Destroy The Hairdresser

We start this episode snowed in, panic-prepping with two babies and no truck… and somehow end up exposing the entire beauty retail system. Because honestly? Natural disasters and Big Beauty have more in common than you think.In this episode, we talk about why hairdressers and salon owners are out here defending brands that don’t pay them, don’t protect them, and definitely wouldn’t show up if their salon flooded, burned, or shut down overnight. We break down the myth of “partnership,” why retail math is misleading, how exclusivity is fake, and why putting a brand name in your bio for free is wild behavior.We cover:Why you’re the client, not the partnerHow retail money disappears instead of becoming profitWhy affiliate models actually make more senseHow Big Beauty benefits whether you win or loseWhy “supporting the brand” rarely supports youThis isn’t anti-product. It’s pro–critical thinking.Prep for the storm. Prep for your business. Stop selling your soul for shelf space.Stay safe out there. And seriously—follow the money.

This episode is pure internet chaos—for hairdressers. A harmless post turns into a comment-section war, non-hairdressers take it personally, someone yells about California laws, bean soup somehow enters the chat, and suddenly everyone thinks the post was about them.We talk about why going viral isn’t the flex people think it is, why the comments are always louder than the truth, and how quiet likes are usually the ones that actually turn into money. If you’ve ever wanted to go viral, gone viral, or been emotionally attacked by strangers with too much free time—this one’s for you.Not everything is for you. Especially this post.If this episode made you realize you’re arguing with strangers instead of building a business—come sit with us.👉 The Hairdresser Business Club is open with a 2-week free trial.Inside, we help you:• Make money without chasing virality• Stop spiraling over comments and start focusing on conversions• Use social media strategically, not emotionallyThe loudest people online aren’t your audience.The quiet ones already are.🎉 Try it free for two weeks and see what actually moves the needle.(And yes—watch the monks.)JOIN HERE: https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

In this New Year’s Day episode, Cyd sits down with Cheri Oteri for a wildly honest, hilarious, and unexpectedly deep conversation about grief, burnout, leadership, and the absolute massacre of language in modern marketing.They kick things off by questioning why humans invented New Year’s celebrations in the first place, spiral into sickness updates and hospital scares, and then land squarely on the real theme of the episode: we’ve officially ruined some words beyond repair. Think “era,” “toxic,” “narcissist,” and other once-meaningful terms that now mean… absolutely nothing.From there, the conversation sharpens. They unpack why you cannot motivate your team, why forcing staff to do social media is unhinged, and why salon owners need to stop asking “How do I get them to…” and start asking “Is my business even worth documenting?”This episode dives into:Why behavior doesn’t change unless the environment doesWhy boring salons create silent teamsWhy posting hair is dead (sorry)Why leadership-by-example is annoying but necessaryWhy imperfect, human content is about to matter more than ever in an AI-saturated internetIt’s funny, spicy, blunt, and grounded in real coaching experience. No platitudes. No buzzwords. Just the uncomfortable truth: you can’t spark something if there’s nothing to light.If you’re a salon owner, leader, or coach heading into 2026 feeling stuck, this episode will either piss you off a little or make everything click. Possibly both.JOIN THE HAIRDRESSER BUSINESS CLUB AND GET TWO WEEKS FREEhttps://www.destroythehairdresser.com/offers/DbMChf8w/checkout

In this New Year’s Day episode, Cyd sits down with Cheri Oteri for a wildly honest, hilarious, and unexpectedly deep conversation about grief, burnout, leadership, and the absolute massacre of language in modern marketing.They kick things off by questioning why humans invented New Year’s celebrations in the first place, spiral into sickness updates and hospital scares, and then land squarely on the real theme of the episode: we’ve officially ruined some words beyond repair. Think “era,” “toxic,” “narcissist,” and other once-meaningful terms that now mean… absolutely nothing.From there, the conversation sharpens. They unpack why you cannot motivate your team, why forcing staff to do social media is unhinged, and why salon owners need to stop asking “How do I get them to…” and start asking “Is my business even worth documenting?”This episode dives into:Why behavior doesn’t change unless the environment doesWhy boring salons create silent teamsWhy posting hair is dead (sorry)Why leadership-by-example is annoying but necessaryWhy imperfect, human content is about to matter more than ever in an AI-saturated internetIt’s funny, spicy, blunt, and grounded in real coaching experience. No platitudes. No buzzwords. Just the uncomfortable truth: you can’t spark something if there’s nothing to light.If you’re a salon owner, leader, or coach heading into 2026 feeling stuck, this episode will either piss you off a little or make everything click. Possibly both.

