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Masters of Service
Masters of Service
Author: Whiteboard Geeks
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© Copyright Whiteboard Geeks
Description
The Show for B2B Service CEOs who want to grow their business. We're dedicated to talking to in-the-trenches experts to find out what's working now to grow revenue for B2B service businesses and agencies.
108 Episodes
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Kurt interviews William Chia, Director of Product Marketing at Osano, a company that provides a complete data privacy platform to enable compliance with data privacy regulations. William discusses the importance of understanding the customer so that you can describe the customer’s problem in their own language. He also shares how partnering with competitors creates a "rising tide" that floats all boats.
Kurt interviews Casey Cittadino, National Sales Director and Owner of SOX Erosion Solutions. Casey discusses his passion for educating HOAs, property management, golf course professionals and others about the importance of protecting shorelines and reclaiming lost land.
Kurt sits down with Shelby Malvestuto, Director of Marketing at PowerChord. Shelby shares her strategies for targeted ABM campaigns and education tracks for trade shows.
Kurt interviews James Newman, Head of Product and Portfolio Marketing at Augury. James’ goal is to create a new conversation around process health and production health and to eliminate the gap between the two. He shares his strategies for finding the user community where they are and talking to them directly.
Kurt interviews Matt Kelly, Director of Strategic Marketing and Communications at PeopleGrove, a software platform dedicated to student and alumni networking, mentorship programs, and job connection. The two discuss the challenges of the job market today, and how PeopleGrove provides institutions with collaborative tools to elevate students' professional success.
Kurt interviews Chris Balandran, Director of Marketing at construction reality capture software company OpenSpace. Chris tells Kurt about how OpenSpace serves contractors with next-generation AI photo documentation solutions. She also provides insights about putting the customer first in every marketing effort.
Kurt sits down with Brian Smith, founder of IA Business Advisors, to discuss reaching difficult audiences. Brian shares where 90% of his clients come from, and shares insights about setting smart goals and learning from failures. He also discusses why you can’t be your best for others unless you serve yourself first.
Kurt sits down with Adam Barney, President at Framework IT. Adam discusses the growth at Framework IT, sales processes, and the operational changes his business underwent during the pandemic.
Kurt interviews James Orsini, President of The Sasha Group, a company dedicated to teaching, guiding, and executing present-day brand building. The two discuss social media marketing and keeping B2B clients happy in a volatile economy.
Kurt chats with Samuel Hill, Director of Product Marketing at Cyolo Security. Samuel discusses how to do more with less in strategic ways, and shares his methods for building success in partner organizations. He also provides insights about sales and marketing as "the engines of the airplane."
Kurt sits down with Eric Baum, CEO and Founder of BluLeadz, a HubSpot onboarding and implementation agency. In his role, Eric helps transform the way people market using HubSpot. He shares key advice about leveraging AI to help become more efficient, elevating team members, and staying focused as a CEO.
Kurt interviews Mohammed Iqbal, founder and CEO of SweatWorks, a company that helps start-ups in the field of wellness and fitness. The two discuss the recalibration of Peloton during the pandemic, and how SweatWorks helps companies navigate amid the challenges that come with innovations in technology and changes in societal mindset.
Kurt sits down with Steve Cornwell, founder and CEO of customer education and learning platform Northpass. Steve tells Kurt how Northpass helps companies increase profitability and efficiency through organized, customer-centric team learning programs.
Kurt interviews JP Singh, CEO of Wagento Commerce and eWay Corp. The two discuss reorganizing marketing and sales processes, improving brand marketing, and the importance of continuously nurturing relationships with employees and customers.
Kurt interviews Jason Blonstein, Managing Director at executive consulting agency ECA Partners. Jason discusses honing in on industry expertise, the importance of nurturing business relationships, and his agency's B2B outreach strategies.
Kurt interviews Lance Bachmann, founder of 1SEO Digital Agency. Lance tells Kurt about the wide range of services his agency offers, and provides insights about one of the biggest trends in the marketing world: video.
Kurt interviews Alex Ladd, CEO at MindStream Analytics. Alex discusses how MindStream serves businesses with finance and data management solutions, and provides insights about current B2B marketing trends.
Kurt interviews Peter Prodromou, President of the Strategic Communications Group at marketing and communications agency Boathouse. Peter tells Kurt about his approach to storytelling, and his efforts to help clients see things in the long-term from a brand-building perspective.
Kurt sits down with Tara May, CEO at Aspiritech. Aspiritech is a full-service QA testing company with a special focus on empowering individuals on the autism spectrum through meaningful employment. Tara tells Kurt about Aspiritech's expanding services in user testing, life cycle management, Salesforce cleanup and more.
Kurt interviews George Brooks, founder and CEO at digital product agency Crema. George and Kurt discuss recent shifts in the technology sector, and the importance of implementing a comprehensive lead generation approach.




