The Growth Agenda Podcast

8 Episodes

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Is Tech driving creativity or vice versa? Part 2

2022-12-0424:22

The rise of immersive content has taken the world by storm as 3D content and the impact of the metaverse take hold. In this episode, we’ll explore the role of immersive content inside and outside of the metaverse, the role of creativity and also creative agencies in this space. Hosted by Pippa Chambers, editor The Growth Agenda Featuring: Director Asia Marcom Strategy EA Games Liam McClure Creative technologist at Special Laurent Marcus Executive creative director at CHEP Network Amy Weston See omnystudio.com/listener for privacy information.

Does tech drive creativity or vice versa?

2022-11-2720:06

In today’s discussion, we explore how the world of data and the world of creativity can come together to create campaigns that almost pinpoint the desires of their target audience using the power of data points. We look at how this relationship between data and creativity evolves across both agencies and brands. Hosted by Pippa Chambers, editor The Growth Agenda Featuring: Alex Wright, head of content at Catch Rob Dougan, EGM for strategy and research at Tourism Australia Simon Brock, executive creative director and GM of Digitas See omnystudio.com/listener for privacy information.

The rise and rhetoric of commercial creativity

2022-11-1326:45

In this episode, we discuss how trends drive commercial creativity, and how creativity has its place right across the business, not just in the creative team. We also touch on big picture creative campaigns and how sometimes stepping outside of a brand's comfort zone is what makes a truly incredible campaign. Featuring: • Ross Blainey, creative collaboration lead & ambassador at Glenfiddich & The Balvenie (William Grant & Sons) • Tara Ford, chief creative officer at The Monkeys • Celia Romaniuk, managing director at Accenture Song See omnystudio.com/listener for privacy information.

Creativity at all points of the customer journey

2022-11-0629:31

This week's episode is all about creativity from the brief to the final product, and how creativity can be used to not only create unique adverts but to also solve complex business challenges. We discuss that “gut instinct” when it comes to advertising, and how creativity is no longer limited to just the creative team. Hosted by Pippa Chambers, editor The Growth Agenda Featuring: Jodi McLeod, marketing manager of Bundaberg Rum and Johnny Walker at Diageo Andrew Fergusson, nation executive creative director at Leo Burnett Alex Derwin, chief creative officer at BMF Australia See omnystudio.com/listener for privacy information.

First Nations diversity for creative

2022-10-3019:48

This episode touches on how we can integrate and highlight First Nations’ thinking, voices and leadership within the advertising industry. We discuss the opportunities to drive meaningful change and how brands can represent First Nations’ people and our shared culture. Hosted by Pippa Chambers, editor The Growth Agenda Featuring: Yatu Widders Hunt, general manager at Cox Inall Ridgeway (part of Dentsu Creative) Madison West, client partner and Aboriginal Affairs lead at Porter Novelli Australia See omnystudio.com/listener for privacy information.

Diversity for creative

2022-10-2336:52

In this episode, we explore the changing face of diversity within the advertising industry, touching on diversity and inclusivity within advertising content on the market, the conversations between agencies and brands about diversity, and how brands and agencies can show true commitment to creating a diverse advertising industry. Hosted by Pippa Chambers, editor The Growth Agenda Featuring: Catrin Allsop, chief executive officer of Australia’s South West tourism organisation Pia Chaudhuri, executive creative director at BMF Sally Kissane, chief executive officer of Ogilvy Australia See omnystudio.com/listener for privacy information.

Brands with purpose

2022-10-1635:18

Putting purpose beyond profit is not an easy mindset to switch to. Must modern brands take on this view and what’s the role of the marketer on the front line of articulating purpose as a mission? In this episode, we’ll explore the impact, opportunities and challenges around doubling down on purpose as a priority. Hosted by Pippa Chambers, editor The Growth Agenda Featuring Kirsty Muddle, chief executive officer at dentsu Creative Rennie Freer, head of marketing at Kmart Lizzie Young, chief executive officer at WeAre8 See omnystudio.com/listener for privacy information.

Brand purpose unpacked

2022-10-0729:00

In this episode, we take a look at the rise, the role and meaning of purpose to a brand. We’ll look at the importance of authenticity, as well as understanding the distinction between your own north star and a greater purpose - triggered by conscious consumerism. Hosted by Growth Agenda editor, Pippa Chambers, this episode features Mariah Monaghan, head of marketing and sustainability at Nespresso , Iona Macgregor, chief strategy officer at Saatchi & Saatchi and Rhys Ryan, chief executive at Porter Novelli Australia.See omnystudio.com/listener for privacy information.

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