Claim OwnershipExperts Speak
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Listen in as Michael DeLon, founder of Paperback Expert, speaks with business professionals in various industries about what makes them the true expert in their field.
471 Episodes
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In this episode, Dr. Vicki Rackner shares her personal journey from surgeon to consultant and author helping physicians get more of what they want and less of what they don’t. She explains why doctors struggle with money conversations, how burnout has become an epidemic in medicine, and why profitability and service are not opposites. Vicki introduces her “True Wealth Engine,” reframing wealth as a combination of a satisfied life, a rich life, and a wealthy life—and shows how mindset shifts, not radical career changes, unlock freedom and fulfillment.Learn more about Vicki at her website.
In this episode, persuasion expert Joel Bauer shares how a single book transformed his income and positioned him as an authority for over four decades. He explains why most marketing fails today, how trust is built through time and value, and why books—especially short, strategic ones—remain the most powerful conversion tools available. The conversation explores ethical persuasion, relationship-first selling, lead-generation books, and why slowing down the sale often accelerates results. Joel also outlines practical techniques for standing out online and offline, and offers generous free resources to help listeners apply these principles immediately.Learn more about Joel at his website.
In this episode, David Johnson, founder of Vervent, explores how he built a global financial services infrastructure company during the 2008 recession—and scaled it through clarity, discipline, and values-driven leadership. David shares how Vervent supports lenders behind the scenes, why starting in hard times creates stronger companies, and the leadership principles that have allowed Vervent to grow while maintaining trust, accountability, and culture in a remote, highly regulated environment.Learn more about David at his website
In this episode, Shawn Boehme talk about how PanTerra Networks replaces patchwork tools (phones, Zoom, Slack, file-sharing, texting) with a single, cloud-based platform that keeps your team connected, professional, and responsive from anywhere. Lean more about Shawn at his website.
Mark Hayward knows podcast guesting isn’t about chasing downloads or going “viral”—it’s about building deep relationships, stacking credibility, and creating evergreen content that keeps working long after the recording ends. In this conversation, Michael DeLon and Mark Hayward break down how business owners can use podcast guesting strategically to refine their message, generate leads, and build trust at scale without starting their own show. Learn more about Mark at his website.
In this episode, Kira Shishkin, CEO of informed.now, explains how growing up in Ukraine and Israel, and later moving to the U.S., shaped a global perspective—and an obsession with protecting human attention. He and Michael unpack why today’s media environment feels toxic and polarized, and how informed.now is built to give everyday people direct access to facts without clickbait, outrage, or hidden agendas. Learn more about Kira at his website.
In this episode, Michael DeLon interviews Toph Sheldon—former professional golfer, Amazon bestselling author of Escaping the Sand Trap, and founder of Cincinnati Tax Resolution. Toph shares his journey from aspiring tour professional to battling gambling-driven tax troubles of his own, and how those experiences led him to build a firm that helps business owners escape overwhelming IRS problems. He explains why fear keeps people from opening IRS letters, what really happens behind the scenes, and how proper representation transforms stress into relief. Toph breaks down his process, uncovers common mistakes, and reveals strategies that save clients time, money, and peace of mind. Learn more about Toph at his website.
In this episode, Chief Behavioral Officer Brendan Frazier shares how he went from running his own advisory firm to pioneering the “human side of money” at RFG Advisory. He and Michael unpack why trust, empathy, and calibrated curiosity are more powerful than technical brilliance alone—and how advisors can build discovery processes, meeting frameworks, and business models that honor both their clients’ humanity and their own capacity.
In this episode, personal and corporate brand strategist Alana Sparrow explains why simply claiming a “category of one” isn’t enough in today’s crowded market. She walks through how true brand strategy goes far deeper than logos and colors, why your whole business should run through the lens of brand, and how to narrow your positioning to the specific million-dollar problem you solve. Alana and Michael unpack the difference between commodity and premium positioning, why most experts can’t find their own message, and how a clear, consistent brand can transform revenue, opportunities, and impact. Learn more about Alana at her website.
