The Customer Acquisition Show

What if you could learn the secrets of marketing success from the best in the business? That's exactly what we did in this episode, where we had the privilege of chatting with TJ Kelly, a marketing expert who attended the Traffic and Conversion Summit in 2024. He revealed some of the cutting-edge techniques that are transforming the way marketers reach and engage their audiences, such as geo-targeting, customer journey mapping, and Pinterest marketing. He also shared some of the key takeaways from the summit, where he learned from the likes of Richard Branson and Damon John, who inspired him to be more empathetic, data-driven, and innovative in his marketing endeavors. This episode is a must-listen for anyone who wants to stay ahead of the curve and master the art and science of marketing.Chapters:00:00:00 - Welcome: Journey into Customer Acquisition and Engagement00:02:22 - A Tour of Varied Marketing Conferences and Their Impact00:04:29 - Deep Dive: Geo-targeting's Revolutionary Role in Marketing00:09:55 - Pinterest: A Key Player in Sustained Traffic Generation00:12:58 - Decoding Marketing Math: The Predictive Edge00:15:23 - Crafting Effective Offers for Optimal Lead Generation00:17:46 - Research as the Backbone of Effective Marketing00:18:34 - Reddit: An Unconventional Source of Market Insight00:21:27 - Special Mentions: Innovative Contributions from Christine Marie and Scott Cunningham00:24:55 - The Future of Marketing: AI's Expanding Influence00:26:46 - Lessons from the Greats: Richard Branson and Damon John's Marketing Mastery00:31:56 - Wrapping Up: Looking Forward to the Next Wave in MarketingLinks and Resources:TJ KellyLinkedInTwitterTiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

We are looking back at the complexities and evolving landscape of Google Ads. The conversation covers a wide range of topics, including the importance of adhering to policy compliance to avoid account suspension, the shift from single keyword ad groups to broad match targeting, and the increasing role of AI in ad campaign management. The team also addresses specific strategies for managing budgets, targeting niches, and the nuances of location targeting. A significant focus is placed on the future of search ads in an AI-dominated landscape, highlighting the transition from keyword-centric approaches to AI-driven strategies. Insights into Performance Max and its impact on campaigns with repeat customers, as well as best practices for brand campaigns and high-ticket item advertising, offer listeners valuable takeaways for optimizing their Google Ads campaigns.Chapters:00:00:00 - AI, Performance Max, and Search Generative Experience00:00:19 - Optimizing Google Ads for Reengagement and Customer Lifecycle Goals00:07:55 - What's Next for Google Advertising? AI, Keywords, and Beyond00:15:10 - Leveraging Insights to Boost Lead Quality in Google Ads and Facebook AdsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

We dive into the topic of content marketing and how it can help you grow your brand and your business. We visit 3 past CAS episodes. Where they share their insights, tips, and strategies on how to create content that attracts, educates, and engages your audience. You’ll learn how to use content to build trust, authority, and loyalty, how to repurpose your content across multiple platforms, how to measure your content’s performance, and how to overcome common challenges and misconceptions. Whether you’re a beginner or a seasoned content marketer, you’ll find valuable and actionable advice that you can apply to your own content creation process.Chapters:00:00:00 - Creating Content that Converts00:00:12 - From High-Intent Keywords to Top-of-Funnel Content00:07:50 - Lost in the Crowd? Differentiating Your Brand in a Sea of Sameness00:12:33 - Unveiling the Testimonial Magic: Discover the Power of Personal ExperiencesLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this rewind episode, you’ll learn how to write persuasive copy for multiple clients across different niches and audiences. You’ll discover how to research, write, and test copy that taps into the customers’ emotions, needs, and desires. You’ll also learn how to adapt your voice, tone, and language to suit each project, and how to leverage tools like Chat GPT to speed up and improve your copywriting process. Whether you’re new to copywriting or a seasoned pro, you’ll find valuable tips and insights in this episode that will help you take your copywriting skills to the next level.Chapters:00:00:00 - The Best Practices for Writing Copy that Resonates with Your Audience00:00:11 - Navigating the Complexities of Crafting Effective Copy00:11:06 - Confessions of a Copywriter...00:19:46 - How to Build Ad Creatives That Drive Sales and Grow Your BusinessLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Daniel, Lynn, and Tom delve into the crucial strategies that shape successful brand marketing. They discuss the importance of adapting to economic changes, leveraging customer feedback, and the power of organic social media insights for developing effective marketing plans. They underscore the significance of aligning marketing strategies with the company's mission, emphasizing the role of customer service and brand building in a rapidly evolving digital landscape. This episode is a must-listen for anyone looking to understand the intricacies of marketing planning and execution in the context of the year 2024.Chapters:00:00:00 Why do Big Brands Make BIG Plans? - How to Build a Full-Funnel Marketing Plan for 202400:01:00 Post-Holiday Marketing Reflections: Black Friday & Cyber Monday Insights00:03:28 2023 Marketing Strategy Review: Lessons Learned00:08:12 Forecasting 2024: Trends and Marketing Predictions00:11:51 Streamlining Marketing for Greater Impact in 202400:16:53 Aligning Marketing with Company Mission: A Strategic Approach00:20:26 Demystifying Marketing Metrics: Making Sense of the Numbers00:23:33 Upper Funnel Marketing: Strategic Planning for Brand Awareness00:25:23 Leveraging Competitor Insights and Organic Social Media00:27:13 Ethics in Marketing: The Importance of Content Permission00:29:27 Engaging Audiences: The Role of Lead Magnets00:30:09 Maximizing Engagement: The Effectiveness of Free Activities00:33:22 Interactive Marketing: Using Quizzes for Customer Engagement00:38:36 Conversion Strategy: Effective Planning for Tangible Results00:45:53 Adapting to an Election Year: Marketing Strategies and ConsiderationsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

We are digging into the intricacies of Meta's Advantage+ Shopping Campaigns. Join the team from Tier 11, as they explore the innovative features and strategies behind these campaigns. They discuss the importance of creative diversity, the impact of iOS 14 updates, and the integration of machine learning in optimizing campaign performance. They offer listeners a deep dive into the future of e-commerce advertising and how to harness these new tools for enhanced online shopping experiences.Chapters:00:00:00 - Kickoff to Meta's Advantage+ Shopping Campaigns00:02:30 - Evolution for Facebook Media Buyers00:04:45 - Enhancing Offer Performance Strategies00:08:00 - Deep Insights on Offer Strategy Implementation00:10:40 - Offer Categories and Audience Targeting Techniques00:14:37 - Meta's AI and Hashtag Usage in Campaign Copy00:17:35 - Harnessing Creative Diversity in Digital Campaigns00:20:15 - Effective Budget Management for Campaign Stability00:23:30 - Analyzing Metrics for Better Spend Efficiency00:26:17 - Strategies for Black Friday Campaign Readiness00:28:00 - Last-Minute Prep for Successful Sales Days00:31:00 - Concluding Insights on Campaign OptimizationLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Tom and Landon dive into the intricate world of advertising in restricted categories. They navigate through the challenges and innovative strategies essential for thriving in environments with stringent advertising limitations. They explore the importance of data-driven insights, the art of crafting compelling narratives, and the subtle nuances of targeting specific audiences. Landon shares his knowledge for anyone looking to excel in the complex landscape of restricted category advertising, offering a unique blend of creativity, strategy, and adaptability.Chapters:00:00 - Kickoff: Exploring Advertising in Restricted Categories02:00 - Delving into the Post-Click User Experience04:00 - Expanding the Conversation: Beyond Surface-Level Questions06:00 - The Comprehensive Approach to Advertising08:00 - Strategies for Consistent Marketing Solutions10:00 - Proactive Communication: Alerting Clients to Emerging Issues12:00 - Deep Dive: The Crucial Role of a Marketing Strategist14:00 - Real-World Problem-Solving in Advertising16:00 - Balancing Problem-Solving with Empathy in Client Relations18:00 - The Critical Need for Client Transparency and Openness20:00 - The Art of Hypothesizing and Testing in Marketing22:00 - 'Fire Bullets, Then Cannonballs': A Strategy for Scaling Campaigns24:00 - Navigating the Unpredictability of Marketing Experiments26:00 - Case Study Analysis: Reducing Client CPA28:00 - Maximizing the Power of Digital Marketing Tools30:00 - The Unexpected Impact of Beige Backgrounds in Ads32:00 - Understanding Why Some Marketing Successes Are Unique34:00 - Investigating the Factors Behind Successful Campaigns36:00 - Embracing Continuous Innovation for Enhanced Market VisibilityLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

