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SEO Podcast by Olga Zarr
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SEO Podcast by Olga Zarr

Author: Olga Zarr

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The SEO podcast you've been looking for. Hosted by Olga Zarr, SEO consultant & CEO at SEOSLY.COM. SEO Podcast by Olga Zarr is the podcast all about search engine optimization (SEO), by an SEO & for SEOs.



Website: SEO Podcast



The SEO Podcast by #SEOSLY is for you if want to stay up-to-date with what is going on in the world of SEO, never miss any important piece of SEO news, pick up the brains of the best SEOs out there, learn actionable tips & best SEO practices, stay ahead of the SEO game, be both educated and entertained.



This isn’t just another SEO podcast—it’s the best SEO podcast crafted specifically for you, an SEO professional looking for up-to-date insights, expert knowledge, and the chance to be part of a thriving SEO community.



Why do I call it the best SEO podcast? Because I live and breathe SEO. This podcast reflects that passion, and I make sure it brings you the absolute cream of the crop, insights from the field, and tips that can help you excel in your SEO journey.


121 Episodes
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Join me, Olga Zarr, as I sit down with Stuart, also known as SEO Jesus, to discuss the future of SEO. We delve deep into the shift away from traditional blogging, the impact of Google's Helpful Content update, and how to leverage AI and exact match domains for lead generation. Stuart shares his journey from affiliate marketing to founding his own successful SEO agency, his thoughts on Google’s monopoly, and the potential future of SEO by 2025. We also explore effective YouTube strategies for SEO consultants, how to create engaging thumbnails, and the importance of maintaining curiosity and user-friendliness in your content. This episode is packed with actionable insights and practical advice. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter by Olga Zarr👉 SEO podcast by Olga Zarr👉 SEO consultant Olga Zarr 👉 The best SEO audit course Make sure to try: Cora SEO Software Cora SEO Download Check my other specialties: Female SEO Consultant Law Firm SEO Expert On-Page SEO Expert Technical SEO Consultant Miami SEO Expert WordPress SEO Consultant Check my other services: Technical SEO Audit Service Traffic Drop Audit Monthly SEO Google Search Console Expert Website Migration Services WordPress SEO Services
Join me for a deep dive into international SEO with the brilliant Kira Khoroshilova. In this interview, we dive deep into the complexities of international SEO, exploring how to effectively expand into multiple countries or languages, and the cultural nuances involved. Learn from Kira's real-life examples about the importance of keyword research, the best structural implementations, and how to avoid common pitfalls like over-relying on automatic translations. This conversation offers valuable insights into maximizing your global reach and increasing your ROI. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter by Olga Zarr👉 SEO podcast by Olga Zarr👉 SEO consultant Olga Zarr 👉 The best SEO audit course Make sure to try: Cora SEO Software Cora SEO Download Check my other specialties: Female SEO Consultant Law Firm SEO Expert On-Page SEO Expert Technical SEO Consultant Miami SEO Expert WordPress SEO Consultant Check my other services: Technical SEO Audit Service Traffic Drop Audit Monthly SEO Google Search Console Expert Website Migration Services WordPress SEO Services
In this interview with Charles Taylor, an enterprise SEO expert, we discuss a range of critical topics in SEO, including enterprise SEO and website migrations. We discuss the nuances of enterprise SEO versus traditional SEO, the complexity of large-scale migrations, and the importance of risk management. Charles also reveals some best practices for handling URL changes, the significance of internal linking, and the strategic use of AI in SEO. Additionally, we touch on the technical challenges of rendering JavaScript for search engines and how to effectively use Google's tools. This episode is packed with actionable insights for anyone looking to excel in enterprise SEO. Want to learn more about website migrations? https://seosly.com/blog/seo-migration-checklist/ https://seosly.com/blog/how-to-migrate-without-losing-traffic-seo/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr) 👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/) 👉 SEO newsletter by Olga Zarr👉 SEO podcast by Olga Zarr👉 SEO consultant Olga Zarr 👉 The best SEO audit course Make sure to try: Cora SEO Software Cora SEO Download Check my other specialties: Female SEO Consultant Law Firm SEO Expert On-Page SEO Expert Technical SEO Consultant Miami SEO Expert WordPress SEO Consultant Check my other services: Technical SEO Audit Service Traffic Drop Audit Monthly SEO Google Search Console Expert Website Migration Services WordPress SEO Services
