The 30 Percent Podcast

We begin todays episode attempting to answer - Are we too harsh on KE artists or are we not critical enough? (12:03), Then, a US ruling on a copyright case against AI art could have implications on creatives Intellectual Property (39:44). Next, CEO of Universal Lucian Grainge tells us where the music industry is headed (47:14). Finally, we review some new music that was released this week (51:07).Intro: 4MR Frank White - "Dancehall Pele" produced by Ee LaiPick of the Week: Mejja, Jay Melody - "Ntampata Wapi" produced by KromeTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin with a brief recap from one of the Kilele Summit sessions, and talk about what success looks like for an artist in 2026 (10:42). Next, a recent X post about a few hard to believe things about the KE music industry does rounds and we go over some of the responses (31:17). A brief Kunye review (48:20), and then wrap up with new music (50:11). Intro: Watendawili - "Naogelea" produced by RunPick of the Week: Kayrop, Chemutai Sage - "Mei Muche" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Toxic Lyrikali and Buruklyn Boys beef escalated with more tracks dropped aimed at each other. Who do we think is winning (9:00). Next, Spotify released their 5 year anniversary list, why aren't any Kenyan artists on there? (29:00) Then we talk about EVEN, a direct to consumer platform partnering with music giant UMG, leading to a discussion about how artists can benefit from selling directly to fans (45:33), wrapping up the episode with new music, album artwork reviews, and is Tesla and Black Market records doing it wrong? (55:52)Intro: Ochungulo Family - "Daniel" Pick of the Week: Wendy Kay, Sanaipei Tande - "Sina Raha" produced by DillieTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin this weeks episode with a recap of We are Nubia's listening party, which leads to a conversation about how to predict a hit, (7:57). After that, more on the Toxic Lyrikali and Buruklyn Boyz beef (22:40), then onto some news. Tiktok thinks of changing their payout model for artists music (36:07), Spotify may begin using AI to pay artists (41:51). Also, Distrokid may be selling, what does that mean for the indie artists and the rest of the distribution field (49:07)? Then some new music reviews and our Pick of the Week (54:20)Intro: Kinoti, Myx Quest - "Unlove You" Pick of the Week: Crystal Asige, Okello Max- "Sema" produced by  Wuod OmolloTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin today's episode by talking about the Base to Billboardz programme that is underway. Are these types of opportunities beneficial for artists or is it all for show? (10:20), Toxic Lyrikali is in another beef, this time accusing other artists of stealing his style (43:59), and then review some new music including albums from Mutoriah and Muthaka (52:29). Intro: Mr. Right - "Shillings" produced by Enock58Pick of the Week: Muthaka - "Reasons" produced by Martin GwandhoTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Afam's interaction with an artist recently inspires a conversation on artistry and the use of AI to create (10:26). After that, we go through the 2026 Grammy ceremony winners and talk about the controversy surrounding Tyla's win (39:18) We then review new music (1:02:11) Intro: Caleb Awiti - "HYPNOTIC" produced by Paya BeatsPick of the Week: Mordecai Dex - "Kichapo" produced by Mordecai DexTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Nonini sat down with Chaxy for a conversation and said some interesting things, we begin the episode by talking about some of them (9:22). Next, an article highlighting Luminate's music report proposed that there is a fundamental shift happening in the music industry (28:24), the Kilele Summit is set to happen in February (40:00). We then wrap up the music with new music reviews (42:36).Intro: 40 FOO, 4Mr Frank White, BigMan- "Kalibar" produced by Ee LaiPick of the Week: Kaa la Moto, Double Gang- "Shamba" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

On today's episode, we address music blogger and critique John Muchiris's statement about wanting to see some of our legacy artists go International, why we think they won't, and then try to answer why the industry seems to be obsessed with our artists going international. Is it necessary? (8:38), then review some new music (47:04).Intro: Savara - "Farova Forever" produced by Savara, Hendrick Sam, Trvor MagakPick of the Week: Buruklyn Boyz, Ajay- "Game" produced by jk be4tsTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin this weeks episode with a discussion on artists and industry professionals holding each other back (15:08). We then talk about popular American streamer IShowSpeed touring the country (32:06) and then mention Hybe and the moves they are making in the African scene (44:06). We then wrap up the episode with new music reviews (46:34). Intro: AMYRA, Foozak, KUZO (KE)- " Prophecy" produced by Foozak, KUZO (KE)Pick of the Week: Mutoriah, Ayrosh- "Day One" produced by MutoriahTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin the episode with a recap of Blankets and Wine over the weekend (7:51), and then go on to discuss the Tukutane show that featured Gabzy and Asake, bringing up the negatives from the show as well as the unfortunate loss of life due to a stampede (25:44) We also talk about Kodong Klan refusing to perform at the same event (41:09), then wrap up the episode with new music reviews (53:57).Intro: GTB Emzee, AUGUST IV- "Dawa Ya Mapenzi" Pick of the Week: Sohno, Nes Mburu- "Mwende" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We've got a special guest lined up! DJ Mura joins the show to take us through his journey, discussing everything from his beginnings as a DJ/Producer to the nuances of DJ etiquette and the critical role of networking. He talks about ghost producing for fellow producers, and tells us how he curates a successful set as a DJ . We also talk