The Collision Vision

Gregg is the founder and former CEO of Filterworks USA, now known as Autotality, and someone who’s lived and breathed this industry for decades. From building one of the leading paint booth service and equipment companies in the country to guiding the business through rapid growth and eventually a private equity partnership, Gregg has seen it all. In this conversation, we talk about how equipment and facility design can become growth levers, not cost centers. We also dive into what it's like running a family business, navigating transitions, and the trade-offs between family ownership and private equity. Whether you're outfitting a shop, building your first location, or thinking about your long-term exit — this one’s packed with real-world wisdom. Connect with Gregg:  Email: gstrandberg@autotality.com Website: autotality.com   This episode is sponsored by: Hunter Engineering Considering getting into the ADAS calibrations business? Then consider visiting Hunter Engineering’s centralized ADAS Information Hub learning resource and take advantage of a large library of easy-to-digest videos, insightful articles, interactive training modules, educational tools and much more, covering all aspects of the business of calibration. The ADAS calibrations market is large and getting larger. Schedule a demo at https://www.hunter.com/alignment-machines/hawkeye-elite/?#overview. 

Today’s episode features Paul Knowlton, Senior VP of Sales at PEAC Solutions. With deep experience in equipment financing and a keen understanding of today’s credit landscape, Paul joins us to unpack the real mechanics of financing your next equipment purchase. We’ll talk leasing vs. buying, how to think about preserving cash, when to use a line of credit, and how SBA options can play a role. Paul also shares how PEAC evaluates deals today—including their flexible “C” credit approval program—and what shop owners need to know about the new tax bill and its implications for capital equipment decisions. Whether you're a seasoned operator or a first-time buyer evaluating your options, this one is packed with insight you can take to the bank—literally. Connect with Paul: Website: https://peacsolutions.com/ Social: https://www.linkedin.com/in/paul-knowlton-5817b5a/ Email: pknowlton@peacsolutions.com     This episode is sponsored by: Hunter Engineering  Considering getting into the ADAS calibrations business? Then consider visiting Hunter Engineering’s centralized ADAS Information Hub learning resource and take advantage of a large library of easy-to-digest videos, insightful articles, interactive training modules, educational tools and much more, covering all aspects of the business of calibration. The ADAS calibrations market is large and getting larger. Schedule a demo at https://www.hunter.com/alignment-machines/hawkeye-elite/?#overview. 

Today’s guest is an industry icon when it comes to equipment and OE certifications—Dave Gruskos, founder and president of RAE (Reliable Automotive Equipment). Dave has spent decades helping collision repairers across North America select, install, and optimize the tools that drive their operations forward. In this episode, we’ll explore how shops can use equipment as a strategic differentiator, not just a cost line. From OE certification requirements to workflow efficiency, Dave shares insights on how the right investment in tools, technology, and training can set a shop apart in a crowded market. Whether you're just getting started with certifications or looking to take your business to the next level, Dave’s wisdom is second to none. Let’s dive in. Connect with Dave:  Website: https://www.raeservice.com/   This episode is sponsored by: Hunter Engineering Today, alignments and ADAS calibrations are two sides of the same coin. If a shop is doing one, it may as well do the other. Unfortunately, many collision shops aren’t doing either, but they can start right away with Hunter Engineering’s new HawkEye® Elite Xpandable configuration. HawkeEye® Elite X is a world-class alignment and ADAS system that’s expandable to Hunter’s Ultimate ADAS® for laser-guided static calibrations. Future-proof your business by keeping alignments in-house now, and upgrading to calibrations as soon as you’re ready! Schedule a demo at https://www.hunter.com/alignment-machines/hawkeye-elite/?#overview

Welcome back to The Collision Vision Podcast and another installment of our series, Choosing, Sourcing, and Financing the Right Equipment. Today, we’re joined by Bill Keyes, a seasoned industry veteran and MidWest Division Manager at Hunter Engineering Company. If you've ever wondered when it makes sense to bring alignments or ADAS calibration in-house, how to calculate ROI on your next big equipment purchase, or how to finance those investments without compromising your cash flow—this episode is for you. We’ll explore how the best operators make smart, scalable equipment decisions and why your next investment might be the key to unlocking growth, efficiency, and better profitability. Enjoy the show!   This episode is sponsored by: Hunter Engineering Considering getting into the ADAS calibrations business? Then consider visiting Hunter Engineering’s centralized ADAS Information Hub learning resource and take advantage of a large library of easy-to-digest videos, insightful articles, interactive training modules, educational tools and much more, covering all aspects of the business of calibration. The ADAS calibrations market is large and getting larger.  When you’re ready to get going, your road to ADAS success begins at https://www.hunter.com/media-center/adas-hub/?utm_source=autobody_news&utm_medium=podcast1068&utm_campaign=adas.

