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Weekly content creation, marketing and strategy to grow your empire using social media.
88 Episodes
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In the age of distraction, focus is the new superpower. In this episode, I reflect on how often we lose time, momentum, and clarity — not because we’re lazy, but because we’re constantly interrupted. We cover: Why structure and discipline = freedomHow to reverse dopamine addiction from your devicesThe danger of “urgent but not important” tasksHow to build weeks that move the needle on your goalsThe 30 days in 30 minutes content system and why it worksA simple strategy to regain focus and stil...
Tried running ads but not getting leads? In this episode, I break down the single biggest mistake I’ve seen across DIY ad campaigns — and how a simple switch in your campaign setup can change everything. We cover: The #1 Facebook Ads mistake most business owners makeHow Meta delivers results based on your chosen objectiveWhy "traffic" campaigns get clicks but no conversionsThe right way to optimise for leads, not likesHow to improve local lead quality with better ad copyTips for targeting whe...
What if you could generate clients on demand, anytime you wanted? In this episode, I share the story behind a recent in-person workshop that filled up in days, converted on the spot, and landed new clients — all because of one skillset: marketing. We cover: Why marketing gives you true freedomThe lead gen mindset shift that changed everything for meHow I’ve repeated this process over 100 timesWhy word of mouth alone keeps business owners stuckThe power of in-person events in a digital worldHo...
Premium clients want premium experiences. In this episode, Aaron breaks down positioning your brand, service, and message so that high-end buyers see your value and don’t default to cheaper, low-quality alternatives. Using a story from his own life (and a Ralph Lauren Polo), Aaron shares how to help buyers feel the difference between knockoff and original—and how to translate that feeling into your marketing, messaging, and sales conversations. You’ll learn: How to shift price-sensitive prosp...
The secret to growth? It’s not variety. It’s not inspiration. It’s doing what works—over and over again, even when it’s boring. In this episode, Aaron breaks down why most business owners self-sabotage their progress by chasing new ideas instead of repeating proven strategies. Drawing on his running routine, event model, and podcasting journey, he explains how staying consistent—even when it’s not exciting—is what actually compounds over time. You'll learn: Why being bored is a signal you're ...
In a world where AI is taking over more tasks by the day, your personal brand is protection and opportunity. In this episode, Aaron shares three powerful strategies you can use to raise your profile, position yourself as the go-to expert, and future-proof your career or business in any industry. You’ll learn: How to get featured on podcasts (and why it builds instant authority)How to craft a keynote and use small events to attract new clients and paid speaking gigsHow to consistently create c...
Want a fast and human way to bring in clients every week? In this episode, Aaron shares his all-time favourite client acquisition strategy: small events. Whether you’re launching something new or just want a predictable way to grow your client base, this episode walks you through how to use intimate, in-person small events to build relationships, show your expertise, and generate leads without the cold calls or DMs. You’ll discover: The event model Aaron used to grow three businesses since 20...
If people don’t know you exist… they can’t buy from you. In this episode, Aaron breaks down the first and most crucial step in any marketing strategy: getting attention. He shares the mindset shift every business owner needs to make to move beyond relying solely on word of mouth—and how to use AI and simple tools to create content that gets seen by the right people. You'll learn: Why attention is the gateway to growthThe Grant Cardone "hey hey hey" storyHow to turn a simple Q&A into...
In this episode learn how to structure ad campaigns that attract high-quality leads and accelerate buying timelines. Learn strategies to target the right audience, and create high-converting offers to ensure your business thrives with more demand than supply. Download the Free Lead Generation Workshop here: https://www.aaronwitnish.com/ Topics Covered: Targeting high-income earners to generate qualified leadsPositioning your offer to solve problems fastThe speed of follow-up making or b...
In this episode of the Client Attraction Systems podcast, Aaron Witnish shares a 6-step framework for writing killer Facebook ad copy that not only grabs attention but converts qualified leads into paying clients. This step-by-step guide will help you create ads that resonate with your ideal clients, build trust, and drive action. Topics Covered: The essential framework for writing effective Facebook ad copy: Image, Call Out, Hook, Edification, What You Get and How To Get itHow to human...