In this episode of SEO Cash Flow, it’s me, Olga Zarr, teaming up with Myriam Jessier to tackle BigQuery for SEOs. We’re diving into how you can pull more insights out of Google Search Console data without turning into a data scientist. Myriam’s going all-in on learning BigQuery, while I’m sticking to my minimalist, ADHD-friendly approach—keeping it simple, powerful, and quick. We chat about why BigQuery isn’t as scary as it seems and how it can give you way more control over your data, letting you see past the usual Google limits. This is for SEOs who want that edge without a ton of fuss or coding. If you’ve been wanting to get into BigQuery but didn’t know where to start, this episode is your roadmap. Follow Myriam Jessier: 👉 https://myriamjessier.com/en👉 https://www.neurospicy.agency/  Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)  
In this episode, I interview David from SEO Crawl about recent updates to their SEO tool. We explore how SEO Crawl can help SEO workflows and provide more accurate data compared to some other popular tools in the market. Key points discussed: SEO Crawl's ability to access 100% of Search Console data, offering more comprehensive insights Automated brand vs non-brand keyword tracking setup, which significantly reduces manual work Custom annotations feature for tracking the impact of SEO changes over time Upcoming features, including automated search intent classification and improved reporting capabilities The conversation highlights how SEO Crawl can potentially consolidate multiple tools into one platform, offering both data analysis and actionable insights.  This episode offers valuable insights for SEO professionals at all levels, from beginners to experienced practitioners. It provides a comprehensive overview of SEO Crawl's capabilities and its potential to improve SEO workflows. David also mentions an upcoming book on SEO reporting, which may be of interest to those looking to enhance their reporting processes. Check SEOcrawl: https://seosly.com/seocrawl Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)  
In this episode, I explain how to analyze and diagnose website traffic and ranking drops. I walk you through the most common causes, such as Google core updates, failed website migrations, and site redesigns. I show you how to differentiate between traffic and ranking drops and why it’s important to understand the difference. You learn step-by-step how to pinpoint what’s affecting your website’s performance, whether it’s an algorithm change, a technical SEO issue, or something else. The Cora SEO Tool that I mention in the video: 🔥 Get Cora 25% OFF (the tool that changed my SEO): https://seosly.com/cora Don't miss these related resources: 🔥 The written guide: https://seosly.com/blog/website-rankings-drop-audit/ 🔥 My article on migrations: https://seosly.com/blog/how-to-migrate-without-losing-traffic-seo/ 🔥 Website migration checklist: https://seosly.com/blog/seo-migration-checklist/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)
In this episode, I talk with my friend Adrijana, an SEO mindset coach who recently made the bold decision to leave her dream job and pursue coaching full-time. We dive into: ✅ Adrijana's journey from stressed SEO consultant to mindset coach ✅ How she overcame fears and cultural expectations to quit her job ✅ The importance of aligning work with personal values like freedom and family ✅ Practical strategies for managing stress and improving work-life balance in SEO ✅ Why mindset coaching is particularly valuable for SEO professionals ✅ Tips for those considering leaving their jobs to start their own business ✅ The misconceptions about money and job security As someone who made a similar leap, I relate deeply to Adrijana's experience. Whether you're considering a career change or simply want to improve your work-life balance, this conversation offers valuable insights for SEOs at all stages. Find Adrijana on LinkedIn and YouTube for more SEO mindset coaching content: https://www.linkedin.com/in/adrijana-vujadin/ https://www.youtube.com/@coaching_for_SEO_professionals I will be happy if you check the below resources about me and my sponsors: My SEO newsletter: https://seosly.io/ My SEO course: https://seosly.com/seo-course/ Cora SEO tool (25% OFF): https://seosly.com/cora Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)  
In this episode, I interview John Wright, a professional in the iGaming industry. John shares his unconventional journey from engineering to professional gambling, and eventually to SEO consulting for online casinos and gambling affiliates. The conversation delves into the complexities of SEO in the iGaming space, including data-driven decision making, the impact of Google's algorithm updates, and innovative strategies for building authoritative content. John also discusses his current venture, Stats Drone, a comprehensive software solution tailored for gambling affiliates, and touches upon responsible gambling initiatives. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)   Watch the video version: https://youtu.be/j9LMpZesI1o
