Grow Law Podcast

Are you wildly busy? That might *not* mean you’re wildly successful! In this episode, Sasha Berson sits down with Phyllis Sisenwine, a 25+ year pioneer in lawyer business coaching. Together, they break down what separates a law firm owner making $400,000 from a law firm CEO making over $1 MILLION. Explore how those top “CEO” lawyers use delegation, referrals, and speaking engagements to scale faster. We can confirm: It *is* possible to get more clients without sacrificing your personal life. Tune in now.📰 About Phyllis Sisenwine:Phyllis Sisenwine is a Master Certified Coach (MCC). She has spent more than 25 years helping lawyers build more profitable and better-run law firms. She works with solo attorneys and law firm owners on business development, delegation, referrals, and time management. Phyllis is also a nationally recognized motivational speaker, the author of Market You Must, and a frequent radio and TV guest. She is renowned for her high-energy, hands-on coaching style.👉 Sasha and Phyllis explore:— How to spot $25/hour tasks and delegate them so you can focus on $300/hour work.— The “lady in red” branding lesson that created unexpected business opportunities.— Why alumni networks and bar associations are *HUGE* gold mines for business.— How TOP attorneys leverage speaking engagements (free ones!), referrals, and one-on-one meetings.— Why “meeting with yourself” is the most profitable habit you can develop.👉 Main Takeaways from the Episode:— Pick one growth channel (speaking gigs, building referral pipelines, or 1:1 meetings with potential clients and partners) and schedule it weekly. Consistency is vital.— Identify $25/hour tasks and delegate them so you can spend time on $300/hour work.— Block 2 hours every week for uninterrupted thinking time to map your law firm’s growth plan.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Phyllis Sisenwine:• Website: https://powerfulcoaching.com/• LinkedIn: https://www.linkedin.com/in/phyllissisenwine📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

The future is bright (but terrifying). Are you ready for the next 3 years? In this eye-opening episode, Sasha Berson interviews CJ Advertising CEO Micki Love (a 32-year legal industry veteran). They discuss how AI will completely revolutionize the client attraction game come 2028. Find out where AI crushes it with marketing and intake, and where authentic human connections still rule supreme. Micki also reveals the COSTLY mistake most firms make with 60% of their leads. Future-proof your law firm. Tune in today.📰 About Micki Love:Micki Love is the talented CEO & President of CJ Advertising and a 32-year legal industry veteran. She started her career as a runner at a small personal injury firm in Kentucky and rose to become COO, helping scale the firm to 175+ employees across multiple states. After advising law firms nationwide through Vista Consulting, Micki joined CJ Advertising in 2018, where she now leads strategy, growth, and client success.👉 Sasha and Micki explore:— How AI is reshaping intake, operations, and client attraction (and where authenticity still shines).— Why referrals continue to outperform every marketing channel.— The “100-touch-point” strategy smart firms use to get remembered.— The *very* costly mistake most firms make with 60% of their leads.— How smaller firms can now catch up to “800-pound gorillas” using content, visibility, and smarter systems.👉 Main Takeaways from the Episode:— Stop ignoring rejected leads. Build a simple nurture system (email + text + check-ins) for the 60% who don’t become clients today.— Strengthen your referral engine: add post-case follow-ups, anniversary messages, and client surveys.— Create authentic content (avoid AI avatars). Record short videos answering real client questions and share them across platforms.— Don’t rely on one channel. Use at least 8 to 12. Grow your visibility across referrals, email, video, community presence, SEO, and more.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Micki Love:• Website: https://www.cjadvertising.com/• LinkedIn: https://www.linkedin.com/in/milove📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Is a 20-25% profit margin only a dream? Not for the top firms! In this episode, Sasha Berson sits down with fractional CFO Ryan Kimler to figure out what separates “meh” firms from the 4% that cross $1 MILLION. Ryan explains how smart owners reverse-engineer their growth, starting with their take-home pay. They dig into some math (it’s fun, we promise), like payroll, overhead, and marketing, to hit that golden 20–25% profit margin. Tune in today.