Mastering the Client Attraction System: Campaigns + Content + Community In this episode of the Client Attraction Systems podcast, Aaron Witnish reveals the three pillars that form the ultimate client attraction system for any service-based business: Campaigns, Content, and Community. Discover how to build a 24/7 lead generation machine, create trust-building content, and leverage community to warm up leads and generate referrals. By applying these strategies, you can consistently attrac...
Optimising your social media profiles can boost the number of qualified inbound leads your business receives. Edit your profile to who you help, what you do, and how to get in touch in one sentence. Topics Covered: Nailing headline/tagline/bio for your social profilesLocal callouts to attract attention from your ideal clientsWhy niching attracts higher-quality leadsRetargeting to stay in front of hot prospectsPractical steps to audit your social media profiles Call to Action: If yo...
Access frameworks for local businesses to reach target clients on social media inside their community. This episode is packed with actionable steps to get your content to clients in a small radius of your business. Topics Covered: 3 Local Business Content Pillars: Education, Social Proof, and Community (and when to post)The local callout strategy to get attention from audiencesUsing local hashtags to improve discoverabilityHow to boost posts to reach local customers on social mediaBuild...
Procrastination and instant gratification are the biggest enemies of success. They show up in every aspect of business and life—especially when it comes to creating content. If you’ve ever told yourself, “I’ll do it tomorrow,” this episode is for you. Aaron Witnish breaks down how to shift from a wait-until-later mindset to a do-it-now mentality. The key? Stacking small wins, building habits, and overcoming the mental roadblocks that hold you back. Topics Covered: Why most people quit b...
The Secret to Never Running Out of Leads! In this episode of the Content Marketing Podcast, Aaron Witnish introduces the LCR framework—Lead Generation, Content, and Retargeting. Learn how to keep your business pipeline filled with high-quality leads and why you should never stop marketing to eliminate feast-or-famine cycles in your business. Topics Covered: 24/7 lead generation system systems and setupContent's role in sales conversionRetargeting your hottest leadsNever pause your marke...
In this episode of the Content Marketing Podcast, Aaron Witnish explores the marketing genius behind news headlines and how you can implement similar strategies into your own content marketing. Discover how the news uses fear, scarcity, and intrigue to grab attention and keep people coming back for more. Want to dive deeper? Join our free 30 Days Content In 30 Minutes community at https://contentonly.au/ Topics Covered: Why scare tactics work in marketing and how you can use ethical sca...
AI avatars and agents are now the competition in content creation and business. But what does this mean for trust, authenticity, platform regulations and audience engagement? 🎁 Stat the Free Course - "30 Days Content In 30 Minutes" at: https://contentonly.au In this episode of the Content Marketing Podcast: How AI-generated videos and avatars are fooling audiences.Why transparency is key using AI avatars or synthetic content creation.The risks of AI-driven content and potential brand damage.H...
How do you overcome "Imposter Syndrome" and create authentic content if you're starting from scratch or entering new territory? Struggling with self-doubt when it comes to posting content? You’re not alone. Aaron shares his journey with imposter syndrome and how to break through it. 🎁 Join the Content Only Skool Community for more tips, strategies, and support: https://contentonly.au In this episode of the Content Marketing Podcast: Why imposter syndrome shows up when you start creating conte...
Our social media strategy is changing to a "community model"! Building trust, an expert gap and retaining attention with your audience is increasingly challenging, especially engaging and interacting with leads in real-time. Now, there's a platform your audience deliberately utilises to learn, engage and chat with you (if you add enough value). It stores all your IP in one central hub (not across different platforms), with email capabilities, events, gamification and other important features...
Can't get into "flow" to create content? The solution is simpler than you think – aeroplane mode. In this episode of the Content Marketing Podcast: Why constant notifications are killing your productivity.How aeroplane mode can help you tap into deep creative flow.The importance of setting distraction-free content creation windows.How Aaron balances creative work with everyday business demands (managing team, clients and prospects).Why authentic content will win against AI-generated posts in ...
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