In this video, I dive into the details of Google’s core algorithm updates, with a specific focus on the August 2024 core update. I explain what these updates are, how they impact your website's traffic, and why they should not be seen as penalties but rather as algorithmic adjustments. I share insights into the changes Google is making, including their emphasis on content that is genuinely useful to users. I also offer practical advice on how to approach these updates, what to avoid, and the importance of waiting until the update fully rolls out before making any drastic changes to your SEO strategy. If you're navigating the complexities of Google's updates and looking for ways to optimize your site in light of these changes, this video is for you. My SEO newsletter: https://seosly.io/ My SEO course: https://seosly.com/seo-course/ Cora SEO tool (25% OFF): https://seosly.com/cora Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)
In this episode, I dive deep into the importance of proper heading structure on the example of lawyer websites. I'll review random pages that show up in Google search results and analyze their headings. You will learn about common mistakes, best practices, and why headings matter for SEO. I'll also share some practical tips using tools like the Cora SEO tool to help you optimize your headings effectively. Check my full lawyer SEO guide: https://seosly.com/blog/lawyer-seo/ 25% OFF Cora: https://seosly.com/cora Introduction to Cora SEO tool: https://seosly.com/blog/cora-seo-tool/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)
In this video, I dive deep into the importance of internal linking for lawyer websites and other local businesses. As an SEO expert with over 12 years of experience, including a significant focus on the legal industry, I've seen firsthand how proper internal linking can dramatically impact a website's SEO performance. You'll learn why using keyword-rich anchor text is crucial, how to avoid the common pitfalls of "read more" links, and why alt text for image links is a must. I'll also share insights on how to use tools like Cora to refine your internal linking strategy and boost your site's rankings. If you're looking to improve your site's SEO, this video is a must-watch! Want to take your SEO skills to the next level? Check out my SEO Audit Mastery Course, where I share my entire SEO audit methodology, refined over 12+ years in the industry. The course covers everything from the basics of SEO audits to advanced tactics that can help you charge $5K+ for an audit. You’ll get lifetime access, regular updates, and direct access to me through live Q&A sessions and community discussions. Sign up today and transform your SEO career! 👉 Enroll in SEO Audit Mastery: https://seosly.com/seo-course/ 👉 Subscribe to my SEO newsletter: https://seosly.io Watch the video version of this podcast: https://youtu.be/t5CQzXUCGYw  Don't forget to subscribe to my channel and hit the notification bell so you never miss an update! Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)
Welcome to the preview of my comprehensive SEO Audit Mastery Course! In this video, I cover the theoretical aspects of SEO auditing, which are essential for setting the right mindset and approach. This is a sneak peek into one of the many in-depth lessons included in the course. SEO Audit Mastery course enrollment is open: https://seosly.com/enroll/ From August 1st to August 15th, enroll in the SEO Audit Mastery Course at 80% off! Instead of $5,000, join for just $1,000. This is part of SEOSLY's 4th birthday celebration, and it's your chance to learn my detailed SEO auditing approach. Course Highlights: Over 20 videos now, with new content added weekly. Lifetime access to SEOSLY Pro premium community. Comprehensive modules covering all aspects of SEO auditing. Includes live Q&As starting in September. About Me: I’ve been doing SEO audits for years, charging premium rates thanks to my unique detective approach. I created SEOSLY in 2020 and have built a successful solo business, sharing my knowledge and experiences. Course Structure:  Multiple modules with deep-dive videos and written materials. Topics include Introduction to SEO Audits, SEO Audit Tools, Performing an SEO Audit, and more. Designed for those wanting to boost their SEO career, go solo, or train employees. Why Such a Huge Discount?  This is my first course and currently includes about 15% of the planned content.  Ongoing updates will keep the course fresh and relevant. 🔥 Testing interest and support for future content. For more details and to enroll, visit https://seosly.com/seo-course/. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)
In this episode, Olga Zarr and Myriam Jessier catch up on their recent projects and dive into the details of Olga's newly revamped SEOSLY Pro community and her SEO Audit Mastery course. --- 🔥 The wait is over and Olga's long-awaited SEO Audit Mastery course presale 85% OFF has begun: https://seosly.com/earlybird 🚀 Learn more about the SEO Audit Mastery course: https://seosly.com/seo-course/ --- They discuss the value of SEO courses, the importance of community feedback, and offer insights into creating effective and accessible SEO educational content. Myriam shares her experience with Neuro Spicy Agency, exploring cognitive accessibility in marketing and e-commerce. Together, they highlight the significance of tailored SEO education and supportive communities in the evolving digital landscape. ⭐️ Check Myriam's latest project: https://www.neurospicy.agency/  Watch the video version of the podcast: https://youtu.be/LdoHvzWY5Wg  Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)