📰 About Ryan Kimler:Ryan Kimler is the founder of Net Profit CFO, with a highly impressive track record. He partners with law firm owners to increase net profit margins by 52%+ and unlock 6 figures in additional owner distributions — often within 90 days! Ryan is also the creator of the Profit Clarity Blueprint™, a system built to replace reactive financial decisions with clear profit targets, cashflow forecasting, and CEO-level visibility. You can find Ryan at The Legal CFO podcast, where he teaches lawyers how to run firms that actually pay them back.👉 Sasha and Ryan explore:— Why only 4% of businesses cross $1M — and how to model a profitable, scalable firm after them.— Why start with take-home pay, then reverse-engineer your profit, staffing, and revenue.— Ryan’s law firm benchmarks: ~20% overhead, ~45% payroll, and 10–15% marketing.— Why your billable staff must generate 3–5x their total compensation.— Why chasing revenue without profit margin backfires ($1M more work can mean just $13K in profit).— The CEO shift that creates 7-figure law firms.👉 Main Takeaways from the Episode:— Audit your expenses using Ryan’s benchmarks: aim for ~20% overhead, ~45% payroll, and 10–15% marketing to unlock 20–25% profit.— Run the ROI test: every billable team member should generate at least 3–5x their total compensation.— Shift into CEO mode: block weekly “thinking time” on your calendar to focus on strategy, systems, and growth (not cases).If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Ryan Kimler:• Website: https://netprofitcfo.com/• LinkedIn: https://www.linkedin.com/in/ryankfinancialclarityllc/📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Be lazy. Grow your law firm like crazy! In this episode, Sasha Berson sits down with the “CEO whisperer”, Cameron Herold, who helped a business scale from $2M to $106M in just 6 years! Cameron explains why most founders get trapped doing work they hate, what to delegate using a *BRUTAL* thought experiment, and why every successful firm has a CEO and COO. Serious about growing without the stress and exhaustion? Tune in today.📰 About Cameron Herold:Cameron Herold is the wildly talented founder of the COO Alliance and host of the Second in Command Podcast. He’s often called the “CEO Whisperer” — the guy leaders call when their company is growing fast and starting to feel messy. Cameron helped scale 1-800-GOT-JUNK from $2M to $106M in 6 years, then spent the years after teaching CEOs and COOs how to grow without burning out. He’s written 6 best-selling business books, spoken in 29 countries, and teaches leaders how to step out of the way and let their firms grow without them.👉 Sasha and Cameron explore:— How delegating low-value work yields better decisions at the top.— What the 2-hour rule is: If you could only work 2 hours a day, what would you focus on?— How to split vision and execution. This CEO–COO advantage is your biggest growth accelerant.— Why hiring a strong operator pays for itself within the first few months… even with a $240K salary!— Why firms that scale too fast are forced into painful turnover later.👉 Main Takeaways from the Episode:— Run Cameron’s 2-hour thought experiment: if you only had 2 hours a day to work, decide exactly what stays on your plate.— Separate vision from execution: Assign one person full ownership of bringing your ideas to life (even if that starts part-time).— Reframe how you look at senior hires. Evaluate their impact after the first payroll, not the first year.— Block weekly thinking time on your calendar and treat it as non-negotiable work.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Cameron Herold:• Website: https://cameronherold.com/• LinkedIn: https://www.linkedin.com/in/cameronherold/📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Do you panic when leads *aggressively* drop? One lawyer lost 160 leads/per month, and grew his revenue by 59%! In this episode, Sasha Berson and Eric Gros-Dubois bust the myth that “more leads = more money”. Eric breaks down how AI is replacing low-level legal tasks (for the better!), how he masterfully delegates client acquisition to his team, and the top 3 “AI-proof” skills he urges every young lawyer to develop ASAP. Tune in today!📰 About Eric Gros-Dubois:Eric Gros-Dubois is a highly skilled business and corporate lawyer, and the Founder of EPGD Business Law, a Miami-based firm built for ambitious entrepreneurs. Armed with both a JD and an MBA, Eric thinks like a business owner first and a lawyer second. Since launching EPGD in 2013, he’s helped hundreds of clients navigate growth, risk, and complex legal decisions in an increasingly competitive market. Eric is also a highly sought-after speaker on next-gen law firm strategy, profitability, and the future of the legal world.