We are diving into the dynamic world of Google Ads as Black Friday and Cyber Monday approach. The team from Tier 11 dissect the latest trends, from keywordless campaigns to the power of broad match keywords and the innovative Performance Max campaigns. We share insider tips on how to finalize irresistible offers, prepare compelling assets, and understand the nuances of audience targeting to ensure your ads not only reach the right eyes but also convert. Whether you're a seasoned marketer or new to the digital advertising space, this episode is packed with actionable insights to help you capitalize on the busiest shopping days of the year.Chapters:00:00:00 - Google Ads shifts from keyword-heavy to top-10 keywords for sharper audience targeting00:02:06 - Black Friday Strategies: Unveiling Google Ads Tactics00:06:15 - YouTube's Role in Google Advertising and Conversion Insights00:07:49 - Facebook vs. Google Ads: Which Social Campaign Reigns Supreme?00:11:06 - Mastering Top-of-Funnel Capture: Performance Max Campaign Insights00:16:20 - Beyond Google Ads: Diversifying Your Advertising Arsenal00:18:46 - Understanding Your Business Funnel for Conversion Success00:21:37 - Personalized Audiences with Google's Search Themes Feature00:27:01 - Navigating Keyword Cannibalization in Your Search Campaigns00:30:16 - Performance Max Campaigns: Unleashing Their Potential00:31:42 - Tips for Running High-Impact Search and Shopping Campaigns00:33:38 - Adapting to Google Ads Changes for Campaign Triumph00:39:49 - Anticipating Transformations in Standard Shopping Campaigns Post-OctoberLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

We dive into the dynamic interplay between innovative marketing strategies and the evolving landscape of user-generated content. The team from Tier 11 takes you through the nuances of creating compelling product pages that resonate with consumers, the art of leveraging UGC to amplify brand messaging, and the psychological intricacies involved in marketing high-ticket items. We explore the creative approaches to advertising that break through the noise, from fitness models to space-saving digital gyms, and the importance of diversifying content to avoid limiting a brand's reach.Chapters:00:00:00 - The Psychology of Scents: Citrus vs. Menthol's Impact on Memory and Attention00:02:12 - Twizzler vs. Red Vines: East Coast vs. West Coast Delight Debate!00:05:33 - Product Mystique: Crafting Engaging Product Pages for Customer Connection00:06:30 - Fit and Fearless: Former CrossFit Champion Redefines Home Workouts00:09:38 - Millennials' Solution: Portable Floor-mounted Devices for Compact Living Spaces00:11:23 - Confidence Building: Leveraging UGC and Tailored Ads for Enhanced Product Pages00:14:27 - Tailored Fitness: The Power of Specialized Training Programs for Results00:16:32 - Goldmine Potential: Lifetime Value and Partnerships in the Fitness Industry00:19:26 - Citrus Scents vs. Menthol: Memory Enhancement Beyond the Ordinary00:24:07 - Standing Out in a Crowded Market: What Sets Our Ads Apart00:25:07 - Blog Posts' Potential: Seizing the Opportunity for Effective Advertising00:27:35 - Unforgettable Advertising: Creating Memorable Images that Resonate00:32:32 - Unconventional Approach: 10 Boundary-Pushing Ad Ideas00:35:55 - Irresistible Hooks: The Art of Intriguing Product Page Design00:37:20 - Targeted Language Magic: Maximizing Conversions for Quick Buys and Extended PurchasesLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Tom and the team from Tier 11 dive deep into the evolving landscape of brand marketing, drawing insights from Meta's recent summit and the innovative strategies employed by brands like Wendy's. From the importance of a brand's social media presence to the concept of 'mental availability', they uncover the nuances that make a brand stand out in today's digital age. With discussions on influencer marketing, the journey of brand engagement, and the authenticity factor.Chapters:00:00:00 Wendy's Digital Prowess: Mastering Engaging Social Media Campaigns00:03:09 Synchronizing Brand and Performance: A Strategy for Sustainable Growth00:07:57 