Claim OwnershipThe State of Social
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Description
Let’s cut the shit. Working in social media can be a little unhinged.
This podcast is a space for social pros to get real about the good, bad and ugly of working in social. If you’re looking for best practices, you won’t get that here – but you will find real, raw, unfiltered takes on what’s like to work in a field that changes faster than the speed of the Internet from a real social media agency team. So pull up a chair, crack open a cold one, and join us to connect about working in social media for what it really is – a wild ride from start to finish.
This podcast is a space for social pros to get real about the good, bad and ugly of working in social. If you’re looking for best practices, you won’t get that here – but you will find real, raw, unfiltered takes on what’s like to work in a field that changes faster than the speed of the Internet from a real social media agency team. So pull up a chair, crack open a cold one, and join us to connect about working in social media for what it really is – a wild ride from start to finish.
20 Episodes
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Happy New Year, y'all! Welcome back! ;) In this episode, we discuss our holiday break and social media trend predictions for 2023! What does the future hold for AI, BeReal and closed communities? And will follower count be a metric of the past? Grab yourself a cup of coffee and join us as we share our thoughts!
Hive Connective Merch: hiveconnective.com/shop
So Social Discord: https://discord.gg/yq4dVCyA
HiveConnective Instagram: instagram.com/hiveconnective/
HiveConnective TikTok: tiktok.com/@hiveconnective
HiveConnective YouTube: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA
WELCOME THE HECK BACK for episode 9! In this episode, we dive into the behind-the-scenes of our journey to becoming Webby Award nominees. We share our personal experiences and lessons learned along the way. Tune in now and join us on this exciting ride. 🎉
Please vote for Annie Elliott Design at the link below to help us win the Webby People’s Voice Award: https://vote.webbyawards.com/PublicVoting#/2023/social/social-video/how-to-explainer-diy
Hive Connective Merch: hiveconnective.com/shop
So Social Discord: https://discord.gg/yq4dVCyA
HiveConnective Instagram: instagram.com/hiveconnective/
HiveConnective TikTok: tiktok.com/@hiveconnective
HiveConnective YouTube: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA
In this Halloween episode, our team discusses the spooky side of going viral on TikTok and how to prioritize wellness when it happens. We also share some of the scary things we've encountered as social media managers. OH YEAH, AND ... we share some super exciting news ;) (Hint: we've built a super sick new Discord channel for social folks to hang, strategize, share, and commiserate. (And for the memes. Obviously.)
So Social Discord: https://discord.gg/gXsEB4qK
HiveConnective Instagram: https://www.instagram.com/hiveconnective/
HiveConnective TikTok: https://www.tiktok.com/@hiveconnective
HiveConnective YouTube: https://www.youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA
![Episode #1: Welcome to the State of Social! [Intros & Why We Made the Podcast]](https://s3.castbox.fm/0a/0b/1e/829a4694fe4b6f385f5b78718880d221ef_scaled_v1_400.jpg "Episode #1: Welcome to the State of Social! [Intros & Why We Made the Podcast]")
Today we are introducing ourselves and explaining why we made this podcast. Essentially it's a support group for social media managers to validate their shared experiences and working in this ever-changing industry!
Links to content mentioned:
The Colin and Samir Show interview with Rhett & Link: https://open.spotify.com/episode/3UKV3tO2W60jGbxWO9lcJX
Hiveconnective satire video 1: https://www.tiktok.com/@hiveconnective/video/7133572811787881770?is_copy_url=1&is_from_webapp=v1
Hiveconnective satire video 2: https://www.tiktok.com/@hiveconnective/video/7133573578137619758?is_copy_url=1&is_from_webapp=v1
Step into the State of Social podcast as we explore Pinterest's as a popular platform among the top social media sites, how we approach strategy for client Pinterest accounts, and its user behavior, including its magnetic appeal to Gen Z (that’s actually good for their mental health) 🎧 Listen in for insights on leveraging Pinterest’s unique space for both users seeking inspiration and brands aiming to connect with an engaged, forward-thinking audience.