👉 Sasha and Eric explore:— How losing low-quality leads can actually *increase* revenue.— How raising retainers from $1,000 to $7,500 eliminates low-profit clients.— How Eric broke founder dependence by shifting 30% of client acquisition to his team.— The simple framework Eric uses to ensure every attorney covers salary plus ~$10,000/month in overhead before profit.👉 Main Takeaways from the Episode:— Audit the last 30 days of leads by source and identify which channels actually produced profitable clients.— Raise your minimum retainer (or package price) and watch how client quality, stress, and closing conversations improve.— Write down the true monthly cost per attorney (salary + overhead) and stop negotiating compensation without that number in front of you.— Shift at least one client acquisition responsibility off yourself this quarter by incentivizing your team to bring in new business.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Eric Gros-Dubois:• Website: https://www.epgdlaw.com/• LinkedIn: https://www.linkedin.com/in/ericgrosdubois/📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Most law firms stall below $3M due to *shockingly* avoidable mistakes! In this episode, Sasha Berson welcomes close friend and colleague Mary Grinnan, a law firm growth expert, who speaks with 300–400 law firm owners every single year. Mary breaks down the winning traits of $3M+ firms, and the hidden trap keeping the rest from scaling their revenue. Is this you? Tune in now or risk everything in 2026.📰 About Mary Grinnan:Mary Grinnan is a brilliant law firm growth specialist who has spoken to thousands of law firm owners and is now privy to every growth mistake in the book. As a senior advisor at Grow Law and Comrade Digital Marketing Agency, she’s guided 500+ firms through critical growth decisions, helping them escape their growth traps and break past that crucial $3M revenue threshold.👉 Sasha and Mary explore:— Why firms that start too modestly with their marketing end up paying more— The clear behavioral edge of law firms that break $3M in revenue— Why you’ll stay stuck in “hair-on-fire” mode if you don’t understand your lead-to-case math— The one-year mistake that lets your competitors pull ahead— Why building a *sellable* firm changes every growth decision you make👉 Main Takeaways from the Episode:— Identify whether you’re acting like a lawyer running cases or a business owner building an asset — decide which one you want to be— Stop delaying “uncomfortable” decisions; write down the one move you’ve been avoiding and set a 30-day deadline— Schedule a strategy review with your marketing partner and set a clear plan from your current revenue to your next milestoneIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Mary Grinnan:• Website: https://growlaw.co/• LinkedIn: linkedin.com/in/mary-grinnan-7470133a📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Eager to scale past $5M? It’s going to be stressful and deeply uncomfortable. In this episode, Sasha Berson sits down with Luis Scott of 8 Figure Firm Consulting, who’s helped 30+ firms jump from low 7 figures to $10M, $20M… and even $100M+. They break down 3 vital growth stages, why 50%+ growth should feel chaotic, and what you *must* change today if you want to scale to $10M. Tune in now.📰 About Luis Scott:Luis Scott is the founder of 8 Figure Firm Consulting, where he helps law firm owners break through growth ceilings and scale from low 7 figures to 8 figures and beyond. As a former managing partner and COO, Luis understands that real, meaningful growth is disruptive. He has personally helped 30+ law firms double, triple, and reach $10M–$100M+ in revenue.👉 Sasha and Luis explore:— Why most ambitious law firm owners stall at $2–$5M— The 3 distinct growth stages, and why 50%+ growth is chaotic by design— What *actually* breaks when firms scale fast: leadership, systems, sales, and control— Why marketing may not be your problem… but sales or leadership is— The hidden cost of breaking through to $10M+ revenue that no one warns you about👉 Main Takeaways from the Episode:— Define your growth stage (0–25%, 25–50%, or 50%+) and align your expectations for stress.— Audit before increasing your marketing spend. If leads exist but conversions don’t, the issue is likely sales.— Set your growth pace intentionally for the next year. Choose controlled growth (25–30%) or prepare for disruption if scaling faster.— Get an outside business diagnosis. Most owners overvalue their firm’s health; an advisor will surface blind spots quickly.