Instagram's Magic Touch: Crafting a Brand's Solid First Impression for Lasting Relationships00:10:14 The Instagram Evolution: Shaping the Path from Discovery to Purchase00:13:58 The Tiffany Transformation: Adapting to Millennial and Gen Z Preferences00:17:29 Beyond Traditional: Embracing the Limitless Journey of Gen Z Consumers00:22:56 Inclusion in Spotlight: From Super Bowl Ads to Connecting with Core Audiences00:25:58 The Duolingo Dilemma: Weighing its Continued Relevance00:27:05 Embracing Multi-Generational Marketing: Addressing Both Young and Mature Audiences00:31:00 Walking the Tightrope: Measuring Success Beyond Immediate Outcomes00:33:15 Setting the Sail: Crafting Enduring Marketing Strategies for Tomorrow's Landscape00:39:02 Authentic Outreach: Equipping Sales Teams to Penetrate New Markets00:42:18 Wendy's Winning Strategy: Harnessing Social Media Waves for Enhanced EngagementLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Dive into a riveting conversation that unfolds the layers of full-funnel marketing, exploring the nuances of consumer behavior and the strategic application of ad spend. Tom, Olly and Cameron dive into the pivotal role of understanding the buyer's journey, moving beyond mere conversion ads to embrace a more holistic, evergreen marketing strategy. They also navigate through the delicate handling of negative comments on ads and the profound impact it can have on ad performance and brand perception. Engage with insights that illuminate the art of building brand loyalty, ensuring that customer relationships are not merely transactional but are nurtured through strategic, resonant marketing practices.Chapters:00:00:00 Dive into Full-Funnel Marketing: Exploring the Nuances of Consumer Behavior00:02:32 The Art & Science of Successful Meta Ads: Beyond Just Blogging00:05:44 Embracing the Complete Customer Journey: Building Connections and Nurturing Relationships00:09:02 Strategic Content Marketing: Guiding the Audience Through Every Funnel Stage00:11:08 Revolutionizing Ad Strategy: The Shift to Consideration Ads and Upper Funnel Approaches00:12:30 Maximizing Ad Engagement: The Critical Role of Ad Hygiene for Quality Lead Generation00:17:19 The Truth Behind Evergreen Ads: Combatting Creative Fatigue with Effective Ad Management00:19:45 Seizing Black Friday Opportunities: Harnessing Audience Building Techniques for Maximum Sales00:23:38 Long-Term Planning for Black Friday: Rethinking Weekend Sales for Lasting Success00:28:22 Broadening Your Campaign Horizons: Benefits of Expansive Long-Term Campaigns00:30:15 Navigating Shopping Campaigns: Understanding Time Dynamics and Expectations00:32:02 Mastering Ad Strategy: Juggling KPIs and Algorithm Optimization for Optimal PerformanceLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Tom and Nick dig deep into the intricacies of advertising strategies, exploring the transformative power of Instagram Reels, the essence of user experience, and the art of creative diversification. They share invaluable insights into optimizing ad placements, mastering the consideration phase, and the revolutionary impact of full-stack commerce. They provide a comprehensive guide to navigating the ever-evolving landscape of online branding, offering strategies and predictions for achieving advertising success. Whether you're an advertiser or interested in the world of online sales and branding, this episode is packed with intriguing insights and practical advice to elevate your understanding and approach to the dynamic world of advertising.Chapters:00:00:00 Optimizing Sales & Marketing Budgets: Strategies for Online Businesses00:04:12 Gaining Insights & Collaboration: Reflections on Agency Summit and the Role of Automation in Advertising00:08:44 Harnessing Organic Traffic: Strategies for Leveraging Meta Ads, Viral Videos, and Influencers00:10:56 Enhanced Measurement & Privacy: Insights from Pop Manager on Evolved Ad Analytics00:14:37 Instagram Reels & Shareability: Meta's Innovative Strategies for Enhanced Social Engagement00:18:05 Vertical Video Innovations: Adapting Placements and Creativity for Enhanced User Experience00:21:15 Precision in Impact Measurement: Navigating Meta Ads from Google to YouTube00:23:31 Diversification in Media: Understanding and Leveraging the Variety of Advertising Channels00:26:43 The Future is Automated: Google's Advantage Shopping Campaigns & Their Impact on Advertising00:29:41 Lattice Machine Learning Model: Unleashing Efficiency and Potential in AC Campaigns00:33:52 The Consideration Phase: Its Importance and Strategies in Advertising Campaigns00:36:47 Data, Automation, & Creativity: Insights on Performance-Driven Strategies at Meta00:38:55 Conversion-Focused Strategies: Effective Targeting and Creativity in Campaigns00:41:43 The Art of Transformation: Meta’s AI in Converting Standard to Vertical VisualsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

