Amplify Your Marketing Message with Christine Campbell Rapin

You have a shiny new idea—and before you sprint, you need a ruthless, practical audit. In this episode of Amplify Your Marketing with Christine Campbell Rapin, she walks you through a simple decision framework to either green light an idea or park it so you can protect momentum and profit. This episode is for entrepreneurs who are tired of starting from zero and ready to turn fewer ideas into bigger, repeatable wins.Listen to this Episode to Discover:How to write a 10‑word result statement that proves your idea solves a real problem.The three market lenses that reveal whether your idea can scale and repeat.Why competitors can be a good sign—and how to use that evidence.A quick rule of thumb for deciding if a new idea is worth the team disruption.One practical habit to stop shiny‑object syndrome and stay the course.ResourcesText “Podcastgift” to 26786 for a 10‑minute video on mastering your marketing message.🎧 Listen NowListen now, save it for later, and start implementing today—because If you’ve been guesting on podcasts but not seeing results, this episode will change your approach. Christine shows you how to stop treating podcasting as a hit-and-run tactic and instead use it as a referral engine that builds trust, creates warm introductions, and drives fast paths to cash.CLEAR Acceleration Inc. - Business Growth. Simplified.https://www.christinecampbellrapin.com

Search is changing under our feet — if your content still reads like a brochure, you’re invisible to the next wave of buyers. Listen to learn how to stop competing for clicks and become the single, unmistakable answer generative engines hand to your ideal client.In this episode of Amplify Your Marketing Message with Christine Campbell Rapin, she sits down with Rocky Pedden to pull back the curtain on GEO (Generative Engine Optimization) and how it sits on top of, not instead of, solid SEO. Rocky delivers a practical playbook — from the audit questions you must ask about your ICP to the content structure (authorship, TLDRs, schema) that helps LLMs and humans find and trust you — plus the exact signals that move the needle from traffic to conversions.Listen to this Episode to Discover:What GEO is and why it matters alongside SEO.How search behavior has shifted from short keywords to conversational, long‑form queries.Content structure that wins: authorship, TLDRs, schema, and long‑form thought leadership.Making content unique by interviewing internal experts and producing non‑replicable insights.Tools and audits to benchmark GEO visibility and competitor positioning.Measuring success: prioritize conversion rate and ask leads how they found you (including AI prompts).Today's Guest: Rocky PeddenRocky Pedden is the CEO of RevenueZen, a growth marketing agency that helps B2B brands turn SEO, GEO, and content into real pipeline—not vanity metrics. He has led and advised multiple agencies and in‑house teams on building scalable, AI‑enabled growth systems and is known for translating complex strategy into simple, executable playbooks for founders and CMOs. He also runs a CMO advisory board focused on how AI is reshaping the marketing landscape. As a father of three, he brings seasoned negotiation, patience, and crisis‑management skills to every room he enters.Resources:Revenue Zen🎧 Listen now, save it for later, and start implementing today—because your next client is closer than you think. Text "Podcastgift" to 26786 to receive your free 10-minute training video on how to master your marketing message.CLEAR Acceleration Inc. Business Growth Simplified ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠⁠⁠⁠⁠

You’re ready to start before everything is perfect—and that’s where momentum lives. In this episode of Amplify Your Marketing with Christine Campbell Rapin, she shows how to move from hidden development to visible validation, create fast revenue through free experiences, and keep the human connection at the center of scaling your service business.Listen to this Episode to Discover:Why showing evidence in the buyer’s language matters more than explaining your brilliance. The three client intersection points you must message to capture buyers at different stages. How free experiences can be designed to create desire for paid offers without giving everything away. One simple way to turn early testers into paying clients.Which human metrics to track that reveal real progress beyond revenue.ResourcesText “Podcastgift” to 26786 for a 10‑minute video on mastering your marketing message.🎧 Listen NowListen now, save it for later, and start implementing today—because If you’ve been guesting on podcasts but not seeing results, this episode will change your approach. Christine shows you how to stop treating podcasting as a hit-and-run tactic and instead use it as a referral engine that builds trust, creates warm introductions, and drives fast paths to cash.Quick Action StepsShow one piece of buyer‑focused evidence this week (short testimonial, LinkedIn quote, or micro case). Create one free experience (micro‑training, webinar, or podcast segment) with a clear 1% win and a call to action.Map three touchpoints (start, middle, end) and draft one message for each that meets the buyer where they are.Pick one human metric (confidence, first‑step completion, or clarity) and track it weekly alongside revenue.CLEAR Acceleration Inc. - Business Growth. Simplified.https://www.christinecampbellrapin.com