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Luis Scott:• Website: https://www.8figurefirm.com/• LinkedIn: https://www.linkedin.com/in/luisscottjr📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Scale too slow… and you stall. Scale too fast… and you break! Where’s the sweet spot? In this episode, Sasha Berson welcomes Mary Ellen Murrah of Vista Consulting to talk about org charts, mid-level leadership, and the systems your law firm needs to grow faster. You’ll discover how to create a strong accountability culture, build KPIs, and (as a bonus!) run a really cool “vacation test” for your employees. Watch now!📰 About Mary Ellen Murrah:Mary Ellen Murrah is a brilliant law firm strategist and Chief Strategy & Marketing Officer at Vista Consulting Team. Drawing on 16+ years of experience working with personal injury firms across the U.S., she helps owners resolve their intake breakdowns, build rock-solid leadership layers, and grow their firms with way more clarity and control.👉 Sasha and Mary explore:— Why most law firm owners struggle to scale (hint: a broken org chart is usually the culprit)— How intake leakages are quietly destroying your marketing ROI— The real meaning of “manage by numbers”: which reports actually matter— Why mid-level leadership (COO, Director of Intake, HR) is your ticket to freedom and growth— How to choose a sustainable growth pace (do not compare to the firm down the street)👉 Main Takeaways from the Episode:— Run the “vacation test.” Step away for a few days and track what breaks — that’s where your org chart needs fixing.— Audit your intake conversion. Small improvements can dramatically lower your cost per signed case.— Stop managing by gut feel. Identify 3–5 core numbers (intake, conversion, case flow) and review them weekly.— Add one layer of leadership. Even a single mid-level role (intake, ops, or HR) can free up time and stabilize growth.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Mary Ellen Murrah:• Website: https://vistact.com/• LinkedIn: https://www.linkedin.com/in/maryellenmurrah/📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Do you need massive budgets, billboards, or TV ads to grow? Not quite! In this episode, Sasha Berson sits down with Laura Ramos James, a brilliant Texas PI lawyer who built a multi–million dollar law firm on an initial $20,000/year marketing budget, and NO office or staff. Laura breaks down how Facebook groups, nonprofits, and identity-driven branding became her secret weapon to earning 6- and 7-figure cases.📰 About Laura Ramos James:Laura Ramos James is an award-winning personal injury attorney and founder of Ramos James Law. Recognized as a 2025 “Changemaker” and a multi-year Super Lawyers Rising Star, Laura has won hundreds of high-stakes injury cases — including multiple seven-figure recoveries — emerging as a trusted advocate for Spanish-speaking and disadvantaged communities across Texas.👉 Sasha and Laura explore:— How Laura grew a multi–million-dollar firm on a $20K budget with no office or staff— How to land 6- and 7-figure cases through Facebook groups— The identity-based marketing strategy that builds valuable connections— How nonprofits are a powerful engine for brand visibility and referrals— The shift from lawyer to CEO — and why your brand must outgrow you👉 Main Takeaways from the Episode:— Identify your identity groups (culture, hobbies, parent or faith circles) and start engaging with them. — Spend 3–5 hours weekly in local Facebook groups correcting misinformation and answering questions. — Partner with nonprofits and offer free education; small rooms often outperform big budgets. — Build a multi-channel foundation early so your brand isn’t dependent on a single marketing source. — Shift from “lawyer doing everything” to CEO building systems — delegate legal and admin work so your brand can scale.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Laura Ramos James:• Website: https://www.ramosjames.com/laura-ramos-james/• LinkedIn: https://www.linkedin.com/in/laura-ramos-james/📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

AI was supposed to make life easier… so why is it burying some law firms? In this episode, Sasha Berson chats with law firm coach Brian Glass to expose the hidden downsides of AI: how it’s quietly killing your visibility, complicating SEO, and steering prospects toward competitors. But don’t panic. You’ll also learn how Brian’s firm generates 80% of revenue from one GREAT lead source, and (as a bonus!) how he lowers case acquisition costs.📰 About Brian Glass:Brian Glass is a personal injury attorney and partner at Ben Glass Law in Fairfax, Virginia. He has coached 100+ law firm owners, helping them build practices that deliver real profit, predictable referrals, and a better quality of life. Known for landmark results (including Virginia’s largest DUI punitive verdict), Brian’s mission is to help lawyers thrive inside and outside the office.