Uplevel Dairy Podcast

In the final installment of the Country Aire Farms series, brothers Craig and Nick Gerrits reflect on stepping into leadership roles within their family’s dairy operation. They discuss the challenges of earning respect, building trust with employees, and maintaining a healthy leadership mindset, even during tough times. The episode highlights the importance of confidence, open communication, and continuous learning, as well as the legacy and values passed down through generations. Both brothers share advice they would give their younger selves, emphasizing the need for self-trust, motivation, and a focus on personal well-being to lead effectively. The story of Country Aire Farms is ultimately one of family, tradition, and progressive growth in the dairy industry.This episode is brought to you by DeLaval. DeLaval provides integrated solutions designed to improve dairy producers’ production, animal welfare, and overall quality of life. To learn more, visit Delaval.com/en-us/.

In this episode of the Uplevel Dairy Podcast, Peggy Coffeen launches a four-part series in partnership with DeLaval, spotlighting the multi-generational story of Country Aire Farms in Greenleaf, Wisconsin. Brothers Mike and Tom Gerrits share their journey from growing up on a small 80-cow dairy to leading a thriving, innovative operation.The episode explores how their father, Bud, instilled a strong work ethic and forward-thinking mindset, guiding the family through pivotal decisions—like building the area’s first rotary parlor in 1998—that set the stage for major growth. Mike and Tom discuss the division of responsibilities (cows vs. crops), the importance of embracing new technology, and the challenges and rewards of bringing the next generation into the business.Listeners hear about the transition of leadership, the value of learning from mistakes, and the family’s commitment to core values, community, and continuous improvement. The episode closes with reflections on legacy, pride in the next generation, and optimism for the future of Country Aire Farms.This episode is brought to you by DeLaval. DeLaval provides integrated solutions designed to improve dairy producers’ production, animal welfare, and overall quality of life. To learn more, visit Delaval.com/en-us/.

In this episode of the Uplevel Dairy Podcast, Peggy is joined by Marinus Noordam as they dive into the dynamics of his business partnership at AJ Dairy, emphasizing their complementary skill sets and responsibilities. We explore his rich history, from being born in the Netherlands to immigrating to the United States, and the eventual establishment of the dairy farm. The story highlights the challenges and successes faced, including the crucial role of technology in modern dairy farming. The episode concludes with reflections on family, faith, and the importance of efficient farm management for long-term success.This episode is part of the High-Performance Mindset Series powered by Nedap.Nedap is future-proofing dairy farming with smart technologies in activity monitoring, cow locating, milk metering, sort gates, and AI-powered camera systems. Nedap is improving life on the farm by putting the right cow in the right place at the right time, every time.00:59 Journey from the Netherlands to the US04:02 Challenges and Adaptations in Dairy Farming15:35 The Role of Technology in Modern Dairy Farming25:33 Future Challenges and Strategies30:08 Navigating the Dairy Industry's Challenges31:24 The Importance of Financial Discipline34:26 Family and Farming: A Personal Insight37:50 Faith and Legacy in Dairy Farming46:22 Embracing Technology in Dairy Farming54:20 Final Thoughts and Reflections

In this episode of the Uplevel Dairy Podcast, Peggy Coffeen catches up with Jack Pirtle, a dairyman and farmer with P7 Dairy and Pirtle Farms in New Mexico, whose journey from business and personal hardships led to a profound transformation through faith. Jack updates us on his dairy, farming and now cattle enterprise. However, the heart of the conversation lies in Jack's awakening via the Rise Up Kings organization, which helped him realign his life according to four pillars: faith, family, fitness, and finance. Jack discusses the impact of this transformation on his personal life and business, and his mission to guide his Spanish-speaking employees and others in their spiritual journeys. Through powerful testimonies and actionable insights, this episode offers a compelling narrative of obedience, surrender, and leadership rooted in faith.Reach out to Jack Pirtle:(575) 626-7766jpirtleandsons@yahoo.comLearn more about Rise Up Kings programs in both English and Spanish:https://riseupkings.com/

