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Lynn Branigan, President and CEO of She Runs It, explores the state and future of the industry with marketing leaders who are shaping the future. In these candid conversations and in-depth interviews, innovators share their strategies for building brands and businesses, pursing inclusion and diversity, balancing life and work, mastering technology, helping the planet, and more. Tune in for these fearless and forthright conversations with modern marketers who are building brands, pursuing equity, and changing the world.
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Inclusion in Leadership and Corporate Culture. The marketing industry continues to make progress against DEI goals, but a particular gap prevails at the senior most level of our organizations, where women and people of color are underrepresented. In a recent conversation to honor Women’s History Month, She Runs It President and CEO Lynn Branigan spoke to Publicis Groupe’s Renetta McCann and MilkPep’s Yin Woon Rani about the role of corporate culture in lifting underrepresented leaders to the C-Suite and beyond, with an emphasis on strategies and actions that can break down the barriers.
She Runs It. He Gets It.
Often the greatest accelerants for women into leadership roles are sponsors who already reside in the C-suite – currently 70% white men – who recognize the value of gender parity at the top. This often results in the formation of Dynamic Duos: women leaders with collaborative male counterparts who support and lift each other. In this conversation that celebrates Women’s History Month and International Women’s Day theme “Inspire Inclusion”, Renee Appelle, Head of Global Partnerships and Strategy at Vox Media; and Peter Naylor, VP of Ad Sales at Netflix, talk about the give-and-take of partnership, the journey to leadership, and the lessons learned along the way.
Today, We Sit down with Ronnie Dickerson Stewart and Michele Prota to celebrate Women's History Month the topic "Recruiting, Retaining, and Developing Female Talent". The marketing, media and tech industries have witnessed a significant change in the composition of the workforce. Prior to 2020, half of all entry level people were women (50/50), but by 2022 women only comprised 35% of our industry at entry level, and still only 37% in 2023. We often hear the next generation of leaders is looking for something other than “their mother’s career” experience. They want to tap into passions, achieve greater work/life balance, etc. In this Women’s History Month conversation, Lynn Branigan speaks with Anomaly’s Global Chief Talent Officer Michele Prota and leadership coach Ronnie Dickerson Stewart of OhHeyCoach, about what it might take to have more women return to the industry.
One in ten women live in extreme poverty, but there are many things that individuals, companies and leaders can do to lift them. In this conversation in honor of Women’s History Month and the International Women’s Day theme “Inspire Inclusion” She Runs It President and CEO Lynn Branigan talks to Michelle Milford Morse, United Nations Foundation's Vice President for Girls and Women Strategy, about the actions and strategies that can change the trajectory for women in the office and around the world.
In honor of Women’s History Month, and adhering to the theme of International Women’s Day, which is Inspire Inclusion, Lynn Branigan invited two She Runs It Board members to discuss the role of culture in equity and inclusion. Listen to hear inspirational words of wisdom and encouragement from Lynn, Meb Francisco from EssenceMediacom, and Bridgette Scales from Seramount, as they discuss pay equity, workplace culture, and how to overcome challenges that can prevent women from achieving their full potential.
How does a ninth-grade biology teacher reinvent herself to become the first woman chief marketing officer for one of the world’s largest financial services companies? It took more than an open mind, aptitude, and a well-placed internship for Elizabeth Rutledge to propel herself into a C-suite role at American Express. In this conversation, Elizabeth talks about her journey from Princeton, to a high school teaching role, to the fourth largest card network in the world.
Elizabeth Rutledge, Chief Marketing Officer, American Express
Twenty years ago, Alicia Waters parlayed an MBA from Northwestern University’s Kellogg School of Management, a passion for style and design, and a curiosity about human behavior into a marketing career that started with Gap. Today, as CMO for Crate & Barrel Holdings, Alicia applies a digital-first approach across the company’s product portfolio that spans adults, kids, baby, gift registry, and trade, as well as sister company Hudson Grace. How does a girl from the Chicago suburbs evolve from ice cream scooper in high school to CMO for one of the world’s most respected retail brands … with a two-year stop-over in Paris? Listen to learn how Alicia designs her career, balances her life, activates unexpected partnerships, and embraces new tech platforms.
The journey to the C-Suite is often marked with detours, sprints and pivots. For the DEI executive, the journey has also been complicated by corporate America’s assertive response to the tragedies of 2020. As diversity and inclusion have become business imperatives for marketers, DEI execs in the C-Suite have become artful at leveraging action, advocacy and allyship to drive corporate success. In this conversation you will hear from Sara Porritt, Chief Diversity & Inclusion Officer, Omnicom Media Group and Daisy Auger-Dominguez, Chief People Officer, Vice Media Group, DEI leaders who are guiding their companies to measurable outcomes.
