Uplevel Dairy Podcast

In the final installment of the Country Aire Farms series, brothers Craig and Nick Gerrits reflect on stepping into leadership roles within their family’s dairy operation. They discuss the challenges of earning respect, building trust with employees, and maintaining a healthy leadership mindset, even during tough times. The episode highlights the importance of confidence, open communication, and continuous learning, as well as the legacy and values passed down through generations. Both brothers share advice they would give their younger selves, emphasizing the need for self-trust, motivation, and a focus on personal well-being to lead effectively. The story of Country Aire Farms is ultimately one of family, tradition, and progressive growth in the dairy industry.This episode is brought to you by DeLaval. DeLaval provides integrated solutions designed to improve dairy producers’ production, animal welfare, and overall quality of life. To learn more, visit Delaval.com/en-us/.

In this episode of the Uplevel Dairy Podcast, Peggy Coffeen launches a four-part series in partnership with DeLaval, spotlighting the multi-generational story of Country Aire Farms in Greenleaf, Wisconsin. Brothers Mike and Tom Gerrits share their journey from growing up on a small 80-cow dairy to leading a thriving, innovative operation.The episode explores how their father, Bud, instilled a strong work ethic and forward-thinking mindset, guiding the family through pivotal decisions—like building the area’s first rotary parlor in 1998—that set the stage for major growth. Mike and Tom discuss the division of responsibilities (cows vs. crops), the importance of embracing new technology, and the challenges and rewards of bringing the next generation into the business.Listeners hear about the transition of leadership, the value of learning from mistakes, and the family’s commitment to core values, community, and continuous improvement. The episode closes with reflections on legacy, pride in the next generation, and optimism for the future of Country Aire Farms.This episode is brought to you by DeLaval. DeLaval provides integrated solutions designed to improve dairy producers’ production, animal welfare, and overall quality of life. To learn more, visit Delaval.com/en-us/.

Peggy Coffeen interviews Jill Houin at Homestead Dairy in Plymouth, Indiana, where the family milks 5,000 cows across three sites, including a 2,200-cow robotic dairy with 36 robots and a semi-automatic feed system. Jill, a former New Jersey teacher and vegetarian who married into the dairy, describes learning farm life, becoming the farm’s tour guide and key messenger, and using truthful, practical explanations to convert skeptics. She shares how community tours brought 1,000 visitors in three hours, and highlights sustainability stories like generating electricity from manure and Notre Dame food waste to power about 1,000 homes an hour. Jill also discusses taking on farm bookkeeping, mediating family perspectives, working with Spanish-speaking staff and interns from Mexico, and launching The Break Room Meat Market restaurant featuring the farm’s beef and other local products.This episode is brought to you by Zoetis. As the world’s leading animal health company, Zoetis is dedicated to helping producers achieve healthy animals, healthy dairies and healthy food through their world-class portfolio. For more information, visit ⁠DairyWellness.com.⁠00:00 Meet Jill Houin01:47 Robotic Dairy Updates02:35 From Jersey to Dairy05:40 Vegetarian to Advocate07:21 Tours and Key Messages11:59 Handling Tough Questions15:41 Books and Office Role19:31 Delegation and Hiring21:50 Culture and Worker Respect23:09 Restaurant Origin Story23:45 Local Meat Market Vision24:29 Farm Story Branding25:00 COVID Hug To Deal26:46 Buying And Expanding27:24 Naming The Break Room27:46 Crystal Mess Challenge28:33 Menu And Accommodations29:29 Ownership And Creativity30:19 Dreams And Travel31:34 Meaning And Mission

Peggy Coffeen is joined today by Tim Abbott of Showbox Sires and Jared Krull of CowManager on the Uplevel Dairy Podcast to announce that the popular Showbox Stories series will be recorded live at World Dairy Expo on Thursday, October 1, from about 8:00–10:30 a.m. on the Tanbark stage, with CowManager as premier sponsor. They recap the project’s purpose of preserving dairy history and authentic voices while highlighting lessons from mentors and industry icons.Tim and Jared discuss learning through conversations on show boxes and around the bulk tank, and preview guests including Dave Thorbahn, Dr. Sheila McGuirk, and many more. Listeners are invited to attend, subscribe to hear episodes later, and submit show box photos and stories for possible on-stage sharing.Submit your Showbox story here: https://docs.google.com/forms/d/e/1FAIpQLSc1l6qGl0D1JMEWtG48Y1QHvEAdwHzSpHEHIPaDPAEbUszEdA/viewformThis series is brought to you by CowManager.CowManager delivers 24/7 real-time data to help producers enhance herd health, fertility and nutrition. To learn more, contact your CowManager Specialist at Select Sires or visit CowManager.com.Website: https://www.cowmanager.com/Contact: https://www.cowmanager.com/contact/Facebook: https://www.facebook.com/CowManagerInstagram: https://www.instagram.com/cowmanagers/LinkedIn: https://www.linkedin.com/company/cowmanager-bv/posts/?feedView=allYouTube: https://www.youtube.com/cowmanager00:00 Showbox Stories Return01:12 Why We Started Recording02:35 Icons and Lessons Learned04:47 Live Tanbark Announcement05:28 Meet Jared Krull06:53 Why CowManager Cares08:53 Guest Lineup Sneak Peek11:40 Submit Your Showbox Photo12:49 Jared and Tim Share Stories16:46 Peggy Trophy Trade Tale21:36 Join Us at Expo

As we gear up for World Dairy Expo 2026, we’re bringing back a favorite from the Showbox Stories series recorded at World Dairy Expo. In this episode, Peggy Coffeen and Tim Abbott sit down with Jeff Butler of Butler View Farms to hear about his journey in the dairy industry—from his early days in 4-H to his success with show cattle and his continued commitment to the future of dairy.Jeff shares memorable experiences, the mentors who helped shape his career, and how technology like CowManager is influencing modern dairy practices. It’s a conversation about heritage, vision, innovation, and the importance of investing in the next generation of dairy farmers.If you’re heading to World Dairy Expo 2026, this is a great episode to revisit as we get ready for another week of celebrating the people, cattle, and stories that make the dairy industry so special.00:00 Introduction and Setting the Scene00:39 The Humble Beginnings of Showbox Stories02:19 Showbox Stories Series and Cow Manager Partnership03:37 Guest Introduction: Jeff Butler from Butlerview Farms05:15 Jeff Butler's Early Days and Mentors09:49 First Experiences at World Dairy Expo13:11 Building a Successful Show String19:44 The Role of Technology in Modern Dairy Farming22:51 International Intrigue Sale and Industry Impact28:13 Final Thoughts and ReflectionsThis series is brought to you by CowManager.CowManager delivers 24/7 real-time data to help producers enhance herd health, fertility and nutrition. To learn more, contact your CowManager Specialist at Select Sires or visit CowManager.com.Website: https://www.cowmanager.com/Contact: https://www.cowmanager.com/contact/Facebook: https://www.facebook.com/CowManagerInstagram: https://www.instagram.com/cowmanagers/#LinkedIn: https://www.linkedin.com/company/cowmanager-bv/posts/?feedView=allYouTube: https://www.youtube.com/cowmanager