketing and understand your customer's pain points by talking to them. Summary: In businesses, they normally talk about cost, money, and time to put together. They just look at their competitors. But how can you better understand your customers about what and why they bought your product to provide a great customer experience? Discover how buyers buy your product. Ryan Paul Gibson, the founder of Content Lift, knows the best approach for gaining insightful marketing data. The data helps you make smarter choices with marketing budgets. It’s time to focus on your customers and dominate the market! Quotes: “From a dominated market, if you don't deeply understand that market, and how and why they do things, you are not going to dominate it.” “People talk about alignment all the time. Alignment, for me, isn't necessarily us having a meeting once a month to talk about the pipeline. The alignment is, do we have a set cohesive firm of beliefs of why people are choosing us and where marketing starts and stops and when the sale starts and stops?” “The average small business needs results in two weeks. So what I've tried to do with how I approach it is get very focused on their path. Where are the pains and problems that buyers are facing? Why did they choose you? And then how do we take all that and map that into our go-to-market strategy, so we can build out assets, sales, and marketing that can impact even next week.” Takeaway: The amount of marketing you do will differ from the number of sales you do based on the market, how you advertise, and how people buy products in your vertical or business. You must be very specific about what you are trying to understand rather than just having unclear conversations. Businesses don't have time to wait six months to reshape their go-to marketing strategy; they need quick wins tomorrow. You always have to keep understanding your customers. Timeline: 04:43 - Ryan Paul Gibson’s background 08:05 - Ryan’s experience as a marketer 15:18 - Setting research objectives 19:53 - Customer experience 23:56 - Money on marketing and advertising 30:00 - New product or service launch 39:45 - Get in touch with Ryan Resources: Website: https://www.contentlift.io/ LinkedIn: https://www.linkedin.com/in/ryan-paul-gibson/?originalSubdomain=ca

Did you really know your customers? Businesses tend to think that they know their customers well, but they do not. Overlooking this problem will surely affect your business negatively, and it may lead to its downfall. You can avoid this by simply investing in customer research and basing your decisions on actual data and intelligence. Tune in Dominate Your Market Podcast as Tom Herman shares how businesses should focus more on customer research and base their decisions on actual intelligence. Watch how you will realize what leaders should do in decision-making and learn what the most important thing for businesses is. Summary: Business revolves around customers. And many businesses know their customers well. But little did they know that customer behavior changes affect your sales. Discover how researching your customer is a good investment. Tom Herman, the founder of Veda Intell, knows that over the years, customer behaviors are changing. Depending on how a business knows its customers will dictate where it will go; its eithier goes up or down. Now is the moment to invest in customer research and deliver the best experience your customer can get. Quotes: “It comes down to making decisions based on actual intelligence, not opinions, assumptions, and best guesses.” “There's no excuse for not knowing your customer.” “How do you serve your customer well if you don't know your customer well?” “If you don't understand your customer, it will affect your company in many different ways, not just marketing.” “It's not necessarily the product or service you're selling. It's the outcome.” Takeaway: You must watch out as a leader in an organization not to let speculation and presumptions determine your course of action. That is all there is to it. Everyone should invest in market research, and It is possible to achieve. Strangely, such a crucial component for business was disregarded by some companies and left unattended. To enable their teams to realize the company's vision, leaders should provide them with the required knowledge, skills, and insights. If you're not doing that, that's a serious leadership error. It's research; it's not rocket science. Since it isn't the most expensive item in the world, investing in it is worthwhile. It's really all about getting the customers to their destination in a way that suits them without putting too much pressure on them or making them work too hard. Timeline: 5:41 – Tom Herman Background 12:07 – Decisions Based on Actual Intelligence 16:25 – Investment in Research 19:58 – Most Important Thing in Business 25:01 – Less Than 45 Days 30:04 – The Software Company 40:02 – Best Customer Experience 44:48 – Get in touch with Tom Resources: Tom Herman Website: Veda Intell Tom’s Linkedin: https://www.linkedin.com/in/tomh-veda-intell Tom Herman's Episode https://dominateyourmarketbook.com/podcast/tom-herman/

Never getting the right clients for your business? Ever wondered if there was some kind of strategy for you to attract and convert people to become your ideal customer? What if there are actually certain approaches that will help you overcome this obstacle using no-nonsense and content methods? Join Jason Vana in the Dominate Your Market Podcast as he shares his strategies that will help you attract the perfect customers for your business and other tips regarding entrepreneurship. Summary: It is imperative that you know your way around your business, especially your customer base. With straightforward brand and content strategies, you can draw in your ideal clients. Jason Vana is a brand and content strategist, entrepreneur, and founder of SHFT. In order to attract and convert their ideal consumers, he works with B2B service and SaaS firms to define their brand strategy (ideal customers, positioning, messaging, offering, and brand processes), brand design (logos and websites), and content strategies. Quotes: “If you really want your brand and your company to be super successful, and attract people to you, look at what the successful B2C companies are doing and see how you can relate that to yours.” “That's what people want to see. How you are going to transform their life, business, and job. If you can't answer that in five seconds in a very clear concise way, you are not going to get conversions.” “Copy is what converts and sells.” “Figure out what feeling you want them to have. Reverse engineer it.” “The goal here with branding is for people to look at you and at your competitors and say how much superior you are.” Takeaway: It’s important to look at others’ mistakes and learn from them too. Standing out will garner more attention. You need to learn from the best. Try emulating what they did right with your own business. Identify the most important part and focus on what actually matters always. Be straight to the point, avoid the pleasantries, and get right to business. Timeline: 3:53 – What Certain Companies are Doing Wrong 7:27 – Educating and Pain 10:51 – Pain Points 12:22 – Brand Evaluation 17:41 – The Five-Step Process 27:28 – The Most Important Part of Your Website 30:49 – The Brand’s Significance 39:05 – Brand Experience 43:24 – Being Better than Your Competitors 47:52 – Get in touch with Jason and SHFT Resources: The True Role of Brand Strategy The B2B Revenue Growth Playbook Jason’s Podcast with Justin Welsh: “Using LinkedIn to Grow Your Business” SHFT’s Website: https://shft.agency/

