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Associations Thrive

Author: Joanna Pineda

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This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations.

The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space.

We believe that every association has a unique mission and unique story in how they’re serving their members, impacting their industry, and ultimately changing the world. Guests include top trade association, professional society, and non profit executives. We’re here to help amplify their stories so all associations can learn and thrive, together.
156 Episodes
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How do you lead a volunteer-run organization into its next phase of growth without losing its identity and heart? And how can associations support members who are often behind the scenes but shape what the world sees?In this episode of Associations Thrive, host Joanna Pineda celebrates Hispanic Heritage Month with returning guest Josie Hernandez, Executive Director of Casting Society (CSA) and President of Association Latinos. Josie discusses:How Casting Society represents global casting professionals working in film, TV, theater, reality, commercials, and new media.The Society’s advocacy that led to a new Academy Award category for casting, debuting at the 2026 Oscars, a monumental achievement for the profession.How Josie led CSA’s transition from a volunteer-run structure to professional management through her firm, Bostrom.The business processes, governance practices, and SOPs that helped Casting Society grow revenue, membership, and influence.How CSA supports its diverse membership through its Training and Education Program , delivered by Casting Society Cares, which helps casting assistants advance their careers.The unique Artios Awards, held simultaneously in three cities, Los Angeles, New York, and London, to honor excellence in casting across media.Association Latinos’ signature event, Conexiones, a one-day summit designed around cultural leadership and lived experience, taking place October 10 in Chicago.How Association Latinos has grown organically, yet intentionally, with a volunteer base that now helps lead programming and strategy.References:CSA WebsiteArtios Awards EventsAssociation Latinos WebsiteConexiones EventJosie Hernandez on episode 59 of Associations Thrive about Association LatinosJosie Hernandez on episode 109 of Associations Thrive on the Workforce Trends Survey
If instant translation is in everyone’s pocket, why learn another language? How do associations continue to provide value in the face of thriving social networks, AI,and challenges to traditional membership programs?In this episode of Associations Thrive, host Joanna Pineda interviews Larry Paska, Executive Director of the American Council on the Teaching of Foreign Languages or ACTFL. Larry discusses:ACTFL as the “original social network” for world language educators.A field-wide focus on quality and proficiency: standards, teacher-prep guidance (via accreditation partnerships), and research that maps what languages are taught and where.Language proficiency assessments developed by ACTFL and administered via an exclusive licensee that drives important revenue for the association. The Language Connects Foundation’s scholarships for teachers and students, micro-grants for research, and initiatives that raise the profile of language learning.How AI in language learning isn’t a replacement for teachers, but a tool to support personalization and deepen learning.Dual-language immersion as a compelling model because it builds true proficiency and deepens cultural understanding.How ACTFL has maintained DEI as a strategic pillar because you can’t have multilingual and multicultural without DEI.How employers need staff who can communicate across languages.References:ACTFL website
How do we support children in school and beyond, especially during a time of cultural, political, and economic fragmentation? What role can associations play in elevating the power of families and communities in education?In this episode of Associations Thrive, host Joanna Pineda interviews Howie Berman, Executive Director of the National PTA. Howie discusses:The mission and reach of the National PTA as the oldest child advocacy organization in the U.S.Why membership is open to all—not just parents—and the importance of shared community responsibility.The unique challenges of leading a professional association whose members are not tied by a single profession.How National PTA is professionalizing volunteerism by offering structured training and envisioning certification tracks.Howie’s first 90 days as Executive Director, which included a “listen and learn” tour across state PTAs, and conversations with past presidents and partners.The importance of amplifying student voices, reimagining events, and removing barriers to leadership in traditional organizational structures.Challenges in federated membership structures and how National PTA is working to improve visibility and communication.National PTA’s commitment to equity, including multilingual resources and engagement of families in Title I districts.References:National PTA Website
