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Approaching Schools

Approaching Schools
Author: Cerys Keneally
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© 2025 Approaching Schools
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Tips for children's activity providers who want to learn how to approach schools and nurseries without cold calling so they can grow their business, earn a more stable income and have a bigger impact on children's lives.
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If you’re ready to step into your identity as an essential education partner and approach schools or nurseries this academic year, take the Approaching Schools Challenge! This 1 week free training has been tried and tested by over 8,000 providers in the last 6 years. The methods have been endorsed by senior leaders in schools and nurseries and you’ll get free feedback and Q&A every step of the way. It’s how Nikki and her team now work with 1,000 disadvantaged pupils per week, ...
If you’re ready to make more money from your school or nursery partnerships, my one-off London mastermind day on 18th October is for you. We’ll be working on your packages so you can sell faster, upsell long-term contracts and know exactly how to increase your average school or nursery revenue with my Signature School Sales Ecosystem. You’ll even get to work on your money leaks and leave with your very own tailored action plan for scaling your business! Super Early Bird Tickets so...
Read all about my story from shy child to TEDx speaker, empowering thousands of providers to approach schools or nurseries and have a bigger impact on children’s lives. Plus, get inspired by 13 other incredible stories of success beyond the stage, told by performers who pivoted into business. Get your copy of the no.1 Best Seller “Spotlight On Success” now at https://amzn.to/3Ihjcs5 This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solut...
Still being ghosted by schools or nurseries? Take the Approaching Schools Scorecard now and discover which parts of your marketing can be improved in just 4 minutes! Take the free quiz at www.ceryskeneally.com/freebies This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software! Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business...
Want to have a bigger impact by growing your business in schools or nurseries this year but don’t know where to start? The Approaching Schools & Nurseries Bundle has all of the tools I use, including my campaign calculator, campaign calendar, email cheat sheet, follow up ideas and Campaign Mapping mini course - check out what you get here while it’s still available at just £197 inc VAT: https://ceryskeneally.kartra.com/page/approaching-schools-bundle This episode of the Approaching School...
If this episode resonated with you and you’re thinking, ‘I need a more valuable offer for schools,’ then I’d love to invite to my free Approaching Schools Challenge where we will be creating our offers, evidencing the need for our services and bringing in the bandwagon effect with our local schools and nurseries! Join the challenge at https://www.ceryskeneally.co.uk - we start on 28th April and there are already hundreds of different providers joining us! If you’re ready to make more money fr...
If this episode hit home and you’re thinking, ‘We need a better system for schools,’ then I’d love to invite franchisors to apply for my 7-week consultancy programme. You’ll walk away with 6 done-with-you school/nursery marketing campaigns built just for your brand and a plug & play system your franchisees will actually use. Only one franchise per industry niche will be accepted and applications close this week! Apply now at https://schoolmarketingsystem.scoreapp.com/ This episode of th...
Turn your school assemblies into sold out clubs! Learn how to confidently deliver high-impact school assemblies that inspire pupils, fill your clubs and position yourself as a trusted activity education partner for schools - all in just 4 weeks! See what you get in my brand new course: Assembly Impact at https://ceryskeneally.kartra.com/page/Assembly-Impact We start on 4th March! This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for b...
If you’re ready to ditch the endless guesswork and finally land consistent bookings in schools or nurseries, I invite you to join the Approaching Schools Challenge. This is your chance to master a proven, feel-good approach that draws in headteachers and nursery managers—without the stress or awkwardness. Head over to www.ceryskeneally.co.uk now and secure your free spot. We start on 27th January! Proud to announce our brand new podcast sponsor for 2025! This episode of the Approaching School...
If you’re brand new to approaching schools and nurseries, download my free workbook for lots of inspiration on growing a stable business for long-term impact in 2025 at www.ceryskeneally.com Or if you’ve tried and failed to connect with schools or nurseries in the past, take my 4 minute quiz at www.ceryskeneally.com/freebies to pin point which part of your funnel needs a fix for 2025 - I’ll even send you a free tip sheet to help you improve your score. Finally, come and share your action step...
If you’re ready to escape the overwhelm and build a stable business with long term impact in schools or nurseries in 2025, now is the time to join the Approaching Schools Academy - my CPD accredited professional development programme. Don’t forget that fantastic Black Friday offer to work with me closely via additional 1-1 support alongside the programme for a full 12 months! Go to https://ceryskeneally.kartra.com/page/approachingschoolsacademy before the end of this week to claim thi...
Right now you’re probably thinking about your next campaign because it’s your last real chance to get some marketing out to schools or nurseries before the end of the year. If you just want to know exactly how to structure your next campaign for success, get some follow up templates to boost your response rate, access my campaign mapping masterclass to learn how to map out the rest of the academic year before we hit 2025 and get some other cool tools and templates, you need the Approach...
To learn more about how you can implement my C.L.A.S.S Concept to build long term partnerships with schools and nurseries, join my “Back To School” 2 Part Masterclass series on 17th & 18th September. Sign up for Facebook messenger notifications to find out when and where I’ll be going live at https://m.me/ceryskeneally?ref=w29182548 Join the discussion in Approaching Schools Community For Children’s Activity Providers to let me know what other content YOU would like covered in the...
Join my 3 day online experience for former/part-time teachers to help you get back into schools or nurseries on your own terms so you can continue to do what you love without the bureaucracy or burnout! Register for free at https://ceryskeneally.kartra.com/page/on-your-terms Read the transcript for this episode here!
If you have had good value from listening to any of the episodes from this podcast, I would be honoured if you could vote for me in the National Children’s Activities Awards. Please go to the following website, scroll all the way down to Special Award and Game Changing Supplier, then select “Cerys Keneally - Approaching Schools Academy” at https://whatson4kids.co.uk/awards/vote Get support with your entire Approaching Schools or Nurseries strategy for the next academic year with the A...
In this episode of the Approaching Schools podcast, we dive into the exciting opportunities that come with partnering with nurseries and preschools. We explore how these collaborations can lead to a more reliable income and open up plenty of daytime work possibilities. It's essential to get a solid handle on the aims and principles of nursery management and to effectively show how our services match these to craft an enticing proposal. Join me LIVE for the “Get Your Baby Classes Into Nurseri...
In this week's episode I want to talk to you about the importance of setting realistic deadlines in marketing to schools and nurseries. Protecting your deadline integrity when following up and tailoring your campaigns to different problems. Deadlines are important for schools and nurseries to respond to booking requests, as they create a sense of urgency and help the provider know capacity, so next time you market to schools and nurseries set a deadline to maximise your effectiveness. As a ...
In this week's episode I want to talk to you about how you can accelerate your sales as a children's activity provider. We will consider: how to accelerate your sales in different waysthe number of touchpoint you need with potential clientswhere you can find your prospective clients on social mediadifferent ways to connect that you may not normally consider Join thousands of like-minded activity, education and therapy providers to learn how to create your very own marketing email or letter...
Did you know that the reality is that many parents do not even know that your service exists. There are so many people in your community who are not seeing your social media. So today I want to share with you ways to create a marketing funnel through your local community. We will consider: how we can bring more awareness to your business in your community ways to work out who you can collaborate withwhy events are an amazing way to increase awarenesswhat 'get paid to get paid' really ...
I have been thinking a lot whilst preparing for my TED talk about the impact children's activities providers are making on the children they work with, their families and the wider community. So in today's episode I want to encourage you to do the same and start to understand the impact you are making. I also want to encourage you to think about why you are running your activity business. My 'why' is so powerful for me in keeping going with my business and I know yours can have the sam...