If you are a founder who is bootstrapping, scaling, or stuck in founder‑led operator and you’re ready to move from doing everything to leading a team that delivers, this conversation will give you the mindset and the tactical next steps.In this week's episode of Amplify Your Marketing Message with Christine Campbell Rapin, she sits down with founder Jacqueline Basulto. Jacqueline shares the practical, often gritty decisions that moved SeedX from solo freelancing to a 200+ team generating over $8 figures in revenue. Listen to this Episode to Discover:Bootstrapping realities — starting with no capital, turning scarcity into fuel. Market‑led evolution — how listening to client needs shaped product and service pivots. The first hires — recognizing the moment you must delegate and how to let go. Founder‑led sales to team sales — when and how to transition sales ownership. Hiring for thinking, not just execution — why emotional intelligence and curiosity matter. Balancing family and scale — practical ways to show up as a founder and a parent. AI, LLMs, and the future of marketing — content that meets buyers where they are today.Today's guest: Jacqueline BasultoJacqueline Basulto is an award-winning, self-made Latina entrepreneur who serves as the founder, CEO, and Director of New Business at SeedX, Inc. Founded in 2016 with just $200, SeedX has grown into a results-driven data and digital growth agency that has generated over $1 billion in revenue for clients through data-driven online strategies and innovative solutions. With over eight years of industry experience, Jacqueline has built a reputation for delivering tangible outcomes and creating lasting value for clients across diverse sectors. She balances her role as a business leader with being a mother to a two-year-old daughter and maintains a strong commitment to empowering businesses in the digital age.🚀 ResourcesSeedX website: seedx.us🎧Listen now, save it for later, and start implementing today—because your next client is closer than you think. Text "Podcastgift" to 26786 to receive your free 10-minute training video on how to master your marketing message. CLEAR Acceleration Inc. Business Growth Simplified ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠⁠⁠⁠⁠

You have to manage the hardest six inches of business—the one between your ears—to scale with confidence. In this episode of Amplify Your Marketing with Christine Campbell Rapin, she pulls back the curtain on the inner dialogue, the mentor decisions, and the bold moves that accelerated her growth—firing a big client, holding the line on risky bets, and choosing the mentors who force her to do the hard things.Listen to this Episode to Discover:The single mindset prompt Christine uses to push through fear without overthinking. How mentors helped her make a revenue‑risk decision that unlocked capacity and growth. Why doing the thing that scares you most is often the fastest path to scale. What building in the dark taught her about visibility, vulnerability, and finding your tribe. One practical habit to manage the six inches between your ears so you stay the course.Resources:Text “Podcastgift” to 26786 for a 10‑minute video on mastering your marketing message.🎧 Listen NowListen now, save it for later, and start implementing today—because If you’ve been guesting on podcasts but not seeing results, this episode will change your approach. Christine shows you how to stop treating podcasting as a hit-and-run tactic and instead use it as a referral engine that builds trust, creates warm introductions, and drives fast paths to cash.Quick Action StepsPick one fear that’s holding your business back and commit to one concrete action to face it this week.Name one mentor or advisor who will hold you accountable to that action and schedule a check‑in. Plan a short “build in the dark” experiment (micro‑offer, early test, or live run) to validate progress before perfecting.Track one human metric (confidence, consistency, or first‑step completion) alongside revenue for the next 30 days.CLEAR Acceleration Inc. - Business Growth. Simplified.https://www.christinecampbellrapin.com