Sara Porritt, Chief Diversity & Inclusion Officer, Omnicom Media Group
Daisy Auger-Dominguez, Chief People Officer, Vice Media Group
When the pandemic was in full swing, EA Games launched a new Madden mode called “The Yard” to reenergize the video game experience. Designed to recreate the impromptu, creative pick-up football games that once happened only in the “back yard,” EA delivered a new experience that let fans create an avatar, line up anywhere, and play both sides of the ball. As the official soup of the NFL, Campbell’s Chunky entered the game with “Champions of Chunky,” featuring in-game challenges for players and opportunities to win vanity. Chunky walked away with a 35% lift in brand favorability and 29% lift in purchase intent among its target audience. In this Inside Look, you will hear the creators kept their discerning audience captivated to the benefit of an iconic brand.
Ebony Jones | Director of Content, Spark Foundry
Marci Raible | Vice President, Integrated Marketing, Campbell’s Soup
Ekta Chopra already had her work cut out for her in 2019 when e.l.f. Beauty decided to pull out of brick-and-mortar stores and go all digital. She was activating a complete digital transformation when the pandemic put an end to foot traffic and closed the doors on retail stores across the world. The fortuitous transformation turned what would have been a difficult year into one that saw triple digit growth in 2020. Listen to learn how Ekta used TikTok as a marketing tool, and how this tenacious C-Suiter used curiosity, empathy and determination to strangle the Covid beast and propel e.l.f. to be the second most preferred brand for GenZ.
Ekta Chopra, Chief Digital Officer. e.l.f. Beauty
The She Runs It 2021 Women of the Year event is an incredible evening of inspiration and comradery, celebrating three leaders who have shaped or changed the course of marketing, media, and tech, and who have lifted others while they have risen. Tune in to hear about the journeys of Lynn Lewis, US CEO, UM; Kimberly Paige, EVP, CMO, BET; and Meredith Verdone, former CMO, Bank of America
Lynn Lewis, US CEO, UM
Kimberly Paige, EVP, CMO, BET
Meredith Verdone, CMO, Bank of America
Leaders who are in or approaching the C-Suite rely on a playbook of strategies for success: how to nurture a network, build a personal board of directors, advocate for elevation, and much more. In this session, three industry leaders shared lessons focused on three essential leadership skills: Diplomacy, Financial Acumen, and Sponsorship/Allyship,
Catherine Davis, industry consultant and former Chief Marketing and Communications Officer, Feeding America
Terri Hines, Executive Vice President, Communications, FOX Sports
Tariq Hassan, Chief Marketing Officer, Petco
The multiple crises of 2020 forced most people to reevaluate their finances: how they spend, save, invest, and earn. The new rules of pandemic life also allowed people to think differently about where they live and work, and how they allocate time and money. Some weathered 2020 as a full-time employee, others as gig workers, others perpetually seeking the next opportunity. As 2021 dawned, it demanded a “leveling up” for most people in marketing, media, and tech. This conversation explored economic strategies that still apply today.
Sally Holmes, Editor In Chief, Marie Claire, Hearst
Kara Stevens, Founder and Content Creator, The Frugal Feminista
Alexandria Streid, Chief Product Officer, Ellevest
Carrie Seifer, General Manager, GWI
At Kellogg North America, Gail oversees end-to-end consumer experiences and leads marketing transformation – including process, structure, talent, and technology. In this virtual session, Gail talked about her journey through executive creative, digital/e-commerce roles at Martha Stewart Living Omnimedia, Time Inc., Conde Nast, Zagat Survey, and the award-winning food site epicurious.com, and how those experiences shaped her approach to problem-solving, navigating disruption, and the culture she is building among the marketers at Kellogg.
Joy Robbins, the Global Chief Advertising Officer of the New York Times, shares her journey from North Jersey to leading one of the world's most influential media brands. Discover her insights on leadership, innovation in media, and the importance of authenticity and mentorship.
Lynn Branigan sits down with Randa Stephan, Global Chief Brand & Corporate Strategy Officer at Burson, for an unfiltered conversation that moves from career beginnings to leadership in the middle of industry transformation. Randa shares how being a middle child shaped her EQ, why family and health come first (with a loving nod to carbs), and what it means to lead with “high standards and heart.” She also offers real-world advice on navigating change, especially the importance of exploring early-career options and never burning bridges in a tightly connected industry.
The one, the only, Jill Kelly.
Lynn sits down with Razorfish to discuss careers and of all things... sailing!
We sit down with Marla Kaplowitz to talk about Retirement, and the next chapter!
We sit down with Fern Pucheu Chief Marketing Officer ) of Endeavor Streaming, a global leader in premium video distribution and monetization for live and on-demand content across sports, entertainment, media, and lifestyle.
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