👉 Sasha and Brian explore:— How to survive in a world where AI is rapidly shrinking visibility on Google.— Why over-automation is killing trust by replacing humans a little too quickly.— How 60% of cases and 80% of revenue could come from trusted relationships.— Why low-budget SEO is a trap — $2,500 retainers rarely move the needle.— If offline marketing is back: use simple tools like postcards, lunches, and advisory relationships to drive leads.👉 Main Takeaways from the Episode:— Audit your AI visibility with a tool like AI Grader to see whether tools like ChatGPT are recommending your firm.— Call your own intake line (or have a friend do it) to check response speed, tone, and follow-through.— Schedule referral lunches with high-trust professionals (chiropractors, doctors, CPAs).— Review your client touchpoints and replace one automated or AI-generated interaction with a real human moment.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Brian Glass:• Website: https://www.benglasslaw.com/• LinkedIn: https://www.linkedin.com/in/fairfaxpersonalinjury/📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Think you need more leads? Think again. In this episode, Sasha Berson connects with Michael Patrick Strauch, a leading legal sales expert, to expose the hidden gaps that are silently killing your signed case numbers. Michael breaks down how top firms consistently convert 2–3x more clients from the same lead flow by changing how their intake teams connect, communicate, and close.📰 About Michael Patrick Strauch:Michael is a legal sales expert who works exclusively with law firms on optimizing intake, consultations, and closing. As Partner at Your Practice Mastered, a firm founded in 2009 that has helped 1,000+ law firms scale, he trains non-attorney closers to consistently hit 65–85% set rates and 60–80% close rates. His mission: build law firms that grow without the owner carrying every role and every sale.👉 Sasha and Michael explore:— AI vs. human intake: when automation works and when it kills conversions— Why most intake teams never ask the right questions— The hidden cost of “hot transfers”… and what converts better— How to rescue the 30% of prospects who book but never show— Data every law firm must track weekly to stay profitable👉 Main Takeaways from the Episode:— Have intake build an emotional connection before scheduling the consult.— Track set + close rates weekly and aim for 65–85% set and 60–80% close consistently.— Implement a 10–12 touch follow-up workflow across calls, text, and email.— Put trained non-attorney closers in charge of consultations.— Use AI only to support reminders and routing — never as the first human touch.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Michael Patrick Strauch:• Website: https://www.theclosingroom.com/• LinkedIn: https://www.linkedin.com/in/michael-patrick-strauch-mps-28403864/📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Most law firms are bleeding talent — especially women — because Big Law is still obsessed with 80-hour weeks. In this episode, Sasha Berson chats with Leslee Cohen, who built a powerhouse Chicago firm by hiring top lawyers with one shared deal-breaker: they refused to sacrifice life for their career. Big Law said no. Leslee said yes — and it changed everything. She reveals how her team delivers elite work, maintains sky-high retention, and has a culture people genuinely love.📰 About Leslee Cohen:Leslee Cohen is a brilliant corporate and M&A attorney with 30+ years of deal-making experience, including 20 years in Big Law on Wall Street. Today, she runs AllRise Legal Counsel — a fast-growing firm that pairs top-tier legal talent with a flexible culture that Big Law can’t compete with. Her mission: help founders raise capital, scale fast, and land life-changing exits, without the burnout.👉 Sasha and Leslee explore:— The main reason women leave Big Law, and how your firm can be the solution— A zero-turnover hiring model that any firm can copy— Why flexibility is now a competitive advantage in the legal world— How to attract elite lawyers without paying Big Law salaries— The culture shift that makes teams “go the extra mile” automatically👉 Main Takeaways from the Episode:— Audit your team’s flexibility needs (confidential 1:1 convos — ask what they actually need)— Fix recognition gaps by implementing weekly shout-outs or wins— Stop résumé-gap bias by recruiting on experience and alignment, not perfect timelines— Measure retention like a profit metric (track tenure, replacement costs, lost productivity)— Allow