Attributed - A podcast by Dreamdata

Are you tired of generic signals and missed opportunities? We’re hosting a customer panel where we’ll show you exactly how to identify and act on the behaviours that truly drive pipeline and revenue.Join our host, Steffen Hedebrandt(CMO & Co-founder @ Dreamdata) and three B2B marketing leaders & top Dreamdata customers.They’ll be sharing their first-hand experience on how to incorporate Dreamdata Signals into your go-to-market strategy.Speakers:Austin Sandmeyer 🔥🎁 , Director of Growth & GTM Engineering Strategy at SendosoTony Kelly, Principal Marketer at Octopus DeployMathilde Dechansiaud, Lead Manager Demand Generation at OysterWhat you’ll learn in this session:- Activate Signals with precise audiences: Discover how to create highly targeted ad campaigns by syncing high-value buying signals to all major ad platforms.- Never miss a signal to activate a ready buyer: Hear how our panelists use Dreamdata notifications to push intent data to their sales teams, ensuring they strike while the iron is hot.- Customize your engagement score: Understand how to tailor your engagement score and use AI-identified Signals to pinpoint the exact behaviors that correlate with pipeline and revenue for your business.Don’t leave accounts on your doorstep. Activate them now with Signals!Follow Mathilde Dechansiaud on LinkedIn: https://www.linkedin.com/in/mathilde-d-03410145/Follow Tony Kelly on LinkedIn: https://www.linkedin.com/in/kellytony/Follow Austin Sandmeyer on LinkedIn: https://www.linkedin.com/in/austinsandmeyer/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Feeling like the old B2B marketing rules no longer apply?You're not alone. The buyer's journey is evolving fast, and social media is at the heart of it.Tune in for a chat with Irina Novoselsky, CEO of Hootsuite, a leading voice in SaaS and digital strategy, alongside Laura Erdem, Sales Leader at Dreamdata. Irina will dive into how Gen Z's expectations are reshaping B2B and share practical strategies to help you build genuine trust and boost your visibility where it counts.What You'll Learn:- Understand how Gen Z is changing the B2B buying journey.- Strategies to build trust and credibility in a social-first environment.- Actionable tactics to increase your brand's visibility on social channels.- How to leverage social listening for B2B insights.- Tips for creating engaging content that resonates with modern buyers.Follow Irina Novoselsky on LinkedIn: https://www.linkedin.com/in/irina-novoselsky/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Let's be honest, it's getting harder to be heard, so how can B2B marketers connect with buyers anymore?If you're asking yourself this question, come hang out with us for session featuring the one and only 💥 Katie Martell. Katie is an "unapologetic marketing truth-teller" who isn't afraid to say what we're all thinking.We'll be getting real about the trust crisis in B2B marketing and how AI is shaking things up. Katie will share her advice on how to build real relationships and earn credibility when your audience is more skeptical than ever.Here’s what we’ll get into:- Why is earning trust so hard right now (and how is AI helping or hurting)?- How can you use AI for good without sounding like a robot?- What simple, actionable steps can you take to become a trusted voice?- How do you move beyond "content" and create real connections?- What does the future of marketing look like when human connection is the ultimate advantage?Follow Katie Martell on LinkedIn: https://www.linkedin.com/in/katiemartell/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Forget the best practices. Here are 11 real-world truths about scaling adtech today.Join us for a session with Philip Mahler 🔥 Mahler, CMO at Eskimi, as he condenses three years of hard work in adtech into one practical session. Philip will share triumphs and tribulations, and challenge the conventional wisdom of today; from the surprising power of WhatsApp in closing deals, to the deeply important role of creative in building credibility in low-trust markets.What You'll Learn:- Why Local Insights Often Trump Global Benchmarks in Adtech.- How creative is a core distribution strategy, not just an afterthought.- The surprising power of simplicity in scaling faster than sophistication.- Why apathy, not competitors, is often your biggest hurdle in the market.Whether you're an adtech veteran or just starting, this session promises actionable takeaways and a candid look at what it truly takes to succeed in this fast-paced industry. Follow Philip Mahler on LinkedIn: https://www.linkedin.com/in/philipmahler/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for a conversation with Monica Dinu, VP Growth & Marketing at Alasco.In just one year, Monica spearheaded a monumental shift in Alasco's go-to-market strategy, transforming their go-to-market strategy from an outbound approach to predominantly inbound. The result? 