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At Life Beyond the Briefs we help lawyers like you become less busy, make more money, and spend more time doing what they want instead of what they have to. Brian brings you guests from all walks of life are living a life of their own design and are ready to share actionable tips for how you can begin to live your own dream life.
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Feeling lost in the world of AI? This episode is your guide to using it in your law practice - forget fancy terms, get real results!We'll show you how AI can:Boost your client connection (make a better impression!)Help you write awesome content (no more writer's block!)Even improve your legal documents (sound smarter, work faster!)Whether you're a legal eagle or just starting out, this episode is for you!Get ready to discover:Cool new AI tools: We'll test out the latest one (ChatGPT 4.0) and ...
Lost in the Legal SEO Labyrinth? Here's Your Escape Plan!Dominate search engines and attract high-value clients – even in the cutthroat legal arena.This episode is your roadmap to SEO success for law firms. We chat with Jason Hennessey, the SEO wizard behind Hennessey Digital. He'll break down the complexities of climbing search rankings, specifically within the competitive legal landscape. Forget the wallet-draining tactics! Jason, a battle-tested veteran of the digital marketing world,...
Lawyer Wellness week rolls on as the established bar tells lawyers to "try not being a jerk."Seriously - that was the Thursday Tip of the Day.And while that may work for some lawyers, who find themselves boxed in to 70 hour work weeks without an escape - those of us who seek happiness, wealth, and wellness outside of the office have some different ideas.In this episode, Brian walks through the benefits of thinking outside of the box when it comes to law firm success and happiness.____________...
Lawyers, listen up! Want to explode your firm's presence online just like Ethen Ostroff, the TikTok legal star?Ethen, a lawyer who's a social media whiz, will share how he used TikTok to build a massive following of over 200,000 people looking for legal advice. He'll reveal his secret sauce for creating engaging content that keeps viewers entertained and informed, even when explaining complex legal stuff. But this episode goes beyond social media! We'll also dive into building your drea...
The Bad News: The climb will be harder and take longer than you ever thought it would.The Good News: Most people will quit.In this episode we dive into how to make sure that the goals you are chasing actually serve you and how to persevere when the road gets tough.Does this episode make you say "I WANT THAT"? You need to be at the 2024 Great Legal Marketing Summit.____________________________________Brian Glass is a nationally recognized personal injury lawyer. He is passionate about li...
Feeling stuck between work and life? This episode explores how to find fulfillment in your career. We chat with Jenn Deal, a former BigLaw Attorney who became a life and career coach.Burnout in the legal world is real. Jenn shares her own story of long hours and the toll it took on her. Sound familiar? We delve into the pressure of billable hours and how to find a career that aligns with your passions.Imagine law school with a "survival skills" class! Jenn and I discuss how coaching can empow...
Ever felt like a small fish in the vast ocean of legal marketing? We're here to reassure you that finding your unique niche is not only possible but exhilarating! Broadcasting from the sunny state of Florida and the energized atmosphere of the 10 Golden Rules live event, I share an honest confession about the allure of chasing the varied success strategies paraded at conferences. Instead, we'll celebrate what sets each of us apart, finding joy and strength in the practice areas we love. Liste...
Ever wonder how a philosophy student ends up revolutionizing digital marketing for law firms? That's the intriguing story of Gyi Tsakalakis, our guest and the brain behind AttorneySync. With a candid look at his own unexpected journey from trial lawyer to marketing maven, Gyi shares the lessons learned from his brief legal career and how Stoicism prepared him for the digital trenches. His insights illuminate the path from skepticism to embracing innovative strategies, tailored specifically fo...
Get the inside scoop on my law firm's most recent grassroots referral based marketing play which generated a 5900% ROI.See Brian at Ten Golden Rules Live in Boca Raton April 26.Want a copy of all of the letters Brian used in the mailer sequence from this episode? Click here.____________________________________Brian Glass is a nationally recognized personal injury lawyer. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal fiel...
