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Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.
Hosted from The Ken’s newsroom by Snigdha Sharma and Rahel Philipose, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.
Hosted from The Ken’s newsroom by Snigdha Sharma and Rahel Philipose, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.
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Across India, many heirs are stepping away from running their inherited businesses to run family offices instead. They see investing as more flexible, more global, and less tied to daily operations.Their parents built factories but they are more interested in managing portfolios.It’s a practical shift but one that’s changing how old wealth works and what it values.What’s driving this change and does India’s next generation of uber-rich business owners still want to build anything at all?Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Launched last year with the promise of 10 million internships, the Prime Minister’s Internship Scheme was meant to bridge the gap between young graduates and India’s job market. A year on, the numbers tell a different story. Fewer than 9,000 interns have joined so far, even as top companies like TCS and Reliance came on board. Behind the slow start lie deeper problems — poor funding exacerbating a mismatch between corporate expectations and student realities.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
OpenAI’s latest classroom experiment is starting in India. A deal with the Arise school network gives 10,000 free ChatGPT licenses to teachers but the fine print has schools on edge. But between NDAs, data collection, and new privacy laws, India’s educators are asking what OpenAI really wants from their classrooms. Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Six months after launch, Eli Lilly’s Mounjaro is already India’s second-biggest pharma brand, ahead of antacid Pan and just behind antibiotic Augmentin. Days later, Eli Lilly announced a $1 billion investment and a new Hyderabad hub.The timing is no accident: India has one of the world’s largest obese and diabetic populations, Ozempic’s patent expires in 2026, and local pharma giants are gearing up with cheap GLP-1 generics.In this episode of Daybreak, we unpack how this landscape presents both an opportunity and a challenge for Eli Lilly.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
When Deloitte refunded part of the A$439,000 it was paid by the Australian government for a report riddled with AI-generated errors, it seemed like the perfect moment to slow down. Instead, the firm doubled down and announced a global rollout of Anthropic’s Claude to nearly half a million employees. That decision captures the strange new logic shaping the Big 4 consulting companies. PwC, EY, KPMG, and Deloitte are no longer just using AI, they are performing it.Audit and tax work has slowed, regulation is tightening, and growth now depends on signalling technological boldness. In this new credibility economy, hesitation looks worse than failure. A mistake is no longer a crisis; it has become proof that you are early. But as every firm rushes to prove its AI edge, sameness is setting in, and the next real differentiator may not be accuracy at all.What could it be then?Tune in.
Founded by the Patel brothers, Vini Cosmetics built Fogg into the country’s top deodorant brand with its no-gas formula, and high-margin pitch. In 2021, global giant KKR swooped in with a $600 million deal, valuing Vini at $1.2 billion—the biggest private equity play in Indian FMCG.But the partnership never clicked. The founders refused to fully step back, while KKR struggled with the quirks of a brand-led business in a market it didn’t quite understand. Advertising budgets were slashed, rivals like Denver surged ahead, and new launches flopped.Today, Vini is still profitable, but its margins are shrinking, and Fogg’s dominance is fading. And even as the founders return fully into the picture, it's future looks foggy at best.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Even as markets wobble and trading volumes shrink, one online broker has raced ahead. Dhan, a four-year-old broking startup, managed to grow rapidly, post profits, and raise $120 million at a $1.2 billion valuation—all in the middle of a market correction.In this episode, we look at Dhan’s journey from a niche platform for power traders to one of India’s newest unicorns.What's making investors so bullish on Dhan when the rest of the industry is slowing down?Tune in.Correction note: In this episode, the host mistakenly referred to Dhan’s raise as $120 billion; the correct figure is $120 million, led by Hornbill Capital, valuing the company at around $1.2 billion.