DiscoverWords That Work: Sales & Marketing Success For Coaches/Consultants
Words That Work: Sales & Marketing Success For Coaches/Consultants
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Words That Work: Sales & Marketing Success For Coaches/Consultants

Author: Tasha Smith

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Words That Work: Sales & Marketing Success for Coaches & Consultants

If you're a coach or consultant making under $5k/month and you want more consistent clients… without feeling pushy, salesy, or like you have to be someone you're not… this show is for you.

Hosted by Tasha Smith and Karen Hammond, this podcast helps you know what to say, how to say it, and how to show up online so the right people actually want to work with you.

We believe you can be a good human and be good at sales and marketing.

Everything we teach is built on trust, compassion, stability, and hope… because that's what actually leads people to say yes.

If you're tired of piecing together strategies, second-guessing everything, and still not seeing results… you're in the right place.

We'll help you simplify what actually works and give you a clear path forward.

Inside each episode, you'll learn:
What to say in your content and sales conversations
How to use social media to start real conversations (not just post and pray)
Simple strategies to get more clients without overcomplicating everything
Real talk about what's working, what's not, and what actually moves the needle

This isn't about doing more. It's about saying the right things in the right places so clients don't slip through your fingers.

With 10+ years of experience, nearly $6 million in sales, and over 6,000 clients served, Tasha and Karen will show you what's actually working right now.

If you're tired of posting, overthinking, and not seeing results… you're in the right place.

Want help with your next step? Get a personalized review of your social media or offer emergesalestraining.com/review
8 Episodes
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What does it actually look like to teach your kids how to work, and why does it matter? In this episode, we share how Tasha's kids got started working, what that process looked like behind the scenes, and what we've learned along the way. This isn't about doing it perfectly; it's about giving your kids real opportunities to build responsibility, confidence, and life skills early. We also talk through simple ways you can start introducing work into your own family, even if you're not sure where to begin. If you want to raise kids who are capable, confident, and willing to contribute, this will give you some practical ideas to get started. If you want help with your next step, here are two ways we can help: Join the Words That Work Facebook Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media Or Business Plan: emergesalestraining.com/review
If you've been putting in the effort in your business but not seeing consistent results, this episode will help you understand what might be missing. We break down how sales actually work behind the scenes—what people are thinking before they buy, and why your message may not be landing the way you expect. You'll hear practical insights you can use right away to make your content, offers, and conversations more effective. This is a real, honest look at what it takes to connect with the right people and start turning more of your efforts into actual clients. If you want help with your next step, here are two ways we can help: Join the Words That Work Facebook Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media Or Business Plan: emergesalestraining.com/review Sign up for the Facebook Ads Workshop: https://emergesalestraining.com/easyads
If you've ever felt like you're doing all the right things in your business, but not getting the results you want, this episode will help you understand why. In this conversation, we break down what's actually happening behind the scenes when people decide to buy, and how small shifts in your messaging and approach can make a big difference. This isn't about being pushy or perfect; it's about being clear, relevant, and meeting people where they are. If you want more consistent clients without overcomplicating your strategy, this will give you a practical way to think about your next step. If you want help with your next step, here are two ways we can help: Join the Words That Work Facebook Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media Or Business Plan: emergesalestraining.com/review Sign up for the Facebook Ads Workshop: https://emergesalestraining.com/easyads
If your offers aren't converting the way you want, it's probably not because you need a better script; it's because you're missing when people are actually ready to buy. In this episode, we break down how buying decisions really happen and what needs to be in place before someone says yes. You'll hear how to recognize the difference between someone who's interested and someone who's ready, and how to adjust your messaging so it actually lands. This is a real, practical conversation to help you stop guessing and start creating offers that connect at the right time, so you can get more consistent clients. If you want help with your next step, here are two ways we can help: Join the Words That Work Facebook Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review
Most business owners aren't struggling with sales because they're bad at selling… they're struggling because they don't understand why people actually buy. In this episode, we break down one of the most important concepts in sales: buying triggers: what they are, why they matter, and how to use them to create offers that people are ready to say yes to. If you've ever felt like your workshops, offers, or content should be working, but aren't converting the way you want, this will help you understand what's missing. This is a practical, real-talk look at how to align your message with the moments your audience is actually ready to buy, so you can start getting consistent clients. If you want help with your next step, here are two ways we can help: Join the Words That Work Facebook Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review   
In this episode, we break down how to have sales calls that actually feel good for you and the person you're talking to. If sales calls feel awkward, pushy, or "icky," it's not because you're bad at sales. It's because you haven't been shown a better way. You'll learn 5 simple phrases you can use to lead conversations with confidence, build trust, and help people make decisions without pressure. This is all about making your sales calls feel helpful, natural, and aligned with who you are. If you want more clients without feeling salesy, this is a great place to start. Join the Words That Work Facebook Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review   
In this episode, we're taking you behind the scenes of how our partnership actually started—from meeting as sales managers in corporate America to building a long-distance friendship that eventually turned into a business. We talk about how we stayed connected, what built the foundation of trust between us, and how that relationship evolved into what we have today. If you've ever wondered what it really looks like to build a business with someone, or how strong partnerships are formed, this episode gives you a real, honest look. As you listen, pay attention to what is one thing you can take from this and apply in your business.  Additional Resources Join the Words That Work Facebook Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review
You're doing the marketing… so why aren't you getting clients? In this episode, we break down the real reason your content, posts, and visibility aren't turning into sales—and what's actually missing. We walk through the difference between marketing and sales, where most businesses get stuck, and how to fix the gap so your leads actually convert. If you've been showing up but not seeing results, this will connect the dots. Your next step is to take one thing from this and go use it. Additional Resources DM Scripts For Appointments: https://emergesalestraining.lpages.co/dm-script-for-appointments-freebie-landing-page Join the Words That Work Facebook Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review
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