We are diving deep into the intricacies of branding, exploring how personality plays a pivotal role in shaping perceptions. From the stereotypical law firm branding to the unexpected choices of celebrities like Kim Kardashian, we uncover the strategies that make a brand stand out. We also discuss the importance of content creation, the power of FAQs, and the challenges of differentiation in a market flooded with choices. Join us as we navigate the buyer's journey, emphasizing the significance of understanding and catering to every awareness stage.Chapters:00:00:00 - Unraveling the Role of Time in Valuing Brands00:04:33 - Mastering Communication: From Awareness to Conversion00:08:46 - Demystifying the Customer Journey: The Door-Funnel Analogy00:12:12 - Standing Out: Using Customer Stories & Competitor Insights00:15:09 - Crafting Your Brand Voice: Effective Communication and Content Strategies00:16:28 - Engaging 101: The Basics of Captivating Content00:18:39 - The Digital Age: Why Social Media Matters for Brands00:21:53 - Building Your Digital Identity: The Consistency Factor00:24:15 - Social Media's Role in Boosting Conversions and Algorithm Navigation00:27:15 - Crafting Unique Content: Differentiating in a Crowded Space00:30:27 - Tailoring Content: Catering to Varied Audiences00:33:14 - Authenticity in Branding: The Real You Matters00:35:14 - Weaving Stories: The Narrative Power in Branding00:37:02 - Cultivating Brand Trust: Building Blocks of a Loyal Base00:39:01 - The Art of Packaging: Enhancing Customer Experiences00:41:55 - Squatty Potty: A Deep Dive into Its Benefits00:43:54 - Mapping the Purchase Path: Beginning Near the End00:47:26 - Making Heads Turn: Lessons from Squatty Potty's Content Strategy00:50:23 - Spreading the Word: Techniques for Boosting Brand Awareness00:56:25 - Navigating Influencer Dynamics: Trust in the Modern World01:00:38 - Precision Marketing: Aligning Ads with Relevant Landing Pages01:02:41 - Tailored Landing Experiences: Different Pages for Varied Ad StagesLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Tom and Landon dig into the world of branding, exploring its evolution from the 1960s to the present day. Drawing inspiration from celebrity success stories like Dwayne Johnson and Logan Paul, we uncover the power of brand awareness and its undeniable influence on marketing success. Whether it's the timeless principles of yesteryears or the modern strategies of today, branding remains a pivotal force in the business landscape. Tune in to discover the secrets behind building a brand that resonates and converts in today's saturated market.Chapters:00:00:00 Navigating Branding in Today's Crowded Markets00:03:25 Marketing's Journey: From Traditional Broadcasts to Digital Domination00:06:35 Crafting Effective Customer Dialogues: Merging Immediate Gains with Sustainable Growth00:07:48 Conversion Ad Pitfalls: Debunking the Myth of Spend Equals Success00:12:35 Metrics Unveiled: Crafting Campaigns for Profitable Outcomes00:16:14 Ad Evolution: From Niche Focus to Broad Market Strategies00:21:52 Capitalizing on Viewer Engagement: Measuring Attention to Optimize Performance00:24:39 Branding Mastery: Thriving Amidst Market Saturation00:27:40 Logan Paul's Marketing Genius: Scaling Prime Energy Drink to $100 Million00:32:14 The Rock's Brand Blueprint: Diversifying and Dominating Multiple Arenas00:35:20 Tactical Brilliance: Orchestrating Brand, Activation, and Conversion Synergies00:40:02 Elevating Customer Conversions: The Role of Comprehensive Content in Driving Purchases00:43:42 Theme Power: Boosting Conversions through Cohesive and Captivating ContentLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Tom and the Tier 11 team dive into the world of customer acquisition and explore strategies to maximize brand visibility and engagement. From leveraging Google, TikTok, and Pinterest to optimizing SEO and Google Shopping, the team share valuable insights on how to create compelling content, build a solid media plan, and drive conversions. Discover the power of AI-driven features and the future of demand generation campaigns. Whether you're a seasoned marketer or just starting out, this episode will equip you with the