In this solo episode, David steps in without a co-pilot and delivers one of the most honest conversations we’ve had on the podcast in a long time.This isn’t a hype episode.This isn’t a “set your goals and grind harder” episode.And it definitely isn’t about manifesting your way out of burnout.It’s about what happens after success.David reflects on the past few years — culturally, politically, personally — and challenges listeners to stop waiting for a global reset, a better year, or external permission to change their lives. Instead, he makes the case for individuation, sustainability, and choosing your own definition of success in an industry addicted to hustle and “more.”In this episode, he breaks down:Why hard work has very little to do with successHow the industry uses fake statistics and hustle myths to keep you stuckThe difference between achievement and fulfillmentWhy “more money” isn’t the same as a better lifeThe rarely discussed reality of Phase Four — when success arrives, boredom creeps in, and self-sabotage followsThis is a conversation about money, yes — but more than that, it’s about capacity. About learning how to sit with success instead of running from it or destroying it. About building a business that doesn’t collapse the moment you stop sprinting.If you’ve ever hit a milestone and thought, “Why doesn’t this feel how I thought it would?”Or if you’re exhausted by the endless chase for more — this episode will land.

This week, Cyd is lighting up the mic with the conversation the industry still tiptoes around: the retail system is broken, stylists are stuck at the bottom of the food chain, and product companies are out here winning big while hairdressers are left dusting shelves and doing math gymnastics hoping to find the “profit” everyone keeps promising.We dive into the era when salons ran the show, how ego and toxicity pushed stylists into the great suite exodus, the pandemic reset that flipped retail upside down, and the moment big brands pivoted to affiliate links because they had no choice. And just when hairdressers finally started winning? The TikTok influencer wave crashed over the industry and shoved stylists right back to the bottom — even though YOU are the one doing the actual work.Cyd breaks down what really happened, why influencers are cashing the checks meant for professionals, and what product companies must do if they want to stay relevant in the new era of creator-driven commerce. Spoiler: the future of retail belongs to the people who touch the hair, not the people who touch a ring light.Whether you’re a stylist, a salon owner, suite-based, or somewhere in between — this is the episode you’ll be sending to everyone in your salon group chat.And if you’re ready to stop feeling behind, stop playing by outdated rules, and actually build a profitable, modern salon career?Your salon business shouldn’t feel like guesswork — and you shouldn’t have to do it alone. Inside the Club, you get weekly coaching, real strategies that actually work in 2025, a community that understands the industry you’re living in, and systems that help you make more money with LESS stress.If this episode hit a nerve… the Club is where you turn the lightbulb moment into action.👉 Join the Hairdresser Business Club today.Your clients trust you.Your career deserves the same energy.https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

In this episode, Cyd and David go off (lovingly) on the rise of woo-woo salons—the ones where your haircut somehow turns into an unsolicited aura reading, your schedule is set by the moon cycle, and “vibes” are doing more work than the actual business plan.They unpack:When spirituality and religion in the salon cross a line from “on brand” to “manipulative”Why your team and clients did not sign up to be part of your personal awakeningThe difference between building a clear brand experience vs. blindsiding people with energy workTroll comments like “no pain, no gain” and why DTH exists specifically so the next generation doesn’t have to suffer the way the last one didHow Destroy The Hairdresser’s “disruptive” branding triggers people who haven’t actually looked at the resultsAnd of course, they circle it back to hourly pricing, boundaries, and critical thinking as the actual structure that lets you build any kind of salon—woo, churchy, ultra-clinical, whatever—without burning everyone out.👀 Want help doing this without chaos?This is exactly what they teach inside the Hairdresser Business Club:Live weekly business + social media classes with Cyd and DavidA private community of stylists & salon owners who actually get what you’re trying to buildAccess to the full class library so you can binge the methods instead of winging it in the comments sectionAll for $39/month, with two weeks free, and you can cancel anytimeCome lurk, learn, and decide for yourself:👉 Join the Hairdresser Business Club here: https://www.destroythehairdresser.com/offers/DbMChf8w/checkoutYou can even be that person who takes a ton of classes in two weeks and then decides if you’re staying. We’ll still love you. 🖤

