The Subconscious Expert

Are you confusing busyness with growth? In this episode of The Subconscious Expert, I break down what I call the illusion of momentum why your brain rewards you for ticking boxes, even when your business isn’t moving forward.We’ll dive into the neuroscience behind false momentum, the subconscious thermostat that caps your results, and the identity shifts that actually create sustainable growth. If you’ve ever felt like you’re doing everything but still hitting the same ceiling, this conversation will change the way you see momentum forever.Topics covered on The Illusion of Momentum:The neuroscience of why busyness feels like progress (but isn’t)How your subconscious ceiling acts like a thermostat for resultsThe difference between activity tolerance vs. receiving toleranceWhy real momentum comes from identity shifts, not more actionQuestions to uncover the identity running beneath your busynessHow to build subconscious momentum that sustains growth long-termConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at www.rebeccahaydon.com/podcast/

Are you sick of hearing about identity work from every coach on Instagram who hasn’t got a bloody clue what it actually means? I’m feeling a bit Ted talky today, so buckle in! The affirmations stuck on your bathroom mirror, the “fake it till you make it” blazer, the recycled quotes… they’re not cutting it, are they? In today’s episode, I’m giving you the real behind-the-scenes understanding of how your subconscious identity actually works. Not the fluffy mindset tricks, but the precise process that’s keeping you stuck at those same income months. I’ll show you exactly why you know what to do but still can’t seem to do it, and reveal the three specific lenses your subconscious is using to run your business right now (spoiler alert: you don’t even know it’s happening). Think of this episode as a masterclass on what identity work really means and why it’s the actual missing piece between strategy that absolutely flies or completely flops for you.Topics covered on Identity Work:What’s the real definition of identity work, and why do most coaches get it completely wrong?Why does your identity act like invisible glasses that filter everything you see in your business?Why do some entrepreneurs see failure, while others see proof using the exact same strategy?What’s the difference between surface-level identity work and deep subconscious rewiring?What three practical steps can you take today to start shifting your identity at the core level?Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipThe Subconscious InstituteCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/what-identity-work-actually-is

Affirmations alone won’t rewire your subconscious and that’s exactly why so many high level business owners feel frustrated when they’ve been “doing the work” but still feel stuck.In this episode, I break down why affirmations by themselves don’t create lasting change, how the self-development industry has sold us a half truth, and what actually rewires your subconscious to believe a new level of success.If you’ve ever told yourself, “I’m abundant, I’m confident, I’m ready” only to launch and feel the opposite, this episode will show you why, and what to do instead.Topics Covered in This Episode:Why affirmations alone don’t work for business ownersThe three elements your subconscious needs to adopt a new belief (repetition, emotion, safety)How identity drives behaviour and makes belief automaticPractical prompts to start rewiring your subconscious todayConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/can-you-really-rewire-belief-without-10000-affirmations

Ever bought that perfect planner thinking THIS time you'll finally follow through? Let me tell you exactly why you can't stay consistent – and gorgeous, it's not what you think. I'm about to blow your mind with something that goes way deeper than discipline or willpower.You know that frustrating pattern where you're perfect for a week, maybe a month, then suddenly you're back to square one? There's a hidden reason your subconscious keeps sabotaging you, and it has NOTHING to do with being lazy.I'm exposing the three invisible loops that control every single behaviour in your business (and why 99% of entrepreneurs are trying to fix the wrong one). Plus, I'll reveal why those colour-coded calendars and habit trackers are actually keeping you stuck. What if I told you there's a completely backwards approach that makes consistency automatic – no forcing, no negotiating with yourself, just obvious action?This goes against everything you've been taught about building habits, but once you hear it, you'll never look at your business behaviours the same way again.Topics covered on The Real Reason Why You Can’t Stay Consistent:Why does forcing behaviour change feel like holding a beach ball underwater (and always pop back up)?Why can't you stay consistent – is it really about your willpower?Why does your subconscious sabotage you even when you know all the right strategies?What are the three subconscious loops that keep entrepreneurs stuck on repeat?How can you flip the script and start with identity first to make consistency automatic?Connect with Rebecca Haydon:Apply to work with meCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at www.rebeccahaydon.com/podcast/the-real-reason-why-you-cant-stay-consistent