70% of Alasco's closed-won revenue now comes from inbound channels.You'll gain firsthand knowledge of:- How Alasco meticulously transitioned its go-to-market strategy from SDR-led to a highly effective inbound engine.- Insights into their journey of adding a sophisticated Enterprise layer on top of their inbound success.- How Alasco effectively serves two distinct ICPs in real estate: construction developers and asset managers.- A deep dive into how Alasco rebuilt its ABM operations, including enrichment, signals, and campaigns, highlighting the pivotal role Dreamdata played.Follow Monica Dinu on LinkedIn: https://www.linkedin.com/in/monicadinu/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for another episode of Attributed. We’ll be talking about the ever-evolving role that B2B creators play in driving revenue.LinkedIn was not built for creators in the first place, but now a lot of people have a voice on this platform that people enjoy listening to!During this conversation, we will meet with David Walsh, co-founder of Limelight and a prominent LinkedIn Insights & Analytics Leader, who will share his perspective on how B2B creators are shaping the future of thought leadership and how they’re directly contributing to revenue. He'll break down why an authentic, multi-touch strategy is a powerful tool for building trust.But that's not all! David will be bringing a special guest from a leading B2B organization, Justin Levy, Director of Content & Social Media at ZoomInfo, to share real-world examples of how they are successfully integrating creators into their marketing playbook.Follow David Walsh on LinkedIn: https://www.linkedin.com/in/dw1232/Follow Justin Levy on LinkedIn: https://www.linkedin.com/in/justinlevy/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Let's be honest, there’s a lot of confusion surrounding brand awareness in B2B marketing.If you're tired of the confusion, this one's for you.Join Liam Moroney, CEO of Storybook, and our own Steffen Hedebrandt for a straight-talking session to finally set the record straight. They'll cut through the jargon to show you how a strong brand does more than just get your name out there.This is your chance to stop "reverse-engineering" results and start building a brand that leads your category and wins over buyers long before they're ready to purchase.You'll walk away knowing:- The truth about what brand awareness is (and what it isn't).- How to build a powerful case for a brand's direct impact on sales and growth.- The danger of ignoring brand health in favor of easy-to-track metrics.- Practical ways to measure what often feels immeasurable.- The exact arguments you need to win investment for long-term brand plays.- How to finally bridge the gap between your brand and performance marketing efforts.Follow Liam Moroney on LinkedIn: https://www.linkedin.com/in/liammoroney/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

How do you get positioning right for the stage your startup is at?Positioning is one of the most powerful—and misunderstood—growth levers for B2B startups. Get it right and you'll create a clear path to market traction, faster sales cycles, and investor confidence. Get it wrong, and you’ll struggle with long sales cycles, confused prospects, and messaging that fails to land.In this conversation, we'll be sitting down with Robert Kaminski, positioning expert and co-founder of FletchPMM, to break down:- Why most founders resist making clear positioning decisions—and how to fix it- How to evolve your positioning as your startup moves from Seed to Series B+- How to avoid the "vision trap"—where early traction fools you into bad positioning- When and how to reposition as you scale and expand your market- Why strong positioning can make or break your sales and GTM executionWhether you're an early-stage founder trying to find your market fit or a scaling B2B startup refining your message, this session is packed with practical insights you can apply immediately.Follow Robert Kaminski on LinkedIn: https://www.linkedin.com/in/heyrobk/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for a session with Megan Bowen, CEO of Refine Labs, as she breaks down the “Brand. Demand. Expand.” framework, a proven approach to scaling B2B revenue in today’s market.Discover how leading companies are shifting away from outdated lead-gen tactics and embracing strategies that align with how buyers actually buy.You’ll learn:- Why traditional lead-gen is broken and what’s replacing it- How successful B2B teams are creating real demand (not just capturing it)- How brand and demand work together to drive pipeline efficiency- What does “expand” mean in the context of the growth stage and enterprise orgs- Real examples of what’s working right now from Refine Labs clientsFollowMegan Bowen on LinkedIn: https://www.linkedin.com/in/meganwhitebowen/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy.As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results.Discover how to:- Set impactful, results-focused OKRs- Align marketing OKRs with sales and product teams- Overcome common OKR challenges in marketingFollow Alice de Courcy on LinkedIn: https://www.linkedin.com/in/alice-de-courcy-5205516a/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

