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Candle Business Coach

Author: Kirsty Allen

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How do I start making candles? How do I grow my candle business? What's the secret to success?

Starting and growing a candle business is a journey. Join your host, Kirsty Allen, as she shares everything she's learned from her experience of starting and developing her candle business. You'll also hear from relevant guests, have your questions answered and learn about all things related to the craft of candle making.

Every Tuesday, you can expect actionable tips, strategies and mindset advice to help you with your candle journey. Whether you're a new candle maker or an experienced chandler, this is the show for you.
159 Episodes
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In this special episode of the podcast, I’m handing the mic over to some of our amazing members from The Candle Makers Collective to share their personal experiences of being part of the community.   You’ll hear honest, behind-the-scenes perspectives on what it’s really like to join, from the wins they’ve celebrated to the challenges they’ve overcome with the group’s support. Our members talk about the practical tools, advice and resources they’ve gained - but more importantly, they share how the encouragement, accountability and connection inside the membership have helped them feel less alone in their candle making journey.   Whether you’re wondering if joining is worth it or you’re simply curious about the kind of transformation that happens when candle makers come together, this episode of the podcast will give you a heartfelt, inspiring look inside.   Doors to the membership are opening soon (on Monday 18th August for one week!) so check out the link below if you’re keen to build your business alongside your new tribe: https://candlebusinesscoach.com.au/the-candle-makers-collective/   SHOW LINKS: Join us at the: Candle Makers Retreat Membership: The Candle Makers Collective FREE e-book: 10 Proven Strategies to Scale Your Candle Business Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you subscribe/follow so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
Welcome to the 8th episode in our Candle Maker Connections series. This time I'm joined by Sue, Tracy, Jenni and Nicola to talk about how to become (and stay) organised in your candle business.   In this episode we chat about: - The systems, habits and tools needed for staying organised across all areas of your business (from daily tasks to planning methods and inventory management). - Practical workspace and supply storage tips (including how to maximise small spaces and avoid overbuying stock). - How to organise your documentation (especially for testing) plus advice for overcoming overwhelm.   ----------   GUEST LINKS: Sue: https://www.instagram.com/revamped_treasures/ Tracy: https://www.instagram.com/bottlenosecandles/ Jenni: https://www.instagram.com/hamptonbotanic/ Nicola: https://www.instagram.com/casalusia/   SHOW LINKS: Inventora (free inventory tracking software): https://inventora.com/?via=candlebusinesscoach Join us at the: Candle Makers Retreat Membership: The Candle Makers Collective FREE e-book: 10 Proven Strategies to Scale Your Candle Business Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you subscribe/follow so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
Nicole from AUZi Insurance joins me on the podcast again, this time to chat about the growing concerns surrounding car diffusers and insurance claims. We unpack why there's been a spike in incidents (especially during summer) and how this could impact insurance coverage for candle and diffuser makers.   In this episode we chat about: - Why insurance claims for car diffusers are increasing. - The changes that might be coming and what makers can do to stay informed and compliant. - Practical tips to protect your business through labelling, education and safer practices.   ----------   AUZi INSURANCE LINKS: Website: https://www.auzi.com/ Instagram: https://www.instagram.com/auzi.insurance/   SHOW LINKS: Join us at the: Candle Makers Retreat Membership: The Candle Makers Collective FREE e-book: 10 Proven Strategies to Scale Your Candle Business Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you subscribe/follow so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
Candle maker Jess from Etzio & Co joins me on the podcast again. We recorded our first episode together over a year ago, so let's continue with Jess' journey and see what she's been up to since our last conversation.   In this episode we chat about: - Why patience is key as you grow your business. - The importance of constantly striving to better your craft and skills. - How to have a point of difference with your products and business.   ----------   JESS' LINKS: Instagram: https://www.instagram.com/etzioandco/ Website: https://etzioandco.com.au/   SHOW LINKS: Membership: The Candle Makers Collective FREE e-book: 10 Proven Strategies to Scale Your Candle Business Join the waitlist for the: Ultimate Candle Makers Retreat! Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you subscribe/follow so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
Welcome to the 7th episode in our Candle Maker Connections series. This time I'm joined by Sue, Gina & George to talk about the how/when/why of expanding your product range beyond candles. We deep dive into the challenges, opportunities and lessons learned from adding new products like wax melts, diffusers and room sprays. Whether you're thinking about expanding or just curious about what goes into it, this conversation is packed with insights and tips.   In this episode we chat about: - Which products to expand with first (hint: listen to your customers). - Why the testing phase isn't only limited to candles. - How having various products can boost sales.   ----------   LINKS: Sue: https://www.instagram.com/revamped_treasures/ Gina & George: https://www.instagram.com/aretiinaturals/   SHOW LINKS: Membership: The Candle Makers Collective FREE e-book: 10 Proven Strategies to Scale Your Candle Business Join the waitlist for the: Ultimate Candle Makers Retreat! Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you subscribe/follow so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
Candle maker Sue from Revamped Treasures joins me on the podcast again. We first spoke on the podcast over a year ago, so let's continue with Sue's journey and see what she's been up to since our last conversation.   In this episode we chat about: - The learning curves that come with trying new things in your business. - Why being a part of The Candle Makers Collective supports you in being accountable and motivated. - How to create and nurture your community of candle customers.   ----------   SUE'S LINKS: Facebook: https://www.facebook.com/RevampedTreasurecandles/ Instagram: https://www.instagram.com/revamped_treasures/     SHOW LINKS: Membership: The Candle Makers Collective FREE e-book: 10 Proven Strategies to Scale Your Candle Business Join the waitlist for the: Ultimate Candle Makers Retreat! Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you subscribe/follow so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