How do associations support an industry as fast-changing and influential as advertising? How can associations nurture the next generation of professionals while advocating for policy that protects the industry?In this episode of Associations Thrive, host Joanna Pineda interviews Steve Pacheco, President and CEO of the American Advertising Federation (AAF). Steve discusses:The four pillars of AAF’s mission: education and lifelong learning, events and recognition, advocacy and government affairs, and diversity, equity, and inclusion.The Mosaic Center and its 30-year commitment to DEI in the advertising space.The strength of AAF’s multilevel membership: students, professionals, and corporate members like Google, Meta, and TikTok.AAF’s student engagement efforts, including the National Student Advertising Competition (NSAC) and the Most Promising Multicultural Students program.How AAF pivoted during the pandemic, replacing 33% of live event-driven revenue with virtual programs and strengthening club communications.AAF’s strong focus on workforce development and real-world student education to address industry recruitment gaps.The AAF's leadership in government affairs, including opposition to ad taxes and engagement with lawmakers on AI, privacy, data usage, and advertising to children.AAF’s advocacy in a fragmented policy environment—federal, state, and international—where lawmakers often lack understanding of the advertising ecosystem.Why Steve believes the advertising industry is undergoing the most dynamic transformation in 50 years, and how AAF is helping members adapt and thrive.References:AAF Website
What does it mean to advocate for taxpayer rights in an increasingly polarized political landscape? Can alliances between the left and right yield real reform in tax policy?In this episode of Associations Thrive, host Joanna Pineda interviews Pete Sepp, President of the National Taxpayers Union (NTU). Pete discusses:How NTU, founded in 1969, is a nonpartisan organization focused on simpler, fairer, lower taxes, less wasteful spending, and taxpayer rights.NTU’s mission to fill gaps in the tax policy advocacy space, working on issues that other organizations ignore or overlook.Why NTU identified IRS reform as a key issue — and how they view it as a human rights concern, not just a policy issue.How NTU built a diverse coalition — including organizations like the ACLU and La Raza — to push for taxpayer rights reforms.NTU’s creation of the Taxpayer Defense Center to pursue public interest litigation in precedent-setting tax cases.How the NTU Foundation’s “Tax Basics” provides factual, accessible answers to common taxpayer questions.The internal practices that earned NTU a spot on Washingtonian’s “Best Places to Work” list, including entrepreneurship and low internal politics.Pete’s philosophy that association CEOs must focus on the “Four M’s” — Money, Money, Money, and Money — to lead effectively.His success in working across ideological lines by reading opposing viewpoints, reaching out, and finding common ground.References:NTU WebsiteWhich States are Best for Remote Workers? 2025 Remote Obligations and Mobility (ROAM) Index - Foundation - National Taxpayers UnionNTU’s Taxpayer Defense CenterInside the One Big Beautiful Bill Act: Major Tax Provisions and Their Impact - Foundation - National Taxpayers UnionNTU’s Taxpayers for IRS Transformation18 Great Places to Work in the DC Area
What is the mood of association executives in 2025? How are Associations utilizing AI to power their organizations?In this special episode of Associations Thrive, host Joanna Pineda is joined by colleagues from Matrix Group International, Inc.: Dave Hoernig, Vice President of Software Engineering, Jessica Parsley, Director of Project Management, and Tanya Kennedy Luminati, MatrixMaxx Product Manager. They look back on the trends they’re seeing in the association space. They discuss:How the mood among associations is cautious and uncertain, with many waiting to see how year-end dues renewals, product sales, and event registrations pan out.Budget planning for 2026 is underway, and how most organizations are projecting lean years, but many remain hopeful and continue planning.How associations are prioritizing technology integrations to connect their AMS, LMS, CRM, community platforms, and advocacy tools.How careful planning, frequent communication, and realistic budgeting lead to successful integration projects.How associations want their websites to tell the story of their industry or profession to the public, policymakers, and potential members.The importance of storytelling in recent website redesigns, including The Fertilizer Institute’s “Why Fertilizer” section and the American Counseling Association’s “Learn About Counseling” navigation item.Associations are cautiously implementing AI tools, such as read-aloud functionality, chatbots, and AI-powered search, while being mindful of privacy and costs.How preparing content for AI answer engines similar to SEO, but with key differences. Associations must focus on having indexable content, page summaries, and FAQs that answer commonly asked questions.How many associations are experiencing CEO transitions.References:Matrix Group WebsiteTFI’s Why FertilizerACA’s What is Counseling?An example of read aloud functionality using AI