In this reflective solo episode, David gets honest about validation, legacy, and what it really means to be seen in the hair industry. From social media trolls to self-awareness, he breaks down why craving validation isn’t weakness—it’s human. The real issue? Seeking it from the wrong people.David dives into the evolution of Destroy the Hairdresser, the chaos of social media, and why connection—not perfection—is what sustains creative entrepreneurs long-term. He also shares how the Hairdresser Business Club is giving stylists and salon owners a place to find support, strategy, and belonging in an industry that often leaves them isolated.💣 Ready to find your people and grow your business with us?Join the Hairdresser Business Club →  https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

In this solo episode, Cyd gets brutally honest about the excuses holding you back—from business growth to social media visibility to your own damn potential. If you’re still hiding behind “I don’t know what to post,” it’s time to admit the truth: you’re not confused, you’re insecure. Cyd breaks down how fear of judgment becomes a trap, how to get unstuck, and how to actually build a system that works for you—not against you.She shares how she coaches stylists to simplify, organize, and show up with strategy instead of burnout, proving you don’t have to post every day to see results. And before wrapping, she spills all the details on her signature program The Social Circus—a 4-week immersive experience designed to help hairdressers find their rhythm, grow their socials, and finally stop overthinking their content.👉 Payment plans available. Replays included. Zero excuses left.Ready to run away with the social circus? JOIN HERE!👇https://www.destroythehairdresser.com/the-social-circus

Cyd and David get real about the industry’s favorite lie: “I don’t need help.” They unpack why stylists and owners hide behind busyness, how product culture hijacked salons, and why going all-in on social while skipping real-world connection is costing you money.Then they lay out the fix: The Hairdresser Business Club—DTH’s coaching community where owners and independents learn modern pricing, marketing that actually books, recruiting that works, and leadership that doesn’t burn you out. You’ll get weekly live classes with Cyd (social) and David (business), replays, and access to the private clubhouse where students share scripts, wins, and receipts. It’s $39/month with a 2-week free trial, cancel anytime. If you’re tired of white-knuckling your business alone, come sit with us. https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

Something magical happened while we were recording — we both yelled “witchcraft!” at the same time, and honestly… it fits.In this episode, Cyd and David pull back the curtain on why DTH Level One: The New Commission Salon feels like pure magic for salon owners who are tired of running their businesses on chaos.We talk about what actually changes when you stop guessing, start using systems, and realize leadership doesn’t have to feel like survival. From hiring to pricing to the emotional side of letting go — this episode is a mix of humor, truth bombs, and a little DTH sorcery.If you’ve ever said, “There has to be a better way,” this one’s for you. Join DTH LEVEL ONE Here: https://www.destroythehairdresser.com/offers/KFq6eMzz/checkout

In this solo episode, David gets real about working and leading when the world feels unsteady. He reframes the salon as a place of structure and sanctuary, urges stylists to protect their energy (hello, silent appointments), and draws a clear line between performative “giving” and simply providing clients a break. Beyond mindset, he lays out a practical call to action: shrink your focus to what you can control, strengthen routines around sleep/nutrition/mental health, and make plans that reach past today—because exhaustion breeds complacency.If you’ve felt powerless, this is your reminder that change in our industry and our communities moves from the people up, not the top down.Need salon business support? Book a free coaching call https://www.destroythehairdresser.com

Grab your spot in Cyd's Booked on Repeat: The hairdressers guide to IG stories class https://www.destroythehairdresser.com/offers/F63haZi5/checkoutCyd and David turn a chaotic Miami flight (two kids, two blowouts, one traumatized spouse) into a masterclass on Instagram Stories as the real engine of modern salon marketing. They unpack how branding is “friendly brainwashing,” why Stories outperform feeds for conversions, and how to turn everyday life into narrative arcs that book clients and sell classes—fast. You’ll learn the difference between feed (discovery) and Stories (nurture + conversion), how to structure Story sequences with purpose, and why showing up imperfectly beats perfectly curated posts every time. Cyd announces her live class, Booked on Repeat: The Hairdresser’s Guide to IG Stories, and shares practical prompts you can swipe today to turn taps into appointments.Need salon business support? Book a free coaching call https://www.destroythehairdresser.com

In this solo episode, Cyd takes a flamethrower to pricing confusion and breaks down the three models most stylists use—à la carte, session pricing, and hourly—without the fluff or guilt. She lays out clear pros and cons for each, then makes the simple, disruptive case: everything you sell is already time-based. If a cut takes 45 minutes and a blonding takes three hours, the price is always tied to time—whether you package it, rename it, or hide it under “starting at.”Cyd tackles the real barrier to hourly (it’s not the math—it’s saying your rate out loud), and gives exact scripts for explaining hourly to clients (“I charge for my time so you’re never upsold”), teams (“we don’t sell haircuts—we sell time”), and your socials/website (“book the time you need—if you’re not sure, I’ll guide you”). If you’re sick of defending add-ons, confused by sessions, or nervous to claim your rate, this is the clean, transparent framework you’ve been looking for.