Do you ever feel like no matter how much you do, there’s never enough time? Your to do list grows, launches feel rushed, and even when you technically have space in your calendar, you still feel behind.In this episode, I reveals why time isn’t really the problem, your subconscious relationship with time is. I explains how your beliefs about time were formed, why “time scarcity” keeps showing up in business and the practical shifts you can make today to start feeling more spacious, in control, and intentional with your hours.If you’re tired of chasing the clock and want to finally change how you experience time as a business owner, this episode will be a game changer.Topics covered on Why You Always Feel Like There’s Never Enough Time (and How to Change It):Why more hours never solve the “not enough time” problemHow your subconscious beliefs shape the way you experience timeWhere time scarcity patterns come from (family, school, hustle culture)The hidden link between identity and always “feeling behind”Three logical shifts you can make to start changing your relationship with time today"Time isn’t the problem. Hours aren’t the problem. Your wiring is the problem." Rebecca HaydonConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubFind the full show notes & more resources at https://rebeccahaydon.com/podcast/why-you-always-feel-like-theres-never-enough-time-and-how-to-change-it

Are you sitting there waiting for proof before you raise your prices, launch that bigger offer, or actually show up at the size of your goddamn vision? Your internal movie is the exact reason you're stuck seeking evidence that will never fricking come. You might be telling yourself you're ready for bigger, ready for those 100K clients, ready to play at the level that matches your vision, but something keeps pulling you back to the familiar. You test things once, see no big reaction from your community, and shelve them before they can take off. You map out the higher price point but hold off until you get "signs" your audience is ready. You create that new offer but mention it so lightly that no one even knows it exists. Sound familiar? There's a sophisticated form of stalling happening in your subconscious right now, dressed up as being strategic or cautious. So today we're going deep into why your brain works this way, how it's keeping you looking for proof that won't come, and exactly how to build a new internal movie that makes your next level feel like the most natural thing in the world.Topics covered on Internal Movie:What exactly is an "internal representation," and how is it controlling your results?How does your subconscious fill empty files when you haven't experienced something yet?How can you build a new internal movie that your subconscious treats as already lived?What specific anchoring techniques lock in the feelings from your new internal movie?The three steps to rewiring your subconscious before the external proof arrives.Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/your-internal-movie-is-keeping-you-stuck

If you’ve been beating yourself up for procrastinating on the big moves in your business, this episode is your reframe.Procrastination isn’t laziness. It’s proof. Proof that your subconscious doesn’t fully agree with the goal you’ve set. In this episode of The Subconscious Expert, Rebecca breaks down why procrastination is actually a parts conflict in your subconscious, the hidden “secondary gain” you’re getting from avoiding action, and how to rewire your mind so every part of you is aligned with your next level.You’ll walk away seeing procrastination in a whole new light, not as a flaw, but as feedback. And once you know how to clear that conflict, taking bold action becomes inevitable.Topics covered on Why You Procrastinate:Why procrastination is proof your subconscious doesn’t agree with your conscious goalsThe parts conflict that keeps you circling instead of moving forwardThe hidden “secondary gain” you get from procrastination (and how to spot it)Why high level women procrastinate differently than beginnersHow to rewire procrastination into natural momentumRelated episodes you may enjoy:Why Waiting for Proof is Blocking You From Your Next LevelLetting It Be Easier Doesn’t Mean You’re Losing Your DriveThe Hidden Pressure of Being ‘The One Who Has It All Together’When the Business is Working But You’re NotQuote:"Procrastination isn’t laziness, it’s your subconscious saying it doesn’t fully agree with the goal yet. When every part of you aligns, procrastination disappears." - Rebecca HaydonConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/why-you-procrastinate-and-what-your-subconscious-is-really-protecting-you-from

What if I told you that you won't let your business be easy because you're terrified it means you'll lose your edge? Today I'm calling out the dirty little secret every high-achieving woman shares – you've built your success on struggle and now you're addicted to it. It's time to stop gripping your business like it's about to fall apart, even if you are hitting 50K, 70K months. I see you creating chaos the second things calm down. Adding seven launches to one. Leaving everything to the last bloody minute. Learning new strategies instead of using what's already working. You have trained your subconscious to believe that pressure equals purpose. So when things feel good? You panic. But what if the pressure isn't the fuel anymore? What if it's actually slowing you down? Tune in to learn my exact three-step process I use with my clients to break this pattern, plus the one-word shift that changed everything about how I work. Because you can be driven, ambitious, and passionate without being drained by the end of every day.Topics covered on Let Your Business Be Easy:How to tell if you’re addicted to creating problems in your business?How did your nervous system get so addicted to stress that letting your business be easy feels like a threat?How did switching from “working hard” to “working intentionally” completely change my relationship with my business?The difference between being driven versus being drained.Why do so many women achieve huge launches then disappear, and how can you avoid that pattern?The 3-step process to break free from your addiction to struggle and start letting your business be easy whilst smashing your goals.Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/letting-your-business-be-easy-doesnt-mean-youre-losing-your-ambition