Eric Roering, the brilliant co-founder of Fontana Candle Company, joins me on the podcast to share the remarkable journey of Fontana’s growth. From humble beginnings in their kitchen to scaling into a large-scale factory, Eric and his wife Katie have not only built an impressive business but have also created a thriving workplace culture. Their story proves that it's possible to grow a successful brand while making a meaningful impact on their customers, team and the world.   In this episode we chat about: - The importance of niching down and setting your candle brand apart in a competitive market. - Why showing up on social media matters. - When (and why) it’s best to stay focused on your core product range instead of expanding too soon (or at all).   ----------   ERIC'S LINKS: Instagram: https://www.instagram.com/fontanacandlecompany/ Website: https://fontanacandlecompany.com/   PURE CANDLE SUPPLIES: Visit https://www.purecandlesupplies.com.au/ and use code CBC10OFF for 10% off your order (discount code valid from 28/2/25 - 14/3/25)   SHOW LINKS: Membership: The Candle Makers Collective FREE e-book: 10 Proven Strategies to Scale Your Candle Business Join the waitlist for the: Ultimate Candle Makers Retreat! Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you subscribe/follow so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
Candle makers Nikki & Charlie from The Cozy Life Candle Studio join me on the podcast to discuss all things candles and their candle making journey.   In this episode we chat about: - Why it's important to not rush any part of your journey. - The power in being ambitious and driven in your life and business. - How believing in yourself is the difference between taking action or being stagnant.   ----------   NIKKI & CHARLIE'S LINKS: Instagram: https://www.instagram.com/cozylifecandlestudio/ Website: https://cozylifecandlestudio.com/   SHOW LINKS: Membership: The Candle Makers Collective FREE e-book: 10 Proven Strategies to Scale Your Candle Business Join the waitlist for the: Ultimate Candle Makers Retreat! Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you subscribe/follow so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
Welcome to the 6th episode in our Candle Maker Connections series. This time I'm joined by Sue, Gina & George and Jenni to talk all about markets. Dive into this episode if you're about to host your first market stall or if you're a seasoned market pro looking for fresh insights. We cover everything from the pros and cons of attending markets, tips for setting up and running a successful stall, how often to attend and what essential items you need to pack. Whether you're just starting or looking to optimise your market experience, this episode is packed with valuable advice and real-world stories from those who've been there!   In this episode we chat about: - The power of building connections with market visitors, even if they don’t buy. - How consistency with markets is the secret to long-term growth. - The incredible impact of stepping outside your comfort zone and trying new things.   ----------   LINKS: Sue: https://www.instagram.com/revamped_treasures/ Gina & George: https://www.instagram.com/aretiinaturals/ Jenni: https://www.instagram.com/hamptonbotanic/   SHOW LINKS: Market guide e-book: https://candlebusinesscoach.com.au/market-guide/ FREE e-book: 10 Proven Strategies to Scale Your Candle Business Join the waitlist for the: Ultimate Candle Makers Retreat! Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you subscribe/follow so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
In today's episode I share some updates in the Candle Business Coach world, including reminding you about the price increase for my Private Coaching sessions and the price increase for The Candle Makers Collective. I also share some EXCITING news about my plan to host the very first retreat for candle makers! And if you haven't already seen on my socials (@candlebusinesscoach) I've created a FREE e-book (10 Proven Strategies to Scale Your Candle Business) to help you grow your business with strategies that work, no matter where you are on your candle making journey. Can't wait to hear what you think of the episode!   ----------   SHOW LINKS: FREE e-book: 10 Proven Strategies to Scale Your Candle Business Join the waitlist for the: Ultimate Candle Makers Retreat! Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you subscribe/follow so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
Candle maker Jenni from Hampton Botanic joins me on the podcast again. We first spoke on the podcast over a year ago, so let's dive back into Jenni's journey and see what she's been up to and why following your butterflies is the best way to stay true to your path.   In this episode we chat about: - The importance of learning who your ideal customers are and appreciating that this discovery can take time. - Why growing a business means you must grow personally along your journey. - Having confidence as your journey progresses (and how it compares to when you first begin making candles).   ----------   JENNI'S LINKS: Instagram: https://www.instagram.com/hamptonbotanic/ Website: https://hamptonbotanic.square.site/   SHOW LINKS: Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you subscribe/follow so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
Candle maker Alicia from Highland Home Fragrance joins me on the podcast again. We first spoke on the podcast over a year ago, so let's dive back into Alicia's journey and see what she's been up to and the reasons behind her wholesome, wholesale success.   In this episode we chat about: - Why consciously choosing to push past your comfort zone is essential for growth. - How important connection is with your customers and potential customers. - Why optimising your website is crucial for increasing sales.   ----------   ALICIA'S LINKS: Instagram: https://www.instagram.com/highlandhomefragrance/ Website: https://www.highlandhomefragrance.com.au/   SHOW LINKS: Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you subscribe/follow so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
Candle makers Gina & George from Aretii Naturals join me on the podcast to discuss all things candles and their candle making journey.   In this episode we chat about: - Why it's crucial to strive for excellence (not perfection) in your business and life. - The importance of going all in and being laser-focused with your goals. - How zooming in on connecting with your potential customers makes all the difference.   ----------   GINA & GEORGE'S LINKS: Instagram: https://www.instagram.com/aretiinaturals/ Website: https://www.aretiinaturals.com.au/     SHOW LINKS: Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you subscribe/follow so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
Ep145: Bring on 2025

Ep145: Bring on 2025

2025-01-0209:59

It's 2025 my friend - let's set some goals and achieve them over the next 12 months. In today's episode I'm sharing some personal and business goals, and I'd love to hear what your goals are too!   ----------   SHOW LINKS: Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you subscribe/follow so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
Candle maker Terrence from Hex & Boon joins me on the podcast to discuss all things candles and his candle making journey.   In this episode we chat about: - How candle making is a way to unlock hidden skills and creativity. - Why nurturing resilience helps you grow your self-confidence and grit. - The importance of showing up in your business, especially if it means extending your comfort zone.   ----------   TERRENCE'S LINKS: Instagram: https://www.instagram.com/hexboon/ Website: https://hexandboon.com/   SHOW LINKS: Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you subscribe/follow so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
Candle makers Josh & Jenna from J Squared Candle Co join me on the podcast to discuss all things candles and their candle making journey.   In this episode we chat about: - Why it's important to celebrate the small wins and feel joy along the journey. - How to overcome the mental challenges that come with starting and building a business. - The importance of infusing your personality into your brand.   ----------   JOSH & JENNA'S LINKS: Instagram: https://www.instagram.com/jsquaredcandleco/   SHOW LINKS: Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you SUBSCRIBE so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
Candle maker Luisa from White House Scents joins me on the podcast to discuss all things candles and her candle making journey.   In this episode we chat about: - The power in asking for what you want (because not asking means it's a no). - Why family is the most important aspect to nurture when growing your business. - How having clarity with your journey will lead you to your goals.   ----------   LUISA'S LINKS: Instagram: https://www.instagram.com/whitehouse_scents/ Website: https://www.whitehousescents.com.au/   SHOW LINKS: Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you SUBSCRIBE so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
Candle maker Andrew from Port Fairy Candle Co. joins me on the podcast to discuss all things candles and his candle making journey.   In this episode we chat about: - The ups and downs of running a candle business whilst also working full-time. - Why it's important to celebrate the small wins, and not put too much pressure on yourself. - How connecting with your followers/community is the key to growing a successful business.   ----------   ANDREW'S LINKS: Instagram: https://www.instagram.com/portfairycandleco/ Website: https://www.portfairycandlecompany.com.au/   SHOW LINKS: Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you SUBSCRIBE so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
In a previous podcast episode I asked my listeners to contact me if they were a brand new candle maker and wanted to be on the podcast so we could record the beginning of their journey. The lovely Lena reached out, and we recorded this episode together.   In this episode we chat about: - The importance of trying new things along your journey. - Why doing research is so important. - How being motivated by other candle maker's success is a powerful tool.   ----------   LENA'S LINKS: Instagram: https://www.instagram.com/lovelywicksandcakes/   SHOW LINKS: Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you SUBSCRIBE so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
Welcome to the fifth episode in our Candle Maker Connections series. This time I'm joined by Crystal, Alicia, Andrew, Sue and Jenni to talk about one of the most important conversations - burnout and overwhelm.   In this episode we chat about: - How to recognise when you're feeling the effects of burnout. - Why outsourcing helps relieve the pressure. - Ways to cope and manage the experience of overwhelm.   ----------   SHOW LINKS: - Free and confidential mental health coaching for small business owners: https://business.gov.au/grants-and-programs/newaccess-for-small-business-owners - Medicare bulk billed psychology online: https://someone.health/ - Let’s connect: https://linktr.ee/candlebusinesscoach   Make sure you SUBSCRIBE so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  
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