How can undergraduate research prepare students for civic engagement in a complex world? How should associations respond when the work of their members is under attack?In this episode of Associations Thrive, host Joanna Pineda interviews Lindsay Currie, Executive Officer of the Council on Undergraduate Research (CUR). Lindsay discusses:CUR's mission to expand access to undergraduate research and its proven long-term impact on student success, graduation rates, and civic engagement.The current challenges facing CUR members, including political and funding pressures on research and higher education.The organization's new strategic plan, CUR 2030, which features three major goals and includes cross-cutting themes: broadening participation, organizational sustainability, and communication.The decision to shift from “DEI” language to “broadening participation” to maximize inclusivity and participation, while still preserving the core values.CUR’s investment in a board coach to help shift from a “doing board” to a “strategic board” culture, and how that coach continues to foster executive and board collaboration.A rigorous and confidential nominations process that improves the quality and alignment of board candidates, avoiding the pitfalls of popularity contests.A layered onboarding process for new Board members, including coaching, board retreats, and annual reorientation to ensure all board members are aligned and equipped to lead strategically.CUR's emphasis on data, standards, and recognition to position itself as a leader in undergraduate research across higher education institutions.A comprehensive rollout strategy for the new plan, starting with CUR's 300 elected volunteers and culminating in a Fall 2025 campaign for the broader membership.References:CUR WebsiteLindsay Currie’s Previous Episode on Associations Thrive from October 2022ASAE’s ForesightWorks Framework
What does it mean to be a philanthropist in a community that historically hasn’t seen itself that way? What if associations not only advocated for their members, but also mobilized them to give, together?In this episode of Associations Thrive, host Joanna Pineda interviews Kyung Yoon, President and CEO of the Korean American Community Foundation (KACF). Kyung discusses:How KACF was born out of a dinner conversation among Korean American professionals who wanted to give back to their community.The impact of the “model minority” myth on Korean and Asian American communities, and how it can obscure real needs.How KACF started with a grassroots “Dollar a Day” campaign to fund grants to Korean American nonprofits.Why KACF chose to become a community foundation and what that means for how they raise and distribute funds.How KACF has distributed over $17 million in grants since its founding in 2002, including over $3 million last year alone.The broad range of issues KACF funds to build economic security, from food insecurity to housing, health, and domestic violence.KACF’s commitment to systemic change, not just direct service, funding advocacy, and policy change efforts.How the Giving Summit engages the Korean American community in thoughtful, intentional philanthropy.How receiving a grant from MacKenzie Scott validated KACF’s work and expanded its impact.Kyung’s vision for a future where Korean Americans see themselves as funders and philanthropists with the power to uplift their own communities.References:KACF WebsiteMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/zoo/clarityLicense code: RQWZMZXYSBVT16ZW
How can associations remain relevant and valuable in an AI-driven world? How do associations create new knowledge while serving as the second source of truth in a world when search is dominated by AI engines?In this episode of Associations Thrive, host Joanna Pineda interviews Rob Wenger, CEO of Higher Logic. Rob discusses:Why people are prioritizing human connections over content at conferences, and how associations can support meaningful, year-round engagement.How Higher Logic’s Thrive platform integrates community, mentoring, volunteering, and marketing in a single ecosystem.Why virtual connections can be just as valuable as in-person ones, and how community platforms can reach younger and mid-career members who often don’t attend in person events.Why it’s a myth that trade associations can’t do online community due to competition, and what the data really shows.The existential threat to associations that delayed AI adoption creates, and why the window to act is closing fast.How Higher Logic is using AI and big data to automate over 200 types of marketing campaigns that associations often don’t have the resources to do.Why associations must become "the second answer engine" for their members when AI tools fall short.The role of associations in generating expert, original content that will feed and sustain AI innovation in the future.Rob’s journey from CTO to CEO, how he intentionally developed leadership traits over 20 years, and why he came out of retirement to lead Higher Logic again.References:Higher Logic WebsiteHigher Logic’s Thrive productHigher Logic’s 2024 Association Member Experience ReportHigher Logic’s 2024 Association Email Benchmark Report
What happens when the people we count on to save lives… stop volunteering? How can associations support vital, yet undervalued, professions in today’s economy?In this episode of Associations Thrive, host Joanna Pineda interviews Alan DeYoung, Executive Director and CEO of the Wisconsin EMS Association (WEMSA). Alan discusses:The persistent challenge that EMS in Wisconsin is not legally mandated, leading to gaps in emergency care access across the state.A new state reimbursement program that will make EMS education free for Wisconsinites, removing financial barriers for individuals and employers alike.How WEMSA advocates for EMS through legislative efforts, including Alan becoming a registered lobbyist to deepen his influence and connections.The role of community-led initiatives, such as HOAs training members as first responders in rural areas.Why Alan believes being an outsider to the EMS profession strengthens his unbiased leadership and operational support role.How WEMSA uses tech stack reviews and system automation to maximize the impact of their small team.The importance of in-person member visits for member engagement, advocacy, member retention, and program development.A creative, non-dues revenue initiative to help EMS departments cover more of their costs by recovering patient insurance information that is often not collected in the rush of an EMS call.Why associations that implement education or industry-specific programs are more likely to thrive long-term.References:WEMSA Website2022 Associations Thrive interview with Alan DeYoung