ownership to let your team suggest improvements, and implement the good ones immediatelyIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Leslee Cohen:• Website: https://www.linkedin.com/in/leslee-cohen/• LinkedIn: https://www.allriselawyers.com/📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Imagine signing 1,200 clients a month, without burning out OR hiring like crazy. In this episode, Sasha Berson sits down with Sam Mollaei, a 37-year-old attorney who runs 6 law firms (yes, 6)! Together, they break down the formula that lets Sam land as many as 1,200 clients every month — fueled by social media ads, airtight systems, and a team empowered by AI. Don’t let the market eat you alive. Tune in now.📰 About Sam Mollaei:Sam Mollaei is a serial law firm entrepreneur and CEO of 6 AI-powered law firms. After helping 1,400+ firms scale and automate — and signing up 70,000+ clients himself — he now builds and invests in high-growth legal brands at Tov Law Group. His focus: autonomous law firms that use marketing, automation, and AI to deliver lean teams and real profitability.👉 Sasha and Sam explore:— Why social media ads are the *best* client acquisition tool — Survival Rate: The new KPI that exposes revenue leaks most lawyers never notice— How top firms confidently spend up to 33% on case acquisition — and stay wildly profitable— The blueprint behind 1,200+ clients/month (with systems any firm can copy)— Why AI will run 80–90% of law firm operations sooner than you think👉 Main Takeaways from the Episode:— Every week, audit where every lead, qualified lead, and signed client comes from— Fix responsiveness and doc collection to instantly boost revenue from clients you already signed— Use AI to shrink overhead and eliminate the bottlenecks slowing you down— Confidently invest up to 1/3 of a case’s value when cases prove profitableIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Sam Mollaei:• Website: https://mollaeilaw.com/• LinkedIn: https://www.linkedin.com/in/sammollaei/📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Think you know SEO? Think again! In this episode, Sasha Berson sits down with Chris Dreyer, CEO of Rankings.io, to uncover how AI search tools like ChatGPT — that now own 27% of search traffic — are shaking up the legal marketing world! From E-E-A-T to Justia and Yelp, Chris reveals the new rules of visibility today. Discover how to compete and win in the age of AI.📰 About Chris Dreyer:Chris Dreyer is the CEO and Founder of Rankings.io, an award-winning SEO agency helping elite personal injury law firms dominate Google’s first page. As a leading voice in legal marketing, Chris is also the host of the Personal Injury Mastermind podcast. He has dedicated his career to helping attorneys break through the noise and build the kind of firms that change lives — including their own.👉 Sasha and Chris explore:— How ChatGPT and AI search are reshaping law firm SEO.— Why 27% of all legal search traffic has shifted away from Google (and what’s next).— The new ranking factors: E-E-A-T, case results, and third-party credibility.— Why directories like Yelp and Justia are skyrocketing and how to use them.— The future of visibility: mastering Search Everywhere Optimization before your competitors do.👉 Main Takeaways from the Episode:— Audit your website today: make sure your case results page is updated and syndicated to trusted third-party sites.— Strengthen your E-E-A-T — add author bios, showcase credentials, and highlight experience on every major page.— Claim and optimize your profiles on Justia, Yelp, and Avvo.— Meet with your marketing team this week to discuss an AI search readiness plan. Don’t wait until competitors outrank you.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Chris Dreyer:• Website: https://chrisdreyer.co/• LinkedIn: https://www.linkedin.com/in/chrisdreyerco📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Stop telling your associates to “just get out there.” In this episode, Sasha Berson sits down with Steve Fretzin to pinpoint what it takes to get your team to bring in business nonstop. Steve breaks down why most firms fail at business development (hint: it’s not because they’re lazy), and how a quietly toxic culture is killing your firm. Bonus: Get a few hard-hitting numbers (like how much every $10K case should cost to acquire).📰 About Steve Fretzin:Steve Fretzin is one of the world’s top business development coaches for attorneys — and a man who knows how to use second chances. After surviving a plane crash, Steve dedicated his life to helping lawyers take control of their careers, master client acquisition, and become the trusted advisor clients can’t live without. He’s the host of the BE THAT LAWYER podcast, hitting 500+ episodes and reaching listeners in 50+ countries.