tools and knowledge to take your business to the next level.Chapters:00:00:00 Exploring Top Platforms: Boosting Visibility with Google, TikTok, & Pinterest00:03:55 Content Creation Simplified: Utilizing Tools for Efficiency and Impact00:06:05 AI in Marketing: Transforming Strategies with AI-Powered Prompts00:09:28 Creativity Unleashed: AI Tools for Diverse and Innovative Campaigns00:12:38 Crafting Captivating Videos: Leveraging Google's AI Capabilities00:16:51 SEO in Today's Market: Harnessing Google's Advanced AI Tools00:18:53 Media Planning 101: From Idea Generation to Execution00:22:03 The Multi-Channel Advantage: Seamless Pathways from Discovery to Conversion00:26:40 Google Shopping Insights: Unlocking Profitable Campaigns and Mobile Search Nuances00:30:01 SEO Success Stories: Strategic Moves That Boosted Client Conversions00:34:46 Shoe Marketing Mastery: Ads, Influencers, and Dominating the Market00:40:55 Demystifying Google: Understanding New Campaign Management Features00:43:47 Optimizing Ad Spend: The Role of Contextual Targeting in Google CampaignsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Discover the secrets to successful customer acquisition in the nonprofit sector. Join the Tier 11 team as they delve into the importance of emotional pillars, strategic media spend, and targeted marketing strategies. Learn how to optimize creative for different platforms, harness the power of storytelling, and make data-driven decisions. Whether you're a nonprofit marketer or simply interested in effective marketing strategies, they will provide valuable insights to help you drive action and charitable giving.Chapters:00:00:00 Crafting Emotionally Resonant Ads for Nonprofits00:02:26 Building Trust in Nonprofit Digital Campaigns00:04:36 Showcasing Tangible Impact: Transparency in Charitable Contributions00:07:16 Authentic Content: A Catalyst for Deeper Nonprofit Engagement00:10:32 Multi-Platform Outreach: Magnifying Nonprofit Influence00:13:49 Year-End Strategies: Maximizing Nonprofit Awareness on a Budget00:16:25 Elevating Nonprofit Brand Recognition and ROI00:19:30 Adapting Facebook Successes to YouTube Nonprofit Campaigns00:23:01 Amplifying Fundraising with Powerful Personal Stories00:26:59 Laser-Focused Marketing: Making Every Promo Video Count00:29:34 Celebrating and Retaining Donors: Striking the Right Note00:31:23 Crafting Irresistible Offers to Boost Nonprofit Engagement00:36:00 Steering Nonprofits with Data-Driven Digital StrategiesLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Daniel is joined by Rachel and Danielle of Tier 11. They dive into the world of customer acquisition and creative strategy. They explore the importance of research in driving successful client campaigns, balancing client expectations with audience needs, and the impact of first touch points in the buyer's journey. With insights on leveraging organic social media feedback and the power of content diversity, this episode offers valuable strategies and innovative approaches for marketing professionals looking to enhance their customer acquisition efforts.Chapters:00:00:00 Intro: Danny's Light-Hearted Banter on Dinner Habits00:02:15 Journey with Tier 11: Rachel and Danielle's Evolution00:05:33 Crafting the Perfect Avatar: The Role of Intention and Iteration00:08:43 Unlocking Campaign Success through Research00:15:04 Reviews' Goldmine: The Underrated Value of 2-4 Star Feedback00:19:39 Design Briefs: The Harmony of Clear Goals and Collaboration00:23:48 Consumer Behavior: How External Factors Shape Choices00:28:09 Mining Gold from Organic Social: Feedback as a Creative Catalyst00:31:45 The Power of Minimalist Design in Advertising00:32:54 Enhancing Campaigns: Delving into Creative Iterations00:36:08 Visual Variances: A Sneak Peek into the Upcoming Launch00:40:41 Diverse Ad Content: Its Influence on Buyer PerceptionsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