How do you honor the legacy of a founding executive and also bring  innovation, structure, and new energy to an organization? How can associations build strong member relationships, especially during leadership transitions?In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Celia Zamora, Executive Director of the American Council of Academic Physical Therapy (ACAPT). Celia discusses:How ACAPT is a trade association representing over 270 graduate-level physical therapy programs across the U.S.How physical therapy as a profession continues to grow due to factors like an aging population and new trends like "pickleball injuries." Celia’s nontraditional path to becoming an association CEO, including her PhD in Applied Linguistics.The impact of ASAE’s Diversity Executive Leadership Program (DELP) on her career trajectory.How she navigated the transition as ACAPT's second-ever Executive Director, honoring the founding leader’s legacy while introducing structure, processes, and accessibility.The listening tour she embarked on with members, including conversations with those who did not renew membership, to improve transparency and communication.ACAPT’s upcoming Education Leadership Conference, which marks the beginning of the next decade for the organization under new leadership.Plans to expand ACAPT’s global presence and foster international partnerships in physical therapy education.References:ACAPT Website
How do we prevent strategic plans from sitting on a shelf and instead embed them into an organization's DNA? How can associations become true communities of practice where learning and innovation are peer-led?In this episode of Associations Thrive, host Joanna Pineda interviews Mike Moss, President of the Society for College and University Planning (SCUP). Mike discusses:SCUP’s mission as a professional society focused on integrated planning in higher education.The difference between strategic planning and integrated planning—ensuring plans are continuously executed, aligned, and adjusted across departments.Why SCUP’s members are often responsible for planning, even when it’s not in their job titles.SCUP’s new strategic plan that emphasizes becoming a peer-led community of practice rather than an expert-driven organization.Major structural changes to governance, including a new set of flexible bylaws and reimagined committees to better support member collaboration.The transition of SCUP staff—via retirement and new hires—to reflect the new direction, along with upskilling existing staff.Enhancements to their annual conference to foster group-based learning and peer-driven sessions.The SCUP Exchange, a digital collaboration platform that empowers members to connect and lead discussions without top-down oversight.A new, simplified, and more affordable membership model designed to increase access and participation across campuses.References:SCUP Website
What happens when your mission to support underrepresented communities in academia suddenly comes under political scrutiny? And how can your association stay true to its values while navigating legal and societal change?In this episode of Associations Thrive, host Joanna Pineda interviews Alfonzo Alexander, President and CEO of The PhD Project. Alfonzo discusses:How The PhD Project recruits business professionals from diverse backgrounds to pursue PhDs and become business school faculty.The organization’s impact in increasing the number of underrepresented faculty from just 250 in 1994 to 1,600 today.Why the organization is still vital, as faculty of color make up less than 4% of all business school professors.The “mentor effect,” wherein representation among faculty encourages underrepresented students to pursue academic and business careers.The shift in application policies to remove demographic requirements in response to investigations under the Trump administration.The organization’s efforts to support members through mentorship, community-building, and guidance—not financial aid.Continued strength in the PhD pipeline and a highly attended 2025 conference, even amidst institutional pressures.New revenue diversification efforts, including partnerships, masterclasses, and showcasing thought leaders from within the PhD Project community.References:The PhD Project WebsiteAssociations Thrive episode 69 with Blane Ruschak, former President of The PhD Project
How do associations stay resilient in times of personal and professional change? How can they remain a trusted space when trust is in short supply?In this special episode of Associations Thrive, host Joanna Pineda reconnects with fellow podcasters Dave Coriale and KiKi L’Italien. Dave and Kiki discuss:KiKi's Academy of Leaders Award from ASAE and how this award means so much to her.How DelCor is navigating the loss of co-founder Loretta DeLuca while staying grounded in its mission and values.The dual experience of grieving and moving forward, and how organizations can honor both emotions.The need for intentional leadership during times of transition and challenge.Joanna’s upcoming book about associations’ unsung contributions during the pandemic, featuring 25 chapters of inspiring stories.Their respective podcast themes: leadership, trust, technology, and relationships.The increasing pressure on associations to be safe, trusted places for differing viewpoints.How association IT leaders must evolve from order takers to strategic partners.The role of trust in the AI era and how associations must double down on protecting member data and trust.Personal stories of finding joy amidst challenges, from KiKi’s time with her daughter to Dave’s “walk and talk” calls and Joanna’s “no zero days” mantra in 2025.References:Dave Coriale, DelCor Technology Solutions and host of Reboot ITKiKi L’Italien, Association Chat and host of Association Chat
