Make More Money without Selling Your Soul

I was genuinely excited to record this one because money isn’t just numbers, it’s identity, safety and nervous system stuff we’re rarely taught to look at. In this conversation with Cleo Nedd, we talk about why so many women can make money but feel strangely uncomfortable holding onto it, and how that links back to money trauma, family patterns and being one of the first generations really building wealth on our own terms.Cleo helps high achieving women stop endlessly earning and start building real wealth. She’s a financial coach and money trauma specialist who blends money psychology with practical wealth strategy, so your money actually starts working harder for you. We talk paying yourself without guilt, investing as a habit rather than a personality type, and building financial confidence when you’re self employed and cash flow isn’t always predictable. This episode is grounding, expansive and quietly powerful.Highlights:(02:40) Why women are the first generation really learning how to build wealth(07:36) How childhood money stories quietly shape what feels safe now(15:43) The emotional load of paying yourself properly from your business(21:50) What to do when you have money sitting there and no clear plan(31:48) Why strategy only works if your identity can hold it(44:53) Investing as a habit, not a personality traitConnect with Cleo:WebsiteInstagramTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Group programs have changed my life, and I’m not saying that for drama.In this episode, I’m sharing the personal, real story of how running my first group program shifted everything for me, financially, emotionally, and practically, as a single parent trying to rebuild from the ground up.I also talk about why your story matters more than ever in 2026, especially with AI making online content feel a bit… samey.If you’ve been thinking about launching a group offer, or you’ve been hiding behind “I’ll do it when I’m ready”, this is your nudge to lead with heart, back yourself, and build something that supports your wellbeing too.Highlights:(02:10) The Brighton mastermind day, and what ambitious women in a room can unlock(03:55) AI is changing social media, and why your lived story is the only real advantage(07:35) Why I chose group programs, and the question most people forget to answer: why you?(12:30) Burnout meets Covid, launching anyway, and why I do not recommend my method(15:55) Ten people, a first 10k month, and the moment I realised life could change fast(28:05) The free workshop, the Telegram group, and what’s coming next on the podcastTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

I’m talking about that weird January overwhelm, the kind that makes you want to crawl back under a blanket until March.If you’ve been feeling resistance to getting started (even when you genuinely like your business), you’re not broken. You’re human, and it’s cold.In this episode I share three simple reframes I’m using right now to get moving without turning January into a punishment month, plus a practical way to decide what actually matters this week, so you can make money and keep your nervous system intact.Highlights:(03:01) - The January whiplash, dreaming is fun, then you realise you have to do the thing(06:17) - You’re your own boss, stop recreating corporate pressure with less support(10:00) - “You’re not behind, you’re seasonal,” the permission slip you needed(17:09) - The mental junk drawer method, dump the list, then pick what’s essential(19:47) - Make January joyful on purpose, yes, even if it’s just coffee or a sauna(24:05) - The client story that proves it, one year ago it felt impossible, now it’s her favourite offerJoin the FREE January workshop here: https://pollylavarello.lpages.co/live-workshop-jan-2026/To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This conversation with Leanne Sia felt electric. Leanne is the Big Deal Identity Coach and creator of The Mirror Method, helping female founders believe the f*ck out of themselves and turn their so called delulu dreams into done deals. She teaches that success is 20 percent strategy and 80 percent Big Deal Energy, and she has this emotional contagion that makes you feel more capable simply by being in her space.In this episode I share how identity work has shaped my own business, the moments I stayed small and the shifts that helped me trust myself more deeply. Strategy matters, but who I am being when I use it matters far more. When we step into our Big Deal energy, everything feels lighter, clearer and more inevitable.Highlights:(01:36) Why identity shapes every decision I make in my business (04:37) How my inner critic once held me back even with good strategy (08:46) The moment I realised strategy was not the missing piece (12:21) What Big Deal identity looks and feels like for me (17:45) How stepping into my power changed my confidence and results (26:13) The mindset work that helps me take bold, aligned actionConnect with Leanne:WebsiteInstagramFreebieTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This one is a cosy, honest, end of year reflection on what it has really looked like to run my business in 