Today, we’re bringing back a returning guest and true industry visionary—Frank Terlep. With decades of experience and a front-row seat to the collision repair industry’s tech evolution, Frank is one of the most insightful voices when it comes to emerging technologies, ADAS, and the future of collision repair. In this conversation, we unpack the latest advancements in vehicle safety systems, talk about how collision shops can prepare for what's next, and hear Frank’s predictions on where the industry is headed. Whether you're an operator, technician, or investor in this space, you’ll want to hear what Frank has to say.  Connect with Frank on social: https://www.linkedin.com/in/frankterlep/     This episode is sponsored by: Hunter Engineering Considering getting into the ADAS calibrations business? Then consider visiting Hunter Engineering’s centralized ADAS Information Hub learning resource and take advantage of a large library of easy-to-digest videos, insightful articles, interactive training modules, educational tools and much more, covering all aspects of the business of calibration. The ADAS calibrations market is large and getting larger. When you’re ready to get going, your road to ADAS success begins at https://www.hunter.com/media-center/adas-hub/?utm_source=autobody_news&utm_medium=podcast1068&utm_campaign=adas 

Our guest for this episode is Jay Goninen. During this discussion, we zoom out for a high-level look at the current state of the industry: technician shortages, economic slowdowns, generational shifts, and how forward-thinking shop owners can use this moment to build momentum. If you’ve been wondering where the labor market is heading—or how to prepare your shop for what’s next—you’re in the right place. Connect with Jay: Social: https://www.linkedin.com/in/jaygoninen/    This episode is sponsored by: Hunter Engineering Considering getting into the ADAS calibrations business? Then consider visiting Hunter Engineering’s centralized ADAS Information Hub learning resource and take advantage of a large library of easy-to-digest videos, insightful articles, interactive training modules, educational tools and much more, covering all aspects of the business of calibration. The ADAS calibrations market is large and getting larger. When you’re ready to get going, your road to ADAS success begins at https://www.hunter.com/media-center/adas-hub/?utm_source=autobody_news&utm_medium=podcast1068&utm_campaign=adas

Joining the episode this week is Aaron Schulenburg, Executive Director of the Society of Collision Repair Specialists, or SCRS. Aaron is a tireless advocate for collision repairers and a trusted voice on the biggest topics shaping our industry. In this episode, we dive into some of the hot-button issues in the industry right now — including Right to Repair — as well as talk about what to expect at upcoming CIC meetings, SEMA, and what SCRS has planned in the months ahead. We hope you enjoy!   This episode is sponsored by: Hunter Engineering Considering getting into the ADAS calibrations business? Then consider visiting Hunter Engineering’s centralized ADAS Information Hub learning resource and take advantage of a large library of easy-to-digest videos, insightful articles, interactive training modules, educational tools and much more, covering all aspects of the business of calibration. The ADAS calibrations market is large and getting larger.  When you’re ready to get going, your road to ADAS success begins at https://www.hunter.com/media-center/adas-hub/?utm_source=autobody_news&utm_medium=podcast1068&utm_campaign=adas.

Our Guest for this episode is Dave Luehr — author, speaker, coach, and the founder of Elite Body Shop Solutions. Dave’s been on the show before to talk about his book Secrets of America’s Greatest Body Shops, and today he’s back to share what he’s been up to lately, the trends he’s seeing in the industry, and how shop owners and leaders can “grow forward” even in the face of big challenges. Connect with Dave: Social: https://www.linkedin.com/in/dave-luehr-a5b6686/ Website: https://elitebodyshopsolutions.com/ Resource: https://bodyshopassessment.com     This episode is sponsored by: Hunter Engineering Considering getting into the ADAS calibrations business? Then consider visiting Hunter Engineering’s centralized ADAS Information Hub learning resource and take advantage of a large library of easy-to-digest videos, insightful articles, interactive training modules, educational tools and much more, covering all aspects of the business of calibration. The ADAS calibrations market is large and getting larger. When you’re ready to get going, your road to ADAS success begins at https://www.hunter.com/media-center/adas-hub/?utm_source=autobody_news&utm_medium=podcast1068&utm_campaign=adas.