What does responsible AI look like when managing vast amounts of unstructured data? How can associations remain relevant as AI reshapes content discovery and member expectations?In this episode of Associations Thrive, host Joanna Pineda welcomes back Tori Miller-Liu, President and CEO of the Association for Intelligent Information Management (AIIM). Tori discusses:How AIIM supports practitioners managing unstructured and semi-structured data like emails, contracts, and social posts, particularly in highly regulated industries.How AI has long been used in the industry, but the rise of generative AI has accelerated innovation and transformed data processing, governance, and compliance.The evolving roles within the profession, and how many AIIM members are now part of AI project teams and responsible for ensuring data accuracy and ethical implementation.Why it’s so important to have someone on any AI project team who is responsible for ensuring that data is accurate and data is safeguarded. AIIM’s unique hybrid identity as both a professional society and a trade association, representing both practitioners and vendors.How AIIM is addressing changes in content discovery, since traditional search is increasingly being replaced by AI assistants, prompting new strategies for publishing and content visibility.The launch of AIIM’s own AI search assistant, named Aiden, and the implications for member experience and marketing.How Tori led AIIM through some challenging times by first stabilizing the association, rebuilding community, and making tough financial decisions.The association’s recent wins: a successful annual conference, the launch of an AI certificate, growing membership, and new educational offerings like regional events and book clubs.How leaders today must adapt to the hybrid world, the AI landscape, and the transformation of association activities, from conferences to certification.References:AIIM WebsiteFebruary 2023 Associations Thrive Interview with Tori Miller Liu
What happens to students when they don’t see themselves reflected in the teachers and administrators around them? How can associations foster belonging for members who often feel like the “only one” in their professional environment? In this episode of Associations Thrive, host Joanna Pineda interviews Edgar Palacios, Founder and CEO of the Latinx Education Collaborative (LEC). Edgar discusses:The founding vision of LEC: to dramatically increase Latino educator representation to better serve Latino students in Kansas City and beyond.How Edgar was inspired to start LEC after visiting a school that had 99.9% Latino students and zero educators of color.Why representation matters: students experience stronger identity, engagement, and academic performance when they see themselves in their educators.The challenges Latino educators face as often the sole representative of their community in a school, taking on unofficial roles like translator, cultural broker, and emotional support provider.The alarming gap between student and educator demographics: 25% of K-12 students are Latino, yet only about 2% of teachers are Latino nationally (and closer to 1% in Kansas City).LEC’s Expresión program, which helps Latino educators build identity-based storytelling skills to empower themselves and inspire their students.LEC’s Futuros initiative, aimed at bringing 50 new Latino educators to Kansas City by 2027 — a significant boost from the current ~300 educators.How LEC provides community and mental health affirmation for isolated educators who may be questioning whether they belong in the profession.The importance of collecting both quantitative data and qualitative stories to document impact and secure funding.Edgar’s strong belief in leaning into joy, identity, and authenticity even amid a challenging political climate.References:LEC Website
What if your leadership style is deeply influenced by your cultural values, but you've never been taught to recognize it? How can an organization unlock hidden leadership potential across an entire community?In this episode of Associations Thrive, host Joanna Pineda interviews Linda Akutagawa, President and CEO of Leadership Education for Asian Pacifics (LEAP). Linda discusses:How LEAP was founded over 40 years ago to grow and develop leadership among the Asian and Pacific Islander (API) communities.The classic origin story: leaders sitting around a kitchen table, wondering why the same people kept showing up in leadership roles.How LEAP’s signature workshop, Understanding and Leading from Your Cultural Values, helps participants recognize how culture shapes leadership styles.How Linda’s own journey with LEAP began as a volunteer, and how she intentionally pursued her CEO appointment by insisting on a formal, competitive search.The tension in Linda’s leadership style between the value of harmony and the need to engage in difficult conversations.LEAP’s cross-sector programs for students, early career professionals, mid-career leaders, and executives in corporate, nonprofit, and higher education sectors.The national (and growing international) reach of LEAP’s leadership programs.LEAP’s one-on-one executive coaching model and its impressive roster of Asian American certified coaches.LEAP’s annual fundraiser, the Leadership Experience and Celebration, which includes new learning and caucusing opportunities.LEAP’s vision to expand globally, bringing its cultural leadership model to diasporas in Australia, Europe, and beyond.References:LEAP WebsiteLeadership Experience and Celebration
