The Growth Pod(Cast)

This episode talks about your unique selling proposition (USP) - That is the uniqueness of your business compared to your competitors. We talk about how to bring your values, your purpose and your passion to the forefront of your business, to differentiate you in an increasingly homogenous worldIn this episode we cover: - What is a USP?- what value do you and your business bring to your customers, to uniquely solve the challenges they have in their lives?- The importance of building in and articulating your values, passion and purpose to create an extra plane of connection with your customers- The fundamentals of a USP - the What, the How and the Where, for you and your competitors- The basics of competitor benchmarking and why it’s important to grow- Pricing the value, not a race to the bottomYou'll come out of this episode feeling excited about differentiating yourself from your competitors and ready to create a proposition that grows your business aligned to your values

What differentiates the world's most successful companies? That the have awe inspiring goals that galvanise their people and their customers around their products. They've discarded the traditional Mission and Vision statements and instead combine purpose, passion and ambition into a Big Hairy Audacious Goal. In this episode we learn more about BHAGs and how to set ones which can drive and galvanise a successful growth strategy for your business. 

What is success and how do we measure it? We put great emphasis on being "successful", particularly in the corporate or entrepreneurial world. And too often we feel like we've "failed", either against our own expectations or against the expectations or success of others. Our view is that is TOXIC. Success is deeply personal, fluid and should be holisitic. In this episode, we talk about measuring success, and why redefining what it means to you is critical to your business, particularly when thinking about your strategy. 

What is a strategy and why do I need one? Debunking myths about corporate growth strategies What skills do I need to develop a strategy?What should my growth strategy contain?

An introduction to the the founder of Growth Pod, Sophie Thomas, and how she's helping passion led and purpose driven entrepreneurs build their businesses and make a difference in their communities.