Joining the podcast today is Steve Greenfield, CEO of Automotive Ventures, author of some fantastic books and publications that we’ll discuss in the show, and a leading thinker on how innovation is shaping the way we move, own, and repair vehicles. In this episode, we’ll step back from the day-to-day of collision repair and take a big-picture look at the future — EV adoption, autonomous vehicles, emerging technologies, and how all of this change is reshaping the entire ecosystem. This is a broader, more all encompassing conversation than our normal collision repair specific talks but we know you will gain alot of great insights. We hope you enjoy! Connect with Steve: email: steve@automotive.ventures website: https://www.automotiveventures.com/   This episode is sponsored by: Hunter Engineering Considering getting into the ADAS calibrations business? Then consider visiting Hunter Engineering’s centralized ADAS Information Hub learning resource and take advantage of a large library of easy-to-digest videos, insightful articles, interactive training modules, educational tools and much more, covering all aspects of the business of calibration. The ADAS calibrations market is large and getting larger. When you’re ready to get going, your road to ADAS success begins at https://www.hunter.com/media-center/adas-hub/?utm_source=autobody_news&utm_medium=podcast1068&utm_campaign=adas.

Our guest today is Bill Park, former shop owner and founder of Crunchit, a company dedicated to helping collision repair businesses gain the financial insights they need to succeed. Bill learned firsthand how a lack of good financial data can hold an operation back — and today, he’s here to explain why better financial visibility is the foundation for smarter operations, sustainable growth, and better decision-making. Connect with Bill: Website: https://www.crunchitfs.com/  Social: https://www.linkedin.com/in/billpark8/ AdditionalResource: https://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594484805   This episode is sponsored by: Hunter Engineering  Considering getting into the ADAS calibrations business? Then consider visiting Hunter Engineering’s centralized ADAS Information Hub learning resource and take advantage of a large library of easy-to-digest videos, insightful articles, interactive training modules, educational tools and much more, covering all aspects of the business of calibration. The ADAS calibrations market is large and getting larger. When you’re ready to get going, your road to ADAS success begins at https://www.hunter.com/media-center/adas-hub/?utm_source=autobody_news&utm_medium=podcast1068&utm_campaign=adas 

For this episode, we dive into the world of shop efficiency, ADAS, and alignment technology with David Henry, Senior Sales Development Manager at Hunter Engineering. David brings a wealth of experience helping collision centers become more productive, more precise, and ultimately more profitable. We'll talk about how ADAS and alignment equipment play a critical role in a modern repair plan, where shops can fall short when it comes to calibration, and what smart operators are doing to stay ahead. If you're looking to level up your operational game, you won't want to miss this one. Connect with David: Social: https://www.linkedin.com/in/david-henry-a8172689/ Website: https://www.hunter.com/   This episode is sponsored by: Hunter Engineering Considering getting into the ADAS calibrations business? Then consider visiting Hunter Engineering’s centralized ADAS Information Hub learning resource and take advantage of a large library of easy-to-digest videos, insightful articles, interactive training modules, educational tools and much more, covering all aspects of the business of calibration. The ADAS calibrations market is large and getting larger. When you’re ready to get going, your road to ADAS success begins at https://www.hunter.com/media-center/adas-hub/?utm_source=autobody_news&utm_medium=podcast1068&utm_campaign=adas. 

For this episode, we have a returning guest Steve Trapp, and in this conversation, we dig into what true efficiency really looks like at the shop level. From flow and quality standards to management presence, goal setting, productivity coaching, and capital planning. This episode is packed with real-world takeaways you can use right now to run a more disciplined, high-performing shop. Let’s dive in. This episode is sponsored by: Hunter Engineering Considering getting into the ADAS calibrations business? Then consider visiting Hunter Engineering’s centralized ADAS Information Hub learning resource and take advantage of a large library of easy-to-digest videos, insightful articles, interactive training modules, educational tools and much more, covering all aspects of the business of calibration. The ADAS calibrations market is large and getting larger. When you’re ready to get going, your road to ADAS success begins at https://www.hunter.com/media-center/adas-hub/?utm_source=autobody_news&utm_medium=podcast1068&utm_campaign=adas. 