In this episode of the Uplevel Dairy Podcast, Peggy Coffeen welcomes back Jordan Matthews, an ultra-endurance athlete and dairy farmer at Rosy-Lane Holsteins in Watertown, Wisconsin. They discuss how genetics, environment management, and feed technology at the rumen microbial level are unlocking the full potential of dairy cows. Jordan shares his recent endeavors on the farm and in the trail, including running a 100-mile race to support cancer research, and the introduction of a new and novel calf barn designed for optimal calf socialization and cleanliness. This episode is sponsored by Native Microbials, the makers of Galaxis Frontier, powered by advanced microbiome technology proven to help cows perform to their full potential. Learn more at nativemicrobials.com.00:00 Meet Jordan Matthews: Dairy Farmer and Ultra Endurance Runner01:49 Jordan's Inspiring Story: Running for a Cause04:16 Updates on Jordan's Brother and Personal Achievements06:43 The Vision and Values at Rosy-Lane Holsteins07:52 Innovations in Calf Care at Rosy-Lane11:14 The Legacy and Culture of Innovation at Rosy-Lane13:39 Pioneering Barn Designs and Genetic Advancements19:05 Focus on Feed Efficiency and New Technologies20:23 Evaluating New Feed Products20:59 Understanding Rumen Microbiome21:45 Economic and Environmental Impact24:39 Human and Animal Nutrition Parallels30:08 Technological Innovations in Dairy Farming36:35 Future Goals and Personal Insights38:08 Conclusion and Podcast Wrap-Up

In this episode of the Uplevel Dairy Podcast, we are traveling to Colorado's dairy country as Peggy visits with Dr. Blaine Nicks, Director of Herd Operations at Jager Ag, and Joshua Stroud, Director of Calf Care at Bower Ag, as they share their strategies for managing large-scale dairies while emphasizing milk quality. They discuss the importance of team leadership, daily execution, and the role of trust and communication in overcoming challenges. The episode also touches on their personal journeys in the industry, the significance of cow care, and the integration of new technologies. This insightful conversation highlights the critical role of people and processes in achieving dairy success.Bower Ag is the parent company uniting The Dairy Solutions Group (TDSG), Dairy Specialists and Ag Property Solutions. Together, they strive to elevate farm operations through out-of-the-box thinking and problem solving, new technology and a network of locations positioned for growth.For more information, visit BowerAg.com00:00 Introduction to Dairy Management Challenges00:10 Meet the Experts: Dr. Blaine Nicks and Joshua Stroud02:23 Blaine's Journey: From Vet School to Dairy Operations03:59 Joshua's Path: From Service Work to Milk Quality Management05:09 The Power of Teamwork in Dairy Management07:44 Overcoming Challenges Together09:51 Managing Multi-Site Dairy Operations13:55 The Importance of People in Dairy Success30:21 Future of Dairy: Technology and AI36:12 Conclusion and Final Thoughts

In this episode of the Uplevel Dairy Podcast, Peggy Coffeen visits Steve Abel of Abel Dairy Farms in Wisconsin to discuss strategic growth and leadership in the dairy industry. Steve shares insights on expanding their operations, managing personnel, and maintaining a values-driven approach. He also highlights the importance of technology and teamwork in modern dairy farming. This episode delves into the challenges and successes of scaling a family dairy farm while ensuring team cohesion and operational effectiveness.This Episode is brought to you by Milc GroupMilc Group is a dairy software company that brings real-time, actionable data to dairy farms across the world. They are dedicated to revolutionizing the dairy industry with their user-friendly cloud-based software. ONE™ by Milc Group is our all-in-one app that brings together all the important aspects of your dairy together in one place. With products such as feed and animal management software, people training, dairy facility monitoring, and scale management, Milc Group is committed to providing producers with tools they need to succeed.ONE™ Feed: https://www.milcgroup.com/product/feedONE™ Scale: https://www.milcgroup.com/product/scale00:00 Introduction to Growing Leaders and Scaling a Team01:19 Steve Abel's Journey and Dairy Farm Expansion03:08 Strategic Growth and COVID Challenges05:38 Scaling People and Management09:23 Developing Middle Managers20:10 Technology in Dairy Farming25:54 Future of Dairy Farming: Risks and Opportunities30:08 Advice for the Next Generation33:45 Conclusion and Final Thoughts