Purpose isn't a distant ideal—it's the engine for connection, trust, and growth. If you want marketing that feels human and lasts, stop scrolling: this episode gives a clear, actionable framework to find your North Star, align team and messaging, make accessibility non‑negotiable, and use inclusive, snackable content plus small, consistent habits that compound into real influence.In this episode of Amplify Your Marketing Message with Christine Campbell Rapin, she talks with Melissa Forrest Shackleford about living purpose (not just declaring it) and turning it into practical marketing that builds lasting connection and sustainable growth.Listen to this episode to discover:What purpose means — a motivating reason for being that gives direction and connection.How to start — values-based reflection, small daily actions, and consistent presence.Making purpose practical — align messaging, teams, and creative execution to a living North Star.Staying on track — regular reassessment of mission, vision, values, and 90‑day goals.Inclusive communication — accessibility, low reading‑level copy, captions, and snackable formats as competitive advantages.Today's guest: Melissa Forrest ShacklefordMelissa Fors Shackelford is a nationally recognized marketing strategist, author, and speaker with over 20 years of experience leading growth and brand transformation across healthcare, nonprofit, and technology sectors. As founder of Shackelford Strategies, she advises mission-driven organizations and startups on scaling with integrity, inclusive storytelling, and purpose-driven leadership. A dynamic speaker, she has addressed audiences at AMA, SHSMD, HMPS, and the University of Minnesota, among others. Author of Amazon #1 Bestseller Harnessing Purpose: A Marketer’s Guide to Inspiring Connection, Melissa has earned honors including AMA’s Nonprofit Marketer of the Year and recognition as one of the Top 50 Women in Healthcare.🚀 Resources & LinksMelissa’s website: melissaforestshackleford.comBook site: harnessingpurpose.com🎧 Listen now, save it for later, and start implementing today—because your next client is closer than you think. Text "Podcastgift" to 26786 to receive your free 10-minute training video on how to master your marketing message.CLEAR Acceleration Inc. Business Growth Simplified https://www.christinecampbellrapin.com/

You’re ready to stop spinning and start selling—fast. In this episode of Amplify Your Marketing Marketing with Christine Campbell Rapin, she walks you through a focused 90‑day sprint to create predictable revenue, curate evidence that reduces buyer risk, and turn free value into paid momentum so you stop waiting and start winning now.Listen to this Episode to Discover:How to show value through the buyer’s lens so prospects see your offer as a smart money decision.The simple evidence you must collect each month to de-risk buying decisions.Why small, incremental wins (the 1%) are the fastest path to momentum and new clients.How to design free experiences that lead people to want the paid version.The human metrics to track that reveal real progress beyond dollars.Resources:Text “Podcastgift” to 26786 for a 10‑minute video on mastering your marketing message.🎧 Listen Now:Listen now, save it for later, and start implementing today—because If you’ve been guesting on podcasts but not seeing results, this episode will change your approach. Christine shows you how to stop treating podcasting as a hit-and-run tactic and instead use it as a referral engine that builds trust, creates warm introductions, and drives fast paths to cash.Quick Action Steps:Write one buyer‑focused value statement that shows the result in the buyer’s language.Plan one free experience (webinar, podcast, micro‑training) this month that demonstrates a clear 1% win.Collect one new piece of evidence (testimonial, case snippet, short video) and use it at a key touchpoint.Set one human metric to track weekly (confidence, clarity, first‑step completion) alongside revenue.CLEAR Acceleration Inc. - Business Growth. Simplified.https://www.christinecampbellrapin.com

