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Elevate Your Yoga Career

Elevate Your Yoga Career

Author: Gwendoline Ferreira

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A bite-sized marketing and business strategies podcast for yoga teachers. Join Gwendoline Ferreira as she answers ALL your questions and deep dive into the nitty gritty of growing a yoga business, creating content for social media, irresistible yoga offers and services, email marketing, and setting up your yoga community.
Visit my website yogacareerwithgwen.com or join me on Instagram @yogacareerwithgwen or in my Facebook Group "Elevate Your Yoga Career"
73 Episodes
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How to Scale Your Online Yoga Business to 10k Months? In today’s episode, Gwen shares her personal journey from struggling to make ends meet with her yoga courses to generating over $10,000 each month. She dives into the changes and strategies that made this possible.   We discussed: The mindset shifts necessary to see yourself not just as a yoga teacher but as a CEO of your own business. The strategic changes Gwen implemented that allowed her to work smarter, not harder. How hiring a mentor and refining her business model propelled her income to new heights. The introduction of higher ticket offers and evergreen sales funnels that significantly increased her revenue without increasing her workload. Details about an exciting opportunity for yoga teachers to join the Momentum Mastermind—a program for yoga teachers stuck at 1-2k per month who desire to make 5-10k/month with heartled strategies.   Show Links: To learn more about the Momentum Mastermind and apply, DM Gwen on Instagram here: https://www.instagram.com/yogacareerwithgwen/ Subscribe for exclusive business tips: https://yogacareerwithgwen.com/newsletter Enjoyed this episode? We'd love your rating and review!  
How to sell your yoga course online? In today’s episode, Gwen explains how you can make your yoga courses or memberships generate sales every day, without having to constantly post on social media or use paid ads.   We discussed: Why you should automate your course sales and how it frees up your time. A breakdown of the key components of a passive income funnel. Practical steps to setting up your own sales system to work efficiently in the background. A reminder that today is the last chance to get a 70% discount on the Passive Income Academy before the price increases at midnight Bali time.   Show Links: Sign up for the Passive Income Academy with a 70% discount here: https://yogacareerwithgwen.com/passive-income-academy Follow Gwen on Instagram for more insights: https://www.instagram.com/yogacareerwithgwen/ Subscribe for exclusive business tips: https://yogacareerwithgwen.com/newsletter Enjoyed this episode? We'd love your rating and review!  
Selling your yoga courses without launching ever again! In this episode, Gwen went back on her story creating a dozen of online yoga courses over the years that were not selling. She talked about the burnout that came after creating one course per month just to be able to make a living teaching yoga online to creating evergreen funnels for those courses and making sales on autopilot.   We talked about: Why launching is not sustainable? What is an alternative to launching? Who would benefit from creating a passive income funnel? Special announcement of Passive Income Academy doors opening with 70% discount for just 7 days.   Show Links: Sign up to Passive Income Academy with 70% discount here: https://yogacareerwithgwen.com/passive-income-academy  Follow Gwen on Instagram for daily insights: https://www.instagram.com/yogacareerwithgwen/ Sign up for exclusive business tips: https://yogacareerwithgwen.com/newsletter   Remember to SUBSCRIBE to stay up-to-date with the latest strategies and insights in yoga business coaching. Enjoyed this episode? We'd love your rating and review!  
Getting more students as a yoga teacher How to grow get more yoga students without being on social media? Getting hundreds of students in your yoga course without marketing. In this episode, I breakdown exactly what is an evergreen funnel and how to build yours!   We talked about: What is an Evergreen funnel exactly? The biggest mistakes to avoid when setting up your evergreen funnel What a high-converting funnel looks like   I also mentioned that Passive Income Academy doors are opening next week and if you want one of the bonus, you need to hop on the waitlist by sending me WAITLIST on Instagram here: https://www.instagram.com/yogacareerwithgwen/    Show Links: Follow Gwen on Instagram for daily insights: https://www.instagram.com/yogacareerwithgwen/ Join Gwen 1:1 six weeks Intensive to double your income: DM me INSTENSIVE on IG to get more details Sign up for exclusive business tips: https://yogacareerwithgwen.com/newsletter   Remember to SUBSCRIBE to stay up-to-date with the latest strategies and insights in yoga business coaching. Enjoyed this episode? We'd love your rating and review!