Joining us this week is Erin Solis, Sr. Vice President with Square One Systems and their Coyote Vision Group, one of the most influential 20 groups in the industry. Erin works directly with some of the top-performing organizations in the business, helping drive collaboration, accountability, and operational excellence. We’ll be talking about what truly separates great shops from the rest, the role peer groups can play in sharpening performance, and how any shop—regardless of size—can adopt best practices from the industry’s elite. Let’s get into it. This episode is brought to you by Hunter Engineering Considering getting into the ADAS calibrations business? Then consider visiting Hunter Engineering’s centralized ADAS Information Hub learning resource and take advantage of a large library of easy-to-digest videos, insightful articles, interactive training modules, educational tools and much more, covering all aspects of the business of calibration. The ADAS calibrations market is large and getting larger. When you’re ready to get going, your road to ADAS success begins at https://www.hunter.com/adas-equipment/adas-calibration-tools 

Joining us today is Blake Farley, Executive Vice President of Operations at Quality Collision Group and former partner at Relentless Collision, one of the most forward-thinking MSOs in the industry. Blake has scaled operations, led successful M&A activity, and built strong shop cultures—and today he’s here to talk about what separates elite operators from the rest. Whether you run one location or many, this is a conversation worth leaning into. We hope you enjoy this episode!

Joining the podcast today is Micki Woods, founder of Micki Woods Marketing, host of the popular Body Bangin’ Podcast, and one of the industry’s most recognized voices when it comes to helping collision centers develop high-impact marketing strategies. From building a local brand that stands out, to effectively reaching your ideal customers, Micki brings practical, proven insight for shops of all sizes—especially those trying to compete with national consolidators. Connect with Micki: https://collisioncentermarketing.com/ 

Joining us for this episode are Josh and Michelle Fuller, fourth-generation leaders of the 111-year-old Fuller’s Collision Center. In a time when consolidation is reshaping the industry, the Fullers have doubled down on what makes their business strong—clarity of vision, marketing with purpose, and strategic planning through the lens of long-term value creation. We’ll talk about how they’ve built and maintained a powerful family business, how they think about specialization and branding, and how they’re using tools like ADAS and exit planning strategy to set the stage for future growth. Let’s get into it.

Joining us for this episode is Steve Trapp, a collision industry veteran. During this conversation, Steve shares how independent operators can take full control of their marketing—before they ever spend a dime. From CRM-driven outreach and upsell opportunities to referral strategies and partnerships with insurers and agents, we’ll break down the fundamentals of smart, scalable, and affordable shop marketing. Hope hope you enjoy the show!

Joining us for this episode is Leanne Jefferies, Vice President of Strategic Accounts at OEC. Leanne has been on the front lines of OEM certification for years and brings a unique perspective on how shops can not only achieve certification—but truly leverage it as a strategic business advantage. We’ll talk about how certifications have expanded from luxury-only to mainstream, how they’re adapting for the EV era, what the investment and ROI really look like, and how certified shops can better serve consumers, insurers, and their own teams. Connect with Leanne: Social: https://www.linkedin.com/in/leannejefferies/ OEC’s Certified Repair Network (CRN): https://oeconnection.com/products/oec-certified-repair-network/ Collision Performance Network (CPN): https://oeconnection.com/products/cpn/ Canadian OEM Certification – Certified Collision Care:  https://certifiedcollisioncare.ca//canada Electric Vehicle Handling Qualified (EVHQ): https://oeconnection.com/products/evhq/ CRN Coaching:  https://oeconnection.com/products/quality-coaching/     This episode is sponsored by: asTech asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTech—driven by precision, powered by safety. Visit https://astech.com/ today or call 1-888-486-1166.

Today's guest is Liz Stein, Vice President of Strategic Initiatives at Certified Collision Group, one of the largest networks of independent, OEM-certified repairers in the country. CCG is known for helping its members obtain, maintain, and—critically—maximize the value of their certifications. During our conversation, we’ll dig into how CCG supports shops in building a certification game plan, what independent operators can learn from that approach, and how certification can be much more than a credential—it can be a driver of long-term business growth.  Connect with Liz: Social: https://www.linkedin.com/in/elizabeth-stein-77412850/ Website: https://certifiedcg.com/https://certifiedcg.com/   This episode is sponsored by: asTech asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTech—driven by precision, powered by safety. Visit https://astech.com/ today or call 1-888-486-1166.

Joining us for this episode are Christian Ruecker and Gabriel Morley from DEKRA, one of the most trusted names in certification and inspection across the globe. In this episode, we’ll unpack what it really takes to pursue and maintain OE certifications, what makes BMW’s process so unique, and how to evaluate the ROI of certification—especially for high-volume brands. If you’re considering OE certification or want to improve how you leverage the ones you already have, this one’s for you. Connect with Gabriel & Christian: gabriel.morley@dekra.com christian.ruecker@dekra.com     This episode is sponsored by: asTech asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTech—driven by precision, powered by safety. Visit https://astech.com/ today or call 1-888-486-1166.