2025. No gloss, no performance, just the truth of what has stretched me, grounded me and surprised me. Five years in, I feel a different kind of steadiness. The wobble still appears, but it no longer knocks me flat, and it has been powerful to look back and notice how experience changes everything.I share the themes that shaped my year, from refining my offers to deepening boundaries, rebuilding my health, simplifying the business and choosing support at exactly the right time. You will hear the messy bits, the breakthroughs and the moments that reminded me why this work matters. If you need reassurance that you are not meant to have it all figured out instantly, this episode will feel like a warm hug and a nudge forward.Highlights:(01:52) Why five years in feels more grounded but still human(04:15) The sales page moment that reignited belief in the work(06:40) What experience gives you that strategy never can(10:05) The boundary shifts that changed her client relationships(14:20) Rebuilding health and finding a calmer rhythm(18:45) Choosing the right mentor at the right season(22:58) Plans for 2026 and why less truly becomes moreTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This episode is an invitation to pause, reflect and think like the founder you want to become in 2026. Instead of chasing trends or tactics, I guide you through fifteen powerful questions that shape identity, sharpen strategy and reveal the gaps that quietly cap business growth. These questions help you see where your messaging, offers, delivery and leadership may be out of alignment with the level you are aiming for.Whether you are already at six figures or building towards it, this is a chance to reconnect with clarity, confidence and the spacious CEO energy that makes scaling feel natural. Bring your journal. The insights will stay with you long after the episode ends.Highlights:(01:46) Why these questions matter for six and seven figure founders(03:22) The message and client calibre misalignment most founders miss(05:10) How to know whether your marketing builds trust or drains it(08:50) The offers worth carrying into 2026 and those worth releasing(12:44) What drains your brilliance versus what amplifies it(18:57) The identity shift needed to become your next level founderTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In this conversation with Ekaterina Ward, we explore what happens when midlife meets motherhood and ambition, and why this chapter can become the most vibrant one yet. Ekaterina Ward is a seasoned educator, business mentor and executive coach based in London. She began her career in teaching before moving into corporate financial services, later retraining as a coach. For the past eleven years, she has supported female founders and mothers in becoming reliable moneymakers without burning out, all while thriving in life. Now 50, Ekaterina is a proud mother and wife on a mission to redefine midlife as the most fulfilling and powerful chapter of all. We talk about purpose, legacy, identity shifts and the invitations that arrive when your children need you less but your desire for meaning grows louder. She brings wisdom, humour and real honesty to the journey of becoming the woman you are now, rather than the one you used to be.Highlights:(01:46) Ekaterina’s journey from education to corporate life to soul led business(05:45) The leap from traditional careers to entrepreneurship(08:50) Why motherhood and business are both catalysts for soul growth(14:25) What legacy means at midlife and why it now feels urgent(18:54) Reconnecting with identity and purpose as life shifts(26:24) Navigating midlife, hormones and the magic or mayhem withinConnect with Ekaterina:Website Instagram "Download Ekaterina’s free Midlife Mayhem & Magic: Self-Enquiry Workbook—a beautifully crafted and well researched self-enquiry prompts that guide your own exploration of the blessings this season offers. .."Sign up page : https://ekaterinaward.com/midlife-mayhem-and-magicTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Somewhere between the Hallmark fantasies, fluffy coats and well meant invitations, I realised how much space was being taken up in my brain by things I was not actually doing. Thinking about books and stages was costing me more energy than the things that genuinely move my business forward. So I wanted to record this small but honest moment of clarity, in case you are also carrying around ideas that feel more like clutter than purpose.This next year, for me, is a no year. Not dramatic, not defeatist, just a gentle reclaiming of capacity. Saying no has already created so much relief and focus, and I hope that hearing this sparks your own reflection on what deserves your yes, and what you can lovingly set aside for now.Highlights:(01:42) Why my yes years were fun but financially chaotic(04:15) Realising book and stage dreams were quietly clogging my mental capacity(07:58) The sweaty pants moment that changed how I see visibility(10:46) The relief of declaring a no year on a school run(13:22) Learning to work with my neurodivergent brain instead of against it(16:40) How removing distractions strengthens my trust ecosystemTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This episode feels like a warm permission slip. I talk about what it really takes to plan a year in business that supports your energy, your goals and your life, not the other way round. So many entrepreneurs slide into overwhelm because they are unclear on what makes money in their business, and clarity is one of the biggest gifts you can give yourself. I share the habits, boundaries and practical shifts that helped me rebuild after burnout, and why your schedule should reflect the life you actually want to live. I also break down my favourite way to plan sustainably, balancing money now activity with money later infrastructure so you can grow without burning out. If you often feel torn between bigger long term projects and keeping cash flowing in the short term, this approach will be a game changer. We explore how trust, consistency and a well designed ecosystem make selling easier and more human, and why your business grows at the pace your nervous system feels safe. This is about building success with spaciousness, honesty and calm intention.Highlights:(01:45) Why overwhelm shows up when you lack clarity on what makes money(05:12) Building your business around your life rather than squeezing life in(10:04) The habits that prevent burnout and support long term capacity(14:58) Understanding money now versus money later tasks(20:40) How trust and consistency create a stronger marketing ecosystem(27:22) Why treating your marketing as a body of work changes everythingTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

If you have ever sat staring at your laptop wondering what on earth to prioritise in your business, this episode will feel like a deep exhale. I break down the five profitability levers that can genuinely move the needle next year, without sending you into burnout or a spiral of overthinking. These are the same levers I have taught inside client communities, and every time, they open up possibility, clarity and that spark of belief that doubling your revenue is far more doable than you might think.We explore leads, conversions, pricing, retention and efficiency in a really grounded way, with examples that make the numbers feel clear and human. If you have been battling option overwhelm, juggling every plate and wondering where your energy is best spent, this episode gives you the focus you have been craving. It is practical, encouraging and designed to help you build momentum without losing yourself in the process.Highlights:(01:34) Why overwhelm stops growth and how to break that cycle(03:32) The truth about effort, visibility and what actually drives sales(07:58) The five levers that create forecastable revenue(09:28) How doubling your leads can double your sales(14:03) Increasing conversions without adding pressure(21:29) Why retention and efficiency matter more than you thinkTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

You know that myth that once you’ve “made it”, business suddenly feels easy? Yeah, that one. In this episode, I’m calling it out. I’m getting real about the truth that discomfort doesn’t disappear as you grow - it just changes shape. I’ll share how learning to live with discomfort, rather than trying to buy or plan your way out of it, is actually where the real growth happens.I’m also sharing a few of my own moments where I’ve mistaken avoidance for strategy, and what helped me build a healthier relationship with the discomfort that comes with growth. This one’s honest, practical, and hopefully gives you a bit of reassurance that you’re not doing it wrong - you’re just doing it human.Highlights:(02:10) – The myth that success means comfort(05:20) – Why we’re wired to avoid discomfort and chase quick fixes(09:55) – The dopamine hit of investing and why it fades(14:30) – Productive vs unproductive discomfort in my business(20:10) – Taking radical responsibility for every investment(26:00) – How I’ve learned to see discomfort as proof I’m on the right pathTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

If you’ve ever felt like you’re “too much” for traditional branding advice, this episode is for you. I’m joined by Rebecca Miller from Block & Rose, a positioning strategist, story distiller and identity alchemist who helps multifaceted founders and creatives become known for how they think - not just what they do.Rebecca’s worked across everything from brand campaigns that got thousands of people talking about incontinence pads, to teaching at Ravensbourne University and leading strategy sessions for major organisations like University of the Arts London. She now supports values-led entrepreneurs who’ve outgrown their niche or their messaging and are ready to build a brand that feels radically true.We talk about what happens when you’ve evolved beyond your old story, how to distil complexity into clarity, and why clarity isn’t about choosing one thing - it’s about finding the thread that ties it all together.Highlights:(02:10) – Rebecca’s journey from marketing director to messaging mentor(06:10) – Why mainstream brand frameworks fall short for founders(09:00) – The myth of the perfect niche and what really matters(11:00) – Building a