In this episode of the Uplevel Dairy Podcast, farm efficiency and profitability expert Pauly Paul from Complete Management Consulting discusses strategies to help dairy producers navigate through the anticipated low milk prices in 2026. He highlights the importance of labor efficiency, reproduction management, and optimized feeding practices. Through real-world examples and farm audits, Pauly shares how streamlining operations, improving employee productivity, and refining reproductive protocols can result in significant cost savings and increased profitability. The discussion also touches on the value of having an external perspective to identify inefficiencies and areas for improvement. This episode is packed with actionable insights for dairy managers and owners preparing for the financial challenges ahead.This Episode is Brought to you by Complete Management ConsultingAbout Complete Management Consultingwww.CompleteManagementConsulting.comcompletemanagementconsulting@gmail.com920-418-313500:00 Introduction: Navigating Low Milk Prices in 202600:38 Starting the Discussion: Preparing for 202602:08 Key Focus Areas: Labor, Reproduction, and Feeding02:28 Labor Efficiency: Streamlining Workforce15:59 Reproduction Strategies: Enhancing Preg Rates24:14 Feeding and Rations: Optimizing Nutrition34:43 Conclusion: Final Thoughts and Word of the Year

In this episode of the Uplevel Dairy Podcast, Peggy continues her series from Hornstead Dairy in Brillion, Wisconsin, featuring an in-depth conversation with Brian Horn. Brian shares the journey of transforming a simple 4-H project into a cutting-edge dairy operation driven by technology and innovation. The episode highlights how the multi-generational farm utilizes advanced monitoring tools like the smaXtec Health Management System to boost efficiency and proactive care. Touching on the evolution of dairy farm technologies, challenges, and the crucial role of family, this episode provides insights into progressive dairy farming practices.This Episode is Brought to you by smaXtecsmaXtec is the internal health management system for dairy cows. The unique bolus technology measures internal temperature, rumination, drinking cycles, activity, and more. smaXtec helps dairy farmers of any size make confident, data-driven decisions that lead to healthier cows, fewer treatments, and better performance. With early detection and 24/7 monitoring, dairies can stay ahead of herd health issues and focus on long-term herd success. Find out more: https://smaxtec.com/us/00:00 Introduction to Hornstead Dairy's Journey01:01 Brian Horn's Early Days and Family Legacy02:29 Technological Evolution in Dairy Farming04:54 Adopting Advanced Monitoring Systems08:30 Impact of Technology on Farm Management15:58 Future Generations and Technological Integration21:58 Conclusion and Reflections

In this heartfelt episode of the Uplevel Dairy Podcast, Peggy Coffeen sits down with Gary de Graaf, a dairyman renowned not just for his life with dairy cows but for his profound faith and role in discipleship. Gary shares his incredible journey of experiencing God's miracles firsthand—from a life-threatening brain bleed that was timely diagnosed and treated, to multiple significant health challenges and miraculous recoveries. Highlighting the power of prayer and faith, Gary recounts how he found peace in praising God during crises and even ministered to his caregivers. The episode culminates in a prayer for listeners and an introduction to Gary's current mission with Capitol Commission, a ministry focused on reaching and discipling leaders in statehouses across the country.

