Gym World Worldwide

🌎 Will Harrison, co-owner of CrossFit Bath and founder of The Fitness Flywheel, joins Mateo to break down his journey from member to co-owner, and how he helped the gym build a sales process that took it from 8-10 new members a month to nearly 50.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Will Harrison (Instagram): https://www.instagram.com/willjar58/CrossFit Bath (Instagram): https://www.instagram.com/crossfitbathbox/CrossFit Bath (Website): https://crossfitbath.com/The Fitness Flywheel (Instagram): https://www.instagram.com/thefitnessflywheel/The Fitness Flywheel (Website): https://www.thefitnessflywheel.com/📺 Watch On:https://www.youtube.com/@GymWorldWorldwide🔥Show Notes0:00 — Intro & meet Will Harrison, co-owner of CrossFit Bath2:04 — From member to co-owner: how most people get into this business (and how Will didn't)6:55 — Starting as CrossFit Bath's first-ever commercial hire, mid-COVID, with 142 members7:09 — Run a successful gym with Kilo (visit https://usekilo.com/gw)8:34 — The result of just having someone focused on sales: 8-10 new members/month to 48-4911:37 — Will's core sales philosophy: "sales is the transfer of enthusiasm"14:34 — "No one cares about your gym" — why features don't sell, outcomes do15:02 — The "writing reflex": why jumping to solutions too fast kills the sale16:16 — The real reason gym owners lose the sale after presenting the price22:56 — How The Fitness Flywheel started as a side hustle helping other box owners24:56 — Real client results: 34 members to 36% growth in a month, and 2 gyms to 326:42 — How Will and his partners structured the buy-in and valued the business30:36 — Will's advice for anyone stuck growing their gym32:37 — Outro — where to find Will, CrossFit Bath, and The Fitness Flywheel

🌎 Mark Fisher, former owner of Mark Fisher Fitness, now a gym business coach and partner at Business for Unicorns, joins Mateo to break down how to think about pricing and—even more importantly—how and when to raise your rates.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Mark Fisher (Instagram): https://www.instagram.com/markfisherhumanbeing/Mark Fisher (Website): https://www.businessforunicorns.com🔥Show Notes0:00 — Cold open: rent, payroll, and insurance are up — are your prices?2:26 — Today's topic: how to think about pricing (and when to raise it)3:18 — Mark's framework: start with your coach-to-client ratio5:48 — Crude benchmarks: ~$350/mo for 6-on-1, ~$185/mo for large group8:26 — The "no man's land" of averaging 8–10 people per class11:34 — What to do with underperforming class times: cut, don't hope22:34 — Run a successful gym with Kilo (visit https://usekilo.com/gw)24:52 — The "sold out" exercise — finding your true capacity and topline27:56 — Why 80% (not 100%) should be your planning assumption32:17 — Price increase vs. price correction: how Mark tells the difference34:01 — The crude rule: $60 or more means it's a correction, not an increase39:19 — What to expect in reality: 1-2% cancel, 3-5% complain to your face40:00 — The two comms mistakes: over-apologizing and overselling the upside41:16 — Mark's short, no-frills price-increase email template43:16 — The "Red Wedding" — the time MFF let every member out of their contract45:47 — Training your clients to expect an annual price increase48:52 — Outro — where to find Mark and Business For Unicorns49:33 — Run a successful gym with Kilo (visit https://usekilo.com/gw)