circular, flexible brand ecosystem(14:40) – The “path to intelligent movement” case study(19:00) – Messaging for multi-dimensional creatives(25:00) – The hidden burnout cost of not feeling seen(29:50) – Identity, alignment and finding your true brand voice(33:20) – How personal branding just got a rebrandConnect with Rebecca:WebsiteLinkedinTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Five years in business feels like both a lifetime and a blink. In this episode, I share the five biggest lessons I’ve learned running my online business - from building it during lockdown while on Universal Credit to creating consistent multi–six-figure years that align with my values, not burnout. I’m talking about the truth behind readiness, resilience, and what it really takes to build something that lasts.If you’ve ever questioned whether you’re doing enough or wondered if you’re too late, this one’s for you. Spoiler: you’re right on time.  Here are the highlights:Why my 10k month meant more than money (03:15)The moment I stopped waiting to feel “ready” (10:35)How I learned nothing’s ever as bad as it seems (19:36)The truth about client care and repeat success (24:20)Why focus will always beat frenzy (26:45)The biggest mindset shift behind long-term growth (28:45)To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In this episode, I’m sharing why the whole “you are your own niche” narrative is complete BS - and what to do instead. This idea sounds empowering, but it’s actually holding so many brilliant business owners back from real growth. I talk about how I came to this realisation myself, what finally clicked when I started niching down, and why clarity is your best marketing strategy. I’ll walk you through how to attract the right clients without boxing yourself in, how depth creates demand, and how to niche in a way that still feels authentic and expansive. If you’ve been resisting the niche conversation, this one’s going to shift everything.  Here are the highlights:How the online business space is exploding - and what that means for you (02:10)My mentor’s tough question that changed everything (07:55)Spotting the clients you actually love working with (09:52)Why your personal brand isn’t your marketing strategy (12:05)How niching builds trust and faster sales (16:30)How I refined my niche without a big rebrand (22:10)The lightbulb moment that brought clarity and opportunity (24:00)To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

If you’ve ever felt stuck at the same income level month after month, no matter how hard you work, this episode is for you. I’m walking you through my brand-new free guide, designed for coaches, therapists, and wellness professionals who are ready to scale ethically, sustainably, and with less overwhelm. You’ll learn the real reasons you’re hitting that ceiling and how to shift the mindset, structure, and systems keeping you there.I also share three client stories that reveal the most common growth blocks - from ethical undercharging and the “solo service trap” to the endless cycle of strategy-hopping. Each one comes with powerful mindset reframes and actionable steps to help you create scalable income without losing your integrity or burning out. If you’ve been wondering how to grow your business and feel good while doing it, this episode will show you what’s really holding you back and how to break through for good. Here are the highlights:The “revenue ceiling” problem no one talks about (02:20)The ethically undercharging practitioner (06:10)Building a business that can’t scale beyond you (09:45)The strategy hopper identity (12:20)Mastery through consistency - the power of one strategy (13:30)The six hidden blocks keeping practitioners stuck (15:00)Introducing The Everyday Sales Accelerator (16:10)Get the FREE Guide: https://pollylavarello.lpages.co/3-mistakes/To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This week, I’m joined by Nicole Gottselig, a Canadian writer, editor, and storytelling powerhouse based in Berlin. Nicole’s a natural connector with over a decade in content creation, event hosting, and community building. As host of Connect with Purpose and former host of Hotjar’s Through the Looking Jar, she’s known for sparking real, human conversations that inspire action.We chat about money, purpose, and what happens when you stop waiting for permission and finally go all in. Nicole shares how stepping out from behind the scenes and showing up as her unfiltered self transformed everything. It’s an honest, energising conversation about bravery, burnout, and building a life that feels truly aligned.Here are the highlights:Nicole’s path from ghostwriting to brand storytelling (03:53)Manifestation before she even knew what it was (10:00)Finding purpose through helping others tell their stories (15:00)How losing her “dream job” opened new doors (24:01)The magic of showing up online - even when no one’s liking (25:08)LinkedIn visibility tips that actually work (30:13)AI, authenticity, and using your real voice (35:53)The power of being seen - and saying yes (42:45)Connect with Nicole:InstagramTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This episode is one of the most moving I’ve