In this episode of the Uplevel Dairy Podcast, Peggy Coffeen talks with Curtis Bosma from HighGround Dairy about the current state of the dairy market as of December 2025 and projections for 2026. They discuss stagnant dairy prices, particularly in cheese and butter, the role of whey in sustaining Class 3 milk prices, and the impacts of overproduction and bird flu on milk supply. Curtis also provides insights into alternative revenue sources like beef streams and methane digesters that are supporting dairy farmers. The episode closes with strategic advice for dairy producers to manage margins and plan ahead for the new year.Grab your own copy of the monthly market update here: https://marketing.highgrounddairy.com/december-2025-producer-market-updateThis episode is brought to you by: HighGround Dairy provides global dairy market intelligence, insurance services, futures & options brokerage, and advisory programs to a diverse range of dairy market participants throughout the supply chain.00:00 Introduction to Dairy Market Trends00:42 Current Dairy Market Overview03:07 Milk Production Insights04:39 Bird Flu Impact on Dairy Market07:58 Cheese and Butter Market Analysis11:51 Whey Protein: The Unsung Hero13:08 Alternative Revenue Sources for Dairy Farms16:32 Strategies for 202621:06 Final ThoughtsInformation shared in this podcast is for educational purposes and is not a solicitation to buy or sell commodities.  Opinions expressed are current opinions as of December 17, 2025 at 1  p.m. CST and only represent the views of the speaker and not those of HighGround Trading, unless otherwise expressly noted.

The long commitment of Nedap and GEA’s innovation partnership comes together to deliver performance that pays.In this episode of the Uplevel Dairy Podcast, Peggy continues the conversation with Galen Smith of Coldstream Farms. They discuss the complexities and strategies involved in transitioning a family farm business across generations. Galen shares insights into how his father-in-law integrated him into the business, the importance of financial success and passion for farming, and the approach to decision-making that drives profitability. Galen also talks about preparing opportunities for his four sons to join the farm, emphasizing the value of open conversations, monthly financial meetings, and allowing the younger generation to take ownership of projects. They delve into the process behind adopting new technologies like Cow Scout collars and outline goals for 2026, including focusing on efficiency, animal health, and mental wellness. The episode highlights both the challenges and the innovative steps taken to ensure a successful family farm transition.This episode is part of the High-Performance Mindset Series powered by Nedap.Nedap is future-proofing dairy farming with smart technologies in activity monitoring, cow locating, milk metering, sort gates, and AI-powered camera systems. Nedap is improving life on the farm by putting the right cow in the right place at the right time, every time.00:00 Introduction to Family Farm Transition00:59 Galen Smith's Journey into the Family Business01:38 Challenges and Strategies in Family Farm Transition03:00 Financial Success and Passion in Farming05:12 Generational Transition at Coldstream Farms11:13 Collaborative Decision-Making and Technology Investments17:19 Setting Up the Next Generation for Success23:01 Goals and Reflections for the Future28:55 Personal Goals and Family Time32:03 Conclusion and Final Thoughts

The long commitment of Nedap and GEA’s innovation partnership comes together to deliver performance that pays.In this episode of the Uplevel Dairy Podcast, Peggy is joined by Galen Smith, who discusses over 20 years of cow monitoring at Coldstream Farms and the critical role of technology and data-driven decision making in managing dairy profitability. Smith outlines the implementation and evolution of monitoring devices, animal health technologies, and feed management systems that have enhanced operational efficiency. He shares insights from his recent technology-focused trip to Europe and reflects on how global dairy practices influence local challenges. The conversation also touches on how specific technology investments have not necessarily reduced labor but allowed more focused, effective efforts leading to better animal outcomes and financial returns. Additionally, Smith mentions the challenges faced in the milk market and preparation for the future farm transitions. Tune in for the next episode, where the discussion shifts from technology to family farm transition.This episode is part of the High-Performance Mindset Series powered by Nedap.Nedap is future-proofing dairy farming with smart technologies in activity monitoring, cow locating, milk metering, sort gates, and AI-powered camera systems. Nedap is improving life on the farm by putting the right cow in the right place at the right time, every time.

In this special live panel episode of the Uplevel Dairy Podcast, Peggy Coffeen moderates a discussion featuring three distinguished dairy industry leaders: Kylene Anderson, managing editor of Hoard’s Dairyman, Brian Coyne Manager of Applied Genetic Strategies at Select Sires, and Amanda Lichtensteiger, Strategic Marketing Lead for Diamond V. This conversation was captured at the National Dairy Shrine Young Professionals luncheon during the 2025 World Dairy Expo. The panelists share their career journeys, from early internships to their current management roles. They offer advice on navigating the job market, building a career with intention, and the importance of mentorship and continuous learning. Whether you are starting your career or looking to advance, this episode is filled with practical tips and inspiration to help you stand out and succeed in the competitive dairy industry.

In this episode of the Uplevel Dairy Podcast, Peggy Coffeen sits down on the showbox with Tim Abbott. Tim reflects on his 2025 word "focus," shares insights into the successes and challenges faced during the year, and reveals his new word for 2026. Tim's wife, Sharyn, joins the conversation to share her word too! The episode also highlights the Abbott family's new venture, Deep Canyon Guest Ranch in Montana, and touches on their upcoming dairy cattle sale event in Nashville. Listeners are encouraged to choose their own word for the year to guide their personal and professional growth.00:00 Introduction and Annual Word Challenge01:55 Catching Up with Tim Abbott04:53 Reflecting on 2025: Focus and Achievements10:19 Challenges and Lessons Learned16:01 New Ventures: Deep Canyon Guest Ranch22:06 Looking Ahead to 202622:20 Reflecting on Uplevel's Impact22:44 Choosing Words for 202623:54 Tim's Word: Explore28:54 Sharon's Word: Dream31:25 Family Business Aspirations34:02 Upcoming Nashville Event37:03 Conclusion and Call to Action

In this episode of the Uplevel Dairy Podcast, we hear from JR Boyke of Vir-Clar Farms in Fond du Lac, Wisconsin, about coming back to join his family farm and growing into his roles as a manager and owner as the dairy has expanded and taken on a second site. JR discusses how his father insisted he gain experience working on other dairies, which shaped his skills and leadership abilities. He reflects on his journey back at age 23, starting from the bottom and rising to a managerial role. JR highlights the importance of employee engagement, cultural integration across expanded operations, and his personal passion for dairy cattle genetics. This Episode is Brought to you by Compeer FinancialCompeer Financial is a member-owned Farm Credit cooperative serving and supporting agriculture and rural America. Our dairy team brings world-class expertise and tailored solutions to support dairy producers’ financial goals and lending needs.For more information, contact the Compeer Dairy Industry Experts.  Dairy Industry Articles: Gain knowledge from subject matter experts00:00 Introduction to JR Boyke's Journey01:12 Early Life and Family Farm Evolution03:59 Returning to the Farm and Gaining Experience07:23 Career Development and Responsibilities08:05 Leadership and Team Building19:59 Expanding the Farm and New Opportunities24:45 Advice and Reflections26:31 Closing Thoughts and Rapid-Fire Questions

In this episode of the Uplevel Dairy Podcast, Joe Kern of Ever Ag discusses critical market trends impacting the agricultural industry as we move towards 2026. Kern provides an in-depth analysis of global influences, margin pressures, and potential threats to farming businesses. The episode is sponsored by Uplevel Dairy Podcast, and it highlights how dairy producers can optimize their operations using tools like Milk Pay app. Joe Kern also shares his career journey, experiences, and the importance of adaptability and technological integration in the agriculture sector. Key discussions include the impact of government support programs, global protein demand, renewable energy trends, and challenges in the dairy market. The episode concludes with Kern's insights into strengths, weaknesses, opportunities, and threats (SWOT) for dairy producers, emphasizing cautious optimism and the critical role of being open to change.This Episode is brought to you by AdisseoThis episode is sponsored by Uplevel Dairy Podcast Founding Partner Adisseo, a global leader in nutritional solutions and premier provider of rumen-protected methionine for dairy producers who want to optimize milk production, capture more value from components, and maintain the health of their high-performing herds. Learn more at https://www.adisseo.com/en/00:00 Introduction to Market Trends and Dairy Industry Insights00:37 Sponsor Message: Uplevel Dairy Podcast01:23 Joe Kern's Background and Career Journey04:13 Current Role and Industry Involvement05:55 Global Economic Outlook and Dairy Industry Impact15:33 Renewable Energy and Biofuels in Agriculture18:35 Grain, Beef, and Dairy Market Trends20:59 Strengths, Weaknesses, Opportunities, and Threats for Dairy Producers24:20 Final Thoughts and Key Takeaways26:50 Conclusion and Closing Remarks