👉 Sasha and Steve explore:— Don’t wing business development — study the game first.— Culture, transparency, and leadership beat bonuses every time.— Pay fairly for case acquisition (15% is your magic number).— Every year, remove a hat — don’t keep adding them.— The fastest path to growth: Get a coach who’s already done it.👉 Main Takeaways from the Episode:— Audit your team’s comp plan, and add clear origination credit for new business.— Pick one role to delegate this year and commit to removing that hat for good.— Choose one area of your firm to improve and hire a specialized coach to fast-track it.— Create transparency: publish how bonuses, promotions, and goals are measured.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Steve Fretzin:• Website: https://fretzin.com/• LinkedIn: https://www.linkedin.com/in/stevefretzin• Podcast: https://fretzin.com/podcast/📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Profit. Taxes. Exit. Your future hangs in the balance. In this episode, Sasha Berson sits down with Emil Abedian, a 20-year accounting veteran, to talk profit, taxes, and the tough reality of scaling. From his early days in Sweden to advising multimillion-dollar firms in Los Angeles, Emil has seen it all. Today, he shares how law firm owners can borrow smart, hire faster, and plan their exit — while making tax planning more profitable!📰 About Emil Abedian:Emil Abedian knows what keeps law firm owners up at night — taxes, cash flow, and growth. As the founder and CEO of Counsel CPAs, this 20-year accounting pro helps law firm owners keep more of what they earn and exit richer. Emil also serves as CFO and board member of the Swedish American Chamber of Commerce of Greater Los Angeles and of the Mentor Foundation USA.👉 Sasha and Emil explore:— How to break free from the “high-paying job” trap — How to budget, borrow smart, and scale from $2M to $5M — How to make taxes (i.e., your #1 expense) actually profitable with strategic planning— How a $10M firm used tax strategy to save $800K — The three-year roadmap to exit your firm without getting crushed by a 40% tax hit👉 Main Takeaways from the Episode:— Fire yourself from daily tasks; your firm should run without you.— Budget your growth: every $1M in revenue usually needs about $150K in marketing fuel.— Meet your CPA quarterly, not yearly — tax planning only works before April.— Start exit planning 3 years in advance to avoid handing 40% of your sale to the IRS.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Emil Abedian:• Website: https://www.counselcpas.com/• LinkedIn: https://www.linkedin.com/in/emilabedian📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Imagine your time is worth $400,000 a minute. Now, start acting like it. In this episode, Sasha Berson welcomes John Kormanik, a former criminal defense attorney turned certified coach, to unpack the “billionaire mindset”. John shares how overworked attorneys can break free from burnout — and overcome the five biggest myths holding them back!📰 About John Kormanik:John Kormanik is a former criminal defense attorney turned certified coach, keynote speaker, and author of Break the Law: A Story of a Reimagined Legal Career and a Reclaimed Life. After 24 years in law and 16 years managing his own firm, John now helps accomplished attorneys master focus, banish burnout, and build firms that fuel their lives.👉 Sasha and John explore:— How to switch to the $400,000-minute mindset and stop losing billable time.— The 5 biggest lies lawyers tell themselves (and how to break free from each one).— How to escape the “always on” trap and finally take control of your focus.— Why intentional leadership will transform both your business and your life.👉 Main Takeaways from the Episode:— Audit your time like it’s money — cut anything that isn’t worth your hourly rate.— Set firm boundaries: no 24/7 availability.— Schedule “thinking time” weekly; real CEOs don’t just work, they think.— Define what freedom actually looks like for you, and start designing your firm around it today.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with John Kormanik:• Website: https://www.johnrkormanik.com/• LinkedIn: https://www.linkedin.com/in/johnrkormanik/• Book: https://www.amazon.com/Break-Law-Reimagined-Career-Reclaimed/dp/B0DHJK1XG1📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Chicago is a brutally competitive market, and yet… Jonathan Merel survived the odds and built a colossal family law practice with 23 attorneys spanning three offices. In today’s episode of the Grow Law Podcast, Sasha Berson and Jonathan explore how the latter went from maxing out credit cards in 2009 to leading a multimillion-dollar firm powered by the right culture and relentless marketing.