Visibility for yoga teachers How to grow your online presence as a yoga teacher? How to become more visible online? Being visible on social media has nothing to do with how many followers you have. Today, I am going to break down for you why it is so important to build your visibility and the 4 best strategies to quickly boost your visibility online as a yoga teacher. Sign up for The Leap, my FREE 4-week workshop series to transition your yoga teaching online: https://yogacareerwithgwen.com/leap     Show Links: The Leap - FREE 4-week to transition your teaching to online: https://yogacareerwithgwen.com/leap  Follow Gwen on Instagram for daily insights: https://www.instagram.com/yogacareerwithgwen/ Sign up for exclusive business tips: https://yogacareerwithgwen.com/newsletter   Remember to SUBSCRIBE to stay up-to-date with the latest strategies and insights in yoga business coaching. Enjoyed this episode? We'd love your rating and review!
You actually don't need a huge following to sell your courses… You have not yet created an online yoga course or program because you think you need a huge following, know all about tech and have a website. That’s not true. Listen to this week's Live training to discover exactly what I did not do to transition online (hint: I didn’t chase followers, I did not build a website, and I didn't start a Youtube Channel ) + Get the 4 key actions you need to do to start developing your online yoga offerings. 👉Ready to create your own online course but do not want to spend all your time on social media or create a website? Sign up for The Leap, my FREE 4-week workshop series to transition your yoga teaching online: https://yogacareerwithgwen.com/leap     Show Links: The Leap - FREE 4-week to transition your teaching to online: https://yogacareerwithgwen.com/leap  Follow Gwen on Instagram for daily insights: https://www.instagram.com/yogacareerwithgwen/ Sign up for exclusive business tips: https://yogacareerwithgwen.com/newsletter   Remember to SUBSCRIBE to stay up-to-date with the latest strategies and insights in yoga business coaching. Enjoyed this episode? We'd love your rating and review!  
In this episode, Gwen dissects scroll-stopping content and explains how, you can, as a yoga teacher, capture your student's attention on social media without relying on the latest digital trends or complex video editing skills. Listen to this episode to understand what makes a post stop the scroll and create your first one following Gwen's insights and advice.   Show Links: Learn more about Effortless Content Course to attract ready-to-buy yoga students: https://yogacareerwithgwen.com/effortless-content  Check our free training on content in our Facebook Group: https://www.facebook.com/groups/elevateyouryogacareer Follow Gwen on Instagram for daily insights: https://www.instagram.com/yogacareerwithgwen/ Sign up for exclusive business tips: https://yogacareerwithgwen.com/newsletter   Remember to SUBSCRIBE to stay up-to-date with the latest strategies and insights in yoga business coaching. Enjoyed this episode? We'd love your rating and review!  
In this episode, Gwen explains why recording your online course before selling is a strategy of the past. Listen to discover how to successfully add online offerings to your yoga teaching repertoire. This episode is packed with actionable advice, including: Why Recording First Is a Mistake: Gwen explains the common pitfalls of the traditional course creation process and why it leads to wasted effort and resources. The Power of Pre-Selling: Discover the myriad benefits of selling your course before it's fully created, from validating your idea to generating early cash flow. A Game-Changing Approach: Learn from Gwen's personal success stories and how adopting this strategy has revolutionized her course launches and those of her students. Step-by-Step Pre-Selling Guide: Get a sneak peek into the process of pre-selling, including crafting compelling messaging, setting up an effective landing page, and strategizing pricing for maximum engagement and profit. Elevate Program Highlights: Details on Gwen's 6-month business coaching program, Elevate, which provides yoga teachers with the tools, templates, and support needed to thrive in the online space. Don't miss this opportunity to rethink how you approach online course creation. Whether you're new to the digital yoga world or looking to optimize your existing offerings, this episode is a must-listen.   Show Links: Discover the Elevate Program: https://yogacareerwithgwen.com/elevate Follow Gwen on Instagram for more insights: https://www.instagram.com/yogacareerwithgwen/ Join our Facebook community for yoga professionals: https://www.facebook.com/groups/elevateyouryogacareer Sign up for exclusive business tips: https://yogacareerwithgwen.com/newsletter   Remember to SUBSCRIBE to stay up-to-date with the latest strategies and insights in yoga business coaching. Enjoyed this episode? We'd love your rating and review!