You’re the one who always shows up, the one who handles everything, the one who has it all together but what happens when you’re holding so much… there’s no space left for you?In this episode, I’m pulling back the curtain on the subconscious identity of “the strong one” - the pattern high achieving women subconsciously adopt to stay safe, in control, and on top of it all.We’ll explore how this pattern forms, how it silently costs you in business and leadership, and most importantly, how to rewire it so you can expand your capacity without breaking under the pressure.Topics covered on the pressure to always have it together:How subconscious identities like “the strong one” form (and why they feel so familiar)The hidden cost of always holding it all - emotionally, energetically, and strategicallyHow this pattern sabotages your business behind the scenesFour rewiring practices to build safety in support, softness, and being heldThe role of parts work, repetition, and identity anchoring in shifting this pattern for goodConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://www.rebeccahaydon.com/podcast/why-high-achieving-women-feel-the-pressure-to-always-hold-it-together

Join the 'This Is Who I Am Challenge' - In this episode, I’m taking you behind the filtered Instagram stories and right into what it actually looked like to continuing scaling a multi-6 figure business, launch a second company, give birth to my daughter Ivy, and still keep expanding not because I had more time (can confirm I did not), but because I built a different identity. One that could hold it all.Topics covered on Two Businesses, One Baby, and a Whole New Identity:Why identity, not time, is what creates real evolutionThe exact mindset & movement that helped me build while in postpartumDaily/weekly practices that lock in your next level selfThe truth about subconscious rehearsal (and how I still use it every day)How to lead and launch from subconscious certaintyThe reason you’re not behind you’re just unrehearsedConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://www.rebeccahaydon.com/podcast/two-businesses-one-baby-and-a-whole-new-identity

You’ve journaled. You’ve visualised. You’re more self aware than ever…So why do you still feel stuck in the same patterns?In this episode, I’m breaking down the real reason you’re not acting like your next level self, even though you know what to do. We’re diving into the neuroscience and subconscious psychology behind self sabotage, resistance, and why insight alone won’t shift your identity.This is a wake up call and if you’re ready to move from awareness to ACTION, this is the episode you need.Want in on the challenge that helps you actually lock in that next-level identity?DM me "WHO I AM" on Instagram before Wednesday 23rd to join us inside This Is Who I Am Now.Topics covered on Why Awareness Alone Isn’t Enough:Why awareness isn’t integrationHow your subconscious keeps you stuck in “familiar” patternsThe myth of motivation and why it always fadesWhat subconscious resistance really looks likeHow to actually rewire your identity through repetition, not just journalingTangible daily actions to train your brain to become her nowConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://www.rebeccahaydon.com/podcast/the-real-reason-youre-still-not-acting-like-your-next-level

Why do you always leave things to the last minute, even when you swear you wouldn’t this time? I’m not here to give you productivity hacks or tell you to set the bloody deadline earlier. I’m going to show you what’s really happening in your brain. You’re not lazy or have poor time management skills – it’s your nervous system survival strategy! You’ve trained your brain to only take action when adrenaline spikes, creating a five-phase loop: pressure, avoidance, panic, hyper-focus, and relief. Your brain is protecting you from potential judgement, failure, or even success by delaying until the fear of missing the deadline outweighs your deeper fears.I’ve been there – I was literally called the "last minute Haydon"! But I broke free, and so can you! So today I’m going to walk you through three specific steps to interrupt this pattern: catching your protective story early, making safety your starting point, and breaking the urgency loop with micro actions. Ready? Let me show you how!Topics covered on Always Leave Things to the Last Minute:Why do so many high-achieving women always leave things until the last minute?How does the behavioural loop of leaving things until the last minute keep reinforcing your procrastination habits?What’s really happening in your brain when you avoid important tasks until the deadline looms?What specific steps can you take to retrain your brain to start tasks before the deadline?How can you build a new identity beyond the “last minute” persona?Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/why-you-always-leave-things-to-the-last-minute

