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The Strategic Communicator Podcast with Dan Farkas
The Strategic Communicator Podcast with Dan Farkas
Author: Dan Farkas
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© 2022-present
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How do we use communication to make the world a better place?
The Strategic Communication Podcast with Dan Farkas tries to answer that question in under 30 minutes each week. Dan features industry leaders who offer tangible advice you can use after the show, and we learn about the people behind the process
Let’s use communication to bring about a better planet.
Subscribe today to the Strategic Communicator Podcast with Dan Farkas, part of the Marketing Podcast Network.
40 Episodes
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In this episode of 'Strategic Communicator with Dan Farkas' on the Marketing Podcast Network, host Dan Farkas discusses ADHD and its impact on strategic communication. communication in the digital age.
Megan Poliquin, manager of gambling treatment at the Zeph Center in Toledo, Ohio, shares her personal journey of being diagnosed with ADHD and how it has helped her better understand and engage with her clients. Megan then explains how ADHD influences behavior in a way that can help or hurt strategic communication efforts. We close the conversation with ideas on setting technology boundaries with understanding dopamine's role in successful and unsuccessful communication. .
00:00 Introduction to the Podcast
00:21 Discussing ADHD with Megan Poliquin
01:41 Megan's Personal Journey with ADHD
03:06 ADHD and Its Impact on Work and Life
08:58 The Role of Technology and Dopamine
16:22 Creating a Supportive Environment for ADHD
20:12 Practical Tips and Personal Experiences
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Ken Jacobs, PCC, CPC, an experienced consultant and certified coach, is the principal of Jacobs Consulting & Executive Coaching.
For 10 years, his firm has helped agencies grow and manage business, improve client service and relationships, and enhance staff performance. It does so via consulting and training. In addition, through his executive coaching, he has helped leaders from C-suite executives to managers, achieve and surpass their goals.
In this episode, he shares how we can coach and improve leadership skills for anyone with any level of experience. He also discusses how we can become more focused in offering better feedback, why delegation is a great skill, and what people should do now to grow their business over the next three months.
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Jessica Broome owns Southpaw Insights, a leading team of women-led researchers who have worked with some of the world's top brands. Jessica has a Ph.D. from Michigan. She's also worked in the Peace Corps and interviewed people ranging from prison inmates to soccer moms.
In this episode, Jessie explains why strategic communicators need to dig better, how to make survey people want to take, and how to overcome the rift between budget and baseline data collection. We also discuss children's books that still resonate, the best place to find oxtail ravioli, and how Michigan ended up on in the Eastern Time Zone.
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It's easy to talk about DEI. How can brands and non-profits showcase tangible efforts in a way people want to consume?
Bernadette Davis and John Avila each run their own communication and design firms. In this episode, each share how to effectively showcase DEI through design and reporting. From the big picture to tactical delivery, they outline content and process to help brands share internal and external critical stories.
We also discuss agency collaboration, proper self-promotion, and underrated places to get tacos.
https://bdaviscomm.com/
https://www.avilacreativeinc.com/
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Bill Shory works two blocks from where a mass shooting occurred in Louisville Kentucky. In this episode, he talks about how this tragedy impacted his strategic communication firm, clients, and community. Bill also discusses his experience as a news director and how strategic communicators can help journalists tell more accurate and impactful stories in times of crisis.
There's no upbeat musical open, no five questions, no chuckles and old TV news stories. There are practical ways any communicator can help their clients and community during a time of need.
Whitney/Strong offers resources for solutions-oriented media coverage following Nashville Shooting
Common Ground Legislation
Whitney/Strong successfully lobbied Congress to pass the Bipartisan Safer Communities Act in 2022, a landmark reform that included enhanced background checks, increased penalties for criminal activity with firearms, and other safeguards.
The BSCA also included federal funding for states to implement crisis intervention laws – which temporarily transfer firearms away from people experiencing a mental health crisis and are currently a threat to themselves or others. 19 states currently have some form of these laws.
Despite that funding and support from both parties, lawmakers in Whitney’s home state of Kentucky did not take up the Crisis Aversion and Rights Retention bill in this year’s legislative session. Whitney/Strong is currently urging citizens to contact their lawmakers urging them to give the bill a hearing in the coming months, in hopes of passage next year.