In today's episode, we looked into what most yoga teachers are missing in their business - a solid strategy. Unlike what many believe, a strategy goes far beyond social media posts. It's about building a sustainable, thriving online yoga business. Here's what you'll learn: - The common misconception among yoga teachers about what constitutes a business strategy - Insights from the "What’s the Missing Piece in Your Yoga Business?" quiz and why strategy is the most common result - Simple steps to develop an effective business strategy, including growing your community, creating irresistible offers, and implementing an easy launch strategy - Real-life example of how a diverse strategy significantly impacts revenue, lifestyle, and the type of content you need to create - A personal success story of Abby, who transformed her business with the right strategy for HER lifestyle - An exclusive offer for yoga teachers looking to gain clarity and develop a step-by-step plan for their business   Special Announcement: I'm opening just 5 spots for a one-off coaching session designed to give you a bird's eye view of your business and a clear path forward, available until mid-March for only $222. To inquire DM Gwen on IG here: https://www.instagram.com/yogacareerwithgwen/    SHOW LINKS: - Connect with me on Instagram for more tips: https://www.instagram.com/yogacareerwithgwen/ - Join our Facebook community: https://www.facebook.com/groups/elevateyouryogacareer - Sign up for weekly business tips: https://yogacareerwithgwen.com/newsletter   Don't forget to SUBSCRIBE to our podcast and if you enjoyed this episode, please leave us a rating and review. Thank you!
In this episode of our yoga business-focused podcast, we talked about who does not need a niche as a yoga teacher. We discussed why having a niche is NOT for everyone, especially for those who are transitioning from in-person to online teaching. Here’s what you’ll discover: - The myth of needing a niche in the yoga industry and why it may not apply to you. - Insightful examples of yoga teachers who have successfully built a strong community and yoga business without a specific niche. - The advantage of offering complementary practices like Ayurveda alongside your yoga teachings. - How to leverage your established in-person clientele for your online yoga business. - Teasing our upcoming quiz, "What’s The Missing Piece in Your Yoga Biz," to help you identify your unique strengths and areas for growth.   Don't forget to take the quiz tomorrow, to discover the missing piece in your yoga business. You will receive a detailed action plan and I’m available to answer any questions by email to help you navigate your results.   SHOW LINKS: - Follow me on Instagram for more insights: https://www.instagram.com/yogacareerwithgwen/ - Join our supportive Facebook Community: https://www.facebook.com/groups/elevateyouryogacareer - Subscribe to our newsletter for weekly business tips and more: https://yogacareerwithgwen.com/newsletter   Remember to SUBSCRIBE to our podcast for more valuable lessons on yoga business and marketing. If you enjoyed this episode, please leave a rating and a review. Thank you!
In this episode, I share my personal journey from teaching yoga 7 days a week and experiencing burnout, to teaching just 3 classes a week while making more money. - How I transitioned from full-time teaching to a more balanced and sustainable schedule. - The importance of diversifying yoga offerings beyond drop in yoga classes. - My experience in developing high-ticket personalized yoga programs. - Strategies for mindset shifts and overcoming the fear of trying new things in your yoga career. - The value of learning from failures and using them to refine your business approach. - Insight into why pre-selling online courses can lead to more sustainable success. - An introduction to my latest course, "The High Ticket Offer," which is a comprehensive guide for yoga teachers to create and sell personalized 1:1 yoga programs.   For more resources and detailed strategies, check out the links below:   SHOW LINKS: - Learn more about “High Ticket Offer - Creation and Sales System”: https://yogacareerwithgwen.com/high-ticket-offer  - Connect on Instagram: https://www.instagram.com/yogacareerwithgwen/  - Join our Facebook Community: https://www.facebook.com/groups/elevateyouryogacareer  - Subscribe to our newsletter for weekly business tips: https://yogacareerwithgwen.com/newsletter    Remember to SUBSCRIBE to our podcast for more empowering stories and strategies for yoga teachers. If you enjoy this episode, please leave us a rating and a review. Thank you!