Using your book to generate more clients just got a lot easier. Listen to this conversation and you will understand how Parthiv Shah and his team can create a direct response book that you can use as a client generating machine. There is a distinct difference between a traditionally published book and a direct response book. Parthiv goes in depth in this interview, showing examples and talking about the unique differences, and what he has learned from Dan Kennedy that will make your direct response book generate more clients year after year. After listening to this interview, you're going to want to have a conversation with Parthiv and his team to learn how easy it is for you to have your own Direct Respone Book. Parthiv knows how to make money with a direct response book and his process is completely done for you. Listen to this interview and open your mind to the many ways you could gain clients using a direct response book. Then reach out to schedule a conversation with Parthiv so that his team can do it for you. DirectResponseBooks.com.
Michael and Ryan Musselman unpack the two sides of every coaching business—doing the work and getting the clients—and why most coaches overbuild the first while neglecting the second. Ryan breaks down his concept of the “identity offer,” shows how to speak to a client’s deeper desires instead of corporate jargon, and walks through his preferred two-day workshop format as a pre-buy experience. They also talk about unlearning stiff corporate communication, showing up as your real self in content, and using data and timing to nurture buyers who aren’t ready yet—without bro marketing or desperation. Learn more about Ryan at his website.
Michael and Jonathan Hawkins discuss why most lawyers underestimate the complexity of starting and running a firm, and how many skip basic protections like partnership agreements and succession plans. Jonathan walks through the “life cycle” framework he uses with clients, the unique stresses law firm owners face, and why prevention work beats cleaning up messes after the fact. They also explore how Jonathan supports firms not only in litigation and breakups, but as an ongoing outside general counsel and strategic sounding board. Learn more about Jonathan at his website.
In this episode Will Watrous and Michael discuss the principles behind EOS, why adopting one unified operating system matters, the pitfalls of DIY implementation, and how working with an implementer accelerates execution and alignment. Will also breaks down the typical engagement flow—from the 90-minute meeting to quarterly and annual sessions. Learn more about Will at his website.
Daniel Kopp, CFP®, and founder of Wise Stewardship Financial Planning, shares how losing his first wife led him to serve young widows, active-duty military, and Gold Star families. He explains grief’s “brain fog,” the burden of estate “administrivia,” and why getting even an imperfect estate plan in place is a profound gift of love. Daniel unpacks the fee-only model, introduces financial therapy as a bridge between money and emotions, and shows how niche expertise builds trust, clarity, and better decisions. Learn more about Daniel at his website.
Ilona Anderson can help you trademark your brand, seize the day, and gain more freedom in your life. As the founder of a law firm specializing in trademark and employment law, she can help protect your business assets, giving you greater peace of mind and profitability in the future. Prevent the issues before they arise by listening to this interview and then reaching out to see how Ilona can help you trademark your brand, seize the day, and gain more freedom. Learn more about Ilona at her website.
Diana Vuolo dreamed of attending Juilliard as a child. But through a series of God-sized events, she found something better than Juilliard. Today, Diana leads a nonprofit that helps children facing the trauma of parental incarceration through music and Scripture. Listen to this heartfelt conversation and see why Diana believes serving those less fortunate is Better than Juilliard. Learn more about Diana at her website.
Mark Dolfini helps entrepreneurs build a successful business and life by understanding their personal vision and aligning that with their work. Mark's core audience is Christian business owners who are married and have kids at home. Note the specificity of that audience. He and I cover the gamut of business-related issues that Christian business owners face. Mark has a wealth of knowledge and a heart to serve. You can get a copy of his book at the site that he created for my listeners, and then you should reach out to see how Mark can help you apply the VIPER Method to Time Freedom. Learn more about Mark at his website.
Cindy Speaker helps Law Firms market with video and has created the new LawTV Network. In this conversation, Cindy and I dive deep into the emotional connection that can be made with all types of video marketing. And Cindy shares how she has created this exclusive opportunity for attorneys in every market in America to be part of Law TV Network. Listen to this fun interview and then reach out to see how Cindy can help you grow your Law Firm with better video marketing and possibly be seen on the LawTV Network. Learn more about Cindy at her website.
Armando Leduc understands how to properly use a podcast to build meaningful relationships and drive revenue for your business. Listen to this high-energy interview, and you will understand the value of podcasting as a business owner. Then reach out to Armando so he can help you implement using a podcast to build relationships and revenue for your business. Learn more about Armando at his website.
Mike Vannelli and his team can create video commercials for your company and attract the attention of your audience. These are not your standard videos that you see online. These videos are more like TV commercials built for online audiences. Listen to this interview and then check out Mike's company to see how they can help you create video marketing that is fast effective and affordable. Learn more about Mike at his website.
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