In Ohio, Republican State Senator Matt Dolan proposed Senate Bill 357 in the 2022 session, which focused on enhanced safeguards around gun purchases.
Suicide prevention
The vast majority of mass shooters are suicidal, which makes it critically important to recognize warning signs and to be prepared to help someone in crisis gain access to expert care. Whitney/Strong provides suicide prevention training and research, as do many other community organizations.
Safety Trainings
Schools should continually review and enhance their school safety prevention and reactionary plans. Sandy Hook Promise offers prevention resources to help.
Whitney/Strong offers regular “Save-a-Life” trainings, which include training to use “Stop the Bleed” kits in an emergency, as well as other instruction around gun safety.
Most school shooters use a gun they have ready access to. Safe storage is a key strategy for preventing mass shootings, and garners widespread support among the general public and gun owners. Whitney/Strong distributes gun locks and gun safety literature provided by the National Shooting Sports Foundation.
Other tips for journalists
This survey reveals a number of tactics that enjoy wide public support – exactly the kinds of solutions your viewers are asking for.
Studies have shown that notoriety is a primary motivator for mass shooters. As a result, most news organizations now have policies in place limiting the use of a shooter’s name and photo, especially as time passes.
The same holds true for video. Surveillance and bodycam video can reveal important facts about a shooting – but repeated showings will certainly traumatize survivors and inspires copycats. In addition to dropping video once its informational value has passed, remember to put processes in place to make sure it doesn’t accidentally resurface during follow-up coverage.
Journalists should educate themselves on firearms, and be precise in their language (here’s one excellent primer). Sloppiness or outright inaccuracy with gun terminology immediately turns off gun owners, and reinforces perceptions of biased coverage.
https://www.fdlcomms.com/
https://www.linkedin.com/feed/update/urn:li:activity:7051584853510668288?utm_source=share&utm_medium=member_desktop
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Jenna Cooper, APR, is a seasoned strategic communications professional, executive coach, and frequent speaker on crisis communications, strategic planning, and public speaking. Her nose for news transplanted her in television broadcast markets across the country including Boise, Austin, Atlanta, and Seattle.
In this episode, Jenna discusses how journalism skills can empower high-profile leaders to better convey their messages in good times and bad. She also offers insights on the best way to work with reporters under deadline and how to build relationships that prevent problems from morphing into a crisis. We close out with a conversation about books, infused cocktails, and getting kids to do the dishes.
https://www.linkedin.com/in/jennacooperapr/
https://c3-collective.com/
One Small Step Can Change Your Life: The Kaizen Way
https://passpr.com/
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Jason Falls is a nationally sought speaker on influence and marketing. In this episode, he offers simple tricks for new businesses to get the marketing flywheel in motion. We also discuss measuring success, making the most of Google, and why PR professionals need to ditch ad value ASAP.
Learn more about Dan:
www.passpr.com
Learn more about Jason:
www.jasonfalls.com
https://www.linkedin.com/in/jasonfalls/
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Chicago AF is a free nonprofit sober community in the Chicago area. Kerry Tuttle had the task of creating awareness of this new endeavor in one of the world's largest media markets. Her experience can help any business starting to get their marketing and strategic communication off the ground.
Kerry also discusses the connection between sobriety and DEI and why the non-alcoholic movement is something every brand must consider.
Podcast Links:
https://www.braverecoverycoaching.com/chicago-af
https://www.amazon.com/We-Are-Luckiest-Surprising-Magic/dp/160868654X
https://www.linkedin.com/in/kerrytuttle/
Learn more about Dan's work:
http://www.passpr.com/
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Dan ends 2022 with a look ahead to 2023 and some key trends he sees having a bigger impact on strategic communication than most might expect. Beyond multimedia (this is a podcast for goodness sake) Dan spend a few minutes discussing....
Media Relations and Search (2:30)
Cutting the Check (5:30)
Democratized Communication (10:30)
Visit www.passpr.com to learn more about Dan's work and how you can bring his expertise to your business.
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How can a communicator ensure their work is something a client or company can't live without in 2023?
Ken Jacobs has answered these questions for decades. Currently the principal of Jacobs Consulting & Executive Coaching, Ken helps empower PR and communications leaders and executives to become more effective leaders via executive coaching.
