Marketeers Clubhouse

Dive into the art of brand transformation with Nick Woodhouse, the visionary President and Chief Marketing Officer of Authentic Brands Group (ABG). With a rich three-decade history in marketing and brand management, Nick has redefined how iconic brands captivate and engage the global market. This episode unravels ABG's strategic approach to acquiring and rejuvenating renowned brands, emphasizing the importance of maintaining their authentic essence. Nick discusses his personal involvement in fostering partnerships with sports and pop culture icons like Shaquille O'Neal and David Beckham, highlighting how these relationships enhance brand narratives and market presence. He also shares behind-the-scenes insights into ABG’s creative marketing initiatives that showcase the company’s commitment to blending traditional brand values with modern consumer needs. Join us for this enlightening conversation that explores the intersections of brand authenticity, strategic innovation, and visionary leadership with one of the industry's most respected figures. Tune in to discover how Nick Woodhouse's expertise drives the continuous growth and relevance of ABG in today's competitive market.

In episode 20, host Jamie welcomes guest Hubert Richard to sit down and discuss his unique background in the marketing and advertising industry. Currently, Hubert serves as the President of Effix, a company that focuses on creating engaging partnerships between brands, properties, and consumers. It is recognized as the exclusive corporate partnership agency for the CH Group, which includes key entities such as the Montreal Canadiens, the Bell Centre, Evenko, and major festivals like Osheaga.  The episode explores Effix's role as the sole marketing agency for the CH group and the innovative marketing strategies they've implemented on the group's behalf. Further, Hubert provides an inside look at how Evenko, known for organizing major music festivals, creates meaningful partnerships through experiential marketing at their festivals.

In episode 18 of the Marketeers Clubhouse, we had the honour of hosting the esteemed Canadian radio broadcaster Alan Cross, known for hosting shows like "The Ongoing History of New Music" and "The Secret History of Rock.” In this enlightening episode, Alan delves into the intricacies of the modern music industry, highlighting the difficulty of making it in today’s competitive environment, and offers some insights on how to stand out in such a saturated market. He also discusses technology's pivotal role in reshaping the industry, spotlighting the impact of streaming platforms and the potential influence of Artificial Intelligence on the future of music. Alan intertwines such topics throughout the episode with riveting snippets from modern music history. Whether you're a music lover, a marketing professional, or just curious about the deep ties between music and marketing, this episode promises to be a captivating listen. Don't miss out!

This week in the clubhouse, we welcome Jonathan Wilson, the CEO of Crystal Cure Cannabis and VP of marketing at Adonis Growing Solutions. Jonathan has a wealth of experience in people management and brand/customer experience developed across various levels of the alcohol, cannabis and hospitality industries. In this episode, he discusses his captivating experience in the cannabis sector and provides his perspectives on effectively building, managing, and marketing a thriving startup cannabis brand. 

Ted Li is an experienced executive management professional with over 20 years of U.S. and international experience in general management, operations, product, sales, and marketing. He has a proven track record of success in expanding global businesses through P&L management, strategic leadership, disciplined execution, and cross-functional team building. Ted is an authentic team leader who can effectively drive change while protecting brand and culture. Currently, Ted serves as a Partner at First Wave Consulting Solutions, a team of seasoned business operators who apply real-world experience to propel their clients' businesses forward. He is also a Venture Partner at Sway Ventures, a US-based venture capital firm investing in early to mid-stage technology companies. At Sway Ventures, Ted focuses on strategic capitalization, business development support, and engineered exits to provide great teams with the support they need to change the future. Ted has been a Board Member for The OC Marathon for over 13 years, where he is involved in the Kids Run The OC Training Program, designed to help pre-adolescent kids become more physically fit, promote an active and healthy lifestyle, and combat the onset of childhood obesity. He previously served as Chairman of the Board from 2011 to 2017.

Episode 14 is here! This week's guest is Alannah Davis, the CEO of Dabble Cannabis Co, a family-run business based in the Cowichan Valley of British Columbia, Canada. With extensive experience in product commercialization, sales and supply chain, and regulatory guidance, Alannah shares her expertise in the cannabis industry. She talks about her background working at Aurora Cannabis and Lush Fresh Handmade Cosmetics North America, as well as her role as a cannabis consultant for licensed producers and prospective licensees across Canada. Listeners will gain insights into the challenges and opportunities in the cannabis industry, and how Alannah's expertise can help businesses succeed.

Derek Heidt, a Canadian entrepreneur, athlete, and filmmaker, appeared on the latest episode of Marketeer's Clubhouse podcast! From his beginnings as a pro athlete to working for Oakley Sports Marketing and eventually starting his own drone company, Revered Cinema, Derek's experience in the film industry is unparalleled. Tune in to learn more about his journey and how he's pushing boundaries in the industry!

In this episode of Marketeers Clubhouse, we are joined by Ashley Newman, a passionate entrepreneur and founder of Queen of Bud. Ashley shares her personal journey of becoming devoted to cannabis as a natural alternative to treating her endometriosis and how it has since become a major part of her life. She talks about using marketing to break stigmas surrounding the use of cannabis and how she became the first female in Canada to open a government-approved legal cannabis business.Throughout the episode, Ashley highlights the importance of equality and inclusion in the cannabis industry and shares her role in moving the industry forward. She also talks about the attention to detail in the production and manufacturing of Queen of Bud products, and how the team thoughtfully and purposely chooses crystals to mirror cultivars. Tune in to this episode to hear Ashley's inspiring journey and learn more about the spiritual cannabis brand, Queen of Bud.

In this episode, we sit down with Yannis Karlos, a well-respected and prominent figure in the hospitality industry, based in Banff, Canada. He is the Co-Founder and President of Park Distillery as well as partner of Banff Hospitality Collective, Treasurer on the Board of Directors for the Banff Lake Louise Hospitality Association, and the Chairman of the Association for Mountain Parks Protection and Enjoyment. Yannis talks about his journey of starting the business and shares his insights on how he balances his work in the hospitality industry with his commitment to the outdoors. 

In Episode 10, host Jamie Calon interviews Brian Takumi, the VP of Brand Soul at Oakley. Brian is an accomplished creative with a passion for his work and has provided a comprehensive creative vision for Oakley across all channels. Throughout his career, he has found new ways to exercise his creative mind and branch out into new things that create new passion. In the podcast, Brian shares his insights and experiences on how big brands operate, including defining and documenting the foundation, setting the long-term creative vision and storytelling, and aligning brand strategy and materials with internal and external creative, product, and marketing teams. Tune in to hear more about the exciting world of marketing from Brian's perspective.

Join us on the latest episode of Marketeers Clubhouse as we welcome Scott Bowers, a renowned marketer and brand builder who was the key to Oakley's rise in the 2000's. With a passion for creating brands that inspire and bring people together, Scott has a unique perspective on what it takes to build a successful and meaningful brand. During the episode, we'll discuss Scott's approach to brand development and his strategy for growth, including the importance of setting goals and building a cohesive roadmap for success. Don't miss this exciting episode with Scott Bowers on Marketeers Clubhouse.

On this episode of Marketeers Clubhouse, we welcome Johnnie as our guest. Johnnie is the Director of Brand Experience at Fisher Paykel and a seasoned professional in the field of retail and growth marketing, with experience leading teams and working in B2B marketing across a variety of industries. During the episode, Johnnie shares her insights on consumer logic and the importance of optimizing communication to persuade and convince consumers. She also discusses her approach to leadership and the strategies she has used to bring new products to market and drive revenue for her clients. Listeners won't want to miss this opportunity to learn from Johnnie's wealth of experience and expertise in retail and growth marketing. Tune in to hear her valuable insights and advice. 

Join us on the latest episode of our podcast as we sit down with Keir Dillon, a renowned branding and marketing expert with over 20 years of experience. Keir's unique background as a professional snowboarder and television host/reporter brings a fresh perspective to the table, and he has a wealth of knowledge to share about the ins and outs of building successful cannabis brands and products. In this episode, Keir will share his insights on the luxury and lifestyle sectors of the cannabis industry, and will offer valuable advice for anyone looking to enter or grow their business in this space. Whether you're an entrepreneur, a marketing professional, or simply someone who is passionate about the cannabis industry or snowboarding, you won't want to miss this episode with Keir Dillon.

