Paisa Vaisa with Anupam Gupta

What actually drives sales advertising, PR, influencers, content, or simply spending more? In this episode of Paisa Vaisa, Anupam Gupta sits down with Aakanksha Gupta, Founder of The Other Circle, and Anuraag Gupta, Co-founder of The Other Circle, to break down how businesses should really think about marketing money. They discuss why millions of views don’t necessarily translate into customers, where brands waste their marketing budgets, when influencer marketing actually works, and why popularity and purchase intent are two very different things. The conversation also explores ROAS, brand trust, earned vs owned media, the marketing funnel, PR measurement, crisis communication, and how a startup should think about allocating a limited marketing budget across ads, influencers, content and PR. They also go inside the business of running a PR agency from pricing and people costs to how AI is changing productivity and the way communication teams operate. If you’re a founder, marketer, business professional or simply curious about what turns attention into actual sales, this episode breaks down what happens between being seen, being trusted and being bought.From decoding your personal finances to demystifying business models, Paisa Vaisa delivers candid, insightful, and jargon-free conversations.Listen on Spotify, Apple Podcasts, Amazon Music, JioSaavn, Gaana & moreWatch full episodes right here on YouTubeExplore more at ivmpodcasts.comConnect with Anupam Gupta: Twitter: @b50Instagram: @b_50 LinkedIn: Anupam Gupta Follow IVM PodcastsWe’re @ivmpodcasts on Facebook, Twitter & InstagramSee omnystudio.com/listener for privacy information.

Why do smart investors still make bad decisions even when they know better? In this episode of Paisa Vaisa, Anupam Gupta speaks with Kumaar Bagrodia, Founder & CEO of NeuroLeap, about the neuroscience behind the way we invest, trade and react to money. Kumaar explains how fear, greed, FOMO, anxiety, recency bias and our underlying brain patterns can influence financial decisions especially when markets become volatile and real money is at stake. They explore why your actual risk appetite may only reveal itself when your portfolio starts falling, why investors panic-buy or panic-sell, and why having more information or financial knowledge doesn't always lead to better decisions. The conversation also dives into the thin line between investing and gambling, the psychology behind F&O and leveraged trading, how financial media and social media can influence investor behaviour, and why some of our worst decisions happen even when our investment thesis is sound. Anupam and Kumaar also discuss practical ways to understand your own investment patterns, the importance of tracking why you buy or sell, and how AI could change the way we make financial decisions. If you've ever wondered why you know what you should do with your money but still end up doing something completely different this episode is for you.From decoding your personal finances to demystifying business models, Paisa Vaisa delivers candid, insightful, and jargon-free conversations.Listen on Spotify, Apple Podcasts, Amazon Music, JioSaavn, Gaana & moreWatch full episodes right here on YouTubeExplore more at ivmpodcasts.comConnect with Anupam Gupta: Twitter: @b50Instagram: @b_50 LinkedIn: Anupam Gupta Follow IVM PodcastsWe’re @ivmpodcasts on Facebook, Twitter & InstagramSee omnystudio.com/listener for privacy information.

Gold loans are becoming one of India’s fastest-growing credit options. But when does borrowing against your gold actually make financial sense? In this episode of Paisa Vaisa, Anupam Gupta speaks with Shripad Jadhav, Head – Bharat Banking Assets, Kotak Mahindra Bank, to understand the rapid growth of gold loans in India and why borrowers are increasingly viewing them as a mainstream credit option rather than a last resort. Shripad breaks down how a gold loan works, from valuation and documentation to disbursal, interest rates, loan-to-value ratios and repayment structures. He also explains why gold loans are increasingly being used for everything from personal expenses and education to MSME working capital and business needs. The conversation explores how rising gold values, greater banking penetration, regulation and changing attitudes towards borrowing have transformed the gold loan market. Shripad also discusses the risks borrowers should consider, why keeping an LTV buffer matters, what happens when gold prices fluctuate, and how to choose between a gold loan, personal loan or selling your gold. If you own gold and have ever wondered whether you should borrow against it, this episode offers a practical guide to understanding the opportunity, costs and risks involved. From decoding your personal finances to demystifying business models, Paisa Vaisa delivers candid, insightful, and jargon-free conversations.Listen on Spotify, Apple Podcasts, Amazon Music, JioSaavn, Gaana & moreWatch full episodes right here on YouTubeExplore more at ivmpodcasts.comConnect with Anupam Gupta: Twitter: @b50Instagram: @b_50 LinkedIn: Anupam Gupta Follow IVM PodcastsWe’re @ivmpodcasts on Facebook, Twitter & InstagramSee omnystudio.com/listener for privacy information.

What do HNIs and family offices invest in beyond traditional stocks and mutual funds? On this episode of Paisa Vaisa, Anupam Gupta speaks with Sachin Sawrikar, Founder and Managing Partner at Artha Bharat, about alternative investments, global diversification, GIFT City and how sophisticated investors approach portfolio construction. Sachin breaks down the world of distressed assets, private credit, hedge funds, arbitrage and gold, while explaining why alternatives are increasingly becoming part of HNI and family-office portfolios. He also shares how distressed-debt investing works, including the risks involved and why seemingly troubled assets can sometimes create unusual investment opportunities. The conversation explores why Indian investors should think about global diversification, the opportunities available through GIFT City, and what investors need to understand before committing money to alternative investments. Sachin also highlights some important red flags: manager skin in the game, hidden fees, illiquidity, unrealistic return expectations and investment products being sold for commissions rather than suitability. Finally, he shares a simple principle for long-term wealth creation: stay consistent, diversify intelligently and keep investing simple.From decoding your personal finances to demystifying business models, Paisa Vaisa delivers candid, insightful, and jargon-free conversations.Listen on Spotify, Apple Podcasts, Amazon Music, JioSaavn, Gaana & moreWatch full episodes right here on YouTubeExplore more at ivmpodcasts.comConnect with Anupam Gupta: Twitter: @b50Instagram: @b_50 LinkedIn: Anupam Gupta Follow IVM PodcastsWe’re @ivmpodcasts on Facebook, Twitter & InstagramSee omnystudio.com/listener for privacy information.

How will US debt, AI valuations, geopolitics and global power shifts shape India's stock market over the next few years? In this episode of Paisa Vaisa, Anupam Gupta speaks with Jitendra Gohil, CIO – Listed Equities at Bajaj Alts, to understand why politics not just earnings and valuations is becoming one of the biggest drivers of financial markets. The conversation explores the changing economic landscape across the United States, India, Japan and Korea, the risks posed by rising US debt, AI-led market concentration, bond yields, the US dollar, gold and global capital flows. Jitendra explains why India could still remain one of the world's strongest long-term growth stories while highlighting the sectors that may benefit the most from the country's journey from a $4 trillion to a $10 trillion economy. They also discuss: US debt and AI bubble risks India's long-term market outlook EMS (Electronics Manufacturing Services), shipbuilding and defence Active funds vs ETFs Gold allocation and portfolio diversification Nifty return expectations Mid-cap and small-cap opportunities What retail investors and HNIs should be doing over the next few years Whether you're an investor, mutual fund enthusiast, market follower or someone trying to understand the future of global investing, this episode offers a framework that connects politics, economics and markets.From decoding your personal finances to demystifying business models, Paisa Vaisa delivers candid, insightful, and jargon-free conversations.Listen on Spotify, Apple Podcasts, Amazon Music, JioSaavn, Gaana & moreWatch full episodes right here on YouTubeExplore more at ivmpodcasts.comConnect with Anupam Gupta: Twitter: @b50Instagram: @b_50 LinkedIn: Anupam Gupta Follow IVM PodcastsWe’re @ivmpodcasts on Facebook, Twitter & InstagramSee omnystudio.com/listener for privacy information.