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Tips for children's activity providers who want to learn how to approach schools and nurseries without cold calling so they can grow their business, earn a more stable income and have a bigger impact on children's lives.
ClassForKids is proud to sponsor the Approaching Schools Podcast. We’re the leading booking software for kids activity clubs! We understand the challenges that children's activity providers face when it comes to managing their admin and finances. That's why our user-friendly booking software is here to save the day - with ClassForKids you can bid farewell to endless paperwork and say hello to streamlined efficiency. Using Cerys Keneally’s discount code, you can save money and join the thousands of successful activity clubs that have already transformed their business with ClassForKids! To get started and save money, follow this link today: https://clubs.classforkids.co.uk/referred/cerys-keneally-ltd
37 Episodes
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In this week's episode I want to talk to you about the importance of setting realistic deadlines in marketing to schools and nurseries. Protecting your deadline integrity when following up and tailoring your campaigns to different problems.Deadlines are important for schools and nurseries to respond to booking requests, as they create a sense of urgency and help the provider know capacity, so next time you market to schools and nurseries set a deadline to maximise your effectiveness.As a spec...
In this week's episode I want to talk to you about how you can accelerate your sales as a children's activity provider. We will consider:how to accelerate your sales in different waysthe number of touchpoint you need with potential clientswhere you can find your prospective clients on social mediadifferent ways to connect that you may not normally considerJoin thousands of like-minded activity, education and therapy providers to learn how to create your very own marketing email or letter temp...
Did you know that the reality is that many parents do not even know that your service exists. There are so many people in your community who are not seeing your social media. So today I want to share with you ways to create a marketing funnel through your local community.We will consider:how we can bring more awareness to your business in your community ways to work out who you can collaborate withwhy events are an amazing way to increase awarenesswhat 'get paid to get paid' really means...
I have been thinking a lot whilst preparing for my TED talk about the impact children's activities providers are making on the children they work with, their families and the wider community. So in today's episode I want to encourage you to do the same and start to understand the impact you are making.I also want to encourage you to think about why you are running your activity business. My 'why' is so powerful for me in keeping going with my business and I know yours can have the same ...
In this week's episode, as we begin another school term at the start of the year we are talking about how we collaborate with schools. I am pleased to welcome one of my Academy members, Jackie from Stageability, to share her own experience of this as a provider. We will discuss:what collaborating with schools at the start of the term actually meanshow we can be consistent in our contact with schools and nurseriesmindsetthe benefits of working a term aheadJoin the 5 day free “Approaching ...
In this episode I want to consider how classic communication methods can work wonders for your marketing strategy even in the busy world of social media marketing.In this episode I discuss:how can you make email marketing work for youwhy hand written letters work in this digital ageensuring your communication is relevantstandout subject lines in your emailswhat content should you includeThere is so much involved with using these classic communication methods and I would encourage you to try t...
How do you create strong partnerships with schools and nurseries? This is what activity providers are wanting to understand so that they can develop their business further.To learn more about this hear me talk about:why enrichment activities are so importanthow do schools and nurseries choose providerswhat do successful providers dowhat does the decision making process look likehow to build trust and personal connectionsThe important thing to remember is that the goal is to create long term p...
In this episode I am talking all about the power extra curricular activities have in a school setting. Let me take you into the world of a child who so longed for these activities taking place outside of school to take place in school. Can you recognise who I'm talking about? Hear me share how to foster partnerships with schools, including conducting research, offering free trial sessions, and following up with personalized marketing efforts.As a special thank you for listening to today’s epi...
In this episode I want to talk about something that I am incredibly passionate about for kids activity providers. How can you build a more stable income by working with schools and nurseries.I discuss:some examples of Childrens activity providers and how they have grown their income streams through schools and nurseriesthe funding routes availablehow to show the value of what you dohow to future proof your businessAs a special thank you for listening to today’s episode, here is an amazing off...
Today's episode is all about how you can become a smooth operator before the next academic year. I am going to share with you some of the best ways you can review your systems and processes. By doing these things you are going to get a jumpstart on the academic year and make your business even more easy to work with.As a special thank you for listening to today’s episode, here is an amazing offer from our sponsors to get 50% off class booking software for the first 6 months!ClassForKids is pr...
What can you be doing at this time of year to set yourself up for success when the new school year begins. How can you start to renew your contracts? What can you be doing to build your contacts list? Well this is what we are going to consider in today's episode. It's our final live launch of 2023! Join the Approaching Schools Academy for CPD accredited training with unrivalled live support...Learn everything I know building a stable income by working with schools and nurseries so you ca...
In this week's episode I am talking all about the 'ABC's' of marketing for activity providers looking to secure work in schools. I am going to give you three simple tips that will be helpful if you’re just starting out in business.We are going to think about how you can be strategic and intentional in your marketing and what methods you can use to communicate. We will also think about how you can develop your business when in reality it was not a business you were hoping to start, you were lo...
In this week's episode, 'School smarts - expert advice that you would never know you needed' I am talking about how you understand the needs and expectations of schools and nurseries. We discuss:The importance of showing differentiation within your activity being provided How can you get parents involvedWays that you can use testimonials effectivelyHow do you can highlight the long term benefits of your activityThe value of being cross curricularJoin Cerys for "The Profitable Provid...
In this week's episode I want to share with you my tips and tactics for selling to schools and speaking their language. We're going to explore where the selling stage begins, and I can tell you that many people get this wrong. We discuss:How you consider the value exchangeWhat are schools looking for for their moneyWhat are your next steps after the demoHow you can make the process clear for the school or nurseryHow you can speak their languageHow you can sell more for longerJoin C...
In this week's episode I am talking all about how you can have the educators edge in your business. How do you stand out as unique when there are others providing similar services? So let's discuss some of the you can stand out. We will think about:providing and awards and accreditationhow you can upsell your serviceswhat gives you the edgehow to use testimonials and reviewswhen is a good time to market your serviceI would love to hear how this lands with you and what you could be doing ...
In today's episode I am talking about how you can build a full marketing campaign to send to schools and nurseries. This is the perfect time of year in the Summer term to be building your marketing campaign. We will think about:how you can prep for the campaignwhat are your goals, aims and objectivesthe number of touchpoints and follow ups you need for successhow many campaigns should you prep per yearwhat methods of communication should you useHave you started to prepare your marketing ...
In this week's episode I want to talk about how we can ensure the quality of your service is recognised by the school or nursery you are working within.We will discuss:why the Summer term is a great time to be thinking about how your schools and nurseries rate the quality of your servicecontract renewalswhat is the value that you are currently offering within your programmewhy you should ask for feedback on a regular basisthe benefit of assessments and progress tracking sheetshow and where yo...
In this week's episode I would love to talk to you about how working with PTA's can support your business growth. It's a well known fact that PTA's are always looking for ways to fund raise and opportunities for events. Have you ever considered that by working in partnership with a school PTA you could increase your visibility in both the school and community, secure more work and ultimately increase your revenue. I have so many ideas for how you can work with PTA's that benefit bo...
In this week's episode I want to explore with you the importance of packaging services together, offering annual contracts, and providing incentives to schools to encourage them to book for longer periods. I will also highlight the benefits of showcasing the value of services and outcomes to schools.
In this week's episode I want to talk about how you can market to schools and nurseries without being salesy. I will talk about:why a marketing process is keythe problems people come up against when approaching schools and nurserieswhy it can feel icky to handle objectionswhy sales are the next logical step for you when you implement my processThe Approaching schools academy is now open. Take a look at the information here to join:Bit.ly/approachingschoolsacademy
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