If you’ve ever wondered how to stand out in a world where AI and Google dominate search, this episode is your roadmap. Listen in to learn practical, effective strategies that show you how to build credibility, optimize your presence, and respond with integrity—so your business gets found and stays relevant. In this episode of Amplify Your Marketing Message with Christine Campbell Rapin, she welcomes seasoned entrepreneur John De Jong, who has built a reputation with over 900 reviews and decades of experience in marketing and visibility. Together, they explore why reviews are the lifeblood of credibility, how to optimize your Google Business Profile (GBP), and why websites must evolve to meet the demands of both Google and AI search. John shares practical strategies for asking, collecting, and responding to reviews, and explains how integrity and consistency compound into long-term successListen to this episode to discover:Why reviews are essential for both bricks-and-mortar and online businessesThe importance of starting small—every review begins with one askPractical methods to make reviews easy: links, QR codes, NFC cardsHow to optimize your Google Business Profile for maximum visibilityWhy websites must be designed for search everywhere optimization and first impressionsThe power of video and human connection in building trust onlineResponding to reviews—positive and negative—with integrity and strategyToday's Guest: John De JongJohn De Jong is the founder of Alley Cat Signs & Marketing and creator of IGetYouFound.com, a resource that helps businesses take control of their visibility. With over 900 reviews and decades of experience, John blends “actual intelligence” with artificial intelligence to help entrepreneurs get found, stay relevant, and grow with integrity. Grab your free visibility checklist: IGetYouFound.comFinal Word: Getting found is not optional—it’s the lifeline of your business. Reviews, profiles, and websites are not “set it and forget it” assets; they require consistent care and intentional strategy. When you ask, respond, and optimize with integrity, you build trust and momentum that compounds over time. Start today, stay consistent, and you’ll be the business clients choose tomorrow.🎧 Listen Now : Save this episode and share it with anyone who’s wants to ensure they are found by more dream clients. Text ""podcastgift" to 26786 and receive a free video training on how to master your marketing message.CLEAR Acceleration Inc. Business Growth Simplified. https://www.christinecampbellrapin.com

Podcast guesting is often seen as a way to generate leads directly from listeners—but that’s the slowest and hardest path to control. In this episode of Amplify Your Marketing Message with Christine Campbell Rapin, she reveals the faster, more effective strategy: leveraging podcast guesting as a referral engine through the host relationship. With over 300 episodes recorded and hundreds of guests interviewed, Christine shares insider insights on how to build trust with hosts, nurture long-term partnerships, and turn guest appearances into warm introductions and paying clients.Listen to this Episode to Discover:Why relying on podcast listeners for leads is inefficient—and what to do insteadHow to research shows strategically to ensure audience overlap with your buyersBuilding authentic relationships with hosts before, during, and after the interviewWhy outsourcing guest pitches to agencies fails 99% of the time-Showing up professionally: lighting, sound, environment, and preparation matterPost-interview best practices: promotion, tagging, and long-tail visibilityBonus strategy: leveraging long-tail podcast content for ongoing discovery and referralsResources: Text “Podcastgift” to 26786 for a 10‑minute video on mastering your marketing message.🎧 Listen Now: Listen now, save it for later, and start implementing today—because If you’ve been guesting on podcasts but not seeing results, this episode will change your approach. Christine shows you how to stop treating podcasting as a hit-and-run tactic and instead use it as a referral engine that builds trust, creates warm introductions, and drives fast paths to cash.CLEAR Acceleration Inc. Business Growth Simplified ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠⁠⁠⁠⁠⁠

