The 30 Percent Podcast

Afam's interaction with an artist recently inspires a conversation on artistry and the use of AI to create (10:26). After that, we go through the 2026 Grammy ceremony winners and talk about the controversy surrounding Tyla's win (39:18) We then review new music (1:02:11) Intro: Caleb Awiti - "HYPNOTIC" produced by Paya BeatsPick of the Week: Mordecai Dex - "Kichapo" produced by Mordecai DexTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Nonini sat down with Chaxy for a conversation and said some interesting things, we begin the episode by talking about some of them (9:22). Next, an article highlighting Luminate's music report proposed that there is a fundamental shift happening in the music industry (28:24), the Kilele Summit is set to happen in February (40:00). We then wrap up the music with new music reviews (42:36).Intro: 40 FOO, 4Mr Frank White, BigMan- "Kalibar" produced by Ee LaiPick of the Week: Kaa la Moto, Double Gang- "Shamba" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

On today's episode, we address music blogger and critique John Muchiris's statement about wanting to see some of our legacy artists go International, why we think they won't, and then try to answer why the industry seems to be obsessed with our artists going international. Is it necessary? (8:38), then review some new music (47:04).Intro: Savara - "Farova Forever" produced by Savara, Hendrick Sam, Trvor MagakPick of the Week: Buruklyn Boyz, Ajay- "Game" produced by jk be4tsTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin this weeks episode with a discussion on artists and industry professionals holding each other back (15:08). We then talk about popular American streamer IShowSpeed touring the country (32:06) and then mention Hybe and the moves they are making in the African scene (44:06). We then wrap up the episode with new music reviews (46:34). Intro: AMYRA, Foozak, KUZO (KE)- " Prophecy" produced by Foozak, KUZO (KE)Pick of the Week: Mutoriah, Ayrosh- "Day One" produced by MutoriahTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin the episode with a recap of Blankets and Wine over the weekend (7:51), and then go on to discuss the Tukutane show that featured Gabzy and Asake, bringing up the negatives from the show as well as the unfortunate loss of life due to a stampede (25:44) We also talk about Kodong Klan refusing to perform at the same event (41:09), then wrap up the episode with new music reviews (53:57).Intro: GTB Emzee, AUGUST IV- "Dawa Ya Mapenzi" Pick of the Week: Sohno, Nes Mburu- "Mwende" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We've got a special guest lined up! DJ Mura joins the show to take us through his journey, discussing everything from his beginnings as a DJ/Producer to the nuances of DJ etiquette and the critical role of networking. He talks about ghost producing for fellow producers, and tells us how he curates a successful set as a DJ . We also talk about some of his recent collaborations and his upcoming performance at Blankets and Wine. Tune in!Intro: DJ Mura K.E, Ywaya Tajiri - "Katika" produced by DJ Mura K.EPick of the Week: DJ Mura K.E, Ywaya Tajiri - "Tycoon" produced by DJ Mura K.ETo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin the episode with a recap of the Industry event that Sam attended (9:20), The Cavemen were also at The Alchemist this weekend, courtesy of Nairobi Rnb (13:29). We then talk about the upcoming Blankets and Wine show, the line up and what we expect to see plus something special for the listeners of the Podcast (18:51). After that we go over some of our observations for this years Spotify Wrapped (29:36), and then wrap up the episode with new music reviews (49:21). Intro: Labdi - "Ondiege Biro" produced by Labdi OmmesPick of the Week: Arrow Bwoy, Watendawili - "Tumewaka" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin todays episode with a review of Ongeza Volume's The Setlist KE that happened over the weekend then we go deeper into some things that could make our live shows better (11:00). Next, What is important for an artists career? Is it enough to make good music or are there greater factors in determining success? (23:30). We then talk about DJ AG putting a spotlight on Kenyan artists (50:23), as well Kaycyy being in the country (55:20). We wrap up the episode with some reviews of new music as well as our pick of the week (57:45). Intro: Elsy Wameyo - "CRASH OUT" produced by Wuod OmoloPick of the Week: Petrooz - "Njoo Tujaribu Tena" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin today’s episode with some international news. Roc Nation has announced that they’re entering the distribution space and will be taking 15% of artists’ royalties, is it worth it for artists? (7:16) Next, we discuss Warner Music’s newly announced partnership with AI company Udio (33:38). Spotify is also hinting at a collaboration with sample discovery platform WhoSampled, potentially integrating it into their premium service (40:12) We then get into the recent controversy surrounding Burna Boy, who came under fire for kicking out a tired fan during his show. Was he justified? (43:09) Finally, we wrap up the episode by reviewing the latest music releases (50:31).Intro: Dylan-S, Aahil, Brooklyn Boyz, Silverstone Barz, Makdem - "Jabanation" produced by Dylan Sejpal, Aahil KanjiPick of the Week: Licky - "Paracetamol" produced by Mp3 MeechTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin the episode with a review of Show Dem Camp and Blinky Bills Kashata Show at Nairobi Street Kitchen (8:57), Then on to this weeks big conversation. Is Sauti Souls Grammy win legit? Why are our KE artists paid less for shows? And what value does an award such as a Grammy add to an artist? (17:38) Also, we go into the Recording Academy's rule book to see who doesn't deserve one of their prestigious awards (35:27) We then wrap up the episode with new music reviews and play our pick of the week (51:38)Intro: Mbithi - "Shangaa" produced by KiriamaPick of the Week: DJ Mura K.E, Ywaya Tajiri - "Waridi" produced by DJ Mura K.ETo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin with a recap of the Celebrity Fight Night and talk about Barak Jacuzzis win (6:52), then talk about gentrification in the Nairobi music scene (11:36). Also, it's Grammy season, we go through the list of nominations and offer some criticism for the prestigious awards (37:50) then wrap up the episode with some new music and our pick of the week (43:52).Intro: Ochungulo Family, Ethic, JH972 - "Physical" produced by JH972Pick of the Week: Bien, Fancy Fingers, Nature- "Life Goes On" produced by Fancy Fingers, Martyn Stewart/ The Listening PlanetTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin this episode with a conversation about creativity, and what we can do to be present in more markets as the Kenyan music industry (7:11), then, we talk about UMG entering the Artificial Intelligence race and what that may mean for artists and creatives moving forward (27:11). We wrap up the episode with new music reviews (41:29). Intro: Albeezy - "Beezy Where U Been" produced by CapPick of the Week: Matata, Coster Ojwang - "Pararira" produced by Wuod OmolloTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin this episode by talking about the upcoming celebrity fight nights, and put in our predictions on who wins (10:11), We then discuss Toxic Lyrikali and VJ Patelos ongoing beef (21:38). Radio 254 announced their awards for 2025, and we review the list (38:38). Finally, we wrap up the episode with new music reviews and our pick of the week (52:05).Intro: Nikita Kering, Max Kering, DJ Taric, Trill Xoe, Vic West, Omphile Mosome - "Pendana Nawe" produced by Vic WestPick of the Week: Savinnah- "Hakika" produced by So FreshTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin this weeks episode with a recap of Njerae's Four Letter Word Deluxe listening party (11:10), We then get into. conversation about Nu Nairobi, what it was and why we think it didn't achieve its full potential (19:44). After that, we review some new music (50:56). Intro: AFU, KUZO, Nes Mburu- "Ninapo" produced by Aftab Sheikh, Trvor Dingira, Paul Mwangi, Nes MburuPick of the Week: Njerae, Bensoul - "Colors" produced by Kobby WorldwideTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin with a review of the recent Safari Oontz show at Alchemist (10:01) Next, are artists forced to give up their value at the beginning of their careers or does the industry need to change the way it treats 'up and comers'? (14:32), Also, Blankets and Wine could find themselves in court over their September 28th show (35:55), Finally, we wrap up the episode with new music (42:20). Intro: Elsy Wameyo- "Wameyo" produced by Elsy Wameyo, Wuod OmolloPick of the Week: Ukweli, Xenia Manasseh- "EAST2HWOOD" produced by Brendern Shaheed DenousseTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We start with a conversation about growing old on the music industry leading to us talking about what we feel the industry needs (6:06),  also, "If you had a music label in Kenya, who would you sign?" (12:04). Next, Iyanii says he is being snubbed by event organisers and we then talk about what it takes to throw your own show (32:19). After that we talk about Bien on the 2026 Afronation lineup (47:23), and finally, new music reviews (50:22). Intro: Buruklynboyz - "Kenyan Rap" Pick of the Week: Muthoka, AUGUST IV - "Ni Yetu Si Wawili" produced by AUGUST IV To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