We dive into the world of full funnel content marketing and organic growth strategies. Our team from Tier 11 share their insights and experiences on how they transformed a client's business by leveraging content marketing and tracking their results using Wicked Reports. We explore the importance of attribution and accurate data in driving successful advertising campaigns while providing real-life examples and success stories. Join us as we uncover the power of content marketing and its role in brand building and business growth.Chapters:00:00:00 Dive into Full Funnel Content Marketing Insights00:01:00 Journey of Transforming a Business through Content Marketing00:06:46 Collaborative Boost: Content Strategies amidst Regulatory Pressure00:09:45 Authenticity: The Heart of Effective Content Marketing00:13:46 Maximizing ROI: The Magic of Blog Posts & Lead Magnets00:16:57 Telemarketing's Evolution: A Shift to Gentler Tactics Amidst Legal Concerns00:19:02 Ethical Credit Repair: Profitability Meets Morality00:21:21 Tracking & Attribution: Unraveling the True Source of Success00:24:38 Navigating Middle-Funnel Attribution in Advertising Campaigns00:30:10 Deep Dive: Full Funnel Content Marketing vs. Google Ad Limitations00:32:19 Harnessing Data Analytics: The Key to Exponential Growth00:36:15 Breakdown: Revenue Generation and Strategic Campaign PlanningLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Tom and team from Tier 11 discuss the importance of brand awareness and building a long-term business. They explore the shift in online advertising, where businesses are now facing a saturated market and the need to reach new audiences through brand advertising. They share insights into measuring the impact of brand advertising, such as conversion lift and brand lift studies, and the importance of finding the right balance between brand awareness and conversion-based campaigns. They also discuss the power of partnerships, influencer marketing, and organic social media content in building brand recognition and trust. Chapters:00:00:00 Unleashing the Potential of Short-Form Videos and Influencer Marketing00:03:56 Innovating to Break Through the Clutter: Expanding Reach and Engagement00:07:14 Brand Power: Its Impact on Performance Marketing00:09:14 Leveraging Meta's Tools for Cost-Effective Brand Advertising and Market Share Analysis00:12:45 Diversifying Your Ads: The Key to Greater Brand Awareness00:17:15 Shifting Gears: From Conversion Campaigns to Successful Credit Repair00:18:40 Content Strategies: A Goldmine for Business Growth Opportunities00:22:13 Strategies for Boosting Sales and Building Brand Awareness in Small Businesses00:25:46 Brand Marketing: A Path to Increased Awareness and Competitive Edge00:29:59 Navigating View-Through Conversions: Reporting Differences Across Platforms00:32:13 Tracking Success: The Crucial Role of Metrics and Performance Indicators in Advertising00:35:36 Beware the Sales-Only Focus: A Cautionary Tale from Adidas00:37:37 Partnership Power: Building Your Brand's Identity through Collaborations00:38:58 Influencer Marketing: Boosting Brand Image through Strategic Partnerships00:47:48 The Evolution of Organic Reach: Pay-to-Play Strategies for Reels and YouTube ChannelsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Tom, Ralph and Landon dive deep into the importance of brand awareness and conversion lift studies in marketing. We discuss how creating brand awareness content opens up new audiences and lays the foundation for future conversions. Conversion lift studies provide valuable signals that guide us in the right direction. We explore real case studies that demonstrate how these strategies can change the trajectory of a business. We also emphasize the significance of branding even after someone converts, as it keeps you top of mind and builds authority. Join us as we uncover the power of branding, the role of content in the customer journey, and the long-term benefits of brand building. Chapters:00:00:00 Applauding the Success of User Acquisition Techniques00:05:16 Incorporating the "Wayne Gretzky" Analogy in Strategic Business Planning00:10:28 Sustainable Business Development through Long-term Branding Strategies00:16:09 Carving out a Unique Brand Identity for Distinct Market Positioning00:18:02 Broadening Market Penetration with Long-Term Marketing Tactics00:22:14 Significance of Content Creation for Audience Expansion00:23:44 Redefining Metrics: The Transition to Cost-Per-Content00:28:38 Crafting Digital Marketing Strategies: Balancing Product Focus and Audience Targeting00:34:41 Reverse-Engineering Audience Capture with Effective Lead Magnets00:36:20 Letting Consumer Engagement Shape Your Content Strategy00:40:13 Harnessing Algorithmic Tools for Effective Media Buying and Conversion Optimization00:44:38 Celebrating Successes: Reflecting on Advantage Plus Campaign Outcomes00:47:46 Navigating Client Expectations and Overcoming Associated Challenges00:56:39 Utilizing Influencer Marketing for Comprehensive Funnel Advertising00:57:55 Case Study Insights: Immediate Impact of Sales Activation and Scale Limitations in Business OptimizationLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!