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Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.
299 Episodes
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The biggest phenomenon in pop culture released her latest album a week ago. Taylor Swift’s The Life of a Showgirl smashed records wherever it went, but was also greeted by an unfamiliar reaction: indifference. Not just by critics, but by her fans too. Duncan Greive is joined by The Spinoff’s Alex Casey and Lyric Waiwiri-Smith – two lifelong Swift fans who also felt the bubble pop this week – to discuss an album that promised much but felt like a letdown to many.
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From a traditional "direct" medium to a data-driven powerhouse, out-of-home media has undergone a true evolution. Over a 17-year period, the out-of-home space has gone from commanding a mere 3% of industry ad revenue to approximately 18%, expanding to fill the void left by fragmenting media channels like linear television.
Duncan Greive is joined by Kurt Malcolm, Head of Trading and Platforms at JCDecaux NZ, and Richard Thompson, Founder of D3, to discuss how innovations like knOOH - a cross-industry collaboration to measure audience - have contributed to the continued rise of out-of-home in Aotearoa.
This is the final episode of our partnership with JC Decaux.
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Critic Te Arohi is the student magazine of the University of Otago, and turns 100 this year, making it the oldest student media in the country, as well as one of its most awarded and impactful. This week, Duncan is joined by the current editor and one of its recent former editors to discuss the evolution of the magazine and how student media, which naturally has the youngest adult demographic in the country, keeps up its mission, despite still relying on the oldest distribution strategy of them all.
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Duncan Greive is joined by Victoria Parsons, insights and strategy director at JCDecaux NZ, and Peter Pynter, prinicpal consultant at Neuro-Insight to talk through JCDecaux’s investment in neuro research. They unpack what science tells us about advertising, and how marketers can make sure their messages cut through the noise in these increasingly advertising-saturated times.
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On this week's episode of The Fold, Duncan Greive sits down with The Spinoff's head of audience Anna Rawhiti-Connell and Now You Know host Robbie Nicol to break down the highly successful strategy behind the new social-first news explainer series.
With over 2.5 million views in just 10 weeks, Now You Know has won the attention of the 18-24 year-olds. Anna and Robbie discuss the philosophy of treating young people as worthy news consumers (not "exotic zoo animals"), the intentional craft used to blend serious journalism with platform-native comedy, and the differences in distributing content across TikTok, Instagram and YouTube Shorts. A must-listen for anyone looking for a blueprint on genuinely connecting with the next generation.
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Glen Kyne rejoins The Fold to smash through six of the biggest stories in media, all in six minutes or less (at least in theory). Kyne and Duncan Greive discuss the much larger shareholding Jim Grenon has in NZME, continuing drama for RNZ, the end of the NZFC-NZOA merger, a potential breakup of Mediaworks, a standoff between Stuff the the Police – and the new global media behemoth being built by the Ellisons.
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Anna Rawhiti-Connell joins Duncan Greive on The Fold to discuss two violent deaths, one driven by the internet, the other digested by it. They discuss how each shows in different yet profound ways how treating the internet as a separate sphere of life is increasingly impossible – rendering the libertarianism of one incompatible with the laws and mores of the other.
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Glen Kyne returns to The Fold to analyse the annual or half-yearly results from TVNZ, Sky and NZME. TVNZ surprised with an unexpectedly healthy profit, NZME emerged from a bruising board battle and Sky (finally) got its rugby deal. Kyne has it all covered – and picks a clear winner.
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Andrew Tindall and System1 have assembled some of the most massive and comprehensive databases of advertising effectiveness, running the gamut from creative to medium. Tindall joins Duncan Greive on The Fold, in partnership with JCDecaux, to discuss the story all that research tells.
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Sophie Moloney has been CEO of Sky NZ for five years. For much of that time she’s been dealing with downsides – a failed acquisition of Mediaworks, Spark Sports gifting their rights to TVNZ and prolonged satellite issues. But lately, things have been looking up. They successfully brought NZ Cricket rights back, scooped up Three’s assets for $1, and just last week lengthened their rugby deal under very buyer-friendly terms. She joins Duncan Greive on the Fold to dig into all those issues and more.
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The longest-tenured leader in New Zealand media joins Duncan Greive on The Fold for a frank discussion about the state of RNZ. They discuss the sharp decline in radio ratings which prompted him to commission a brutal report from former RNZ news boss Richard Sutherland, while also addressing the growth of digital news and lifestyle content. They also address RNZ’s Auckland problem, the strength of Newstalk ZB and whether RNZ really needs a statement hire, or just to deploy its talent on air.
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Duncan Greive goes solo to dig into some fascinating recent media stories. The details of the Sky-NZ Rugby deal give all parties a chance to plausibly claim a win. The Sutherland report into RNZ National is one of the most challenging and interesting of its type in years. Two of the country’s biggest Substackers have left the platform. And Paramount looks to be building a manosphere streamer with a gigantic UFC deal for the US.
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Duncan Greive is joined by Phil Eastwood, GM of JCDecaux NZ, and Paul Maher, chair of OOHMAA, to discuss the rise and rise of out-of-home media. Once a backwater of the industry, it’s now the only locally operated sector showing robust growth. Partly a result of digital screens, partly a response to the hyper-saturation of ads in digital contexts, out-of-home has become what Eastwood calls “the last true broadcast medium”.
This episode is in partnership with JCDecaux.
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A very special episode of The Fold, featuring songwriting immortal Neil Finn talking about his long, singular journey making music on the internet. He gives his views on the utopian promise of its origins, the narrowing of algorithms and how social lost its way. And explains why, despite all that, he’s launching MUFGAL – perhaps his most ambitious attempt yet to hold true to that founding idea.
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Glen Kyne joins Duncan Greive on The Fold to discuss the shock revelation that NZ on Air will support Celebrity Treasure Island and The Traitors NZ’s return to our screens. They assess the potential moral hazard, the function those shows perform for networks, and the more profound challenges lurking down the road.
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Gareth Shute is a historian of New Zealand music, who realised that there had never been a high level overview of the artists which shaped our pop charts. He’s just published Songs From the Shaky Isles, a book which flies through a century of recorded pop music on these shores. He joins Duncan Greive on The Fold to discuss it, with particular reference to the way the rise of mediums like television, commercial radio and streaming impacted what was made and who got to hear it.
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Eugene Healey is an academic and brand strategist based in Melbourne, and a sharp critic of clumsy attempts from brands to play social justice activists. He's traveling back to New Zealand to speak at the Comms Council's Media Spotlight event, and joins Duncan Greive on The Fold to discuss the unintended consequences of advertising's woke years, and explain why brands should only show up for a community if they're truly committed to the bit.
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Anna Rawhiti-Connell joins Duncan Greive on The Fold to discuss the way social media conspiracy theories have started to dominate the institutional media in the US, and ask what the local equivalents might be. They also talk about Lucy Blakiston from Shit You Should Care About's signing to venerable Hollywood talent agency WME, and The Spinoff's buzzy new social-first news show Now You Know.
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Glen Kyne joins Duncan Greive on an emergency edition of The Fold to discuss Sky's move to buy the New Zealand assets of Discovery NZ, including Three and ThreeNow. They discuss the price, what it does for Sky, how Three will evolve and how it changes the game for TVNZ.
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Glen Kyne returns to The Fold to dig into another incredible quarter for Netflix – and ask whether its run is over or it has more headroom. They also chat about what's next for Substack after its US$100m raise, the end of the Auckland Transport saga and break down the Beacon Awards.
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Really interesting overview of the discussion document on this important topic - media reform.