His answer....5-star client service.
This episode offers insights on how to grow business, manage for profitability, improve client service, and enhance team performance. We also talk venn diagrams, Springsteen, and some reading recommendations.
https://www.jacobscomm.com/
https://www.jacobscomm.com/speaking/
https://www.prsa.org/event/2023/01/18/default-calendar/how-to-evolve-your-leadership-style-so-people-will-follow-you-despite-any-uncertainty-wbnr2301
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Dan Farkas is back for a second season of The Strategic Communicator With Dan Farkas as part of The Marketing Podcast Network.
Dan walks through three key trends of Season 2 and what listeners can expect.
Emerging Trends
Dealing With PR talent troubles
Using storytelling to better drive technology.
Visit www.passpr.com to learn more about Dan or book him to speak at your next conference.
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Morgan Borer went from entry level hire to partner at Bevel PR in less than a decade. How?
Learning quickly
Embracing math
Not fearing the moment
Finding value in uncommon ways.
She shares her experience, joy of Harvard Business Review, and New York restaurant recommendations in this latest episode of The Strategic Communicator With Dan Farkas.
www.bevelpr.com
www.passpr.com
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Andrew Yunker has had quite the ride:
Owns his own clothing company.
Leads innovative e-commerce at massive global brand.
Had me as a professor
He talks about lessons learned in college, after college, and on the floor of an innovative grocery giant.
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Paul Roetzer is the leading voice on artificial intelligence in strategic communication.
Author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business, he discusses his journey from agency owner to author to learning about something that was never on his radar in college. We also discuss funny kids, why robots don't want your job, and how to harness the power of data in any organization.
https://www.marketingaiinstitute.com
https://www.marketingaiinstitute.com/intro-to-ai-for-marketers?hsCtaTracking=3a9d08d8-5658-40aa-a4ac-a04fbc4b7b31%7Cfaa7433a-7381-4015-83f4-7a1d30f40c9b
https://www.amazon.com/Marketing-Artificial-Intelligence-Future-Business/dp/B0B4Y16B5R/ref=sr_1_1?crid=3NV5QZ18QGUP8&keywords=paul+roetzer&qid=1661895830&sprefix=Paul+roet%2Caps%2C159&sr=8-1
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Mark Mohammadpour has had quite the journey:
Global PR leader
Loser of 150 pounds
Entrepreneur helping others see the power of wellness.
In this episode, Mark shares his story, explains why strategic communicators struggle to take care of themselves, and offers four simple steps to better balance through wellness.
https://www.chasingthesunpdx.com
https://www.linkedin.com/in/markmohammadpour/
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Dan needed to rant about two sports stories today and what communicators can learn from these mistakes to make their own practice better.
Aiding in the discussion, terrible decisions from the Arizona Cardinals, Kyler Murray's agent, and Vince McMahon, formerly of WWE. We also have great ideas from https://dougfranzunplugged.com
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Ira Gostin has had quite the journey:
Worked at the Olympics.
Nominated for a Pulitzer for his photojournalism with the Associated Press.
Earned Strategist of the Year award.
Took advanced statistics and didn't die.
He's using all of those skills at https://g8strategies.com and explains the role of creativity in areas that may not seem so creative. We also discuss Ted Williams, failed college journeys, film, and rum,
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Karen Hansen has earned national recognition for building one of the most powerful national media publicity firms in the country. Her secrets:
Traveling Smart
Working Smarter
Cutting Clutter to Find Real Stories
Mastering Measurement
She also discusses cocktail clubs, a budding comedian, and finding in D.C.
http://www.bullseyecomm.com
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Ben Finzel is a trendsetter.
His firm, RENEW PR, was virtual before virtual was cool.
His notion of restoring common sense to communication has been around before feng shui was cliche.
He knows more Smiths songs that "How Soon is Now."
Ben uses this episode to discuss bringing people together through common sense communication and why it's more possible than you might think.
Learn more about Ben at https://www.renewpr.com.
Learn more about the PRSA Counselors Academy at https://www.prsa.org/home/get-involved/professional-interest-sections/counselors-academy
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Dan got COVID, and it made him reflect about strategic communication and where it's going. Dan also addresses recruitment and retention issues, answers his own 5 questions, and speaks in a really nasal tone because he has COVID.....
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