Whether you're a seasoned pinner or new to the platform, this episode unpacks the essence of Pinterest’s charm and its impact on social media trends as it concerns those of us who work in the social media marketing industry and content creator economy.
Join our vibrant community for more engaging discussions and to share your own experiences:
🔗 HiveConnective Merch: hiveconnective.com/shop
📱 Connect with us on Discord: discord.gg/yq4dVCyA
📸 Follow us on Instagram: instagram.com/hiveconnective/
🎵 Discover our TikTok: tiktok.com/@hiveconnective
📺 Subscribe to our YouTube Channel: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA
Welcome back to the State of Social podcast, y’all! 🎧 This episode takes you through the captivating realm of social media campaigns that grabbed the spotlight for all the wrong reasons.
We examine the crucial role of ethics in content creation, with a closer look at notable case studies like Snapchat's Would You Rather and Logan Paul's infamous video. Our discussion emphasizes the essential need for content to echo audience values and the profound effects of our digital decisions. Join us to hear our key strategies for effectively managing crises, the significance of acknowledging mistakes, and garnering practical advice for thoughtful social media engagement. 🌐💬
Join our vibrant community for more engaging discussions and to share your own experiences:
🔗 HiveConnective Merch: hiveconnective.com/shop
📱 Connect with us on Discord: discord.gg/yq4dVCyA
📸 Follow us on Instagram: instagram.com/hiveconnective/
🎵 Discover our TikTok: tiktok.com/@hiveconnective
📺 Subscribe to our YouTube Channel: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA
🎙️ Welcome back to episode 17 of The State of Social podcast! Today, we're unpacking the slowdown in TikTok's growth and what it means for the future of social media engagement.
Don't worry — we've switched up the vibe to be much more upbeat in our second topic discussion, where we all share how each of us got into working in the the world of social media marketing manager and offer practical advice for anyone considering a career in social! Whether you are going to college and not sure what to major in, want to skip college and get right into the trade, or your looking to change careers or industries, we are spilling the tea on how to become a social media content creator for brands. 🚀💬
Join our vibrant community for more engaging discussions and to share your own experiences:
🥤 Exclusive Merchandise: hiveconnective.com/shop
📱 Connect with us on Discord: discord.gg/yq4dVCyA
📸 Follow us on Instagram: instagram.com/hiveconnective/
🎵 Discover our TikTok: tiktok.com/@hiveconnective
📺 Subscribe to our YouTube Channel: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA
Episode #16 of the State of Social Podcast tackles the timely topics of TikTok bans, Instagram outages, and their repercussions for social media managers. We discuss the importance of adaptability in the social media marketing industry, the implications of potential platform restrictions and censorship, and strategies for managing the stress that comes with the territory. Listen in for a passionate conversation of how to navigate the uncertainties of social media with agility and maintain good mental health in a constantly connected digital world.
Join our vibrant community for more engaging discussions and to share your own experiences:
🔗 HiveConnective Merch: hiveconnective.com/shop
🥤 Exclusive Merchandise: hiveconnective.com/shop
📱 Connect with us on Discord: discord.gg/yq4dVCyA
📸 Follow us on Instagram: instagram.com/hiveconnective/
🎵 Discover our TikTok: tiktok.com/@hiveconnective
📺 Subscribe to our YouTube Channel: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA
🎙️ Welcome to Episode 15 of The State of Social podcast, where we dissect the nuanced roles within social media management and the strategic pivot towards content-first approaches. In this episode, you can also look forward to our reactions to social media horror stories, as well as a surprise brain rot segment at the end! 🧠💡
Join our vibrant community for more engaging discussions and to share your own experiences:
🔗 HiveConnective Merch: hiveconnective.com/shop
🥤 Exclusive Merchandise: hiveconnective.com/shop
📱 Connect with us on Discord: discord.gg/yq4dVCyA
📸 Follow us on Instagram: instagram.com/hiveconnective/
🎵 Discover our TikTok: tiktok.com/@hiveconnective
📺 Subscribe to our YouTube Channel: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA
🎙️ Join us in Episode 14 of The State of Social podcast, where we delve into the indispensable value of social media agencies in training and strategy formulation, alongside a critical discussion on the recent upheaval in TikTok's musical landscape due to UMG pulling its tracks. 🚀🎵
Discover actionable insights on leveraging agency expertise to elevate your company's social media presence, the impact of losing a major music catalog on content creation, and strategies for adapting to these changes.