In episode 3, we chat with the President of Thule Group, Hilary Hartley and delve into his 20 years of international sports and lifestyle industry experience.

This week we talk to The North Face's Senior Marketing Manager, Carl Bissonnette. After working in sports-specialized retail stores around the world (Quebec, British Columbia and Australia), Bissonnette took on the opportunity to work in the logistics industry in business development where he gained experience in sales and market analysis in different manufacturing industries. Join us as we get into the nitty gritty of logistical marketing operations in Quebec.

Welcome everyone to the first episode of Marketeers Clubhouse! To help us kick off the series, Jamie chats to the Senior Content Director of Getty Images and iStock, Brad Ralph about his fascinating background in commercial photography and how he started the world’s most influential stock photo company.

Join host Jamie Calon, in a captivating episode of Marketers Clubhouse as he sits down with the talented musician and business-savvy artist, Devin Cooper. In this insightful conversation, Devin shares his expertise on navigating the music industry with a strategic mindset, emphasizing the intersection of music and marketing for long-term success. Explore the importance of treating music as a business, as Devin and Jamie delve into the nuances of maximizing profitability, engaging audiences, and balancing artistry with commercialization. Gain valuable insights on analyzing career trajectory, building a loyal fan base, and understanding the critical "thousand person number" tipping point for music career growth. Learn how Devin's strategic approach to music creation sets him apart as an artist who combines musical excellence with a keen understanding of marketing principles. Don't miss this engaging episode that offers a unique perspective on the strategic fusion of music and marketing in the dynamic world of the music industry. Tune in to Marketers Clubhouse and unlock the secrets to success in music with Devin Cooper.

In this inspiring episode of Marketeers Clubhouse, Jamie Calon dives into the fashion-forward world of FOEHN Clothing Inc. with founders Ingrid Serwaa and Anthony Baranowski. Straight out of Quebec, Canada, this entrepreneurial pair shares their adventure from conceptual dreams to the tangible reality of creating a unique clothing line. Their journey, marked by determination and innovation, sheds light on the complexities of the fashion industry, from mastering design and production to navigating the challenges of starting and scaling a distinctive brand in a competitive market.Through a conversation that weaves together their personal backgrounds, from Ingrid’s transition from the Oakley world to Anthony’s evolution from professional skiing to fashion, they highlight the essence of FOEHN Clothing. The brand stands at the intersection of style, functionality, and sustainability, driven by a commitment to ethical production and environmental responsibility. Join us as we explore the narrative behind FOEHN, a brand that encapsulates the spirit of modern entrepreneurship in fashion, emphasizing quality, sustainability, and the art of overcoming obstacles to achieve one’s vision.

Join host Jamie Calon for an enlightening episode of the Marketeers Clubhouse, featuring Gabriel Denis, the dynamic Director of Operations Loki Box Design. Gabriel shares his transition from the adrenaline-filled world of action sports to pioneering the transformation of shipping containers into immersive brand experiences. This episode delves into the creativity and sustainability behind Loki Box Design’s approach, exploring how they turn simple containers into captivating platforms for brand storytelling and engagement. Listeners will get an insider's view on the challenges and triumphs of creating interactive marketing spaces that push the boundaries of traditional brand activation. With a focus on adaptability, innovation, and the impactful use of design in marketing, Gabriel’s insights offer invaluable inspiration for marketing professionals, design enthusiasts, and anyone interested in the convergence of marketing and innovation. Tune in for a compelling discussion on redefining marketing spaces with one of the industry's leading creative minds.

In Season 2 Episode 5 of the Marketeers Clubhouse, host Jamie Calon is joined by Canadian decathlete legend Michael Smith. They explore Michael's illustrious athletic career the intricacies of navigating sponsorships and transitioning from sports to successful roles in finance and sports commentary. The episode delves into the challenges Olympic athletes face, including financial struggles and the critical importance of marketing and personal branding. Michael's journey from the track to the boardroom illustrates the application of discipline, resilience, and the mental fortitude developed in sports to succeed in business and life. This episode is a must listen for those interested in the intersection of sports, marketing, and personal development.