In this episode, we explore the transformative power of high-ticket 1:1 personalized yoga programs and how they can help you achieve a significant income goal - reaching $5K per month. You’ll discover: - The untapped potential of high-ticket yoga programs in boosting your income. - The importance of understanding and leveraging your unique value as a yoga teacher. - Strategies for marketing and selling high-ticket programs effectively. - Insights into building sustainable, long-term success in your yoga career. - Plus, a special introduction to my comprehensive course “High Ticket Offer - Creation and Sales System” for those who want to dive deeper.   For more resources and detailed strategies, check out the links below:   SHOW LINKS: - Learn more about “High Ticket Offer - Creation and Sales System”: https://yogacareerwithgwen.com/high-ticket-offer  - Connect on Instagram: https://www.instagram.com/yogacareerwithgwen/  - Join our Facebook Community: https://www.facebook.com/groups/elevateyouryogacareer  - Subscribe to our newsletter for weekly business tips: https://yogacareerwithgwen.com/newsletter    Remember to SUBSCRIBE to our podcast for more empowering stories and strategies for yoga teachers. If you enjoy this episode, please leave us a rating and a review. Thank you!
Join me in this exciting episode where I delve into my predictions for the yoga industry in 2024. We'll reflect on the accuracy of my 2023 predictions and explore new trends shaping the future of yoga.   In this episode, you'll learn about: - The increasing role of AI and technology in the yoga industry. - The shift towards sustainable, scalable business models in online yoga. - The importance of hyper-personalized content for engagement. - Building strong, engaged yoga communities through online platforms. - The movement towards ethical and authentic marketing in yoga. - Special resources and opportunities for yoga teachers, including a free journaling resource, "Reflect and Renew," and details about my upcoming 2-week mini-mind and business retreats.   For a deeper dive and to access the free journal, visit the link in the show notes or find it in my bio if you're listening on the podcast.   SHOW LINKS: - Reflect and Renew Journal: https://yogacareerwithgwen.com/journaling-prompts  - Join the waitlist to be the first to know about my Yoga & Business 2024 Retreat details: https://yogacareerwithgwen.com/waitlist-retreat  - Join Elevate 6-month business coaching program: https://yogacareerwithgwen.com/elevate  - Instagram: https://www.instagram.com/yogacareerwithgwen/ - Facebook Community: https://www.facebook.com/groups/elevateyouryogacareer - Subscribe to my newsletter: https://yogacareerwithgwen.com/newsletter   Don’t forget to subscribe to our podcast for more insightful episodes. If you found this episode helpful, please leave us a rating and review. Thanks for listening!
In today's episode, we explore strategies to market multiple offers simultaneously without confusing your community. This is perfect for you if you're a yoga teacher who has transitioned online and is offering multiple offerings or services like a membership, retreats, online courses etc.   In this episode, you'll learn: - The importance of a clear messaging and client journey in your marketing strategy. - Innovative ways to sell multiple offers without overwhelming your students. - Utilizing digital tools like CRM systems and automated marketing for efficiency. - The concept of income stacking and selling pre-recorded offerings for consistent revenue. - Setting up evergreen funnels for a sustainable yoga business.   Special Offer: Sign up for my 1:1 business coaching now and receive a complimentary spot in The Visionary 2-week mini-mind, starting January 15th (valued at $555). Send me a DM on Instagram or apply directly on my website for more details.   Show Links: - Learn more about my 1:1 coaching program for yoga teachers: https://yogacareerwithgwen.com/1-1-yoga-business-coaching - Connect with me on Instagram: https://www.instagram.com/yogacareerwithgwen/ - Connect with our community on Facebook: https://www.facebook.com/groups/elevateyouryogacareer - Subscribe to the newsletter for weekly business tips: https://yogacareerwithgwen.com/newsletter   Don’t forget to subscribe to our podcast for more insightful episodes. If you found this episode helpful, please leave us a rating and review. Thanks for listening!
In this transformative episode, we dive deep into the concept of focusing on 'one thing' that can radically change your career as a yoga teacher. Whether you're juggling multiple passions or looking to streamline your yoga business, this discussion is pivotal for you. Key points covered include: - The myth of multitasking and its impact on your yoga business. - Identifying and focusing on the 'one thing' that can propel your career. - Practical strategies to implement this focus in your daily practice and business approach. - Details about my upcoming coaching programs, including the Visionary Mini-Mind and Elevate Program.   SHOW LINKS: - Join the Elevate Program for comprehensive yoga business coaching: https://yogacareerwithgwen.com/elevate - Follow me on Instagram for daily insights and tips: https://www.instagram.com/yogacareerwithgwen/ - Connect with our community on Facebook: https://www.facebook.com/groups/elevateyouryogacareer - Subscribe to the newsletter for weekly business tips: https://yogacareerwithgwen.com/newsletter
Ready to transition from teaching yoga on the side to having a profitable online business. Listen up as we have covered in this episode: - What to do online and is it the same as you do in-person? - Overcoming tech challenges and the importance of learning new skills. - The benefits of maintaining financial stability during your business's early stages. - Introducing The Inner Circle: a 12-month program to build your yoga busines online.   SHOW LINKS: - Connect with Gwen on Instagram: https://www.instagram.com/yogacareerwithgwen/ - Join our Facebook community: https://www.facebook.com/groups/elevateyouryogacareer - Sign up for weekly business tips: https://yogacareerwithgwen.com/newsletter - Remember to hit SUBSCRIBE and leave a rating and review if you enjoyed this episode. Thanks!  