Unlock the full potential of your law practice with guidance from the one and only Ed Alexander, as we dissect the transformation of a typical law firm into a thriving, market-ready business. We shed light on the intricate dance of distancing yourself from being the epicenter of your firm's sales, marketing, and intake – a change that's not just beneficial, but essential for creating a sellable asset. Ed, with his rich experience, spells out the blueprint for systematizing these areas, freein...
This episode is a teaser for the Ben Glass Law Inside Baseball podcast, a private podcast available only to Great Legal Marketing members.Want to get access to the podcast along with 101 case studies of successful firms, the Ultimate Practice Builder Bundle, our 10 Step Plan for Marketing Success, and much, much more? Check out this link for an offer you can't refuse.____________________________________Brian Glass is a nationally recognized personal injury lawyer. He is passionate about...
Dive headfirst into an ocean of sales mastery with our special guest, Michael Patrick Strauch, partner at Your Practice Mastered. His entrepreneurial tale unfolds from a college dorm room to the pinnacle of the legal industry, offering a fresh vantage point on how non-attorney salespeople are shaking up the industry. Michael shares his roadmap to success, from creating a profitable web development company powered by his YouTube expertise, to the pivotal step towards 'done-for-you' services. S...
Managing underperforming employees is an art form requiring the finesse of a master painter, and it's one we're unpacking with unflinching honesty in today's episode. Expect to walk away with a blueprint for setting realistic expectations and a toolkit for transforming your team's dynamic. We crack the code on why employees may not share your level of passion for the business and how this discrepancy can actually be a harbinger for change. It's a candid look at the employer's role in fosterin...
Meet Matt Aitchison, a maverick in the spirits and hospitality industry who's turned his passion into prosperity, and he's spilling his secrets on how you, too, can cultivate wealth that resonates with every aspect of your life. From the grit of entrepreneurship to the glory of passive income, Matt's story is a masterclass in pivoting from active business management to strategic investment, all while maintaining a lifestyle that keeps family and travel at the forefront. His tale is not just o...
Ever wondered how the David of law firms can compete with the Goliath-sized budgets in digital marketing? This episode uncovers the David's slingshot—strategic digital marketing tailored for legal eagles. Join my enlightening conversation with digital marketing maestro Kevin Daisey of Array Digital as we break down why a one-size-fits-all approach simply won't cut it in the legal field. We dissect the critical elements of crafting a marketing strategy that considers both geographical nuances ...
In this episode, I unpack my three biggest takeaways from the GoBundance Winter Adventure and Mastermind in Stowe, Vermont.Are you a lawyer interested in learning more about the GLM Tribe? Click here to book a discovery call.____________________________________Brian Glass is a nationally recognized personal injury lawyer. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passio...
Discover the real-life challenges and triumphs of a law student on the brink of shaping her future. Ali Rice from Western New England University School of Law opens up about her journey through the legal landscape, detailing the intricacies of switching from evening to full-time day classes, and how she balances a demanding academic schedule with her job and passion for skiing. Her candid narrative provides a firsthand account of the commitment required to thrive in law school, and her aspira...
Ever wrestled with the feeling that your life could be vastly improved by simply letting go of something? I'm Brian Glass, and in this week's episode, I share my recent eye-opening experiences, which will challenge you to consider what you might subtract from your own life for the better. From the awe-inspiring ruins of Chichen Itza in Cancun to the chaos of a canceled flight, I weave tales of introspection and serendipity, revealing how these moments brought me clarity and strengthened my be...
Ever wondered what drives a law student to defy traditional career paths and shake up the legal system? Meet Andrew, a first-semester law student with a fervent ambition to blend the practice of law with social entrepreneurship. In our latest episode, we're not just talking about surviving law school's rigorous demands; we're delving into Andrew's unique learning techniques and his steadfast resolve to spend Thanksgiving holed up on campus, mastering the art of legal analysis. He's not your a...
Our latest episode peels back the layers of complexity that come with steering a law firm to success. We delve into the Great Legal Marketing Summit's Q&A, unearthing the challenges lawyers face when juggling visionary ideas with practical execution. Discover how to streamline the collaborative efforts of family members who work together, and learn why clear definitions of roles and responsibilities are crucial. If you're seeking to foster open communication and master conflict reso...
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