Friends, the days of guesswork in digital visibility areover. It’s time to make this a priority: budget annually for technical audits, take ownership of your reputation, and create content that reflects your expertise, values, and opinion, because that’s what builds trust.  In this episode of Amplify Your Marketing Message withChristine Campbell Rapin, she sits down with UK-based digital strategist Adam Hamadache to unpack the seismic shifts happening in search and digital visibility. Adam introduces the concept of the AI Shadow—the impartial, AI-generated interpretation of your brand that potential clients now see before they ever land on your website. Together, they explore how business owners can audit, influence, and future-proof their digital presence in the age of AI search.Listen to this Episode to Discover: What an AI Shadow is and why it matters for every businessHow AI search differs from traditional SEO and why visibility anchors are non-negotiableThe role of technical SEO audits in ensuring AI platforms can crawl and recommend your siteWhy online reputation management carries more weight than ever beforeUsing AI-generated content responsibly with Google’s EEAT framework (Experience, Expertise, Authoritativeness, Trustworthiness)Predictions for the rise of AI search, with 2026 as a pivotal year and 2028 as the tipping pointPractical steps to build a future-proof digital strategyToday's Guest: Adam HamadacheAdam Hamadache is a proven business builder, leader, anddigital strategist with deep expertise in both growing companies and navigating the evolving intersection of AI, SEO, and hospitality. As founder and CEO of Formula, Adam has spent over a decade scaling his own agency into a trusteddigital growth partner for brands across the UK and internationally. With a background spanning marketing, publishing, and hands-on hotel management, Adam’s business acumen is both strategic and practical. He’s helped clientsgrow revenue, build high-performing teams, and systemize success, making him a go-to voice for anyone looking to scale with clarity and purpose. Adam is also a leading thinker on the future of AI, search, and digital transformation within hospitality - with insights that translate across industries. In 2025 alone, he delivered main-stage keynotes at HITEC USA, the Independent Hotel Show, and Tech in Hospitality, sharing powerful, data-led strategies to reduce OTA dependence, grow direct bookings, and futureproof digital presence. Join the ⁠Scoreplan.ai⁠ waitlist which is launching in 2026.  🎧 Listen Now : Save this episode and share it with anyone who’s wants to ensure they are found by more dream clients.. Subscribe to Amplify Your Marketing Message for more strategies that help you find your next client fast — and have fun doing it. Text ""podcastgift" to 26786 and receive a free video training on how to master your marketing message. CLEAR Acceleration Inc. Business Growth Simplified ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠⁠⁠⁠⁠⁠

Growth isn’t always glamorous. Sometimes, the very success you dreamed of becomes the thing that overwhelms you. If you’re sprinting toward your next revenue milestone but feel like you’re drowning in complexity, this episode is your oxygen mask.In this episode of Amplify Your Marketing Message, Christine shares the uncomfortable truth about fast growth: it demands simplicity, not hustle. She walks through the mindset shift and strategic moves required to transition from overwhelmed operator to empowered CEO — and why fewer offers, fewer clients, and clearer standards are the key to scaling sustainably.Listen now to discover:What is Christine’s “80% Rule” and how adopting it help keep you from burning out.Why you need to clean house with your client mix with intention.The importance of reducing your offer to a core offer is the key to fast growth.Recognize that complexity is a choice and it can creep up without notice. Make time to streamline regularly.Define your true north (aka your brand standards) so your team and clients experience consistent value and results.How effective structure supports sustainable growth.Final Word:Fast growth isn’t effortless — but it can be easier. If you’re hitting ceilings, feeling the wobble, or wondering how to breathe again while scaling, this episode gives you the clarity and structure to move forward with confidence.🎧Listen NowTune into this episode of Amplify Your Marketing Message with Christine Campbell Rapin. Subscribe, share, and save this episode. Revisit it when success starts to feel unsustainable. Christine’s framework will help you simplify, refocus, and grow with intention.CLEAR Acceleration Inc. Create Your Client Growth Engine ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠⁠⁠⁠⁠Request your free 10-minute training resource on how to master your marketing message to create more impact and income in your business on the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast page⁠⁠⁠⁠⁠.⁠