Shit Happens (Literally): Salon Horror Stories & Hangover HaircutsIn this completely unhinged episode, Cyd and David take you on a ride through some of their most chaotic, disgusting, and relatable salon (and parenting) stories. From toddler poop smears and salon accidents to 21-year-old hangover horror shows and questionable Blue Martini nights—this episode proves that behind every hairdresser is a wild story no one talks about (but everyone has).They reflect on what it meant to “show up” in their early careers, how the industry used to be way less documented (thank God), and why having a sense of humor about the messiness of life might just be your best business strategy.If you’ve ever had to throw up mid-foil, cover a client in a cape of shame, or clean poop off your own child before a coaching call… this one’s for you.Need salon business support? Book a free coaching call https://www.destroythehairdresser.com

In this explosive episode, Cyd and David go off about the parasitic nature of big beauty—and why hairdressers keep defending brands that would never return the favor. From industry-standard buy-ins to retail shelves that make more dust than profit, they break down the manipulative dynamics between product companies and salons.They discuss how affiliate links could empower stylists, the myth of being “partnered” with a brand, and why so many stylists are unknowingly trapped in MLM-style sales models. Spoiler: if you’re stocking shelves and selling out just to buy back in… that’s not a partnership—it’s a hustle.This episode is a reality check for anyone still clinging to outdated retail relationships and calling it loyalty. If you’re ready to make money on your terms, set boundaries with brands, and stop cosplaying as a beauty distributor—this one’s for you.Need salon business support? Book a free coaching call https://www.destroythehairdresser.com

In this unfiltered, unhinged, and unexpectedly tender episode, Cyd and David talk about what it really means to be professional in 2025. From FaceTime parenting and digital nostalgia to the weird, winding journey of social media, the two co-founders of Destroy the Hairdresser reflect on how much the industry—and their own lives—have changed.They explore why curated content no longer sells, why storytelling is the new marketing, and why oversharing might actually be the secret to client trust. Somewhere between discussions of holograms, Tom Green, and “putting on a lip,” they dismantle old-school expectations and make a bold case for showing up online exactly as you are.Whether you're building your brand, grieving in silence, or just missing salad fingers… this one’s for you.Need salon business support? Book a free coaching call https://www.destroythehairdresser.com

In this solo episode, Cyd Charisse comes in hot with a truth bomb the industry won’t say out loud: The industry standard is a scam designed to keep stylists broke, scared, and compliant. From tip culture and fake level systems to retail quotas and 40% commissions, Cyd breaks down why everything you’ve been told is “normal” is actually just outdated—and harmful.If you’ve ever been guilted for raising your rates, told to “earn your worth,” or felt trapped in someone else’s idea of success, this episode is your wake-up call. It’s time to burn the rulebook and build your own damn standard.📞 Book a free coaching call📲 Share this with the stylist who’s ready to quit🖤 The new standard starts with YOU.

In this chaotically honest episode, Cyd and David reunite after solo pods and dive into what everyone’s thinking but afraid to say: social media isn’t fun anymore—and your feed might be the problem. From performance anxiety to algorithm overwhelm, they break down what’s actually sabotaging your visibility and sanity online. Plus, Cyd spills behind-the-scenes tea from her Social Circus class, including viral wins, strategic content tips, and how hairdressers keep making content for each other instead of their clients. Oh, and yes—they do talk about that unhinged SKIMS face mask. Follow us on IG: https://www.instagram.com/dthpodcastnetwork?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Book a free coaching call: https://www.destroythehairdresser.com

In this raw and reflective solo episode, David shares a deeply personal message for anyone feeling overwhelmed, isolated, or on the edge of burnout. From the emotional toll of world events to the pressure of being a business owner, this episode is a reminder that you're not crazy, you're not alone, and you're definitely not failing.David shares how DTH’s 1% Charity Model can be a local tool for global change, unpacks the truth about isolation in the salon industry, and offers vulnerable insights into creativity, connection, and why staying visible matters—especially when you feel like disappearing.Plus: Sinead O’Connor, boiling dog food, and a metaphor that might just bring you back to life.