Engage with our dynamic community for deeper discussions and exclusive updates:
🔗 HiveConnective Merch: hiveconnective.com/shop
🥤 Chronically Online Stainless Steel Tumbler: hiveconnective.com/shop/p/chronically-online-stainless-steel-tumbler
📱 Join the So Social Discord: discord.gg/yq4dVCyA
📸 Follow us on Instagram: instagram.com/hiveconnective/
🎵 Check us out on TikTok: tiktok.com/@hiveconnective
📺 Subscribe to our YouTube Channel: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA
🎙️ Dive into Episode 13 of The State of Social podcast, where we explore the power of data-driven decisions with Kylee Social, the balance of trust in social media management, the nuances of family vlogging, and the trend of mini vlog kits for kids 📊👨👩👧👦🎥
Tune in for insights and strategies that blend data, digital ethics, and the dynamic world of vlogging into actionable wisdom for social media enthusiasts and professionals alike.
Stay connected and join our community for more discussions and exclusive content:
🔗 HiveConnective Merch: hiveconnective.com/shop
🥤 Chronically Online Stainless Steel Tumbler: hiveconnective.com/shop/p/chronically-online-stainless-steel-tumbler
📱 Join the So Social Discord: discord.gg/yq4dVCyA
📸 Follow us on Instagram: instagram.com/hiveconnective/
🎵 Check us out on TikTok: tiktok.com/@hiveconnective
📺 Subscribe to our YouTube Channel: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA
🎙️ Welcome to another episode of the State of Social podcast! In Episode 12, we're diving into the fascinating world of artificial intelligence and its impact on social media, along with TikTok's latest groundbreaking feature 🌐🎵
FIRSTLY, we explore how ChatGPT is revolutionizing social media strategies. Discover how our team has utilized ChatGPT to analyze and enhance a client's social media journey, from analytics to content performance. Don't miss our exclusive tips and an upcoming guide on leveraging ChatGPT for social media success! 🤖💡
THEN, get ready to delve into TikTok's innovative AI Song feature, currently shaking up the digital music landscape. We unpack Social Media Today's latest article on this AI-driven music generator that transforms text into tunes 🎶🔍
🔗 Stay connected and join the conversation:
🔗 HiveConnective Merch: hiveconnective.com/shop
🥤 Chronically Online Stainless Steel Tumbler: hiveconnective.com/shop/p/chronically-online-stainless-steel-tumbler
📱 Join the So Social Discord: discord.gg/yq4dVCyA
📸 Follow us on Instagram: instagram.com/hiveconnective/
🎵 Check us out on TikTok: tiktok.com/@hiveconnective
📺 Subscribe to our YouTube Channel: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA
🎙️ Dive into the dynamic world of social media on this week's episode of the State of Social podcast! In Episode 11, we delve deep into two hot topics stirring the digital realm. First up, we unpack the controversial Ohio law aimed at regulating minors' social media usage. Hear our team dissect the legislation's implications, its recent blockage, and the broader debate around digital safety and parental control.🚦👨👩👧
THEN, we shift gears to TikTok's latest strategic move towards longer-form content. Is TikTok positioning itself as a direct competitor to YouTube? Join us as we explore how this shift could reshape content strategies and affect both creators and consumers 📹💥
🔗 HiveConnective Merch: hiveconnective.com/shop
🥤 Chronically Online Stainless Steel Tumbler: hiveconnective.com/shop/p/chronically-online-stainless-steel-tumbler
📱 Join the So Social Discord: discord.gg/yq4dVCyA
📸 Follow us on Instagram: instagram.com/hiveconnective/
🎵 Check us out on TikTok: tiktok.com/@hiveconnective
📺 Subscribe to our YouTube Channel: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA
Welcome back to season 2 of the State of Social podcast! In this episode we're spilling the tea on the latest social media saga! We're chatting about companies setting sky-high engagement goals for social media managers, highlighted by a viral TikTok trend of promising lavish rewards for hitting social milestones. Join us as we debate the authenticity and effectiveness of these strategies, and how they impact the social media industry 🎢📱💬
Hive Connective Merch: hiveconnective.com/shop
So Social Discord: https://discord.gg/yq4dVCyA
HiveConnective Instagram: instagram.com/hiveconnective/
HiveConnective TikTok: tiktok.com/@hiveconnective
HiveConnective YouTube: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA
Let's go, social media managers - It's time to woooooosssaaaaa with this guided meditation written by ChatGPT ;)
Hive Connective Merch: hiveconnective.com/shop
So Social Discord: https://discord.gg/yq4dVCyA
HiveConnective Instagram: instagram.com/hiveconnective/
HiveConnective TikTok: tiktok.com/@hiveconnective
HiveConnective YouTube: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA
Welcome back, y'all! We hope you enjoy this episode of us riffing it! ;)
Hive Connective Merch: hiveconnective.com/shop
So Social Discord: https://discord.gg/yq4dVCyA
HiveConnective Instagram: instagram.com/hiveconnective/
HiveConnective TikTok: tiktok.com/@hiveconnective
HiveConnective YouTube: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA
In this episode, we talk about The Future of AI Chats & The Not Taylor Grammy's Drama. Sit back, relax, & enjoy! ;)
Catch up on the "No It's Ashley Drama": https://www.tiktok.com/discovery/No-its-ashley-scam?lang=en
Hive Connective Merch: hiveconnective.com/shop
So Social Discord: https://discord.gg/yq4dVCyA
HiveConnective Instagram: instagram.com/hiveconnective/
HiveConnective TikTok: tiktok.com/@hiveconnective
HiveConnective YouTube: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA
Hey hey! Welcome back ;) In this episode, we talk about the importance of unplugging for those who work in social media, Christmas, our NEW MERCH, and business goals for 2023! Enjoy!
Links:
Hive Connective Merch: hiveconnective.com/shop
So Social Discord: discord.gg/gXsEB4qK
HiveConnective Instagram: instagram.com/hiveconnective/
HiveConnective TikTok: tiktok.com/@hiveconnective
HiveConnective YouTube: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA
Latasha James YouTube link: youtube.com/@thelatashajames
In this SURPRISE BONUS episode, we discuss the chaos that's been a direct result of Elon Musk buying Twitter. With so much happening by the minute, we knew it was only right to jump on here to talk about it. It can be hard to navigate this kind of uncertainty when you work in social media, but you're not alone! Join our So Social Discord channel so we can talk about it!
So Social Discord: https://discord.gg/gXsEB4qK
HiveConnective Instagram: https://www.instagram.com/hiveconnective/
HiveConnective TikTok: https://www.tiktok.com/@hiveconnective
HiveConnective YouTube: https://www.youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA
In this episode, our team breaks down all the reasons why social media managers are NOT sales people. We discuss the difference between social media goals and company goals, the importance of organic social media content, and the ways to measure the performance of social media content. Hello average engagement rate! ;) We also dive into the recent 'Try Guys' drama in our Social Tea TLDR segment! Enjoy!
Links mentioned:
@hiveconnective TikTok: https://www.tiktok.com/@hiveconnective/video/7148116826432752942?is_from_webapp=1&sender_device=pc&web_id=7101425037477479982
Try Guys drama Twitter thread: https://twitter.com/camitwomeyy/status/1574601269469011968
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