This week we begin the episode with a conversation about the most recent blankets and wine that happened over the weekend and the feedback from it (10:12), after Afam's rant (31:54), We discuss the Leading Vibe Initiative (35:25), Some reshuffling at Spotify with Daniel Ek switching roles (39:32), and finally we review new music (52:19).Intro: 4RM MR Frank White - "Money Up" produced by SJ KEYSPick of the Week: N'Jiru - "Hooptie Dreaming" produced by KilieHippieTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Zeji the Fundi says no one is doing anything interesting. Does the music scene lack excitement? What does it take to be different, and should fans matter in the creative process (14:40)? Also, Gengetone and Arbantone are beefing (38:59). PAVRISK says it has distributed $186,000 in royalties (43:29), then, we wrap up with new music reviews (45:07)Intro: Vallerie Muthoni - "ON MY MIND Freestyle" produced by HookPick of the Week: Winyo, Tooker - "Coda" produced by Christopher TookerTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We've got a packed episode for you this week! To start, do we need to change our interview style in the Kenyan industry (12:28)? Next, Sofiya Nzau will be on the EAFC playlist, and Bridget Blue collaborates with Nike and Spotify ((16:49). Bien performed at a sold out show in Meru. Could appealing to different cities around Kenya help or hurt his push internationally (31:48)? We then talk about the Kahaligraph and Rapcha tha Sayantist beef, is the OG'spresentation affecting his reception and legacy (39:38)? Also, Spotify announces lossless audio (50:06), and finally, we review Maya Amolo's latest album and more music (55:27). Intro: Maya Amolo - "Hollon" produced by Cap.Pick of the Week: Gufy, Hornsphere, Ashley - "Funny Nigga (Mtukufu Rais)" produced by Jonathan Opiyo.To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

We begin this episode with a conversation about artists faking numbers in the streaming era. Are technological advancements ultimately ruining our music listening experience (13:42)? Zaituni released her much anticipated project, Labor of Love, and we give our opinions on it (31:37). Following that, we wrap up the episode with new music reviews (51:42).Intro: KayCyy, Njerae - "Far Away" produced by Julian AkoguPick of the Week: Zaituni - "Naenda" produced by Steve AnarikoTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.