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© Sway One
Description
In this podcast, we provide B2B marketing & content leaders with the strategy guidance and tactics they need to win on video.
21 Episodes
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A founder with a strong LinkedIn personal brand is like the equivalent of having 15-20 SDR's.a.k.a. they can drive substantial pipeline all by themselves.In 2024 and onwards...---The B2B companies that place their founder (+ execs) at the heart of their content strategy will gain a real competitive advantage over those who don't.---Why? Two main reasons:---1) Personalities now dominate the inter-webs NOT faceless corps.---2) A personal brand is the best way (outside of in person networking) to build trust and relationships at scale.
Very few B2B companies have cracked YouTube.
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Why? 🤔
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I think because from the outside: YouTube looks incredibly daunting.
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With creators now like MrBeast and others taking their content to a whole different level... it's easy to just look at it and think "well, we can't match that... so let's not even bother"
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And so in the majority of cases - companies just completely avoid it.
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But here's the thing:
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You don't need a MrBeast (or insert other big name creator) video strategy to win on YouTube as a B2B SaaS/tech company. Nope.
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In fact, in the early days, you can take a very simple lo-fi production approach to YouTube AND still build very strong momentum.
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For this next episode of Video First, I've brought on Ben Toalson to help me tackle some of the common limiting beliefs B2B marketers have around YouTube as a channel. As well as the roadmap for how you should approach it as a complete beginner and novice.
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Ben led the growth of one of my favourite B2B YouTube channels (Podia) and shared some highly *actionable* advice during this conversation.
AJ Wilcox used to be totally against LinkedIn video ads.
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But... now?
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🚀 He's super bullish on them.
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And it's now a format he's leaning into heavily - both for his own agency as well as his clients.
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In the latest episode of Sway's podcast, Video First, I sat down with AJ to discuss:
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- Why AJ changed his mind on video ads and what's changed.
- How/why you should be using video in your LinkedIn ads strategy.
- The future of YouTube for B2B companies.
In this episode, Joe sat down with Justin Rowe who runs Impactable (a leading LinkedIn ads agency in the US).
They chatted about building a YouTube channel and how to use video in your LinkedIn ads strategy.
In this episode, we discussed how a B2B SaaS company should be approaching YouTube from beginner level all the way through to an advanced level.
In this episode, Joe sat down with Justin Simon to chat about the role video plays in his content strategy and also the B2B creator space.
In this podcast episode, we talk about why your content engine should be video first.
In this podcast, we break down the reasons why video should be a priority for all B2B SaaS marketing/content teams in 2024.
How do you ace video production without blowing your budget? Today’s episode is all about secrets to making your videos stand out, even when funds are tight.
Shownotes
[00:00] - Intro.
[01:20] - Key considerations for creating cost-efficient video content.
[02:21] - Avoiding overspending on single videos like product launches.
[03:41] - Exploring alternatives to traditional, expensive video production.
[05:21] - The shift to creative, cost-effective video creation approaches.
[07:01] - Efficiency tips: batching in video production and script planning.
[09:01] - Emphasizing volume-based content and repurposing strategies.
[11:21] - The role of short, explainer videos in effective communication.
[13:41] - Standing out in the SaaS market with unique video content.
[15:21] - Discussing the limitations of AI in video production.
[17:21] - The importance of a consistent style in video series.
[19:01] - Rethinking traditional company explainer videos.
[22:01] - Utilizing actors for evergreen content and professional output.
[24:01] - Recap: Key points on cost-efficient video production strategies.
YouTube is the sleeping giant of B2B.
Everyone knows it has A LOT of potential and value...
But no one really knows to properly leverage it.
(There's just very little content on the subject)
Which is why for the first episode back of the Winning on Video Podcast...
I wanted to bring someone who could actually share unique insights about the channel (based on real lived experience, not BS theory)
That person... Gaetano!
During our conversation, we discussed:
🔥 A personal story about how a YouTube video influenced Gaetano to buy a Coffee machine and how it relates to B2B.
🔥 Why the real opportunity in the world of B2B content is video, not AI.
🔥 How small teams (and large) can practically get started with video content.
This was one of my favourite conversations I've ever recorded... Gaetano dropped a ton of gems that I know you'll find super valuable 😎
During this live conversation, Josef Newton & Sergey Ross (Co-Founders at Sway) discussed the myths associated with how much B2B video content should cost.
During this live conversation, Josef Newton & Sergey Ross (Co-Founders at Sway) discussed the current/challenges issues with B2B video content and what needs to change to make it a more effective medium for B2B content teams.
Chili Piper have built one of the most recognisable B2B brands.
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Their approach to content and video is uniquely different to most other brands, which is why I wanted to bring on their Head of Video & Creative Content, Nolan McCoy.
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During the episode, myself & Nolan discussed:
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✅ Audience building and Chili Piper's approach to it.
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✅ How they manage to ship such a high volume of video content.
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✅ Practical tips/advice for those just starting out with video content.
YouTube is one of the biggest content opportunities for B2B companies.
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Yet for most... it's still very under-utilised.
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During this conversation, we discussed:
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✅ What type of content you should be posting on YouTube (SEO vs non-SEO)
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✅ How to come up with topics and have a constant stream of new ideas.
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✅ The rise of YouTube shorts and why you NEED to be creating them.
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If you enjoy the conversation, please drop a follow :)
ProfitWell (now Paddle) are the industry leaders when it comes to the social content game.
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Over the last 5-6 years, they've built out 10+ unique shows and podcasts - that's helped position them as the leader in SaaS.
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In this episode, I sat down with one of their original producers Dan Callahan to discuss how they approach show ideation/creation/distribution.
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It was a super fun conversation and one that I think if you're trying to adopt a similar approach, will be super useful for you!
Short form video content has BOOMED over the last 12-24 months.
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But how do you take advantage of it, as a B2B company?
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During this conversation, Joe & Sergey break down the practical use cases for short form video content as well as covering the hottest short form platform right now... TikTok.
In this first official episode of the "Winning on Social" podcast, Sergey & Joe sat down to discuss "building a media company"
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During the conversation they discussed:
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👉 What it means to "build a media company" and why that might not be the best way to phrase it.
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👉 How to practically start thinking about this (strategy, channels, tactics etc.)
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👉 The best examples of B2B brands already doing this.
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