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Humantic AI is changing up IT services sales. Founded by serial AI entrepreneur Amarpreet Kalkat, the 24-person startup has built what it calls “buyer-first intelligence”—using AI to decode a client’s personality, communication style, and preferences from public data. Humantic wants to give sellers an instant human edge in billion-dollar deals. But challenges loom. Enterprise buyers are wary of bloated sales stacks, and Humantic will have to prove it’s more than just another disposable add-on in a sector already crowded with AI promises.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Phonepe is stepping into the public markets with a $15 billion IPO. For Walmart, which has pumped billions into the payments firm, this is both a chance to cash in and a test of its India strategy.Unlike Paytm’s disastrous, hype-heavy listing in 2021, Phonepe is going in with steadier financials, fewer regulatory scrapes, and the scale to back its story. Yet, the timing isn’t without risk: subsidies are shrinking, UPI share caps are on the horizon, and investor appetite has cooled since 2021.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
India’s packaged-food bigwigs ignored spices for a long time. Not anymore.Since 2020, everyone from ITC to Tata Consumer Products, from Dabur to Wipro, has been scrambling to cement their place in this essential corner of the Indian kitchen. They’ve pounced on spice brands, sometimes paying top dollar for them, all while their investors cheered them on. In fact, the stocks of Tata Consumer and ITC have both outperformed the S&P BSE FMCG index over the last five years.Turns out, this was all the vindication that Norwegian conglomerate Orkla needed to go publicBut this isn’t just another public listing. It’s the opening salvo in what industry insiders are calling the “great spice wars”. And here’s where it gets even spicier: though the category offers some of the highest margins in FMCG products—with pure spices commanding 30–35% gross margins and blended spices going up to 60%—they come with their own unique challenges.Tune in.*This episode was originally published on July 22nd 2025Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
It takes 150 crocus flowers to make just one gram of saffron. For comparison, a spice like cumin, gets you hundreds of kilos per acre whereas saffron yields barely two.Despite getting a prestigious GI tag from the Indian government and even a National Mission dedicated to its revival, Kashmir’s saffron production has plummeted:from 8 tonnes in 2011 to just 2.7 tonnes in 2024.So what’s going wrong? And can India learn something from Iran, which currently dominates 90% of the global saffron market?Reporters Mehroob Mushtaq and Numan Bhat, traveled deep into saffron country, met the farmers, walked the fields, and came back with a story that’s rich in detail, visuals, and hard truths.Tune in.*This episode was originally published on July 21st 2025.Compete in India’s first and only case-build competition.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
India’s soda shelves have changed almost overnight. Coke and Pepsi now sell zero-sugar versions of their drinks at prices as low as 10 rupees. The move came after Reliance launched Campa Cola with its own budget zero-sugar option. Now, they are taking over in big cities and small towns alike.But what looks like a health trend is really a business strategy. What is really inside those bottles? And what does it mean for consumers? Tune in.Compete in India's first and only case competition.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Swiggy, once the dominant force in India’s quick-commerce market, is now struggling to keep pace. Since its IPO, Instamart’s share has slipped to about 25%, well behind Blinkit’s commanding over 50%. To engineer a turnaround, CEO Sriharsha Majety is driving sweeping changes at the company—fuelled by a wave of ex-Flipkart hires, including Amitesh Jha as Instamart’s new chief. The shake-up marks a cultural pivot from Swiggy’s meticulous “doc culture” to a harder-edged “move fast, fail fast” ethos. But with Blinkit and Zepto racing ahead, whether this reset can restore Swiggy’s edge or leave it further behind in the quick-commerce race remains to be seen.Compete in India's first and only case competition.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
What happens when a woman writes the cheques in venture capital? In India fewer than 5% of VC partners are women and Archana Jahagirdar, founder of Rukam Capital, is part of that rare group. Since 2019, she has backed Sleepy Owl, Burger Singh, Pilgrim and Beco—bets that reveal how India’s middle class eats, shops and aspires. In this episode Archana talks to host Snigdha Sharma about why copying Silicon Valley often fails here, how VCs shape culture, what she looks for in founders, and why consumer trust can be the ultimate advantage. Tune inDaybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Blinkit now controls more than half of India’s quick commerce market, a sector long thought too competitive, too crowded, and too expensive for anyone to dominate.From its ever-expanding network of dark stores that powers its 10-minute deliveries to the recent, bold pivot toward an inventory-led model, Blinkit’s rise is built on a mix of speed, scale, and risk.But rapid expansion also brings higher costs and greater exposure. Has Blinkit created a sustainable advantage, or has it built a fragile empire that could be tested soon?Tune in. Compete in India's first and only case competition. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Vinfast, Vietnam’s ambitious electric vehicle maker, is making its last-ditch global play in India after racking up billions in losses in the US and Europe. But its strategy is unlike anything the market has seen before. Instead of competing with giants like Tata and Mahindra in big metros with flashy showrooms, Vinfast is starting in Tier-2 and Tier-3 cities like Coimbatore and Shimla—using car workshops as sales hubs.It’s betting on a country that is invested in EV adoption, rising middle class families who value range over power, and robust charging grid. The question is whether this unconventional approach will help it carve a space in India’s crowded EV market, or mark another costly failure.Tune in.Compete in India's first and only case competition. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
For decades, every Amazon meeting began in silence with employees reading six-page memos that shaped the company’s biggest innovations like Prime and Alexa. Jeff Bezos banned PowerPoint in 2004 to build a culture of truth-seeking through crisp writing and messy discussions. Now, that tradition faces disruption as internal AI tools like Amazon Q and Cedric draft, summarise and analyse documents in minutes. Some employees are embracing the speed while others fear a loss of originality and rigour. Is AI strengthening Amazon’s culture or quietly dismantling the practice that once defined its success?Tune in.Click here to sign up for The Ken's case competition.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
IRMA was never just another B-school. Born out of Verghese Kurien’s (the father of Operation Flood movement) mind, it built a one-of-a-kind management program for rural India—training managers for cooperatives, NGOs, and grassroots institutions, far away from the IIM playbook.Now, Delhi has other plans. An Act of Parliament is folding IRMA into a vast new central university, the "Tribhuvan" Sahkari University, with hundreds of affiliates. On paper, it’s about scaling cooperative education nationwide. But the shift is sparking anxiety over placements, faculty, and whether Kurien’s vision will survive in a system built for size.Tune in.Compete in India's first and only case competition.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
India’s millionaire households have jumped 90% in just four years, and a gold rush for wealth managers has begun. Firms like Nuvama, Kotak, and 360 One are in a race for high-net-worth clients—deploying relationship managers, slashing rates, and dangling exotic products to stay ahead.But the old playbook of generous distribution fees is colliding with a new reality. Today’s wealthy are savvier, fee-sensitive, and increasingly leaning on advisory-first models or even building in-house family offices. That’s left pure-play firms in a difficult spot, even as VC-backed challengers chase growth at all costs.Tune in.P.S. Are you a manager, recruiter or founder who has been part of a hiring process in the last year? Rahel from 90,000 Hours wants to hear from you. Take our survey.Compete in India's first and only case competition.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
1Gold has hit record highs: $3,702.95 an ounce globally and ₹110,666 per 10 grams in India, up over 40% this year. But inflation seems to be easing, and there’s no immediate threat of war. What could be behind the surge? Experts point to central banks around the world buying gold, expectations of U.S. rate cuts weakening the dollar, and Indian households holding onto their gold, limiting supply. The rally matters for India because it pushes up imports and puts pressure on the rupee, which hit a record low of 88 against a dollar this year. What does gold’s rise tell us about global money and India’s economy.Tune in.P.S. Are you a manager, recruiter or founder who has been part of a hiring process in the last year? Rahel from 90,000 Hours wants to hear from you. Take our survey.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
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Ruined my morning. Got a person who has no connect with the ground reality in India and wants to copy ideas from the US and force down our throats. absolute disgrace!
Very important investment regulatory issue highlighted.