In today's episode, we chatted about how starting a podcast revolutionized my business and career. We covered: - My struggle with social media and how creating a podcast helped me reach more people. - The process of starting a podcast with zero experience or knowledge about podcast. - How podcasting created a deeper connection with my audience. - My new program for yoga teachers:  'The Podcast Launch Plan' - a step-by-step guide to create, launch and market your own podcast’.   SHOW LINKS: - Learn more about 'The Podcast Launch Plan': https://yogacareerwithgwen.com/the-podcast-launch-plan - Follow me on Instagram for more tips on yoga and podcasting: https://www.instagram.com/yogacareerwithgwen/ - Join our online community of yoga teachers: https://www.facebook.com/groups/elevateyouryogacareer - Subscribe for exclusive yoga business tips: https://yogacareerwithgwen.com/newsletter
In today's episode, I'm taking you behind the scenes of my course and program creation process. From the initial idea to the final launch, I cover it all: - The inspiration behind my courses and programs. - How I structure content, support, and length. - Insights into launching different types of offers. - A look at my diverse offer suite, including self-paced programs, group coaching, and private coaching. - An exclusive sneak peek into my upcoming mastermind and other offers. - Introducing my new course on launching your own podcast, inspired by my own successful podcast, Elevate Your Yoga Career. - The process behind creating a course or program that complements my signature program, Elevate. - My approach to content creation and marketing strategies. - The importance of aligning offers with client needs and expectations. - Crafting the curriculum for specific programs like the Podcast Launch Plan For Yoga Teachers. - The decision-making process behind the level of support in my programs.   SHOW LINKS: - Send me a DM on Instagram, to learn more about my upcoming Mastermind and Podcast Course for Yoga Teachers: https://www.instagram.com/yogacareerwithgwen/  - Learn more about my signature Elevate program: https://yogacareerwithgwen.com/elevate - Join our Facebook community: https://www.facebook.com/groups/elevateyouryogacareer - Subscribe to my weekly business tips newsletter: https://yogacareerwithgwen.com/newsletter  
Lou is a yoga teacher focusing on helping entrepreneur manage their energy level and avoid burnout. She joined Elevate Program and went from teaching 10 in-person classes without having a niche to having a clear ideal client, created one online offer and she sold 12 spots in just 7 days. She is now creating a bigger program. SHOW LINKS: Learn more about the Elevate Program - https://yogacareerwithgwen.com/elevate  Connect with Lou on Instagram - https://www.instagram.com/loulemaistreyoga Connect with Gwen on Instagram - https://www.instagram.com/yogacareerwithgwen Join the Facebook Community - https://www.facebook.com/groups/elevateyouryogacareer  Subscribe to the Newsletter - https://yogacareerwithgwen.com/newsletter   
If you have been feeling exhausted and like there are not enough hours in the day to get your stuff done, this episode arrives just on time. Tune in to see how Gwen runs her online coaching business but also an in person & an online yoga business working only 4 days a week. Don’t miss out on Gwen's FREE 4-day Yoga Business Bootcamp from November 6th to 9th, where she’ll deep dive into Organization, Visibility, Content that Converts, and Mindset. Find all the details and sign up at yogacareerwithgwen.com/bootcamp SHOW LINKS: Learn more about the Elevate Program - https://yogacareerwithgwen.com/elevate  Sign up for the 4-day Yoga Business Bootcamp - https://yogacareerwithgwen.com/bootcamp  Connect with Gwen on Instagram - https://www.instagram.com/yogacareerwithgwen/  Join the Facebook Community - https://www.facebook.com/groups/elevateyouryogacareer  Subscribe to the Newsletter - https://yogacareerwithgwen.com/newsletter   
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