In this special Thanksgiving Day episode of the Uplevel Dairy Podcast, Peggy has a powerful conversation with Tim Peart, Senior Vice President of Production Animal at MWI, as they reflect on their 'Words of the Year' for 2025. Tim also shares how the impactful practice of selecting a 'Word of the Year' has been for himself and his team, sharing insights into his selected words for the past few years—'Engagement' and 'Embolden'. Looking ahead to 2026, his word is 'Devotion,' highlighting personal and professional growth, faith, and leadership. Tim's candid reflections on these themes offer inspiration on how to lead oneself and others toward meaningful progress and well-being.00:00 Introduction and Thanksgiving Gratitude01:05 Introducing Tim Peart and the Word of the Year02:28 Tim Peart's Journey with the Word of the Year05:14 The Impact of Choosing a Word: Engagement and Emboldenment 15:00 Acting with Urgency in 202525:42 Looking Ahead to 2026: Devotion27:03 Defining Devotion in Life and Work27:52 Personal and Professional Devotion29:19 Action Plans for 202629:40 Faith and Family Commitments30:47 Purpose and Professional Impact34:20 Connecting with Adult Children37:30 Choosing Words for the Year38:32 The Power of Stewardship41:08 Embracing the Word 'Prune'44:15 Final Thoughts and Reflections

In this episode of the Uplevel Dairy Podcast, meet Michaela Bethard, the feed manager at High Plains Ponderosa Dairy in Kansas. Despite originally vowing never to work on a dairy, Michaela found her true passion in feed management. She shares her journey from interning in New Zealand to thriving in one of the most pivotal roles at a large-scale dairy operation. The conversation touches on her early aspirations, challenges faced, valuable lessons learned, and the importance of continued learning and human touch in agriculture. Additionally, Michaela talks about her leadership style and how her introverted nature has grown through managing a team. As she prepares for new personal milestones, Michaela reflects on the ever-evolving landscape of feed management and the potential future impacts of AI in the industry.00:00 Introduction to Michaela Bethard's Journey01:10 High Plains Ponderosa Dairy: A Family Affair02:22 From Vet Aspirations to Feed Management03:46 Discovering a Passion for Feed Management06:56 The Importance of Reading Bunks10:12 Challenges and Growth in Feed Management12:27 Managing People and Building a Team17:20 Key Lessons and Future Insights19:16 Influential Mentors and Supportive Parents20:21 Career Choices and Grad School Decisions21:51 Future Aspirations in Dairy Management23:46 The Role of AI in Feed Management29:13 Advice for Young Dairy Professionals32:01 Personal Growth and New Beginnings35:58 Conclusion and Final Thoughts

In this episode of the Uplevel Dairy Podcast, Curtis Bosma from HighGround Dairy provides a comprehensive update on the current state of dairy and cattle markets. Following his participation in the CME and American Dairy Products Institute's seminar, Curtis discusses key market dynamics, including the Whey Boom, challenges in cheese and butter markets, and the impact of the September milk production report. The episode also covers the ongoing volatility in cattle markets, recent trends in feed commodities like corn and soybeans, and strategic recommendations for dairy producers as they look ahead to 2026. Curtis emphasizes the importance of staying proactive in risk management to navigate market challenges and capitalize on emerging opportunities.Catch your copy of the November Market Update here: https://marketing.highgrounddairy.com/november-2025-producer-market-updateThis episode is brought to you by:HighGround Dairy provides global dairy market intelligence, insurance services, futures & options brokerage, and advisory programs to a diverse range of dairy market participants throughout the supply chain.Information shared in this podcast is for educational purposes and is not a solicitation to buy or sell commodities.  Opinions expressed are current opinions as of Nov 18, 2025 at 2:30  p.m. CST and only represent the views of the speaker and not those of HighGround Trading, unless otherwise expressly noted.