Black Belt Business

In this conversation, Matthew Brenner meets with Adam Kifer, founder of Muv Martial Arts, Relentless Media Agency, and Relentless Mastermind. They also delve into the importance of updating martial arts curriculum and removing traditional elements to create a more effective and engaging experience for students. If you are shackled by tradition, this episode is not for you. The conversation highlights the challenges of managing people and the financial aspects of running multiple businesses. Overall, the conversation emphasizes the need for continuous improvement and staying ahead of industry trends. Adam also discusses the importance of asset protection and working with an estate planning attorney. He emphasizes the need to be educated on legal matters and understand the why behind certain decisions. Matthew also shares his approach to tax savings and financial planning, highlighting strategies such as the Augusta rule and paying children and investing in IRAs. Adam provides insights into maintaining a healthy relationship with family while managing multiple business ventures. He discusses his favorite luxury item, his travel experiences, and his plans for new ventures and kickboxing. Finally, he shares the books that have had the most significant impact on his career. Find Adam on instagram @adamkifer Checkout his website here: https://www.relentlessmediaagency.com/ Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here: @blackbeltbrenner1 Want to grow your martial arts business without relying on ads? Email me "Triangle Codex" to : [email protected]

Matthew interview Cris Rodriguez the founder and CEO of Grow Pro Agency, a digital marketing agency for martial arts schools. She started as a martial arts student and eventually became the first female head instructor of a Taekwondo school. After falling in love with Jiu-Jitsu, she opened her own martial arts school, Gracie Pak MMA. Later, she partnered with the Martial Arts Industry Association to offer digital marketing services to martial arts school owners, leading to the creation of Grow Pro Agency. Cris emphasizes the importance of customer service and building a strong U.S. based local team. She also discusses the significance of setting goals and practicing gratitude. They discuss various topics, including financial literacy, the power of AI, and their goals for the future. You can find Cris here: Grow Pro Agency website: https://growproagency.com/ Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here: @blackbeltbrenner1 Want to grow your martial arts business without relying on ads? Email me "Triangle Codex" to : [email protected]

In this episode of the Black Belt Business podcast, Matthew Brenner shares a compelling story about how he generated 47 new adult leads for his martial arts school through organic marketing strategies. He discusses the importance of diversifying marketing efforts beyond paid ads, recounts a heroic act by one of his instructors that garnered significant media attention, and details the challenges faced in bringing a talented instructor from South Africa to the U.S. The conversation highlights the power of community engagement and the impact of personal stories in marketing. In this conversation, Matthew Brenner shares his journey of leveraging community stories and local engagement to enhance marketing strategies for his martial arts school. He discusses the importance of capturing authentic narratives, utilizing social media effectively, and creating strategic partnerships to drive student enrollment. Through a compelling story about a community member's experience, he illustrates how organic marketing can lead to significant media coverage and sustainable growth.Follow @blackbeltbrenner1

Want new adult students for your martial arts school? This episode is for you. DM me "Adult students" and i'll send you the notes from this episode that you can use as a guideline to use these strategies for you and your team. TakeawaysAttracting adult studentsUsing positive peer pressureChapters00:00 Attracting Adult Students for Martial Arts School06:11 Promoting and Incentivizing Moms' Brunch and Punch Event11:46 Converting Parents to Enrolled Students

The episode covers the preparation for summer enrollment, challenges of retaining current students, organic marketing strategies, short-term programs for new student acquisition, preheating leads, creating fun and engaging classes, and the S3 program for organic marketing. It emphasizes the importance of early preparation, proactive retention strategies, and the value of organic marketing for sustainable growth. The S3 program is highlighted as a comprehensive approach to driving student enrollment.TakeawaysEarly preparation is crucial for successful summer enrollmentProactive retention strategies are essential for maintaining student engagementOrganic marketing is essential for sustainable growthShort-term programs can be effective for acquiring new studentsPreheating leads is a valuable strategy for enrollmentCreating fun and engaging classes is crucial for student retentionThe S3 program offers a comprehensive approach to organic marketingChapters00:00 Preparing for Summer Enrollment08:39 Short-Term Programs for New Student Acquisition14:14 Creating Fun and Engaging Classes19:22 The S3 Program for Organic Marketing