Destroy The Hairdresser

If Cyd lost every single client tomorrow and had to rebuild her clientele from zero, she wouldn't start with the algorithm.In this episode, Cyd breaks down the five things she'd do again to build demand: becoming memorable, talking to actual humans, ditching outdated ideas of "professionalism," asking for referrals, and becoming known for something.Because Instagram will change. Algorithms will change. Platforms will come and go. But people still buy from people they know, like, and trust.If you're struggling to build a clientele—or you're posting constantly and wondering why it isn't translating into business—this episode is your reminder to get back to the fundamentals that actually make someone choose you.Want help putting it into practice? Inside the Hairdresser Business Club, Cyd teaches social media, branding, marketing, and business strategy every Monday. The Club is currently $40/month and increases to $99/month on October 1st. Join before the price changes and keep your $40 membership rate for as long as you remain an active member.

This week, we're going there.We're talking about power, money and who the hair industry chooses to put on a pedestal — and more importantly, who it continues to protect when serious allegations come to light.What starts as a conversation about the recent allegations and lawsuits surrounding Frédéric Fekkai turns into a much bigger conversation about our industry: the disproportionate power given to men in a female-dominated profession, the stories that get swept under the rug, the brands and publications that stay quiet when money is involved and why hairdressers need to start paying attention to exactly who they're funding.We're not journalists, and we're not asking you to blindly believe us either. We're asking you to do something we've always wanted hairdressers to do:Think for yourself.Do your research.Follow the money.And decide what you're willing to support.That's also exactly why we built the Hairdresser Business Club. The Club isn't about giving you another set of industry rules to blindly follow. It's about teaching you how to think differently about your business, question the systems you've inherited and build something that actually works for YOU.If you're ready to stop blindly following the industry and start thinking like a business owner, come join us inside the Hairdresser Business Club.

What if the reason your salon isn’t making enough money isn’t because you need more clients, more retail or more hustle… but because the way you were taught to run your business was never that profitable to begin with?In this solo episode, David is sharing some of the wins happening behind the scenes at Destroy The Hairdresser — salons hitting record weeks and months, owners reaching 20–25% profitability, hairdressers raising their hourly rates and clients saying YES without the drama everyone told them to expect.We’re talking hourly pricing, profitability, retail, outdated salon expenses and why following the traditional salon business model might be exactly what’s keeping you stuck.Because at some point you have to ask: if the old way was working so well… wouldn’t it have worked by now?And if you’re ready to learn a different way, get inside the Hairdresser Business Club.The Club includes live education, our recorded class library, community, the DTH methods and the tools we’re using to help hairdressers and salon owners build businesses that actually work for their lives.The Hairdresser Business Club increases to $99/month on October 1st, but if you join before then, you can lock in the current $40/month rate for as long as you stay a member.Get inside before the price changes.

What happens when you stop trying to build the salon you think you're supposed to own and build the one you actually want?In this episode, David sits down with Destroy the Hairdresser student and Capybara Hair Lounge owner Katya Yoshida to talk about her journey from nearly leaving the industry altogether to building one of the most unapologetically unique salons we've seen.Katya shares how discovering DTH challenged everything she thought she knew about pricing, salon ownership and what a "professional" salon was supposed to look like. They get into hourly pricing, gratuity-free culture, station sharing, hiring, commission in California and how she's built an eight-chair salon with a team that continues to grow.But this episode is really about what happens when you stop watering down the weird idea.Katya built a salon named after a giant rodent, filled it with creatives, anime lovers, gamers and self-proclaimed weirdos, and created a business that finally feels like her. Two years in, both she and her husband are able to take paychecks from the business, she was able to leave the country with her family for two weeks without the salon falling apart, and she's still focused on building something even bigger.If you've been sitting on an idea because you're worried people won't get it, this episode might be your permission slip to do it anyway.Want support building a salon that actually works for your life instead of copying the same tired industry playbook?Join us inside the Hairdresser Business Club. You'll get weekly business and social media education, coaching, community and access to the DTH methods salon owners and hairdressers are using to build businesses differently.Join the Hairdresser Business Club and get your first two weeks free.

Social media was supposed to be a tool for your business. Somewhere along the way, it became the place we measure our success, compare ourselves to everyone else, look for community, consume endless information, and decide whether or not we're doing enough.In this episode, Cyd and David talk about what happens when hairdressers start confusing views with value, why going viral doesn't necessarily mean you're making money, cancel culture, the fear of being perceived online, and why consuming too much content might actually be making you worse at creating it.They also get into the shift they're seeing away from traditional social media and toward smaller, intentional online communities. Because the goal isn't to disappear from the internet. It's to stop letting the internet run your business.That's exactly why they created the Hairdresser Business Club and the DTH app: a place for hairdressers and salon owners to get education, ask questions, connect with people who actually understand this industry, and build better businesses without relying on Instagram to be their teacher, community, and measuring stick.Use social media to grow your business. Then get the hell off of it.Join the Hairdresser Business Club and get your first two weeks free.