3XWeb3 - An inside look at Web3 for brands

A look at the Web3 activations around the World Cup from 3 major global brand entities. 3 Ways To Play:  1️⃣ FIFA+ – Extending core brand offering through web3 to fans  2️⃣ Budweiser: Budverse – Tap into fan culture to deepen the relationship between fans & brand 3️⃣ Visa: Master of Movement – Leverage the sponsorship and engage with an encapsulated audience to enhance brand connection ------ ✉️ SUBSCRIBE TO NEWSLETTER:          https://bit.ly/3xsubstack 🎙️ SUBSCRIBE TO PODCAST:                 https://bit.ly/3xPodcast ------ FILMED AT: 🎬 UNSENSIBLE STUDIOS | CONTENT FACTORY https://bit.ly/3xUnsensible SPONSORED BY: 🍺 CARBON BREWS | PUSHING THE BOUNDARIES OF BEER https://bit.ly/3xCarbon ------ Resources: FIFA+ https://www.fifa.com/fifaplus/en/articles/fifa-unveils-range-of-new-web-3-0-games-ahead-of-fifa-world-cup-qatar-2022 Budweiser: Budverse https://nft.budweiser.com/ Visa: Master of Movement https://www.youtube.com/watch?v=7j23-oz2E34 ----- This channel is strictly educational and nothing we post or say is meant to be taken as financial advice.

A sneaker-inspired episode, we look at 3 brands have stepped into Web3 with their own decisive approaches.  3 Ways To Play:  1️⃣ Nike & RTFKT – Acquisition of a major player & their community to kickstart a clear and deliberate Web3 initiative  2️⃣ Adidas: Into The Metaverse – Tapping into existing communities through partnerships & collaborations with Web3 brands and creators 3️⃣ Lacoste: UNDW3 – A clear, sophisticated approach to building their own brand in Web3 ------ ✉️ SUBSCRIBE TO NEWSLETTER:          https://bit.ly/3xsubstack 🎙️ SUBSCRIBE TO PODCAST:                 https://bit.ly/3xPodcast ------ FILMED AT: 🎬 UNSENSIBLE STUDIOS | CONTENT FACTORY https://bit.ly/3xUnsensible SPONSORED BY: 🍺 CARBON BREWS | PUSHING THE BOUNDARIES OF BEER https://bit.ly/3xCarbon ------ Resources: Nike & RTFKT https://www.youtube.com/watch?v=h6dtzwMfLa0 Adidas: Into The Metaverse https://www.adidas.com/metaverse Lacoste: UNDW3 https://global.lacoste.com/en/undw3.html ----- This channel is strictly educational and nothing we post or say is meant to be taken as financial advice.

On today’s episode, we cover 3 brands who are taking different approaches to their Web3 beginnings.  3 Ways To Play:  1️⃣ Starbucks Odyssey – Deepening the brand experience by tapping into their loyalty segment  2️⃣ Tiffany & Co: NFTiff – Reaching new audiences for a positioning refresh 3️⃣ HSBC Duoverse – Trend jumping to increase brand salience & relevancy ------ ✉️ SUBSCRIBE TO NEWSLETTER:          https://bit.ly/3xsubstack 🎙️ SUBSCRIBE TO PODCAST:                 https://bit.ly/3xPodcast ------ FILMED AT: 🎬 UNSENSIBLE STUDIOS | CONTENT FACTORY https://bit.ly/3xUnsensible SPONSORED BY: 🍺 CARBON BREWS | PUSHING THE BOUNDARIES OF BEER https://bit.ly/3xCarbon ------ Resources: Starbucks Odyssey https://stories.starbucks.com/press/2022/starbucks-brewing-revolutionary-web3-experience-for-its-starbucks-rewards-members/ Tiffany & Co | NFTiff https://www.youtube.com/watch?v=hKZFMWy3xQQ HSBC Duoverse https://www.youtube.com/watch?v=_Z1AeeXCFww ----- This channel is strictly educational and nothing we post or say is meant to be taken as financial advice.