In this interview with Doug Cunnington, I'm pulling back the curtain on my journey to becoming an SEO audit expert. 🚀 The EARLY Bird 85% OFF Presale of the SEO Audit Mastery course has just begun: https://seosly.com/early-bird/ I dive deep into how my ADHD and introverted nature actually became superpowers in my SEO auditing career. You'll hear about my transition from agency life to running my own consultancy, and how I've built a 6-8 week waitlist for my services. I break down my audit process, including the tools I use and why I never trust automated results. You'll learn about my pricing structure (spoiler: my audits start at $5k and can go up to $20k) and what's included in my comprehensive packages. I also share a story about how one of my audits saved a client millions of dollars with a single fix. Plus, I reveal why I created my SEO Audit Mastery course to help others replicate my success. 🔥 My SEO Audit Mastery course: http://seoauditmastery.com/ Niche Website Project: https://nichesiteproject.com/ Ranking Revolution podcast: https://podcast.rankingrevolution.com/ Watch the video version of this podcast: https://youtu.be/J0tvEL_fp_s    Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)
I'm thrilled to announce the early bird presale for my SEO Audit Mastery Course. After two years of anticipation, it's finally available, and this is your chance to get in at the lowest price ever—just $750 for lifetime access (and lifetime access to SEOSLY Pro). 🚀 Get it now: https://seosly.com/early-bird/|🚀 Learn more: https://seosly.com/seo-course/  🔥 This course is packed with everything I've learned over my 12+ years in SEO and 7+ years specializing in SEO audits. 🔥 You'll get over 25 videos at launch on August 1st, with new content added weekly. 🔥 Plus, you'll join a community of like-minded SEOs and receive my personal support through comments and live Q&A sessions. 🔥 There's a 30-day money-back guarantee, so there's no risk in signing up. Watch the video version of this podcast: https://youtu.be/5bieRGD543A Whether you're a beginner or an advanced SEO, this course covers all levels, from the basics to advanced tactics, and includes a comprehensive syllabus that evolves with your feedback. The early bird presale starts on July 22nd and ends on July 31st. Don't miss out on this opportunity to become a professional SEO auditor and potentially charge $5k or more per audit. Sign up now using the link below and secure your spot at the lowest price! See you inside the course! Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)
In this episode, I analyze the highly competitive keyword "personal injury lawyer" in Chicago, demonstrating a comprehensive approach to SEO optimization. This is just a taste of the premium content available in SEOSLY Pro. The shared screen is smaller as this is a preview of the content you will find in SEOSLY Pro: https://seosly.com/pro 50% OFF discount and a 30-day trial for just $1: MONTHLY ACCESS: https://seosly.com/month50off YEARLY ACCESS: https://seosly.com/year50off 💼 Tools mentioned in this video: Get 25% off Cora at https://seosly.com/cora Start your free trial of Semrush at https://seosly.com/semrush In this video, you will learn how to: Select and validate your target keyword Analyze SERPs and competition Use Cora for in-depth SEO insights Interpret Cora reports for actionable optimization strategies Optimize on-page elements like titles, headings, and content Leverage entities and LSI keywords for improved relevance Enhance keyword density without stuffing Implement effective schema markup Assess backlink requirements In SEOSLY Pro, you'll find: In-depth SEO tutorials like this one Advanced optimization techniques Regular updates on SEO trends and algorithm changes Expert insights on various niches, including lawyer SEO Access to a community of SEO professionals Don't miss out on this opportunity to elevate your SEO skills and stay ahead of the competition.Join SEOSLY Pro today and transform your approach to SEO! 👉 Visit https://seosly.com/pro to start your journey to SEO mastery! Watch the video version of this podcast: https://youtu.be/JvL-jxQlhPQ  #LawyerSEO #SEOTutorial #CoraAnalysis #SEOSLYPro #SEOOptimization Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)
In this episode, I have the pleasure of speaking with Patrick Rice, an e-commerce SEO expert with a wealth of knowledge and experience. We dive deep into the world of e-commerce SEO, discussing everything from how it differs from traditional SEO to the top mistakes often made by online retailers. Patrick shares his journey in the industry, including the challenges he faced early in his career and how he overcame them. We explore the importance of search intent in e-commerce SEO and the role of Google Merchant Feed in boosting online visibility. We also discuss the impact of AI on e-commerce websites and the anatomy of a typical e-commerce SERP. Patrick shares his favorite tools for e-commerce SEO and provides valuable insights on Shopify SEO, including best practices and common challenges. Throughout the interview, we touch on crucial topics such as JavaScript SEO, indexation problems, and the best CMS for e-commerce websites. Patrick even shares a recent case study where he helped a client resolve indexing issues and significantly improve their online performance. As we wrap up, Patrick reveals the top three mistakes he sees in e-commerce SEO and shares his final thoughts on the subject. If you're looking to improve your online store's visibility and drive more sales, this episode is a must-watch! Don't forget to like, share, and subscribe for more valuable SEO content. 