Mateo Lopez and Kaleda Connell tour Dan Visentin's 416 Fitness Club in Toronto, covering how he survived 450 days closed during COVID, the "red shirt" trick he uses to sell personal training, and the mistakes he says he'd never make again.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Kilo (Instagram): https://www.instagram.com/kilogyms/Kilo (Website): https://www.usekilo.com/gw/416 Fitness Club (Instagram): https://www.instagram.com/416fitnessclub/416 Fitness Club (Website): https://www.416fitnessclub.com📺 Watch On:https://www.youtube.com/@GymWorldWorldwide🔥 Show Notes:0:00 — On the road in Toronto with Dan Visentin of 416 Fitness Club0:56 — Front desk, lounge, and equipment layout walkthrough4:52 — Capping classes at 18: a COVID-era decision that stuck8:56 — The red shirt trick: selling personal training without a pitch11:48 — Run a successful gym with Kilo (visit https://usekilo.com/gw/)12:18 — What 416 means to Dan, and its evolution from CrossFit-only to HYROX14:18 — The real turning point: 450 days closed during COVID16:17 — The rack-per-person layout that outlasted the pandemic19:53 — Giving staff freedom without losing consistency22:36 — Three mistakes Dan won't make again27:54 — Retention in a transient city30:38 — Becoming a dad and how it reshaped the business31:51 — Going HYROX: building a class that teaches the skills36:58 — Dan's unscripted Kilo shoutout37:14 — Wrap-up and sign-off

Kilo co-founder Mateo Lopez is joined by Chris McMahon “Kilo Chris” for a Q&A episode of Gym World, taking questions straight from the Kilo Crew Facebook group, covering why acting technique quietly shows up in coaching, sales, and short-form video content, the moment "growth" can turn into "distraction" once you start chasing a second or third location, and the gut-check test for expansion offers that look great on paper but feel wrong in your stomach.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Kilo (Instagram): https://www.instagram.com/kilogyms/Kilo (Website): https://www.usekilo.com/gw/Chris McMahon (Instagram): https://www.instagram.com/coach.chrismcmahon/Chris McMahon (Website): https://www.chris-mcmahon.com📺 Watch On:https://www.youtube.com/@GymWorldWorldwide🔥 Show Notes:0:00 — Kicking off with the Kilo Crew Facebook group Q&A1:56 — First question: favorite ice cream flavors4:56 — The one skill with the best ROI that gym owners keep avoiding5:09 — Why improv class builds better coaches6:36 — Short-form video, authenticity, and building a brand voice9:58 — Discovering your authentic self by "playing pretend"11:45 — Real example: a niche gym that found its voice and grew from it13:14 — Run a successful gym with Kilo (visit https://usekilo.com/gw/)13:51 — Next question: when does adding more members, services, or locations start hurting your business15:04 — The "ducks in a row" problem: replicating growth before systems are ready17:24 — Case study: a cross-country expansion deal that looked good on paper20:49 — Gut-check moment: ignoring your instincts under pressure to grow22:28 — Knowing which unsustainable moves are okay short-term24:36 — Accepting that growth always has an unsustainable phase25:54 — Wrap-up and where to find more Gym World

Kilo co-founder Mateo Lopez and CEO Kaleda Connell are joined by All Day Fit's Cassie Day, as they take listeners on a construction tour of Cassie's brand-new standalone gym space in Toronto — covering the lease negotiation that almost didn't happen, the front-desk debate every gym owner has, why she's building a member lounge instead of maximizing square footage, and how the All Day Fit brand is evolving as she moves out of a shared space for the first time in a decade.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Cassie Day (Website): https://alldayfit.com/about/cassie-day/Cassie Day (Instagram): https://www.instagram.com/cassiedayyy/All Day Fit (Instagram): https://www.instagram.com/alldayfit.co/📺 Watch On:https://www.youtube.com/@GymWorldWorldwide🔥 Show Notes0:00 — Welcome to the All Day Fit construction tour1:39 — Negotiating the shared back space with the landlord3:00 — The great front-desk debate: staffed vs. unstaffed6:14 — Why the community lounge is worth the square footage10:53 — Walking the main training floor and equipment setup14:00 — What Cassie would do differently: lawyers, realtors, and lease red flags15:56 — Why she left a shared space after a decade17:39 — Space-hunting for two years and keeping rent at 20% of revenue18:56 — Building sustainable coach careers with the "Strong Academy" model20:04 — New hires and org structure24:52 — Paternity leave in Canada and folding a partner into the business26:32 — Rebranding from anti-diet-culture messaging toward "capability"29:11 — The content strategy experiment: cutting all content for two years30:29 — A Romania trip sparks the idea for parent-and-child classes33:13 — Final thoughts and where to find Cassie and Kilo