Freedom in business doesn’t mean freedom from responsibility. If you’re the CEO of your business, you’re also the employee — and the only one who can lead both forward. In this episode, Lynne Roe shares the uncomfortable truths and empowering strategies behind self-leadership, team oversight, and building a business that supports your life.In This Episode of Amplify Your Marketing Message, Christine sits down with strategic planning expert Lynne Roe to unpack what it really means to lead your business at every level. From solopreneurs to scaling founders, this episode challenges you to stop abdicating and start leading — with clarity, confidence, and a plan that reflects the life you actually want.Listen to this episode to discover:The Three Layers of Leadership — Why you must lead your business, your team, and yourself — and how each layer impacts your growth.Yes, You Do Have a Team — Even if they’re part-time, outsourced, or fractional, your team needs leadership, not just delegation.Your Bookkeeper Is a Strategic Ally — Why financial oversight is a leadership function, not a task to ignore or abdicate.Self-Leadership Requires Accountability — If you hired yourself today, would you keep you? Performance reviews start with the mirror.Strategic Planning Starts with Lifestyle Design — Lynne shares how a personal crisis led her to build a business that supports her life — and how you can do the same.Growth Requires New Skills — You must become the person who can run the business you want — and that means learning, leading, and letting go.Today’s Featured Guest: Lynne RoeLynne Roe is a strategic planning consultant and founder of LSR Consultants. With a background in corporate and nonprofit strategy, Lynne helps entrepreneurs design businesses that support the lifestyle they want — not the one they feel stuck in. Her approach blends practical planning, leadership development, and real-world accountability to help business owners grow with intention.🌐 Learn more: Business Coaching Services | Professional Business Coaching ServicesFinal WordLeadership isn’t a title — it’s a daily choice. Whether you’re leading a team of ten or just yourself, the decisions you make today shape the business you’ll have tomorrow. This episode is your invitation to lead with clarity, courage, and commitment.🎧 Listen NowSave this episode and share it with every entrepreneur who’s ready to stop surviving and start leading. Subscribe to Amplify Your Marketing Message for more bold conversations that help you find your next client fast — and build a business that breathes.CLEAR Acceleration Inc. Create Your Client Growth Engine ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠⁠⁠⁠⁠Request your free 10-minute training resource on how to master your marketing message to create more impact and income in your business on the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast page⁠⁠⁠⁠⁠.⁠

Is your networking strategy actually driving revenue—or just draining your time?In this episode of Amplify Your Marketing Message, Christine delivers a bold reality check on why most networking efforts fail and how to fix them. If you’ve been stuck in rooms full of procrastinators, attending endless one-to-ones that go nowhere, and wondering why your client base isn’t growing—this is your moment of clarity.You’ll learn:Why showing up doesn’t equate to effective income producing activityHow to audit your networking spaces for ROIThe anatomy of a productive one-to-one (and how to ask for introductions that convert)The difference between contacts, leads, and referral partnersHow to track income-producing activities and prune what’s not workingThis episode is your blueprint for turning conversations into clients, building intentional relationships, and finally seeing results from your networking efforts. If you’re ready to stop being a “likable expert” and start being a must-hire, hit play now—and share it with someone who needs the wake-up call.🎧 Listen now, save it for later, and start implementing today—because your next client is closer than you think.CLEAR Acceleration Inc. Create Your Client Growth Engine ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠⁠⁠⁠⁠Request your free 10-minute training resource on how to master your marketing message to create more impact and income in your business on the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast page⁠⁠⁠⁠⁠.⁠

If you’re tired of chasing leads, cold outreach, and posting into the void — this episode will flip the script. Dave Dubeau reveals how to turn your podcast into a high-converting lead generation machine that attracts premium clients without the grind.In this episode of Amplify Your Marketing Message Christine sits down with podcasting strategist Dave Dubeau to unpack the exact system he uses to land $10K+ clients through intentional interviews — not audience size, not viral content, and definitely not hope marketing. If you’ve ever wondered how to make podcasting profitable, this is your blueprint.Listen to this episode to discover:Podcasting with Purpose — Why interviewing your ideal client avatar beats chasing downloads or thought leadership metrics.The Interview-to-Discovery Call System — Dave shares his proven choreography for turning warm conversations into booked calls.Lead with the Giving Hand — How offering value first creates trust, curiosity, and a 70% conversion rate to discovery calls.Systems That Scale — From guest booking to post-production, learn how to streamline the process so you only need 4 hours a week.Why Cold Outreach Is Outdated — Podcasting builds relationships, not resistance — and that’s what closes high-ticket deals.Turnkey Podcasting That Works — Dave’s agency builds and fills your show so you can focus on showing up and converting.Today’s Featured Guest: Dave DubeauDave Dubeau is a podcasting strategist and founder of High Ticket Podcasting, where he helps coaches, consultants, and service providers attract premium clients through intentional podcast interviews. With years of experience in real estate syndication and B2B lead generation, Dave’s system turns podcasting into a predictable, scalable growth engine.📌 Learn more: http://highticketpodcasting.com/10kclientsFinal WordPodcasting isn’t just content — it’s connection. And when you use it to build relationships with the right people, it becomes your most powerful sales tool. If you’re ready to stop chasing and start attracting, this episode shows you how.🎧 Listen NowSave this episode and share it with anyone who’s podcasting without a plan. Subscribe to Amplify Your Marketing Message for more strategies that help you find your next client fast — and have fun doing it. Your next $10K client might be one conversation away.CLEAR Acceleration Inc. Create Your Client Growth Engine ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠⁠⁠⁠Request your free 10-minute training resource on how to master your marketing message to create more impact and income in your business on the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast page⁠⁠⁠⁠⁠.⁠