00:00 Introduction  00:56 Patrick Rice makes an introduction 03:30 Olga asks Patrick about his beginnings in SEO 06:00 Olga asks Patrick about his biggest challenges at the start of his SEO career 09:30 How does e-commerce SEO differ from normal SEO? 13:50 Search intent in e-commerce SEO and Google getting it wrong 15:55 Google Merchant Feed’s importance in e-commerce SEO 19:04 AI Overview’s impact on e-commerce websites 20:37 The anatomy of an e-commerce SERP 22:21 Tools for e-commerce SEO 25:03 Shopify SEO challenges and best practices 27:05 Speed optimization on Shopify websites 28:12 JavaScript SEO & e-commerce 30:12 Olga’s recommendations regarding JavaScript SEO for e-commerce websites 32:23 Indexation problems in e-commerce SEO 36:37 Olga’s recent case study of an-ecommerce client with indexing issues 37:29 What’s the best CMS for e-commerce websites? 38:20 Log file analysis for e-commerce websites 40:28 About Bing’s support 41:14 Website structure for e-commerce websites 44:45 The top mistakes in e-commerce SEO 50:08 Olga’s top three e-commerce SEO mistakes 51:18 Google Egg SEO 52:43 Final thoughts on e-commerce SEO 56:14 The best place to find Patrick Rice Watch the video version: https://youtu.be/T4C8M4xDIms  Follow Patrick Rice: Website: https://patrickriceco.com/ LinkedIn: https://www.linkedin.com/in/patrick-s-rice/ YouTube: https://www.youtube.com/@patrickriceco  Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)
Hi, I’m Olga Zarr, and welcome to my comprehensive guide on lawyer SEO! If your law firm's website is struggling to get noticed online, you’ve come to the right place. In this podcast, I'll dive deep into the world of lawyer SEO and share my expert strategies to help you dominate the search results and attract more clients. What You’ll Learn: ✅ The importance of SEO for law firms ✅ Top SEO techniques specifically for lawyers ✅ How to avoid common SEO mistakes ✅ Tools and resources to improve your SEO efforts ✅ Real-life success stories from law firms Try SEOSLY Pro for $1: https://seosly.com/seosly-pro-premium-monthly  Check the full lawyer SEO guide: https://seosly.com/blog/lawyer-seo/ Check Cora (25% OFF): https://seosly.com/cora Free trial of JetOctopus: https://seosly.com/jetoctopus Free trial of seoCrawl: https://seosly.com/seocrawl My favorite rank tracker: https://seosly.com/se-ranking/free-trial Have questions about Lawyer SEO? Drop them in the comments below, and I'll be happy to help. Let’s take your law firm’s online presence to the next level! Watch the lawyer SEO guide video on YouTube. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/) 00:00 Introduction 00:07 Join SEOSLY Pro 01:17 Olga about this lawyer SEO video guide and the corresponding written guide 01:46 Who is Olga Zarr to talk about lawyer SEO? 02:38 What you will get from this attorney SEO guide 03:54 A note on Olga’s sarcasm 04:57 Olga Zarr’s experience in SEO 05:23 How SEO audit clients can turn into monthly SEO clients 06:18 Why do lawyers need SEO? 08:00 What is lawyer SEO? 08:24 The nuances of SEO for lawyers 10:25 Subscribe to my newsletter to get three SEO templates for free 10:52 About SEO tools for law firm SEO 12:12 Cora SEO Tool for lawyer SEO 12:59 JetOctopus for lawyer SEO 13:16 Semrush for lawyer SEO 13:31 seoCrawl for attorney SEO 13:46 SE Ranking for attorney SEO 14:04 Desktop crawlers for lawyer SEO 14:20 Big Webmaster Tools for lawyer websites 15:06 Law firm target audience considerations 18:14 Keyword research and keyword optimization of law firm websites 21:38 Keyword search intents for lawyer SEO 22:25 Long-tail keywords in lawyer SEO 23:53 Competitive analysis for lawyers 25:04 Local keywords and a common mistake 25:44 Keyword cannibalization for lawyers 26:47 Keyword mapping for lawyer websites 28:02 CRO for lawyers28:39 EEAT and YMYL and lawyer websites 29:58 Cora Volatility Tool for lawyers 31:12 Website speed for lawyer websites 32:46 Accessibility for law firm websites 33:00 The CMS choice for a law firm website 33:48 On-page SEO for lawyer websites 35:12 Example Cora report for the “personal injury lawyer” phrase 37:45 Heading structure in law firm websites and examples 40:04 Strategic placement of keywords and keyword density 41:26 Law firm SEO image optimization 42:33 Internal linking for law firm websites 43:26 Schema/structured data for law firm websites 48:09 Local SEO for lawyers 50:15 How lawyers can rank highly in maps 51:21 Technical SEO for lawyer websites 53:43 How NOT to use client testimonials in law firm websites 54:36 Video in lawyer SEO 55:39 Off-page SEO for lawyers 57:39 Analytics, tracking, and conversions for lawyers 01:01:23 Hiring an SEO consultant vs an SEO agency for lawyer SEO 01:04:26 Is your lawyer SEO done right?