While creating compelling content is important, it's equally vital to ensure that it reaches your intended audience effectively.Join us as we dive into the world of content distribution and discover how to amplify the impact of your content marketing efforts. In this episode, we're thrilled to have Ross Simmonds, CEO of Foundation Marketing, as our guest expert. Ross will share his wealth of knowledge on content distribution strategies that can supercharge your marketing efforts.Learn about the key components of a successful content distribution plan and gain insights tailored to your business. Ross will also unveil the Content Distribution Checklist, featuring proven techniques that drive tangible results. Tune in to take your content marketing game to the next level!Follow Ross Simmonds on LinkedIn: https://www.linkedin.com/in/rosssimmonds/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective.The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible.Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants like Slack, Zendesk, and Salesforce, will share strategies and best practices for harnessing the power of marketing metrics.Key topics of discussion will include:- Measuring marketing ROI- Tracking KPIs that matter- Metrics for cross-functional collaboration- And much moreFollow Bill Macaitis on LinkedIn: https://www.linkedin.com/in/bmacaitis/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Marketing, art or science?Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”.Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are key to effective marketing.Professor Byron will share insights from his influential book “How Brands Grow: What Marketers Don't Know.” as well as draw on his evidence-based research into all things marketing.Follow Byron Sharp on LinkedIn: https://www.linkedin.com/in/professorbyronsharp/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

A big topic out here: LinkedIn presence for business growth.There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees.Richard is the person we look up to for best practices on LinkedIn.This Session is going to be packed with information you’ll want to write down!Some of the topics we’ll cover:- Algorithm Insights- How to create a winning content strategy?: Discover essential elements for crafting engaging and valuable content.- How to convert LinkedIn engagement to business?There are just a few people out there who can call themselves LinkedIn Social Selling Gurus. Richard is one of them even though he does not say it out loud.Follow Richard van der Blom on LinkedIn: https://www.linkedin.com/in/richardvanderblom/Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Ever felt like your attribution models were lying to you? In this episode of Attributed, originally a webinar hosted by Brendan Hufford, Founder at Growth Sprints, we dive deep into the often-misleading world of B2B marketing attribution. Brendan is joined by Steffen Hedebrandt, CMO and Co-founder at Dreamdata, to unpack the real story behind Sendoso's marketing success. You'll discover:Why traditional dashboards almost led them to cut their best-performing channelThe "invisible" channels driving record revenueHow clean data and a fresh perspective changed Sendoso’s entire GTM strategyIf you're tired of chasing "credit" and want to truly understand your pipeline, this episode is a must-listen.Follow Brendan Hufford  on LinkedIn: https://www.linkedin.com/in/brendanhufford/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Tune into this special episode of Attributed, taken from The Founder-Led Marketing Show with host Finn Thormeier, featuring our very own Steffen Hedebrandt, co-founder and CMO of Dreamdata.Steffen unpacks the secrets behind Dreamdata's consistent and impactful employee advocacy strategy on LinkedIn. Discover how they transformed 300,000 impressions into a repeatable, operationalized social selling system without making it "corporate”. You’ll learn about what it really takes to scale LinkedIn content into an always-on revenue channel. This is a must-listen for anyone looking to build a strong employee advocacy program.Follow Finn Thormeier on LinkedIn: https://www.linkedin.com/in/finnthormeier/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Follow The Founder-Led Marketing Show Podcast here: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHThanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this special episode of Attributed, we're sharing a conversation featuring our very own CMO and co-founder, Steffen Hedebrandt, from his guest appearance on Cognism's podcast, Marketing Dilemmas, hosted by Liam Bartholomew. Steffen and Liam tackle a B2B marketing challenge: how to bridge the gap between awareness and sales readiness. They talk about where to focus your marketing efforts in the funnel and how to transform passive awareness into high-intent engagement. Follow Liam Bartholomew on LinkedIn: https://www.linkedin.com/in/liam-bartholomew-90004b83/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Follow Marketing Dilemmas Podcast here: https://podcasts.apple.com/dk/podcast/marketing-dilemmas/id1676590481Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Tired of the same old B2B outreach tactics? Want to break through the noise and accelerate your deals in a way that feels human and impactful?Join us for a conversation with Laura Erdem from Dreamdata and gifting expert Kacie Jenkins, SVP of Marketing at Sendoso.With her expertise in driving growth and building customer-centric strategies, Kacie will join Laura to reveal how B2B marketing and sales teams can strategically use gifting platforms to move beyond transactional interactions and truly connect with prospects and customers.They'll cover how strategic gifting can help you:- Open new doors with hard-to-reach prospects by creating memorable, personalized touchpoints.- Re-engage stalled conversations and push opportunities forward with thoughtful gestures that demonstrate you understand their needs.- Build stronger, more authentic relationships that drive loyalty, expansion, and ultimately, revenue – moving away from impersonal marketing.If you're a B2B marketer who believes in the power of personalized engagement and is looking for actionable ways to boost pipeline and close deals faster in a non-transactional way, this is one event you won't want to miss.Get ready to transform your B2B approach with the strategic power of gifting!Follow Kacie Jenkins on LinkedIn: https://www.linkedin.com/in/kaciejenkins/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for a session with Canberk Beker, Founder at ROASted, and Laura Erdem, Sales Leader at Dreamdata. They’re tackling the big question of the moment: how can you use LinkedIn Ads actually to grow your B2B sales and pipeline?Canberk explains why chasing direct conversions isn’t enough. He explains how smart LinkedIn Ads can directly help sales, how engagement metrics and modern tools can help you reach the right accounts with the right content, and why marketing is essential for sales success.What you'll learn:- How you can use LinkedIn Ads to support sales actively.- How you can turn engagement data into sales opportunities.- The role of marketing as a direct contributor to revenue generation.Follow Canberk Beker on LinkedIn: https://www.linkedin.com/in/canberkbeker/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Most B2B website visitors aren't ready to talk to sales, but they might want to experience your product.Tune into this practical session with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, where we'll uncover how to really make interactive demos work in B2B.Drawing on key data and insights from the State of the Interactive Product Demo 2025 report, Natalie will share actionable strategies and best practices to help you maximize the impact of your interactive demos.We will discuss:- Proven use cases across the B2B buyer journey that are driving real results for companies today.- Why ungated demos often outperform gated ones, with data showing higher engagement for ungated experiences.- Strategies for leveraging demo centers and tailored demos to speak directly to different personas and use cases.- Best practices for crafting engaging demos, including optimal length and content based on top-performing examples.- Crucially, how to connect interactive demo engagement data to actual revenue outcomes, giving you the insights needed to prove ROI.If you're a B2B marketing professional focused on driving pipeline, improving conversion rates, and enhancing the digital buyer experience, this session is for you.Natalie's expertise from the front lines of B2B growth and her insights from Navattic's extensive data will provide you with tangible takeaways you can put into action right away.Ready to make your interactive demos really work?Follow Natalie Marcotullio on LinkedIn: https://www.linkedin.com/in/natalie-marcotullio/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io