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The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive’s Madeleine Park talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
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On the Art of Franchise Marketing, Host Madeline Zook is joined by CMO, Kyle Smith. With nearly 15 years of experience in higher education marketing, Kyle seamlessly transitioned into the franchising world, leveraging his expertise in brand promotion and business development. His story highlights the interconnectedness between marketing roles in different industries, emphasizing the importance of brand protection and growth across diverse sectors.Kyle's strategic vision is focused on doubling...
On the Art of Franchise Marketing, our Host Madeleine Zook is joined by Kamille McCollum, Co-Founder and COO of BODYBAR Pilates. Kamille shares insights into the strategic decisions and operational intricacies that fueled the rapid expansion of BODYBAR Pilates from a regional presence to a nationwide franchise phenomenon. The dialogue delves into the intricacies of franchising, exploring the delicate balance between operational efficiency and franchisee support. McCollum's emphasis on trust, ...
Join Eric Myers from My Place Hotels on The Art of Franchise Marketing as he delves into the dynamic world of hotel franchising. Eric offers valuable insights and expertise on guiding franchisees from vision to reality. With a background in finance and sales, Eric's role involves providing comprehensive support in navigating the complexities of opening and managing hotels, emphasizing the importance of strong financial backing and ongoing support post-launch. Discover the diverse pool of fran...
In this insightful conversation, Madeleine Zook interviews Kenny Reinbold, the Director of Advertising for Express Employment Professionals. With 13 years of experience, Kenny shares his career journey from local marketing to internal communications and corporate PR, ultimately diving into franchising. Discover the ins and outs of the franchise business model and gain insights on staffing processes and client relationships straight from Kenny's expertise. They delve into various aspects ...
Join us for an enlightening discussion with John Hewitt, a renowned CEO and founder in the franchising industry. With over 55 years of experience, John has shaped the landscape of franchise marketing, spearheading the success of Liberty Tax, Loyalty Brands, and numerous other ventures. In this conversation, John shares his remarkable journey, from humble beginnings to building billion-dollar companies.John's expertise shines through as he delves into the intricacies of franchising, highlighti...
On the Art of Franchise Marketing, guest Jennifer LoBianco, CMO of Best Life Brands delves into the challenges of digital marketing in today's landscape. From testing new tactics to maintaining a balance between data analytics and strategic focus, she offers practical tips for franchisees looking to optimize their marketing efforts.Jennifer highlights the significance of understanding target markets and tailoring messaging to resonate with diverse audiences. Drawing from personal experiences ...
On The Art of Franchise Marketing, Madeleine Zook sits down with Kristopher Stuart to explore his remarkable journey from humble beginnings in a mom-and-pop shop to becoming a force in the franchising industry. Kristopher shares his serendipitous entry into franchising, starting as his mom's first employee in the window coverings business before transitioning into firefighting and ultimately diving headfirst into franchising. With a focus on service and community, Kristopher emphasizes the pa...
On the Art of Franchise Marketing, we delve into the transformative impact of mobile technology solutions on the franchise landscape. From enhancing customer experiences to optimizing employee efficiency, the conversation explores how innovative solutions offered by companies like Stratix are reshaping the franchise ecosystem. Stratix has the proven mobile expertise and service execution to help companies transform any mobility challenge into a competitive advantage. Moreover, the discus...
On The Art of Franchise Marketing, Jeff brings a wealth of expertise in strategic planning, sales process optimization, and infrastructure development to support franchise brands in their growth trajectory. Having successfully navigated private equity acquisitions, Jeff now leads Front Street, a boutique private equity firm focused on guiding emerging franchisors toward sustainable growth and equity-building strategies.In this engaging conversation, Jeff and industry expert Madeleine Zook she...
Join Scott Zide, the CEO of Empower Brands on The Art of Franchise Marketing, as he shares his remarkable journey through the world of franchising. With a career spanning from franchise ownership to leading a multi-branded franchisor, Scott brings a wealth of experience and insight to the table. From co-founding Mosquito Squad to spearheading the growth strategy of Empower Brands, Scott's story is a testament to dedication and innovation in the franchising industry. Delve into the intricacies...