In this episode, I have a very special guest - Charles Floate, an SEO expert with 16 years of experience in the industry. We dive deep into the world of black hat SEO, discussing everything from the most interesting tactics that worked well in the past to the current state of affiliate SEO after recent Google updates. Charles shares fascinating insights on topics like Google's Site Reputation Abuse policy, ranking non-English websites, and using AI-generated content for SEO. We also talk about his favorite AI tools and the importance of understanding Google's quality signals. One of the highlights is our discussion on parasite SEO and how Charles effectively leverages it for his clients. He even reveals some tips for SEO beginners and the areas where people tend to focus too much or too little. Throughout the interview, Charles openly shares his experiences, including the Google penalties he has faced and how he recovered from them. It's a truly eye-opening conversation that you won't want to miss! So grab a pen and paper, and get ready to learn from one of the best in the business. Don't forget to like, share, and subscribe to SEOSLY for more valuable SEO content. Let's dive in! Watch the video version: https://youtu.be/i1I87PmP4NY  00:00 Introduction to the podcast 00:31 Introduction to Charles Floate 01:13 What does Charles Floate do now in SEO? 02:07 Olga introduce’s the topics for the podcast 02:27 What is black hat SEO? 03:14 What were the most interesting black hat SEO tactics that worked well in the past? 05:42 What is going on with Google’s Site Reputation Abuse policy? 10:38 Olga about ranking Polish and non-English websites in Google 10:52 What other non-English languages or countries are you targeting? 12:09 Olga asks Charles about the number of websites he has 12:43 What kinds of SEO tests does Charles do? 14:18 Insights on Google Helpful Content update 15:51 Insights on AI-generated content and SEO 19:37 Favorite AI tools for SEO 23:15 Insights on Google quality signals 25:27 Are there any issues with Google indexing? 28:54 How do you do parasite SEO? 31:49 Insights on LinkedIn as a parasite SEO tool 32:30 What’s the state of affiliate SEO after all these Google updates? 35:43 Have you seen any Google Helpful Content update recoveries? 36:54 Have you ever built and ranked a website only using white hat SEO tactics? 37:58 Olga asks Charles about all the Google penalties he has ever got 41:35 Did reconsideration requests help you recover? 42:42 Charles talks about his meeting with Gary Illyes from Google 43:55 What are the tools you would recommend for black hat SEO? 46:41 Tips for SEO beginners 49:29 Parasite SEO and affiliate marketing 52:59 What is the area of SEO people focus on too much/too little? 58:56 Where to find Charles Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)
In this episode, Olga Zarr interviews Julia Nesterets, CEO of JetOctopus. They delve into the unique features and benefits of JetOctopus, a powerful SEO tool designed for large websites. Try JetOctopus for free: https://seosly.com/jetoctopus Julia explains why JetOctopus is ideal for big sites, covering topics such as crawl budget management, Google bot behavior analysis, and the various SEO tools available within the platform. They highlight the introduction of a free SEO package for new customers, including detailed technical SEO audits and ongoing support. Julia also discusses new features in JetOctopus and their benefits for users. Tune in to learn how JetOctopus can help your website achieve better SEO results. Watch the video version: https://youtu.be/8zHG9OmbGvY Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)
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