Brands are like people. They have a personality, and they connect with their audience. The best brands look like real people - they are human, funny and relatable. This is how it should be. However, sometimes brands miss the mark and feel "too corporate". Brands need to take care of their image and make it more friendly to its audience. And if you want your brand to stand out from the crowd, you need to consider what makes someone like your brand more than anything else. Tune in Dominate Your Market Podcast as Rami Guzlan shares how branding is not just about logos or colors, and why businesses should prioritize branding. Summary: It's a good idea to establish your own brand. However, do you have a crystal-clear understanding of why it will bring value to your company? It is going to be very beneficial to your company. Rami Guzlan, the Founder and Brand Strategist at Tenby Studios. Many people confuse branding with a logo or colors, but it is much more than that. It's time for a new era of brands that feel human - and that foster genuine connections with their customers. Quotes: "The only way to differentiate yourself is to be yourself, to be different, and to truly develop a human persona around your brand." "You must be able to share your story in such a way that it draws people to you and attracts that target audience to people who share your mindset." "Passionate people gravitate toward other passionate people." "When you're developing your brand, you want to position yourself in such a way that people fall in love with you." "First, determine your core brand, and then make assumptions about your customers." "Express the pain point in a digestible manner that hammers home the pain point." Takeaway: Branding is vital since it not only creates a distinctive impression on consumers, but it also informs your customers and clients on what to expect from your business. Branding allows you to form relationships with your target audience, which can lead to them becoming loyal consumers. Branding encourages recognition, and your brand can help you stand out from the crowd. Employer branding is utilized to attract exceptional personnel to your firm while also assisting in the retention of your best existing employees. It explains to your audience "why I should work for you" in a way that promotes your company as a fantastic place to work. Timeline: 6:25 – Rami Guzlan’s Background 9:31 – Branding 10:51 – Engaging as the CEO 21:32 – Brand Message 25:55 – ROI for Branding 27:19 – New Age of Branding 32:18 – Communicating Pain Point of Customers 33:46 – People Focus Brand Strategy 38:30 – Get in touch with Rami Resources: Rami Guzlan’s Website: Tenby Studios Rami’s LinkedIn: https://www.linkedin.com/in/ramiguzlan Rami Guzlan’s episode https://dominateyourmarketbook.com/podcast/rami-guzlan/

Want to know what good branding is? The brand of our company represents the wholeness of a company and the personality it has. People go to those brands that would connect with them emotionally. Paying attention to the colors, textures, patterns, fonts, and vocabulary is important in creating your brand, as it is the building block of a brand. Tune in Dominate Your Market Podcast as Ernie Harker shares how you would make a branding that would connect to your clients and customers emotionally. See how you understand the significance of creating recognizable branding and avoiding inattention to your business. Summary: One of the most things customers see in a company is its branding and how it represents itself. How can you create unique branding for your company? Discover how to create a unique brand that will represent your company. Ernie Harker, Branding Expert, Author, and Keynote speaker, understands the value of good branding. He knows that emotionally connecting with your clients and customers is critical in creating a good brand. Open your eyes wide and turn your attention to creating branding that would resonate with the heart of your customers. Quotes: “Brands are highly forgettable. So you can market like crazy, but if the brand isn't very sticky, or the message isn't very sticky, it will be forgotten.” “Don't hide behind your frickin website. Even if you are the CEO, people want to know who's the head dog of a company.” “When it comes to branding, we need to take a step away from the product and service that we sell and figure out what our personality is and how we will get our personality reflected in our marketing.” “When you know what emotion and feeling your brand conveys when people see it, it is time you can architect an experience for the desired outcome.” “Many people don't realize we could be charging more, but we need to up our game.” Takeaway: We need to connect with our audience emotionally and with whoever decides because they must emotionally connect with your brand before understanding your cost-value proposition. It becomes essential for large organizations to create a personality for their brand that is reflected in a very strong aesthetic that is simple to recognize and connect with. You better have a kick-butt product if you're in the business. It's enough to get to the game. But then you've got to attract attention. Colors, textures, patterns, fonts, and vocabulary are the building blocks of a brand. Then you use those things on your website, LinkedIn, podcast, etc. Most businesses lower the price of their products to compete with other companies. Good brands, however, usually come with a premium. You'll go out of business if you keep engaging in that mathematical game of trying to persuade your customer that your costs are significantly lower than the benefits. Timeline: 4:56 – Linkedin Incident 6:12 – Ernie’s Background 12:11 – The branding of Ernie 16:03 – Trust in People 26:18 – Ernie’s Book 32:17 – Maverik Adventure's First Stop 40:41 – Transparency in Business 45:15 – Chuck Norris 51:53 – Get in touch with Ernie Resources: Ernie Harker Website: Ernburn Inc. Your Brand Sucks – On Amazon Ernie’s Linkedin: Ernie-Harker