📰 About Jonathan Merel:Jonathan Merel is the founder and managing partner of Merel Family Law, ranked among Chicago’s top 5 family law firms. What began in 2009 as a two-person operation has grown into a powerhouse with 23 attorneys, 40+ team members, and three offices across the city. He is living proof of what happens when you build a reputation on culture, client service, and relentless marketing.👉 Sasha and Jonathan explore:— Why culture and hiring the right people are the backbone of your growth.— The client-generating tactics that still work: community events, sponsorships, and grassroots visibility.— Why reputation and reviews matter more than any ad campaign.— How shifting from lawyer to CEO will transform the way you run your firm.👉 Main Takeaways from the Episode:— Audit your firm’s culture: question if your current team reflects the values you want to scale.— Start building visibility today: sponsor one local event or attend a networking group.— Treat marketing as a non-negotiable investment. Even a small budget compounds.— Shift into CEO mode by delegating one task this week so you can work on the business, not just in it.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Jonathan Merel:• Website: https://merelfamilylaw.com/• LinkedIn: https://www.linkedin.com/in/jonathanmerel📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Imagine being so well-connected that you’re one handshake away from knowing everyone in your city. That’s not a fantasy… that’s what Morris Lilienthal built in Huntsville, Alabama! In this episode, Sasha Berson explores how Morris took his law firm from old-school “grin and grip” networking to a modern marketing machine that doubled revenue, and captured 4% of their entire market.📰 About Morris Lilienthal:Morris is a partner at Martinson & Beason, a Huntsville-based firm founded in 1937. Over the last 17 years, he’s spearheaded the firm’s marketing evolution — building a database of 10,000+ clients, racking up 500+ Google reviews, hosting his own podcast, The Mo Show Live, while mastering both grassroots and digital strategies.👉 Sasha and Morris explore:— Why staying “top-of-mind” beats top-of-Google— How 10,000 football magnets turned into endless referrals— The #1 rule that freed Morris from perfectionism with video marketing— Why lawyers can’t rely on one channel (and what to do instead)👉 Main Takeaways from the Episode:— Don’t wait for perfect: 80% done > 0% published— Build systems early, from client lists to repurposing content— Stay visible everywhere: social media, community events, email, and even physical mailers— Diversify your marketing: if one channel dries up, you’re sunkIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Morris Lilienthal:• Website: https://www.martinsonandbeason.com/attorneys/morris-h-lilienthal/• LinkedIn: https://www.linkedin.com/in/alabamacaraccidentattorney/📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Forget the Yellow Pages. Law firm marketing is now a digital jungle! In this episode, Sasha Berson welcomes Ron Latz, a 15-year legal marketing veteran and the founder of LegalFenix. Ron has worn every hat in the industry, and today, he unpacks how your firm can outsmart big-budget competitors, while prepping for the AI-first future of client acquisition.📰 About Ron Latz:Ron Latz is a legal marketing industry veteran with over 15 years of experience. As founder of LegalFenix, he helps law firms scale from $3M to $10M+ in revenue by acting as their vendor-neutral CMO. Unlike most consultants, Ron doesn’t “sell” SEO, PPC, or websites — instead, he gives firms the clarity they need to invest wisely and grow consistently.👉 Sasha and Ron explore:— Why today’s client journey is more complex than ever— How to avoid “shiny object syndrome” in your marketing— The comeback of newsletters (and why they beat algorithms)— How small firms can beat big-budget “Goliaths” locally— What GEO and AI search mean for the future of leads👉 Main Takeaways from the Episode:— Audit your marketing spend: cut one channel that isn’t producing ROI.— Build your referral circle: add 3 local pros (therapist, realtor, CPA) to your network this month.— Launch or revive a newsletter (email or print) to stay top of mind without fighting algorithms.— Test your AI visibility: see if ChatGPT or Gemini recommends your firmIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Ron Latz:• Website: https://legalfenix.com/• LinkedIn: https://www.linkedin.com/in/ronlatz📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights