Gym World Worldwide

🌎 Jen Markwardt, co-founder of Flourish Nutrition Coaching and co-owner of Standpoint Strength, joins Mateo and Kilo CEO Kaleda Connell to break down how she built an online coaching business for women 35 to 55, including how she chose her niche, how she gets clients, and the content process behind it.P.S. If you like the show, then you’ll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don’t miss out.📱 Socials:Flourish Nutrition Coaching (Instagram): https://www.instagram.com/theflourishgirls/Flourish Nutrition Coaching (Website): https://www.flourishnutritioncoaching.com/🔥Show Notes0:00 — Intro & meet Jen Markwardt of Flourish Nutrition Coaching1:20 — From owning a brick-and-mortar gym to launching an online business3:36 — What Flourish is: coaching the whole woman, not just her nutrition5:25 — Who it’s for: women 35 to 55 with careers, kids, and full lives6:04 — How Jen chose her niche8:27 — Why generic macro plans don’t work for her clients10:50 — Run a successful gym with Kilo (visit https://usekilo.com/gw/)11:21 — Building the program by listening to clients14:48 — Why online coaches have to niche down24:38 — What women actually want: longevity, not just weight loss27:52 — How she got clients: ads, group challenges, and a hybrid model30:13 — Her funnel: ads to DMs, a video sales letter, and a sales call31:16 — Getting known online: fish from your personal pond34:04 — Her content process: write one message and repurpose it40:19 — Packaging and pricing: a six-month program at $3,500 to $5K42:12 — What the industry gets wrong about serving women45:08 — Why women coaches and gym owners are positioned to lead change47:33 — What to avoid: it takes three times longer, and it’s your messaging, not your program50:05 — Outro: where to find Jen50:28 — Run a successful gym with Kilo (visit https://usekilo.com/gw/)

🌎 Haylin Alpert, owner of Core Principles Personal Training in Stamford, Connecticut, returns to the show to break down how he built a sold-out, $750K-a-year gym for people 50 and older inside a corporate office building, and how he’s preparing to open a second location.P.S. If you like the show, then you’ll love the Gym World newsletter. Every Friday, John Franklin breaks down ways to make money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don’t miss out.📱 Socials:Core Principles Personal Training (Website): https://coreprinciplespt.com/Core Principles Personal Training (Instagram): https://www.instagram.com/coreprinciples_pt/🔥Show Notes0:00 — Intro & welcome back, Haylin Albert of Core Principles Personal Training2:30 — A gym inside a corporate office building, and the lease that gave him room to make mistakes5:53 — Why Meta ads became his main lead source for 10 years6:35 — The pivot to serving only people 50 and older8:54 — What changed after he niched down11:28 — Why communication skills matter more than special training methods12:14 — The studio caps at six people, and why that speaks to members’ fears13:01 — Run a successful gym with Kilo (visit https://usekilo.com/gw/)13:52 — The 14-day Forever Strong Kickstart and week-to-week memberships16:20 — What makes this group stick around18:26 — Sold out at about 130 members, 50 sessions a week, and roughly $750K in revenue19:54 — Why expand after 12 years of a comfortable, sold-out gym23:42 — How he’s funding the second location26:08 — Making a 3,800 sq ft space feel small and intimate27:18 — The pre-sale: hard hat tours, pavement pounding, and physical therapy clinics29:04 — The founding offer: 8 sessions for $159 with a bigger discount for finishing them30:19 — The lead coach who ghosted, and why he plans for things to go sideways32:34 — Outro: where to find Haylin33:15 — Run a successful gym with Kilo (visit https://usekilo.com/gw)