Are our communities really prepared for modern public safety threats? And what role do accreditation and credentialing play in building resilient fire departments?In this episode of Associations Thrive, host Joanna Pineda interviews Preet Bassi, CEO of the Center for Public Safety Excellence (CPSE). Preet discusses:The reasons fire departments pursue accreditation: to showcase excellence, correct operational failures, or continuously improve.Why CPSE’s model works best for medium to large fire departments — big enough to implement a structured management model but small enough to pivot strategically.The challenges faced by rural volunteer fire departments, including lack of resources, equity of service, and training gaps amid increasing environmental and societal threats.The growing importance of fire departments defining and meeting "standards of cover" — performance metrics for different emergency scenarios.CPSE’s internal commitment to strategic planning: transitioning from a “fix it” plan to their current “grow it” plan, with a people-first focus.How CPSE manages and celebrates its volunteers, and contractors, whose contributions amount to 28.5 full-time equivalents annually.The launch of the CPSE Center for Innovation, a new subsidiary to support evidence-based decision-making and broaden CPSE’s impact in the field.Creation of the CPSE Community Experience to keep departments and credentialed individuals engaged between accreditation cycles.The shift in public safety from public administration to public policy — requiring departments to address homelessness, addiction, mental health, and affordable housing.Preet’s Sikh heritage and how the value of seva (selfless service) influences both her career and personal life.References:CPSE WebsiteWhat is Seva?
What happens when your members are some of the world’s most powerful data-driven companies, and they rely on you to protect their interests, guide policy, and create best practices across vastly different industries? How do you unite and serve these members while remaining agile in a fast-changing digital landscape?In this episode of Associations Thrive, host Joanna Pineda interviews Chris Mohr, President of the Software and Information Industry Association (SIIA). Chris discusses:How SIIA represents 360 companies, including major players like Google, Meta, Amazon, and Thomson Reuters, all involved in data and information services.How SIIA is organized into verticals (market data, B2B media, and policy) to focus advocacy and engagement around shared interests.How information has shifted from being sold “by the copy” to being sold as a service, necessitating new regulations and best practices.The advocacy work SIIA undertakes to ensure the protection of the First Amendment, protects the dissemination of lawfully procured data, even as global privacy laws tighten.SIIA’s work in creating best practices for “alt data”—non-public data used in trading, including web scraping and sentiment analysis.The importance of one-on-one conversations with members to understand sensitive policy positions and emerging issues.SIIA’s role in guiding members through today’s rapidly changing policy landscapes, including artificial intelligence and federal procurement thresholds.How SIIA’s Market Insights initiative gathers industry data to deliver valuable research requested directly by members.References:SIIA Website
Are associations doing enough to take care of their chief staff executives? What happens to an organization when its leader is burned out?In this special episode of Associations Thrive, host Joanna Pineda sat down with Lindsay Currie, Adam Levy, and Tara Puckey, the association leaders behind the Sustaining Mental and Physical Health as a Chief Staff Exec survey. They discuss:Why they created a mental and physical health survey for association chief staff executives (CSEs).The stark gap between private conversations about leadership struggles and the public “everything is fine” narrative that chief staff execs face every day.How 85% of surveyed executives reported negative impacts on their health from their role, 60% reported sleep struggles, and nearly 25% reported depression.Why boards need to care about their chief executive's health and how organizations should recognize CSEs as critical investments.The importance of building a trusted CEO peer network early in a leadership journey.Ways to transform association culture to better support the mental health and physical wellbeing of leaders and staff.How leadership vulnerability and destigmatizing mental health conversations can actually  strengthen an organization’s culture.Practical ideas for safeguarding CEO wellness, from better vacation policies to board coaching and sabbatical programsReferences:Lindsay Currie, Executive Officer of The Council on Undergraduate Research (CUR)CUR WebsiteAdam Levy, Executive Director of The American Cleft Palate Craniofacial Association (ACPA)ACPA WebsiteTara Puckey, Executive Director of The Radio Television Digital News Association (RTDNA)RTDNA WebsiteSilvia Quevedo, Executive Director of Lamaze InternationalLamaze WebsiteSustaining Mental and Physical Health as a Chief Staff Exec surveyMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/tobias-voigt/nexusLicense code: M2POPMBVFCE0RIPZ
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