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Doing the Opposite: Business Disruptors
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Doing the Opposite: Business Disruptors

Author: Jeff Dewing

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Welcome to Doing the Opposite: Business Disruptors. 

CEO of Cloudfm Group Jeff Dewing talks to entrepreneurs, business leaders and outliers about times they have "Done the opposite" by rejecting commonly held beliefs in their business or profession. They discuss the birth of the idea, the push back and revolutions that ensued.

56 Episodes
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In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Simon Alexander Ong. Simon is an international Keynote Speaker, Bestselling Author of Energize and Award Winning Life Coach. Through his coaching Simon helps leaders, entrepreneurs, organisations and celebrities to transcend perceived limitations and experience extraordinary transformations through the power of insight, perspective and energy management.Simon shares his career journey, candidly explaining that h...
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Human Values Expert David Allison. David is focused on changing how we understand ourselves, the people around us, and those we hope to engage with in our work. As the founder of the Valuegraphics Project – the first global inventory of core human values – he has transformed human values into measurable data and created an entirely new type of human-centric insights. To what extent does your business or organisa...
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Matt Alder. Matt is a podcaster, author, speaker and consultant focusing on innovation and technology in HR and Talent Acquisition. He is the host of Recruiting Future, one of the world's most popular talent acquisition podcasts, and over the last 20 years has built a reputation as a global thought leader, working with employers to optimise their talent technology strategies.Matt explains how he discovered his p...
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Richard Medcalf, Founder and CEO of Xquadrant, which works to help elite leaders scale and create exponentially greater impact, enabling them to make a positive dent in the world without anxiety and frustration. Richard has advised business owners and C-level execs for over 25 years.Richard is all about strategy in business; helping leaders to achieve personally, professionally and for a greater good, ultimately...
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Executive Coach Brendan McGurgan. Brendan spent 16 years as Group MD of CDE where he steered the business through the financial crisis of 2008 and scaled the business at the same time. In 2020, co-founded Simple Scaling with the sole purpose of inspiring and enabling millions of ambitious leaders to scale with purpose. Brendan reflects on the successes he enjoyed at CDE and how they inspired the next chapter in ...
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Morra Aarons-Mele, who is a speaker, entrepreneur, author and podcaster who prides herself on helping people to talk about hard things. Morra knows that taking your mental health seriously is a leadership strength. She hosts ‘The Anxious Achiever Podcast’ and founded the award-winning social impact agency Women Online and created its database of female influencers, the Mission List.Morra is driven by the idea th...
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Ali Khan, Founder & CEO at SHAPE Global. SHAPE is the System for Health, Attendance, Productivity and Engagement. SHAPE help companies improve their productivity through their people by providing the instruments which assesses the need, and the strategies to optimise every employee’s desire and ability to turn up and perform.Ali’s career began as a wireless technology engineer before pivoting into healthcare...
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Doug D Gordon, CEO of D&S Performance Optimisation - a training, consulting and coaching company. He speaks internationally on stage and has a radio show on Dublin City FM called Inspirational People.Doug’s story is one of transformation from a life marred by stress-induced health issues to becoming a beacon of hope and resilience. Doug explains how he was a board director at Fidelity, one of the largest inv...
Imagine working in an environment where your neurodiversity is not only recognised, but celebrated. That's the world we're envisioning in this special panel episode of Doing the Opposite: Business Disruptors, where Jeff is joined by three experts in the field of neurodiversity:Dr Jasmine Virhia is a Postdoctoral Researcher in Behavioural Science at The Inclusion Initiative, a research centre at The London School of Economics and Political Science.Angela Pretner-Smith is MD of This is Milk and...
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Dr. Joan Fallon, Founder and CEO of Curemark, a biopharmaceutical company focused on developing novel therapies for the treatment of neurological and other disorders. Joan is considered a visionary scientist who has dedicated her life’s work to championing the health and wellbeing of children. Her recent book Goodbye, Status Quo, equips readers with the tools to be agents of change: as entrepreneurs, leaders, an...
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Dr Mark Goulston, former UCLA Professor of Psychiatry, a Fellow of the American Psychiatric Association and a former FBI and police hostage negotiation trainer. Mark is the inventor of of ‘Surgical Empathy’, an approach that enabled him during his psychiatric career to reach highly depressed and suicidal people during which time none of them died by suicide.Dr Mark outlines the process involved in ‘Deep Coaching...
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Garry Ridge. Garry is a founder, board member, advisor, and professor with over 35 years of experience in leading, growing, and transforming global businesses and brands. Garry is best known as Chairman Emeritus of WD-40 Company, one of the world's most trusted and recognised brands.Garry takes us through his career journey at WD-40, from working in distribution to launching the Australian arm using a fax machin...
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Sue Fennessey, founder and CEO of WeAre8 which hopes to change the future of social media by building a platform that is positive and puts people and the planet first. Sue Fennessy is a serial tech entrepreneur who has spent 30 years creating disruptive businesses.Sue describes what motivates, inspires and excites her – and she describes it as a passion for solving problems together and being the ‘antithesis of ...
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Your Wellbeing Whisperer Celynn Morin. Celynn is a registered health practitioner, professional speaker and workplace wellbeing consultant who works with business leaders, entrepreneurs and their teams, sharing practical techniques and strategies on managing energy, health, performance and improving resilience.Our bodies are constantly whispering to us and Celynn says we need to hear those whispers and respond t...
Welcome to a special episode of Doing the Opposite: Business Disruptors where Jeff is joined once again by experts who are leading the way in the fight against climate change. Today, Jeff Dewing is joined by Jeroen van de Waal and Rita Carbó from The Reef Company, as well as Cloudfm’s Head of ESG Katrina Christopoulos.The focus of today’s panel session is to explore the potential challenges or blockages to action and consider the benefits of tech or nature based solutions to the climate crisi...
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Nazir Afzal; Chancellor of the University of Manchester, and former Chief Crown Prosecutor with the Crown Prosecution Service. He was the chief executive of the Association of Police and crime commissioners and is also a member of the Independent Press Standards Organisation Complaints Committee. Nazir explains to Jeff how the driving force throughout his career has been to provide a voice to those who don’...
Welcome to a special episode of Doing the Opposite: Business Disruptors – a panel discussion with innovative business leaders. Today, Jeff Dewing is joined by Nicola Smith who is Interim CEO at Timewise, an organisation championing flexible working and equality in the workplace. Simone Roche MBE is founder of Northern Power Women, a community spanning all sectors, genders and socio-economic groups that is dedicated to accelerating gender equality and social mobility. And Sheila Callaham...
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to entrepreneur, investor & philanthropist Vikas Shah. Vikas started his first business aged 14 and is now CEO of Swiscot Group (a textiles & commodities trading business) alongside being a venture-investor in a number of businesses internationally. Vikas was awarded an MBE for Services to Business and the Economy in Her Majesty the Queen’s 2018 New Year’s Honours List and in 2021 became a Deputy Lieutenant...
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Manley Hopkinson; Author, Consultant, Keynote Speaker and leading voice in Compassionate Leadership. Manley explains that ‘the outcome of leadership should be commitment’. Being a good leader is about enabling people, inspiring them and creating an environment where they want to stay and thrive. As a leader you need to be able to influence people, but your team will only be influenced if they allow you...
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to CEO, investor and author Julio Bruno. Julio has led many multinational companies including Time Out Group, and is currently Chairman of Mercato Metropolitano, London’s first Sustainable Community Market with 5 locations in the city and expanding internationally. He is also Board Director of Pacha Group, a global entertainment and luxury hospitality platform. Julio describes himself as an international...
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