Let’s be honest—follow-up can feel awkward, pushy, or downright overwhelming. But what if it didn’t have to?In this episode of Amplify Your Marketing Message, Christine shares a refreshingly human approach to follow-up that’s rooted in connection, clarity, and consistency. Whether you’re nurturing warm leads or re-engaging someone who ghosted you months ago, these five simple steps will help you stay visible, build trust, and create momentum—without the pressure.What you’ll learn:Why 65–75% of potential clients don’t say yes on the first offer—and why that’s not the endHow to follow up in a way that feels natural, not naggingThe role your CRM plays in keeping things organized and stress-freeFive easy-to-implement strategies that spark engagement and build credibilityIf you’ve ever hesitated to send that second message or wondered if you’re “bugging” someone—this episode will shift your mindset and give you tools to follow up with confidence.🎧 Listen now, save it for later, and start implementing today—because your next client is closer than you think.CLEAR Acceleration Inc. Create Your Client Growth Engine ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠⁠⁠Request your free 10-minute training resource on how to master your marketing message to create more impact and income in your business on the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast page⁠⁠⁠⁠⁠.⁠

If your brand feels stuck, scattered, or slow to scale — this episode is your wake-up call. Marketing isn’t just what you say; it’s how you live. And if your systems don’t back up your message, your audience won’t either.In This Episode of Amplify Your Marketing Message Christine sits down with strategic powerhouse Sam Ghanem to unpack what it really takes to scale a brand with integrity, clarity, and data. Together, they challenge the myth that marketing is just about visibility — and show you how to build a business that earns trust, converts consistently, and grows with intention.Listen to this episode to learn: Branding is lived, not just designed — Your logo isn’t your brand. It’s how people experience you, and that experience must be intentional.R&D isn’t optional — Whether you’re a solopreneur or scaling fast, you need to test, measure, and refine your messaging to stay relevant and convert.CRMs are your business engine — From lead tracking to follow-through, systems remove emotion and create consistency that scales.Emotion belongs in delivery, not decision-making — Data gives you freedom to serve with heart while staying anchored in what works.Strategic partnerships multiply your reach — You don’t need to be in every room to be in every room. Build a referral ecosystem that works while you sleep.Your brand is a living thing — If you’re evolving, your brand should be too. Treat it like a billion-dollar entity and give it the oxygen it needs to grow.Today's Guest: Guest: Sam GhanemSam Ghanem, MIBA is a strategic Fractional CMO who helps growth-stage companies align their messaging and operations for measurable, scalable success. With over 20 years of experience across global manufacturers, health systems, e-commerce startups, and professional services, Sam bridges the gap between brand vision and execution.She’s known for:Building branded systems that support long-term growthDeveloping high-performing referral ecosystemsTurning marketing from a guessing game into a results-driven growth engineHer approach blends StoryBrand messaging, CRM architecture, and operational excellence to help brands go from misaligned and underperforming to structured, strategic, and scaling. Available for: Fractional CMO roles, brand/system audits, and strategic growth consultingConnect with Sam: iamsamghanem.com | Instagram: @‌samwghanemFinal WordYou’re not just selling a product — you’re selling a belief. And when your systems align with your message, your audience doesn’t just buy… they believe. That’s the power of intentional branding backed by data.🎧 Listen NowSave this episode. Revisit it when success starts to feel unsustainable. Christine and Sam’s insights will help you simplify, refocus, and grow with clarity. Subscribe to Amplify Your Marketing Message, share it with your network, and connect with us — because the future of business is human.CLEAR Acceleration Inc. Create Your Client Growth Engine ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠⁠⁠⁠Request your free 10-minute training resource on how to master your marketing message to create more impact and income in your business on the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast page⁠⁠⁠⁠⁠.⁠