Do you ever feel like you're making progress only to blink and find yourself back where you started? Snapping back to your old identity is frustrating as hell, especially when you're doing the work! I've had this exact conversation with my clients countless times. They ask, "Beck, we've looked at this belief, we worked through it, so why do I keep snapping back to my old identity?" In today's episode, I'm going to tell you exactly why!Your identity isn't just a label – it's a frequency your subconscious recognises and protects. Think of it like a radio station your brain keeps tuning back to, even when you try to change the dial. I'll show you why your subconscious creates a set point and then snaps you back like a rubber band when you stretch too far. But don't worry! I'm sharing micro-actions that will rewire your nervous system without triggering that safety alarm. These aren't big, showy moves – they're tiny daily practices that compound into massive shifts. Ready to step into your next-level identity without bouncing back? Let's go there!Topics covered on Why You Keep Snapping Back to Your Old Identity:Why do you keep snapping back to your old identity even after making progress?What makes your old identity like a favorite radio station you can't stop listening to?Why does success feel so scary to your subconscious?How do micro actions rewire your brain faster than big leaps?How can you make your nervous system feel safe with a new identity?How can you practice being your new identity during everyday activities?Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/why-you-keep-snapping-back-to-your-old-identity

Are you in the middle of your launch feeling like you want to burn it all down? Don't light the match yet! It might be one of the signs you're uplevelling.In today's episode, I'm talking about what's really happening in your subconscious when everything feels foggy, overwhelming, and off-track. The truth is, sometimes the most uncomfortable moments are actually proof that you're expanding beyond your comfort zone. So, if you've been showing up, doing the work, challenging yourself, and suddenly everything feels misaligned - congratulations! You're likely in the midst of a powerful uplevel. Join me as I walk you through the seven distinct signs that show you're growing even when it feels like failing, and how to tell the difference between true sabotage and necessary shifts. I'll share micro-subconscious actions that will help you stay anchored while moving through this challenging but necessary phase of growth. Don't abandon that version of you that's trying to lead right now - she's here, even if you cannot fully see her yet.Topics covered on Signs You’re Upleveling:Why might sudden inner chaos actually be a sign of your biggest business breakthrough yet?What is a neural mismatch, and how is it affecting your business?What are the seven signs you’re uplevelling?This is how you spot if you’re self-sabotaging or genuinely shifting your identity.What to do next when you notice signs you’re uplevelling?Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/7-messy-signs-youre-upleveling

What if your next level didn’t feel like a leap… but your new normal?In today's episode I take you deep into what it actually looks like to normalise your next level not just from a mindset perspective, but from a neuroscience and subconscious lens.If you’re chasing bigger goals, higher income, deeper impact but your results aren’t matching your energy, this episode will show you why and exactly how to shift it.Inside this episode:Why upleveling often doesn’t feel like success (and what it does feel like)What “neural mismatch” is and how it causes self-sabotage even when you’re doing “all the right things”The subconscious reason why strategy alone isn’t working (even if it’s a good one)Why emotional safety is the secret to sustainable success5 powerful micro-shifts to anchor your next level internally before it arrives externallyConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFor full show notes & more resources head out to https://rebeccahaydon.com/podcast/what-it-really-looks-like-to-make-your-next-level-feel-normal

In this episode, I’m walking you through exactly how I help clients collapse ten years of mindset noise in just one conversation and how you can learn to do the same.We’re talking about what actually rewires your subconscious (hint: it’s not another pep talk or affirmation), the real reason you keep spiralling post-launch or tweaking your content again and again, and why NLP has been the #1 tool I’ve used to scale my business sustainably without burnout.If you’ve been circling NLP, curious about what it actually does, or wondering if this is the next evolution for you… this episode will land deeply!Topics covered on Subconscious Reprogramming with NLP:Why traditional mindset work often doesn’t stick and what doesThe exact questions I ask to shift a subconscious block in one conversationWhat makes NLP such a powerful tool for lasting transformationFive unexpected ways becoming NLP certified helped me scale my businessHow to know if NLP Practitioner training is your next stepConnect with Rebecca Haydon:Join the NLP Practitioner & Masters Certification waitlistShould I Get Certified In NLP - Free MasterclassCome say hi on Instagram  | Facebook | YouTubeFor full show notes and more resources visit www.rebeccahaydon.com/podcast/how-nlp-helped-me-build-a-multi-6-figure-business