about some of his recent collaborations and his upcoming performance at Blankets and Wine. Tune in!Intro: DJ Mura K.E, Ywaya Tajiri - "Katika" produced by DJ Mura K.EPick of the Week: DJ Mura K.E, Ywaya Tajiri - "Tycoon" produced by DJ Mura K.ETo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin the episode with a recap of the Industry event that Sam attended (9:20), The Cavemen were also at The Alchemist this weekend, courtesy of Nairobi Rnb (13:29). We then talk about the upcoming Blankets and Wine show, the line up and what we expect to see plus something special for the listeners of the Podcast (18:51). After that we go over some of our observations for this years Spotify Wrapped (29:36), and then wrap up the episode with new music reviews (49:21). Intro: Labdi - "Ondiege Biro" produced by Labdi OmmesPick of the Week: Arrow Bwoy, Watendawili - "Tumewaka" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin todays episode with a review of Ongeza Volume's The Setlist KE that happened over the weekend then we go deeper into some things that could make our live shows better (11:00). Next, What is important for an artists career? Is it enough to make good music or are there greater factors in determining success? (23:30). We then talk about DJ AG putting a spotlight on Kenyan artists (50:23), as well Kaycyy being in the country (55:20). We wrap up the episode with some reviews of new music as well as our pick of the week (57:45). Intro: Elsy Wameyo - "CRASH OUT" produced by Wuod OmoloPick of the Week: Petrooz - "Njoo Tujaribu Tena" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin today’s episode with some international news. Roc Nation has announced that they’re entering the distribution space and will be taking 15% of artists’ royalties, is it worth it for artists? (7:16) Next, we discuss Warner Music’s newly announced partnership with AI company Udio (33:38). Spotify is also hinting at a collaboration with sample discovery platform WhoSampled, potentially integrating it into their premium service (40:12) We then get into the recent controversy surrounding Burna Boy, who came under fire for kicking out a tired fan during his show. Was he justified? (43:09) Finally, we wrap up the episode by reviewing the latest music releases (50:31).Intro: Dylan-S, Aahil, Brooklyn Boyz, Silverstone Barz, Makdem - "Jabanation" produced by Dylan Sejpal, Aahil KanjiPick of the Week: Licky - "Paracetamol" produced by Mp3 MeechTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin the episode with a review of Show Dem Camp and Blinky Bills Kashata Show at Nairobi Street Kitchen (8:57), Then on to this weeks big conversation. Is Sauti Souls Grammy win legit? Why are our KE artists paid less for shows? And what value does an award such as a Grammy add to an artist? (17:38) Also, we go into the Recording Academy's rule book to see who doesn't deserve one of their prestigious awards (35:27) We then wrap up the episode with new music reviews and play our pick of the week (51:38)Intro: Mbithi - "Shangaa" produced by KiriamaPick of the Week: DJ Mura K.E, Ywaya Tajiri - "Waridi" produced by DJ Mura K.ETo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin with a recap of the Celebrity Fight Night and talk about Barak Jacuzzis win (6:52), then talk about gentrification in the Nairobi music scene (11:36). Also, it's Grammy season, we go through the list of nominations and offer some criticism for the prestigious awards (37:50) then wrap up the episode with some new music and our pick of the week (43:52).Intro: Ochungulo Family, Ethic, JH972 - "Physical" produced by JH972Pick of the Week: Bien, Fancy Fingers, Nature- "Life Goes On" produced by Fancy Fingers, Martyn Stewart/ The Listening PlanetTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin this episode with a conversation about creativity, and what we can do to be present in more markets as the Kenyan music industry (7:11), then, we talk about UMG entering the Artificial Intelligence race and what that may mean for artists and creatives moving forward (27:11). We wrap up the episode with new music reviews (41:29). Intro: Albeezy - "Beezy Where U Been" produced by CapPick of the Week: Matata, Coster Ojwang - "Pararira" produced by Wuod OmolloTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin this episode by talking about the upcoming celebrity fight nights, and put in our predictions on who wins (10:11), We then discuss Toxic Lyrikali and VJ Patelos ongoing beef (21:38). Radio 254 announced their awards for 2025, and we review the list (38:38). Finally, we wrap up the episode with new music reviews and our pick of the week (52:05).Intro: Nikita Kering, Max Kering, DJ Taric, Trill Xoe, Vic West, Omphile Mosome - "Pendana Nawe" produced by Vic WestPick of the Week: Savinnah- "Hakika" produced by So FreshTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin this weeks episode with a recap of Njerae's Four Letter Word Deluxe listening party (11:10), We then get into. conversation about Nu Nairobi, what it was and why we think it didn't achieve its full potential (19:44). After that, we review some new music (50:56). Intro: AFU, KUZO, Nes Mburu- "Ninapo" produced by Aftab Sheikh, Trvor Dingira, Paul Mwangi, Nes MburuPick of the Week: Njerae, Bensoul - "Colors" produced by Kobby WorldwideTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin with a review of the recent Safari Oontz show at Alchemist (10:01) Next, are artists forced to give up their value at the beginning of their careers or does the industry need to change the way it treats 'up and comers'? (14:32), Also, Blankets and Wine could find themselves in court over their September 28th show (35:55), Finally, we wrap up the episode with new music (42:20). Intro: Elsy Wameyo- "Wameyo" produced by Elsy Wameyo, Wuod OmolloPick of the Week: Ukweli, Xenia Manasseh- "EAST2HWOOD" produced by Brendern Shaheed DenousseTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.