What if the secret to scaling your business isn’t just strategy—but the people you surround yourself with?In this episode of Amplify Your Marketing Message, Christine takes us behind the scenes of her personal success formula—one that’s helped hundreds of entrepreneurs scale with clarity, courage, and connection. Whether you’re building your first six figures or navigating the million-dollar mark, this conversation will challenge everything you thought you knew about leadership and support.Inside this episode:Why “lonely at the top” is a myth—and how to rewrite itThe 5 essential seats every entrepreneur needs filled (yes, even if you're a solopreneur)How to build your dream team with intention—not someday, but todayThe difference between a mentor and a coach (and why it matters)Why accountability isn’t a dirty word—it’s your secret weaponThis episode is a masterclass in building a business that feels supported, sustainable, and soul-aligned. If you’ve ever felt like you’re “dogging it,” half-showing up, or surrounded by yes-people—this is your wake-up call.Listen now to learn how to stop going it alone and start building the kind of legacy that lasts.CLEAR Acceleration Inc. Create Your Client Growth Engine ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠⁠Request your free 10-minute training resource on how to master your marketing message to create more impact and income in your business on the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast page⁠⁠⁠⁠⁠.⁠

Listen to this episode to discover:How to position yourself to be the obvious choiceStop letting their “Survival Brain Needs” get in the way of connecting with their prospectUse a simple EQ Brain Hack that can change any conversation in your favorToday's Guest: Christian HansenChristian Hansen has gone behind the scenes in some of the biggest organizations in the world to find out the reasons why some people get chosen and why others don't. As the 2X #1 bestselling and LinkedIn Top Ten ranked author of “The Influence Mindset” and “The Influence Mindset for Sales Acceleration” Christian helps teams and organizations who want increase their earning potential by standing out from the crowd and influencing people to choose them. With degrees from Brigham Young University and The London School of Economics, he’s helped thousands of individuals position and sell themselves. A fan of international communication, history, and choral music, he currently lives in Utah with his wife. https://www.thechristianhansen.com/salesCLEAR Acceleration Inc. Create Your Client Growth Engine ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠Request your free 10-minute training resource on how to master your marketing message to create more impact and income in your business on the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast page⁠⁠⁠⁠⁠.⁠

Listen to this episode to discover:Why if you are posting every day on social media and it isn’t resulting in leads and clients, the algorithm isn’t the reason.How important it is to sell to people who already know you vs trying to go viral with strangers.The 4 types of content and balance that results in better engagement.CLEAR Acceleration Inc. - Ignite Your Client Growth EngineChristine Campbell Rapin is a business mentor and the owner of CLEAR Acceleration Inc. Service-based business owners and consultants hire her to build consistently profitable businesses by implementing effective marketing and business strategies and scale successfully. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Listen to this episode to discover:The Productivity paradox - why smart people procrastinate.The 3 neuro chemical allies that are your inner productivity team to activate your natural focus. The #1 tip to building accountability that actually works and creates better results.Today's Guest: Robin J. EmdonRobin J. Emdon — aka The Procrastination Slayer — hosts the GoalBusters podcast and created GetResultsology® – The Science of Getting Stuff Done!, a system that helps solopreneurs beat procrastination and follow through — without burning out. A face-palm moment in 2019 — taking 10 years to finish a 6-year home-study degree — sparked a 3-year deep dive into academic studies and science-backed books on procrastination. Today, Robin helps clients achieve up to 33% more of their goals using brain science, not willpower. His mantra? Do it today. Profit tomorrow — and repeat! https://getresultsology.com/CLEAR Acceleration Inc. Create Your Client Growth Engine ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.comRequest your free 10-minute training resource on how to master your marketing message to create more impact and income in your business on the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast page⁠⁠⁠⁠⁠.⁠