ever recorded. My guest, Ebonie Allard, is a fulfilment coach and soul contract guide who helps midlife culture-makers decode the details of their soul contracts, integrate the shadows in their blind spots, and reignite their sacred spark so that they are fulfilled, satisfied and living to their full potential.We talk about resilience after bankruptcy, redefining wealth on your own terms, and what it means to stop chasing approval and start living fully as yourself. Ebonie’s honesty, humour and fire will challenge the way you think about freedom, success and the messy beauty of rebuilding from the ground up.We get into everything from human design and spirituality to the raw truth of friendships lost, businesses closed, and the courage to start again. Ebonie shows us that wealth isn’t just about money, it’s about synergy, presence, and living life in a way that feels whole. This conversation is your go-ahead to honour your own rhythm, create systems that support your art, and remember that you are the greatest asset you’ll ever have.Here are the highlightsThe teenage hustle that set Ebonie’s path (05:00)The truth about approval, masks and misfit energy (11:00)When business success still felt empty (16:25)Losing it all and choosing who to be next (25:00)Bankruptcy, betrayal and 12 weeks of reset (27:23)Building a “boring” business without being bored (34:14)Why you never have to retire parts of yourself (45:59)Connect with Ebonie:WebsiteInstagramTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

I just wrapped up my very first workshop for wellness practitioners, and honestly, it was such a game changer. After years of working with nutritionists, doulas, and therapists, it finally hit me how much I’ve been holding back by not creating something just for them. In this episode, I share the big lessons from that workshop, the common traps that keep wellbeing professionals stuck in the cycle of overworking, and the four shifts that actually build a sustainable business without burning out.If you’ve ever felt stuck between helping people and actually paying yourself, this conversation will give you clarity, reassurance, and a serious push to start doing things differently.  Here are the highlights:The crack on the ceiling moment that made me refocus (02:15)The existential cycle of dread explained (08:12)The four shifts that make scaling possible (13:40)Why group programs aren’t as scary as you think (17:56)Two client stories that prove small tweaks change everything (20:10)  Catch the replay here: https://pollylavarello.lpages.co/every-day/To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

After recording more than 150 episodes, I finally sat down to share the biggest lessons podcasting has taught me. From battling imposter syndrome before I ever hit record, to realising just how powerful podcasting is for attracting the right clients, this journey has been full of surprises.I also talk about balancing solo and guest episodes, why being intentional with SEO and episode themes makes such a difference, and how bringing clients onto the show creates authentic, story-driven testimonials. Whether you’ve been podcasting for years or are still dragging your feet on starting, this episode will give you the clarity, strategy, and motivation to use your podcast as one of your most powerful business tools.Here are the highlights:The imposter syndrome hurdle I had to push through (01:05)Why podcasting attracts the most aligned clients (03:10)How to avoid “episode paralysis” and always have ideas (07:55)Balancing solo vs. guest episodes strategically (13:09)Why guesting on other shows can move the needle more (16:44)Using client stories as powerful podcast content (19:55)To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This week I’m joined by the incredible Natasha de Grunwald, a published author, international Breath-work, Trauma and Somatic expert with 30 years of experience. She is the founder of the Trauma Release Method and Seismic Orgasmic Breath experience.We talk about why mindset work alone isn’t always enough, how trauma gets stored in the body, and why nervous system regulation is the missing piece for so many entrepreneurs. Natasha shares her personal story of healing, the power of breath-work, and what real somatic practice looks like beyond the surface-level trends you see online.What I love most about Natasha’s approach is how playful and grounded it is. Healing doesn’t have to be gruelling. We explore the tools she teaches - from titration to orienting practices - that help people feel safe, resilient, and able to face life’s challenges without spiralling into fight or flight. Whether you’re new to somatics or already curious about body-based work, this conversation will leave you feeling calmer, clearer, and more connected to yourself.  Here are the highlightsNatasha’s personal story and how trauma shaped her work (02:46)The missing link between body, breath, and healing (07:34)Play as a pathway to transformation (04:54)How titration builds resilience and safety (13:06)Breath as your most accessible somatic tool (22:39)  Connect with Natasha:WebsiteInstagramTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio