Content People

Welcome to S2E12 of Content People This week we talk with Content Creator Clara of ColorMeLoverly. You might know Clara from her TikTok, where she's earned a following of more than 220K her fictional PR agency has amassed a trove of high-profile but problematic clients. See her advice to Joe Jonas [https://www.tiktok.com/@colormeloverly/video/7276132752007630122?lang=en], for example. Or check out Clara's fantastic substack Hmm, That's Interesting [https://colormeloverly.substack.com/] - which has more than 12K subscribers - where she digs a little deeper into the cultural mores and nuances behind the hot-button issues of the day. Hmm, That's Interesting [https://colormeloverly.substack.com/] Clara's also on Instagram [https://www.instagram.com/p/CwdjZSCt5bU/] and has a delightful literary podcast called One More Chapter with Clara and Clare. [https://open.spotify.com/show/1Tk5Ek3wD3WSc6iiBADrd1] Our convo covered: - How Clara grew her following on TikTok - What sparked the idea for her now-famous PR parody - Why her newsletter is currently her favorite medium - How "feeling cringe" is totally normal when you're trying something new - and how she deals with it. - Why promoting your work and content can feel harder for women than for men. Subscribe to the Content People newsletter here. [https://meredithfarley.substack.com/] Follow Meredith on LinkedIn here [https://www.linkedin.com/in/meredith-farley/]. I loved getting to chat with Clara. Hope you enjoy the convo or find it useful.

Follow Jess on LinkedIn [https://www.linkedin.com/in/jesscook-contentmarketing] Follow Meredith on LinkedIn [https://www.linkedin.com/in/meredith-farley] Check out the Content People newsletter [https://meredithfarley.substack.com/] Listen to That's Marketing, Baby! [https://www.thatsmarketingbaby.com/] Check out Jess' course Home Pages for Humans [https://jesscookcontent.gumroad.com/l/home-pages-for-humans] Thanks for listening! If you liked it, we'd love a 5-star rating, a review, or a subscription. Or tell a friend about the show. Or ...do all four? Know someone who should be featured on Content People? Want to advertise on Content People? Shoot Meredith a DM on LinkedIn.

Meredith sits back down with Kelli Corney for a wide ranging chat to close out our first season of the show. For a behind the scenes look at launching the show and Season 1, check out Meredith's post at https://meredithfarley.substack.com/p/how-to-start-a-podcast-in-4000-words Subscribe to the Content People newsletter at https://meredithfarley.substack.com/

Chris Cantwell is an acclaimed writer, director, and filmmaker with a long list of credits from co-creating the AMC show, Halt & Catch Fire, to executive producing Lodge 49, and venturing very successfully into the world of comic books. In this episode, we talked with Chris about pitching and creating TV shows, navigating creative partnerships, and the impact of AI on storytelling. Check out Chris' latest comic, Hellcat, at https://www.marvel.com/articles/comics/hellcat-series-christopher-cantwell-alex-lins-super-hero-murder-mystery Subscribe to the Content People newsletter at https://meredithfarley.substack.com/

On this week's episode, we talked with Jared Meyers, the president and founder of SIDO Innovation. Jared's work is all about helping early stage startups design amazing products and he walked us through the fundamentals of good product design and how important good product managers are to building a successful organization. Check out Jared and SIDO Innovation at https://sidoinnovation.com/ Subscribe to the Content People newsletter at https://meredithfarley.substack.com/

Today on the show we sat down with Kelli Corney to talk all about brand. Kelli's diverse experience in the media industry has given her a unique perspective into branding, starting from the basics of defining what a brand really is to how to actually build one from first principles. This episode is packed full of actionable advice, we hope you enjoy it! Learn more about and get in touch with Kelli at https://www.linkedin.com/in/kellicorney Check out Kelli's Brand Strategy for Innovation course at Maven: https://maven.com/kelli-corney/brand-strategy-for-innovation Subscribe to the Content People newsletter at https://meredithfarley.substack.com/

For marketers, the current job market is uncertain but there are still many opportunities to be found. On this week's show we talked with Steve Ward of The Ward Group about how to build your marketing career strategically whether you're new to the industry or a seasoned exec.  Steve's real world agency experience and years helping match marketing pros to the right opportunities has given him excellent insight into the search and hiring process. He shared a ton of actionable advice with us and we're so excited to share his wisdom. Learn more about Steve and The Ward Group at https://www.wardgroup.com/ Reach out to Steve directly at sward@wardgroup.com Subscribe to the Content People newsletter at https://meredithfarley.substack.com/

Today on the show we spoke with Caroline Winkler. Caroline is first and foremost a YouTuber, and we talked about how her channel has grown and how that growth has helped encourage her to take more risks and experiment more with her content. We also talk about her brand new podcast with Jess DeBakey, Not For Everyone and play a round of Office Décor Smash or Pass. Check out Caroline's channel at https://www.youtube.com/@Caroline_Winkler Watch her video on YouTube about 'What I Eat in a Day' content: https://www.youtube.com/watch?v=VZxMxq85-nI ...And the Holiday Décor Smash or Pass episode that inspired our game: https://www.youtube.com/watch?v=YvwN3_UbQdM Listen to Not For Everyone at https://podcasts.apple.com/bg/podcast/not-for-everyone/id1658791276 Subscribe to the Content People newsletter at https://meredithfarley.substack.com/

On this week's episode, we talked with Liv Albert, the creator and host of the hit podcast, Let's Talk About Myths, Baby! We covered the origins of the show, how it changed over time and found its voice and all the lessons Liv has learned along the way. You can learn more about the show at https://www.mythsbaby.com/ Follow Liv on Twitter at https://twitter.com/livyrants Check out her book, Greek Mythology: The Gods, Goddesses, and Heroes Handbook at https://www.munrobooks.com/item/bC1DcsJZoXEFNJsPXAvQmQ Subscribe to the Content People newsletter at https://meredithfarley.substack.com/

In today's episode, we talked about leadership and influence with Dina Denham Smith. Dina is an acclaimed author, coach and is the founder of Cognitas, an executive and team coaching organization. We spoke with Dina about how she found her way into coaching and the sometimes counterintuitive key characteristics of good team leadership. We also covered Dina's journey as a content creator herself, and what she's learned as an accomplished author including how to encourage your subconcious self to tackle challenging creative problems (like writing a book!). Learn more about Dina at https://www.dinadsmith.com/ or on LinkedIn at https://www.linkedin.com/in/dina-denham-smith Subscribe to the Content People newsletter at https://meredithfarley.substack.com/

This week we sat down with Ellen Gills, a veteran organizational development expert and leadership coach. We talked with Ellen about starting a consultancy business during the pandemic, what makes a good manager and a good coach and what the difference is between the two. Learn more about Ellen at https://www.gillis-group.com/ Subscribe to the Content People newsletter at https://meredithfarley.substack.com/

This week we talked with Brafton's Chief Services Officer, David Snyder, about the legendary management article, Who's Got the Monkey, by William Onken. The piece talks about how managers should approach delegating tasks and setting boundaries at work to avoid burnout and empower their their teams to solve problems and work more autonomously. We taked with Dave about the lessons he's taken away from that article and how he's adapted it to his current role as well as his own experience transitioning into management roles at Brafton.  Read the article at Harvard Business Review: https://hbr.org/1999/11/management-time-whos-got-the-monkey Subscribe to the Content People newsletter at https://meredithfarley.substack.com/

In this episode, we talked with Jessica Holton, the Co-CEO and co-founder of Ours, a relationship health company that combines counseling and self-guided sessions to help people build stronger personal relationships. We discussed the fundamentals of good relationships, how to leverage those concepts in the workplace, and what the future of wellness and relationship health programs look like.  Learn more about Ours at https://www.withours.com/ Subscribe to the Content People newsletter at https://meredithfarley.substack.com/ Connect with Meredith at https://www.linkedin.com/in/meredith-farley

Brianna is a Coaching Enablement Manager at Wayfair. In this episode, we talk with her about the ins and outs of sales coaching, leveraging Radical Candor to help people succeed at work, and creating environments that balance challenge and care to foster development and growth. Connect with Brianna on LinkedIn at https://www.linkedin.com/in/brianna-de-l-airre-7b457644/ Learn more about the Radical Candor framework at https://www.radicalcandor.com/our-approach/ Subscribe to the Content People newsletter at https://meredithfarley.substack.com/ Connect with Meredith at https://www.linkedin.com/in/meredith-farley

We spoke with fashion and culture journalist Amy Odell about breaking into journalism, her biography of Anna Wintour, and the opportunities and challenges of the changing landscape of digital media. Subscribe to Amy's Substack, Back Row, at https://amyodell.substack.com/ Subscribe to the Content People newsletter at https://meredithfarley.substack.com/ Connect with Meredith at https://www.linkedin.com/in/meredith-farley

In this episode we talked with career and leadership development expert Kimberly Brown about building a career strategically, navigating the hiring process effectively, and dealing with the ebbs and flows of the ever-changing job market to find the right opportunity for your next move. Learn more about Kimberly and her book, Next Move, Best Move, at https://www.kimberlybonline.com/ Read her column, Your Next Move, at https://www.thecut.com/2022/04/your-next-move-career-advice-column.html

We sat down with Jungian analyst and author Lisa Marchiano for a wide ranging conversation about the importance of self discovery and how finding yourself and bringing your full self to the workplace can make a dramatic difference in your work and relationships. Learn more about Lisa and her book at https://lisamarchiano.com/ Content People is produced by Brafton, a leading content marketing agency headquartered in Boston. For more information and free content, visit us at https://www.brafton.com/

Cliff Stevens is the VP and managing director of Copper Giants, the in-house agency for Liberty Mutual. We talked with Cliff about his years of experience in the agency world and how he brought that experience into Liberty Mutual to build a best in class agency within the larger organization. In house agencies have unique challenges and opportunities and we explore how Cliff's approach to Copper Giants applies to the work all of us content people do every day. Check out Cliff on Linked in at https://www.linkedin.com/in/clifford-stevens-b9115112 Content People is produced by Brafton, a leading content marketing agency headquartered in Boston. For more information and free content, visit us at https://www.brafton.com/

Atoosa Rubenstein became the youngest editor-in-chief in Hearst Magazine's history when she founded CosmoGirl! in 1993 at age 26. In this episode, Brafton COO Meredith Farley talks with Atoosa not only about what she learned during her career at CosmoGirl! and Seventeen, but also how she dealt with burnout and what's changed and what's stayed the same in the digital era of content.  Subscribe to Atoosa's newsletter, Atoosa Unedited at https://atoosa.substack.com/ Content People is produced by Brafton, a leading content marketing agency headquartered in Boston. For more information and free content, visit us at https://www.brafton.com/ Show links: Donald Robertson's Instagram: https://www.instagram.com/drawbertson/ Slate's profile of Atoosa: https://slate.com/human-interest/2021/09/atoosa-rubenstein-comeback-newsletter-profile.html

In our inaugural episode of Content People, Brafton COO Meredith Farley sits down with Todd Henry, an acclaimed author and founder of Accidental Creative. They discuss creative leadership, team building, and fostering a culture that lets creative teams thrive.  You can learn more about Todd at https://www.toddhenry.com/ Content People is produced by Brafton, a leading content marketing agency headquartered in Boston. For more information and free content, visit us at https://www.brafton.com/