In The Art of Franchise Marketing, experienced entrepreneur Dan Claps provides a deep dive into the world of franchise marketing, drawing from his extensive background in both franchise brokerage and lead generation. As the co-founder of Voda Cleaning and Restoration, Claps shares the strategic decision-making process behind transitioning from a successful lead generation venture to becoming a franchisor in the cleaning and restoration industry. Delving into the intricacies of franchise devel...
Delve into Shuckin' Shack Oyster Bar's unique franchise model, spanning 18 locations across six states with a focus on maintaining a distinct local flavor. Darren provides valuable insights into the delicate balance between brand consistency and allowing each Shack to embrace the character of its owners and community. As the conversation unfolds, Darren sheds light on the brand's commitment to a "Think Act Be Local" approach for 2024, emphasizing the importance of personal, face-to-face...
On The Art of Franchise Marketing, Tracy Stapp Herold, Special Projects Editor at Entrepreneur, shares valuable insights into the Entrepreneur Franchise 500. With over 20 years of experience in franchise lists and rankings, Tracy delves into the significance of the Franchise 500 for both franchisors and potential franchisees. Tracy provides a comprehensive overview of how the list is curated, from the criteria used in the selection process to the emphasis on support and brand strength.The dis...
On the Art of Franchise Marketing, our host, Madeleine Zook dives into the captivating story of Josh York, the founder and CEO of GYMGUYZ. GYMGUYZ delivers in-home personal trainers right to your door for customized one-on-one or group workouts in the privacy of your living room, backyard, or anywhere you choose. Imagine no commute, no gym bag, and no crowded locker rooms. Since 2008, their mobile fitness training company has continued to grow, helping thousands of clients improve their fitne...
On the Art of Franchise Marketing, host, Madeleine Zook sits down with Xponential Fitness President of Franchise Development, Lance Freeman. Through its mission to make boutique fitness accessible to everyone, the Company operates a diversified platform of ten brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training, and yoga. The discussion unfolds, revealing Lance's expertise in identifying opportunitie...
On the Art of Franchise Marketing, The discussion delves into Kevin's journey from a graphic design background to spearheading the rebranding of a gutter-based business. The Brothers that Just Do Gutters is a rapidly growing, locally owned, and operated franchise with over 100+ locations nationwide and growing. Their mission is to "Reinvent Contractor Service" by providing a great place to work and delivering 5-star service every step of the wayKevin highlights the strategies essential for fr...
Join us on The Art of Franchise Marketing as Kory shares his inspiring journey from an enthusiastic fitness lover to a key figure in one of the nation's fastest-growing franchises, The DRIPBaR. Discover how the DRIPBaR's Vitamin Therapy and Wellness Services can improve cellular health, leading to a more vibrant and disease-resistant life.In this episode, we'll delve into the crucial aspects of a successful wellness franchise, including aligning expectations, establishing clear sales processe...
In this episode of The Art of Franchise Marketing, a dynamic dialogue between Madeleine Zook and Craig Sherwood, the spotlight shines on the fitness landscape redefined by Lumin Fitness. Lumin Fitness is The World’s Smartest Fitness Studio. Founded in 2019 and developed by fitness, franchising, and gaming industry veterans, the brand’s proprietary fitness ecosystem utilizes the latest advances in artificial intelligence, digital display, motion tracking, and object detection to create the mos...
Join us on The Art of Franchise Marketing as we sit down with Betsy Hamm, the CEO of Duck Donuts, to unravel the fascinating journey of Duck Donuts' growth from a hidden gem in the Outer Banks to a nationally recognized brand. Duck Donuts was founded in 2007 by Russ DiGilio in Duck, North Carolina. His intention? To solve a family vacation problem: “Our family wanted a place to buy warm, delicious, made-to-order donuts!, and when we couldn’t find one, we decided to start our own.” Headqu...
The discussion delves into the nuances of franchise development, highlighting its complexity beyond sales. It emphasizes the importance of understanding the emotional and strategic aspects involved, focusing on aligning the right entrepreneurs with the appropriate opportunities. Jonathan's insight reveals the significance of mentorship, diverse experiences across varied company structures, and how these contribute to grasping the dynamics of franchisees. This episode's emphasis on cohesion wi...
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