🌎 Nate Muller, owner of Green Lake Strength and Polaris Strength, gives Mateo a tour of his second location and breaks down how his large group gym brings in $130-140K a month, including his 90-second coach rule, progressions instead of scaling, and a simple review system that does most of his marketing.P.S. If you like the show, then you’ll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don’t miss out.📱 Socials:Nate Muller (Instagram): https://www.instagram.com/muller_nate/Green Lake Strength (website): https://greenlakestrength.com/Polaris Strength (website): https://polarisstrength.com/🔥Show Notes0:00 — Intro: can a large group gym really do $140K a month?0:48 — Tour of Nate’s second location, Polaris Strength4:32 — Run a successful gym with Kilo (visit https://usekilo.com/gw)5:04 — Nate’s path from the tech industry to gym owner8:07 — His simple marketing plan: ask for five Google reviews a week9:29 — Why he asks for reviews 90 days after sign-up10:56 — The program mix: large group, small group, individualized, and PT12:44 — Why location matters: a dense residential neighborhood13:51 — Progressions instead of scaling: how to make a large class feel personal15:18 — The 90-second rule: every coach talks one-on-one with every member17:49 — Selling feeling strong instead of weight loss20:18 — How to add new revenue streams by testing with existing members first22:14 — What’s next: applying his own advice at Polaris23:27 — Outro: where to find Nate24:21 — Run a successful gym with Kilo (visit https://usekilo.com/gw/)

🌎 Chris Travis, founder of Seattle Strength and Performance, joins Mateo to break down how he runs five (soon seven) small group training gyms with just two or three staff each, keeps staffing costs around 30% of revenue, and spends $5-6K a month on PR instead of Meta ads.P.S. If you like the show, then you’ll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don’t miss out.📱 Socials:Chris Travis (Instagram): https://www.instagram.com/chris.travisss/Seattle Strength and Performance (Website): https://www.seattlesp.com/🔥Show Notes0:00 — Intro: $100K a month with 2 to 3 staff and a 50% margin1:22 — Chris’s background: from Amazon to 1,100+ members across five Seattle gyms2:33 — Run a successful gym with Kilo (visit https://usekilo.com/gw)3:13 — The model: individualized small group training in pods of six3:38 — How staggered sessions stretch capacity from ~150 members to 250-3007:26 — The staffing model: 2 to 3 people per gym, each with a clear functional role8:03 — Keeping programming consistent across locations with an approved exercise library8:36 — How Chris holds facility staffing costs to about 30% of revenue11:30 — Unit economics: one location, $100K a month, ~50% margin13:23 — How to adapt this model if you only have one location15:05 — Marketing: 30-60 qualified leads a month, with less ad spend than most16:06 — Why Chris spends $5-6K a month on PR instead of Meta ads18:27 — Why opening locations close together builds brand equity20:52 — What’s next: 15 gyms by the end of 202821:16 — Outro: where to find Chris21:30 — Run a successful gym with Kilo (visit https://usekilo.com/gw)

🌎 Ben Pickard, owner of Lean Strong Fitness in Ontario and COO of Business for Unicorns, joins Mateo to break down how he went from doing everything himself to trusting a general manager to run his gym, why you have to let good people make mistakes, and how to turn the systems in your head into ones your whole team can follow.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Ben Pickard (Instagram): https://www.instagram.com/benjamin__pickard/Lean Strong Fitness (Instagram): https://www.instagram.com/leanstrongfitness/Lean Strong Fitness (Website): https://lsfit.ca/Business for Unicorns (Website): https://www.businessforunicorns.com🔥Show Notes0:00 — Intro & meet Ben Pickard, who started his gym with two polos, a laptop, and a $667 first month0:58 — The niche: a 55-year-old with two kids, a bad knee, and no love for the gym2:13 — Why Ben stopped chasing pro athletes and found the clients who light him up5:16 — Run a successful gym with Kilo (visit https://usekilo.com/gw)5:48 — Why Ben hired a general manager after hating the day-to-day7:17 — Trust your GM, then get out of their way8:18 — Why you have to let them burn a few sales10:56 — How long to let a team member struggle before you step in12:11 — Scaling without systems: when your brain is the handbook13:26 — Systems made simple: "if this, then that"15:24 — Advice for his 2015 self: put the team first17:08 — Why he'd stop running the business like it might disappear tomorrow19:35 — One thing to do next week: pick 3 to 5 projects and chip away21:00 — Why a 1,100-client gym runs its lead follow-up on spreadsheets25:13 — Outro: where to find Ben27:02 — Run a successful gym with Kilo (visit https://usekilo.com/gw)