Did you know the NLP techniques I use are working on your subconscious even right now at this exact moment? Those "throwaway questions" I ask? That colour we keep talking about? The random conversation when you're spiralling? None of that is bloody random! Your subconscious is being rewired completely on the sly, and it's working because you don't even notice it happening.In today's episode, I'm spilling my favourite NLP techniques – from the Milton model (the deliberately vague language that makes your subconscious fill in the blanks) to pattern interrupts (why I sometimes call you mid-meltdown) to timeline therapy (how we change meanings without reliving trauma). Your business cannot outgrow your mindset, which is why I'm so cheeky with these techniques. Because they're getting you results while bypassing your logical brain entirely.This episode will show you how your subconscious is being influenced in ways you didn't even realise. Let's tune in! It'll blow your mind!Topics covered on NLP Techniques:What’s really happening in your subconscious mind when I ask those seemingly casual questions?Why do I so often use vague language when speaking to your subconscious mind?What’s the misconception about NLP techniques that actually makes them more effective?How am I using these NLP techniques on this very podcast without you noticing?Which NLP techniques do clients love the most?How can these NLP techniques help you grow your business and smash your goals?Connect with Rebecca Haydon:NLP Waitlist - https://www.rebeccahaydon.com/nlp-waitlist Apply to work with meCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/sneaky-nlp-techniques-i-use-on-you-without-you-noticing

In this episode, I take you behind the scenes of one of the biggest business decisions I've ever made - starting a second company: The Subconscious Institute. From a mindset blog in 2019 to signing my first five clients, to becoming a globally recognised subconscious expert, this is the honest, unfiltered story of how a vision turned into a legacy. You'll hear the full backstory of what led to the creation of my NLP certification school, why the industry needed a new standard, and what’s coming next as I redefines how subconscious work is taught.Topics covered on Starting a Second Business: The origin story: from blog posts to subconscious breakthroughsThe moment I realised the NLP industry needed to changeWhy I decided to build a certification school from scratchThe emotional process of building a second businessWhat to expect in the upcoming NLP podcast seriesHow The Subconscious Institute is creating a new standard for transformationJoin the waitlist for NLP Practitioner Certification: https://www.rebeccahaydon.com/nlp-waitlistGet your FREE ticket to our launch party : https://www.rebeccahaydon.com/nlp-launch-partyConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/starting-a-second-business-the-real-story-behind-my-nlp-certification-school

Are you tired of carrying that emotional backpack up your mountain of scaling your business? Avoiding your emotions might feel like a smart thing to do so you don't get overwhelmed, but I'm here to tell you it's actually keeping you stuck. In today's episode, I share exactly what happens in your brain and body when you push those big feelings away – from how they physically get stored in your connective tissue to how they create those frustrating patterns of self-sabotage that won't budge no matter how much mindset work you do. Plus, I'll guide you through a simple but incredibly powerful exercise to feel and release emotions safely – right here on the podcast! You'll see for yourself that feeling your feelings is never as scary as your mind makes it out to be, and how just 90 seconds of emotional processing can create the space needed for new beliefs to take root. Ready to drop those stones from your backpack? This is the subconscious breakthrough you've been waiting for!Topics covered on Why Avoiding Your Emotions is Blocking Your Next Level:How does your brain physically process emotions, and where do they get stored when avoiding your emotions becomes a habit?What happens in your limbic system when emotions become stagnant, and how does this create repetitive triggers?Why does your subconscious create stories around strong emotions, and how do these become limiting beliefs?Guided emotional clearing exercise to safely process feelings that have been holding you back.Why is feeling your emotions actually safer than you think, and how can you build this practise into your daily life?Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/why-avoiding-your-emotion-is-blocking-your-next-level

How do you know if the missing piece in your business is strategy or subconscious? Honestly, it's rarely one without the other. In today's episode, I'm breaking down a question straight from one of my clients that might be the missing piece to why you keep spinning your bloody wheels.When your launches don't convert or your audience feels quiet, your first instinct is to tweak your messaging, niche down, or completely overhaul your offer – but here's the truth... You cannot see strategy clearly when operating from a dysregulated nervous system.So I'm going to walk you through how your prefrontal cortex (the CEO of your brain) literally goes offline when your subconscious perceives a threat, leaving you making decisions from your emotional limbic system. You'll learn how to identify if you're in "self" (calm, confident, capable) or being run by a protective part, plus questions to ask yourself when you feel stuck. Your subconscious is the operating system, and your strategy is the map – now let's get them to work together!Topics covered on Strategy or Subconscious:Which common subconscious patterns might be disguising themselves as strategy problems?How can you tell if you're operating from "self" or being led by a protective "part"?What questions should you ask yourself when you feel stuck or uncertain in your business?Why do most business challenges involve both strategy and subconscious work?How can you create subconscious safety around visibility, rejection, and success?How can you lead your business from clarity rather than conditioning?Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/how-do-you-know-if-the-missing-piece-is-strategy-or-subconscious